AFC Physical Medicine & Chiropractic

What AFC Physical Medicine & Chiropractic does

AFC Physical Medicine & Chiropractic Centers is a multi-location private healthcare practice headquartered in Gilbert, Arizona, operating nine clinic sites across the Phoenix metropolitan area spanning Gilbert, Mesa (two locations), Phoenix, Peoria, Surprise, Tempe/Chandler, Desert Ridge, and San Tan Valley. Founded in 1990 originally as "Accident Family Care" and later rebranded to emphasize "Awesome Family Care," the practice delivers integrated physical medicine combining chiropractic adjustments, physical therapy, medical modalities, sports medicine, trigger point therapy, allergy testing and immunotherapy, nutrition/detox programs, weight management, and advanced laser therapy using the Zimmer Opton Pro device. Its patient base comprises individuals with musculoskeletal pain, sports injuries, auto accident and personal-injury cases, allergy sufferers, and patients seeking holistic wellness services. Recognition includes the YourChoice "Best Chiropractor in Arizona" award in both 2024 and 2025 plus AZ Big Media Top Ranked designation.

The practice operates a fee-for-service model reimbursed through in-network billing with Aetna, Blue Cross Blue Shield, Cigna, UnitedHealthcare, and Medicare, supplemented by HSA/FSA payments and CareCredit patient financing for self-pay and uninsured patients. Clinical staffing across the network comprises chiropractors (D.C.), physician assistants (PA-C), medical assistants, physical therapy technicians, and massage therapists, with firmographic headcount in the 51-100 range. Leadership consists of CEO and founder Kevin Wall and managing partner and founder Josh Bock.

Distribution is direct-to-consumer via the physical clinic network, supported by SEO targeting "chiropractor near me," an active content blog, patient testimonials aggregated on Google, Facebook, and Yelp, and SMS-based appointment communications. The practice is privately held, with no disclosed external institutional investors, no parent company, and no funding rounds.

Name

AFC Physical Medicine & Chiropractic

Legal name

AFC Physical Medicine & Chiropractic Centers

Website

https://afcchiropractic.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

AFC Physical Medicine & Chiropractic operates nine integrated chiropractic and physical medicine clinics across the Phoenix metro area, delivering pain management, physical therapy, sports medicine, allergy testing, and wellness services to individual consumers through insurance-based fee-for-service billing.

Ownership category

akta.pro rank

Product category

Chiropractic and Physical Medicine Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Sports Chiropractic & Performance Care (HSADALAB), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care
• Physical therapy
• Sports medicine
• Pain management
• Allergy testing

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Visits and Treatment Services: Fee-for-service healthcare model generating revenue through patient visits, examinations, chiropractic adjustments, physical therapy, medical modalities, and ancillary services. Revenue collected through insurance billing, HSA/FSA payments, CareCredit financing, and self-pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AFC Physical Medicine & Chiropractic operates an integrated healthcare practice delivering chiropractic care, physical therapy, medical modalities, sports medicine, and trigger point therapy across 9 Phoenix-metro clinic locations. The practice combines conventional and holistic medicine with complementary services including allergy testing and immunotherapy, nutrition and detox programs, weight loss management, and advanced Zimmer Opton Pro laser therapy.

Product overview

AFC Physical Medicine & Chiropractic is an integrated healthcare practice offering a comprehensive suite of chiropractic and physical medicine services across multiple Arizona clinic locations. The core offering combines chiropractic care (including spinal adjustments and extremity manipulations) with physical therapy, medical modalities, sports medicine, and trigger point therapy. The practice also extends into complementary wellness services including allergy testing and immunotherapy (testing for over 45 allergens), nutrition and detox programs, and weight loss management. Advanced treatments include the Zimmer Opton Pro laser therapy. The integrated model combines conventional and holistic medicine approaches, providing patients with personalized treatment plans that address the root cause of conditions rather than just symptoms. Services span acute injury care (auto accidents, sports injuries), chronic pain management (back, neck, joint pain, arthritis, fibromyalgia), and preventive wellness care. The practice operates 9 Valley locations serving the Phoenix metropolitan area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Non-invasive treatment helping many patients avoid surgery and other difficult treatments

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Arizona Soccer ClubminorOthersCommunity sports partnership supporting local youth soccer organization in Arizona
• Charity WaterminorOthersCharitable water organization supported by AFC Gives Back program
• Feed My Starving ChildrenminorOthersNonprofit organization addressing child hunger supported through AFC Gives Back program
• Mom's PantryminorOthersPhoenix-based food pantry supported by AFC community outreach
• Open ArmsminorOthersLocal charity organization supported through AFC Gives Back initiative
• Paladin Sports OutreachminorOthersSports ministry organization supported by AFC community partnerships
• St. Mary's Food BankminorOthersArizona's first food bank, supported through AFC Gives Back community program
• Starbright FoundationminorOthersChildren's organization supported by AFC providing resources for seriously ill children
• ScoliosisAZminorOthersArizona scoliosis resource and support organization that AFC works with for patient care
• CareCreditcoreOthersHealthcare financing partner providing flexible payment options for patients, allowing them to manage costs for treatments not covered by insurance or for uninsured patients

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airrosti: Texas-headquartered multi-location provider of chiropractic and soft-tissue therapy for musculoskeletal pain, with several Phoenix-area clinics. Competes head-to-head for the same sports-injury and chronic-pain patient segments.
• BackFit Health + Spine: Multi-location Arizona-based chiropractic and physical medicine practice with integrated services, mirroring AFC's Phoenix metro model and patient segments (pain, accident, sports). Operates 10+ Valley locations and is the closest local comparable.
• FYZICAL Therapy & Balance Centers: Franchised physical therapy and balance-center network with strong presence in Arizona. Overlaps with AFC on PT services, sports injury rehab, and integrated insurance-billed care delivery.
• The Joint Chiropractic: National franchise chiropractic chain with hundreds of locations offering walk-in spinal adjustments. Direct competitor in the same chiropractic service category with comparable patient base, though a more limited integrated-medicine offering.
• Results Physiotherapy: Multi-location outpatient PT and manual therapy provider serving chronic pain and sports injury patients. Comparable on integrated manual-therapy model and insurance-driven reimbursement, though narrower on chiropractic.
• BenchMark Physical Therapy: PE-backed multi-state outpatient PT network offering manual therapy, sports injury rehab, and pain management. Comparable on multi-site operations, payer mix, and integrated therapy approach, though more focused on PT than chiropractic.
• Chiro One Wellness Centers: Multi-location chiropractic and wellness group (PE-backed, ~60 clinics) offering integrated chiropractic and therapy services. Comparable on multi-clinic operations, patient education focus, and broad insurance participation.

Emerging players

• Hinge Health: Digital musculoskeletal care platform delivering virtual PT and chronic pain programs to employers and payers. Emerging threat that could redirect self-pay and employer-sponsored patients away from in-clinic chiro/PT practices like AFC over time.

Broad incumbents

• Concentra (Select Medical): National occupational health and injury care provider offering work-injury, physical therapy, and rehabilitation services. Competes with AFC's accident/PI and sports injury segment at scale, especially through employer and insurance channels.
• ATI Physical Therapy: Large publicly-traded physical therapy chain with hundreds of clinics across the U.S. Overlaps with AFC on PT and sports rehab services, and competes in the same Phoenix metro for payer contracts and referral sources, but operates at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AFCChiropractic
• LinkedInlinkedin.com/company/afc-physical-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFC Physical Medicine & Chiropractic