Firma Casa

Name

Firma Casa

Legal name

VISZLA DISTRIBUIÇÃO E COMÉRCIO DE PRODUTOS LTDA.

Website

https://firmacasa.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Contemporary Designer Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAAAB

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAC

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAAAI

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Contemporary furniture retail
• Luxury home furnishings
• Designer furniture showroom
• Interior design accessories
• High-end decorative objects

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Furniture and Design Product Sales: Firma Casa generates revenue through the sale of high-end contemporary furniture, lighting, mirrors, and decorative objects. Products are sourced from international designer brands (Italian, Polish, Ukrainian, French) and Brazilian designers. The company also sells its own branded pieces. Revenue is primarily one-time product sales with potential for custom orders and interior design consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Firma Casa operates a single flagship design showroom in São Paulo's Jardins neighborhood, retailing high-end contemporary furniture, lighting, mirrors, sideboards, chaises, dining and accent tables, seating, and decorative objects. The assortment is curated from approximately 30+ international designer brands (primarily Italian, plus Polish, Ukrainian and French) alongside exclusive Brazilian designer collaborations and the company's own branded pieces. All sales are conducted through in-person showroom consultation at quote-based pricing; the company does not operate e-commerce.

Product overview

Firma Casa is a curated design showroom and retailer specializing in contemporary interior design and high-end furniture. Founded in 1994 and headquartered in São Paulo, the company operates as a single unified retail/showroom model featuring a carefully curated portfolio of products organized into distinct categories including sofas, armchairs, center tables, side tables, dining tables, chairs, mirrors, benches and ottomans, sideboards and buffets, lighting, and chaises. The collection comprises Firma Casa's own branded products alongside exclusive pieces from internationally renowned designers and brands. Key designer collections include Estúdio Campana (Brazilian duo Fernando and Humberto Campana), Fernanda Marques, and Zieta Studio (Polish metal furniture using proprietary inflation technology). Major brand partnerships include Italian luxury brands Edra, Bonaldo, Magis Design, Varaschin, and Ghidini 1961, as well as French brand Coedition and Ukrainian brand Woo Furniture. The company also publishes Firma Casa Paper, a curatorial magazine on design perspectives.

Differentiator

Problem solved

Functional benefit

Brands

• Conceito: Firma Casa: A sub-brand operated between 2002 and 2014 with a more casual profile and accessible products.

Products and services

• Estúdio Campana Collection Exclusive furniture, mirrors, seating, benches and sideboards by Brazilian duo Fernando and Humberto Campana, representing one of Firma Casa's flagship co-development relationships dating to the early days of Estúdio Campana's career. Targeted at design-led residential, hospitality and corporate interiors.
• Fernanda Marques Designs Exclusive Brazilian designer furniture by architect Fernanda Marques developed in collaboration with Firma Casa. Audience is architects, interior designers and design collectors specifying contemporary pieces for premium residential and hospitality projects.
• Edra Collection Tuscan-made luxury furniture and decorative objects carried by Firma Casa, including the On the Rocks, Sherazade and Standard sofas and the Miraggio and Jubilé mirrors by Estúdio Campana. Targeted at premium residential and hospitality projects.
• Bonaldo Collection Italian design furniture with a heritage of approximately 90 years, including the Boolean armchair and other contemporary pieces for residential interiors. Audience is architects, designers and design-conscious end consumers.
• Zieta Studio Collection Metal furniture and objects from Polish studio Zieta, manufactured with the studio's proprietary inflation-based technology applied to steel, aluminum and copper. Includes Plopp stool, Oko mirror, Rondo mirror, Crash vase and Drab Hanger.
• Woo Furniture Collection Sculptural Ukrainian furniture combining playful forms with sophisticated finishes, including Drova ottoman/bench series, Bun, Nai, Umi and Play chairs, designed for distinctive residential and contract interiors.
• Coedition Collection French contemporary high-end furniture brand launched in 2014, inspired by Samuel Coriat's professional experience, carried by Firma Casa for the Brazilian market.
• Magis Design Collection Italian design brand serving as a major laboratory for domestic, outdoor, and office furniture, featuring the Officina mirror by Ronan and Erwan Bouroullec and additional experimental contemporary pieces.
• Varaschin Collection Premium Italian outdoor furniture and accessories recognized for craftsmanship, including the Emma Cross collection bench/stool by Monica Armani, suited to Brazilian indoor-outdoor living environments.
• Ghidini 1961 Collection Italian brand of refined furniture and decorative objects using precious metals and artisanal techniques, including the Kaleidos mirror by Estúdio Campana and Dusk Dawn lighting pieces.
• Nada Se Leva Collection Brazilian studio objects that revisit the past through references to travel, cinema and art, manufactured with modern technologies and unusual materials. Pieces include the Espuma mirror alongside other decorative objects and furniture.
• Sofá Buds by Fernanda Marques New sofa launched in 2026 by Brazilian architect and designer Fernanda Marques, ideal for composing residential, hospitality and corporate interiors with fluidity and personality.
• Chaise Roller by Desalto New chaise lounge launched in 2026 by Italian brand Desalto, with simple forms and striking volumes designed to transform residential and contract interiors.
• Sedimentos – paisagens em porcelana by Nicole e Luiza Toldi Exclusive collection of unique vases and sculptures in porcelain launched in 2026, developed specifically for Firma Casa and exploring porcelain as a territory of transformation and memory.
• Lançamento Tapis e Aresta by Luciano Dalla Marta Tapetes Tapis and Aresta collections launched in 2025, designed by architect Luciano Dalla Marta for Firma Casa, available through the flagship showroom.
• Sinta-se em casa (Composições especiais) Curated special product compositions launched in April 2026 by Firma Casa's curatorial team, presenting pre-selected groupings of contemporary furniture and objects for residential interiors.

Quantifiable outcome

• Founded in October 1994, Firma Casa has operated for 30+ years as a leading reference in Brazilian contemporary design retail
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Estúdio CampanaflagshipStrategic or Co-development PartnerOne of Firma Casa's most significant partnerships. The Brazilian design duo Fernando and Humberto Campana (Estúdio Campana) have a long-standing relationship with Firma Casa dating back to the early days of their careers. Firma Casa supported them when they were emerging designers, and today they are internationally recognized. The Campana brothers even designed the landscape and artistic conception of Firma Casa's current showroom space in 2010. Exclusive pieces are developed specifically for Firma Casa, and the company holds pieces from important museum collections worldwide.
• EdracoreChannel Partner/ Reseller/ DistributorItalian brand Edra (from Tuscany) is known worldwide for the quality of its products combining artistic tradition, technological investigation, high manual knowledge, and highest quality materials. Firma Casa carries Edra products including the Miraggio mirror and Jubilé mirror by Estúdio Campana, as well as sofas like On the Rocks, Sherazade, and Standard.
• BonaldocoreChannel Partner/ Reseller/ DistributorItalian brand with nearly 90 years of history, Bonaldo is a reference in creating interior design projects meeting diverse needs. Firma Casa carries Bonaldo products including the Boolean armchair.
• Zieta StudiocoreChannel Partner/ Reseller/ DistributorPolish brand Zieta Studio creates functional objects whose potential is maximized through a bottom-up approach. The company developed its own technology for steel and other metals (aluminum, copper). Firma Casa carries their Crash vase, Drab Hanger, Oko mirror, Rondo mirror, and Plopp stool.
• Woo FurniturecoreChannel Partner/ Reseller/ DistributorUkrainian design brand creating furniture combining sculptural and functional forms with a playful and sophisticated aesthetic. Firma Casa carries their products including the Drova ottoman/bench series and Play armchair by designer Dmytro Kozinenko.
• Ghidini 1961coreChannel Partner/ Reseller/ DistributorItalian brand known for refined use of precious metals and artisanal attention to detail. Their contemporary furniture pieces are described as 'innovative habitable artistic creations.' Firma Casa carries their products including the Kaleidos mirror by Estúdio Campana.
• Magis DesigncoreChannel Partner/ Reseller/ DistributorItalian brand created by Eugenio Perazza, known as a major design laboratory for domestic, outdoor, and office furniture. The brand has a notable relationship with young and emerging designers in European design. Firma Casa carries their products including the Officina mirror by Ronan and Erwan Bouroullec.
• CoeditioncoreChannel Partner/ Reseller/ DistributorFrench brand creating high-end contemporary furniture since 2014, inspired by the professional experience of Samuel Coriat.
• DesaltocoreChannel Partner/ Reseller/ DistributorItalian brand featured at Firma Casa with products like the Roller chaise lounge.
• Fernanda MarquesflagshipStrategic or Co-development PartnerBrazilian architect and designer with whom Firma Casa has an exclusive collaboration. The Buds sofa is designed by Fernanda Marques for Firma Casa, representing the company's commitment to Brazilian design talent. Her products include Blade dining table, Buds sofa, Slice dining table, and Wedge side tables.
• Nada Se Leva StudiocoreStrategic or Co-development PartnerBrazilian studio founded in August 2005 by designers André Bastos and Guilherme Leite Ribeiro. Their first collection was launched at Firma Casa with excellent reception. The studio revisits the past with references to travel, cinema, and art, creating objects that are playful and nostalgic through modern technologies and unusual materials.
• Nicole and Luiza ToldicoreStrategic or Co-development PartnerDesigners of the 'Sedimentos - paisagens em porcelana' (Sediments - landscapes in porcelain) collection, featuring unique vases and sculptures exploring porcelain as territory for transformation and memory, developed exclusively for Firma Casa.
• TomaziCabral (Nicole Tomazi and Sérgio Cabral)coreStrategic or Co-development PartnerCreative duo developing authorial objects combining technique, poetry, and experimentation. They created the Pernocas side table for Firma Casa. Their work features sculptural presence and affective significance through precise manual processes.
• SP-ArtecoreStrategic or Co-development PartnerLatin America's largest art fair, celebrating 20 years in 2026. Firma Casa has participated for 10 years presenting curated design collections. The 2026 edition 'Perspectivas Particulares' featured Firma Casa's space with pieces by Ruy Ohtake, Estúdio Campana, and others, designed by architect Luciano Dalla Marta.
• VaraschincoreChannel Partner/ Reseller/ DistributorItalian brand known internationally for creating outdoor furniture elements and accessories. Known for craftsmanship and skill in manufacturing. Firma Casa carries their Emma Cross collection bench/stool designed by Monica Armani.
• Pulpo StudiominorChannel Partner/ Reseller/ DistributorBrazilian studio founded by designer Rafaela Paoli, creating design projects for environments, brand experiences, packaging, and visual identity. Between 2019-2020, Pulpo received nominations and awards at Brazil Design Award. Firma Casa carries their Cactus floor lamp.
• Superlimão StudiocoreStrategic or Co-development PartnerSão Paulo architecture studio that collaborated with Fernando and Humberto Campana on the landscape and artistic conception of Firma Casa's current showroom space, designed alongside architect Aurélio Martinez Flores.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Tom Dixon: British luxury design brand with flagship showrooms including São Paulo presence. Comparable in serving design-literate HNW clients with statement pieces, though Tom Dixon sells primarily its own branded assortment.
• Roche Bobois: French luxury furniture retailer/manufacturer with franchise showrooms in São Paulo and Rio. Comparable high-end positioning and HNW client base, but operates a broader, more standardized catalog model versus Firma Casa's curated boutique approach.
• Minotti: Italian luxury furniture brand with monobrand showrooms in São Paulo and other world cities. Targets the same HNW residential and architectural specification market as Firma Casa, but operates as a manufacturer-brand rather than multi-brand curator.
• B&B Italia: Italian luxury contemporary furniture manufacturer with flagship stores globally. Comparable premium positioning and design-led assortment, though B&B Italia operates as a manufacturer-brand with deeper production capabilities and broader global distribution than Firma Casa's curated retail model.
• Cassina: Italian heritage furniture manufacturer (part of Haworth) with monobrand showrooms worldwide. Comparable as a high-end designer-furniture brand available through multibrand retailers like Firma Casa, but operates its own retail and a wider production portfolio.

Direct peers

• Dpot: Brazilian high-end contemporary furniture and design retailer operating physical showrooms in São Paulo and Rio, carrying many of the same European designer brands (Edra, Bonaldo, Cassina). Directly comparable in business model, customer base (HNWIs and architects), and curated-assortment strategy.
• Breton: Brazilian contemporary furniture showroom founded by Lidewij Edelkoort in the early 1990s, carrying international designer brands including Estúdio Campana, Moooi, and Vitra. Directly comparable as a curatorial multi-brand showroom targeting Brazilian architects and design-conscious consumers.

Others

• Moroso: Italian design-led furniture manufacturer known for collaborations with artists and designers (including Campana). Comparable aesthetic positioning in the contemporary designer-furniture segment but operates as a supplier brand rather than retailer.
• Poliform: Italian high-end furniture and kitchen manufacturer with monobrand showrooms. Adjacent comparison as a premium European furniture supplier-brand available through similar multi-brand retail channels in Brazil.
• Kartell: Italian iconic design furniture and home-objects brand with flagship stores. Comparable in the contemporary design and decorative-objects space, though Kartell's broader mass-premium distribution contrasts with Firma Casa's ultra-curated boutique assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/firmacasa
• Instagraminstagram.com/firmacasadesign
• LinkedInlinkedin.com/company/firma-casa
• Pinterestbr.pinterest.com/firmacasadesign
• YouTubeyoutube.com/firmacasadesign
• Xx.com/firmacasa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firma Casa