CoEdition
CoEdition is a US-registered DTC plus-size women's fashion brand and sub-brand of Australia's City Chic Collective, selling sizes 10-26 apparel, intimates, footwear, and occasion wear through a global e-commerce storefront with sitewide promotional pricing.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CoEdition does
CoEdition is a direct-to-consumer plus-size women's fashion brand and e-commerce storefront launched in 2017. The company operates as a wholly-owned sub-brand of City Chic Collective, an Australian-listed plus-size specialty retail group; coedition.com redirects into City Chic Collective's shared online storefront at citychiconline.com, where CoEdition is merchandised alongside sister brands City Chic, Avenue, and Hips & Curves under a 'World of Curves' portfolio thesis.
The platform serves plus-size women in sizes 10-26 across a full wardrobe assortment — dresses, jumpsuits, tops, bottoms, denim, swim and resort wear, shoes, lingerie and shapewear, outerwear, coordinated sets, workwear, and a dedicated wedding collection (bridal, bridesmaid, mother-of-the-bride, wedding guests). The underlying technology is a standard DTC e-commerce stack with account registration, wishlist, shopping cart, internal search, and guest checkout. International shipping and returns are advertised as a global service. Marketing is multi-channel, combining email (with a $50 first-order incentive), SMS (US short code 22442), and the CC Nation loyalty program.
Revenue is generated through one-time retail apparel sales with a promotional pricing model that regularly features 50-70% sitewide discounts and a tiered outlet channel ($40 & under down to $10 & under). The company has raised approximately $12M in venture funding across a March 2018 round led by New Enterprise Associates (with General Catalyst, BBG Ventures, and Primary Venture Partners), a March 2019 round with Amplifyher Ventures, J20 Ventures, and Social Starts, and a July 2020 round of approximately $8M (investors undisclosed). Leadership comprises co-founder and CEO Keith George, co-founder and Chief Merchandising Officer Brooke Cundiff, and VP of Operations Paul Hopwood. The company is privately held with a headcount of 11-50 and is registered in the United States (New York), while its parent is domiciled in Australia.
CoEdition firmographics
Firmographics- Name
- CoEdition
- Legal name
- City Chic
- Website
- https://coedition.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoEdition is a US-registered DTC plus-size women's fashion brand and sub-brand of Australia's City Chic Collective, selling sizes 10-26 apparel, intimates, footwear, and occasion wear through a global e-commerce storefront with sitewide promotional pricing.
- Ownership category
- akta.pro rank
CoEdition industry classification
Industry- Product category
- Plus-Size Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where CoEdition is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoEdition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: One-time purchase retail model through e-commerce storefront. Customers purchase clothing, dresses, tops, swimwear, lingerie, shoes, and accessories at listed prices with periodic sales and discounts ranging from 50-70% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard pricing with promotional discounts (50-70% off) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
CoEdition product offering
Product offeringCore offering
CoEdition is a direct-to-consumer e-commerce brand specializing in plus-size women's fashion in sizes 10-26. It sells its own branded apparel assortment — including dresses, tops, bottoms, denim, swimwear, lingerie, shoes, outerwear, workwear, wedding attire, and coordinated sets — through the City Chic Online storefront. The brand emphasizes a 'Cut for Curves' design philosophy and operates as part of the City Chic Collective portfolio alongside City Chic, Avenue, and Hips & Curves.
Product overview
CoEdition is a plus-size women's fashion e-commerce platform and sub-brand operating under City Chic Collective, specializing in sizes 10-26. The offering is a unified fashion retail platform featuring multiple product categories including dresses & jumpsuits, tops, bottoms, denim, swim & resort wear, shoes, lingerie, outerwear, workwear, wedding collection, and coordinated sets. The platform also operates an outlet channel for discounted items. CoEdition emphasizes 'Cut for Curves' design philosophy and offers global brand access through the City Chic Collective network with faster delivery options.
Differentiator
Problem solved
Functional benefit
Brands
- City Chic: Main brand offering women's plus-size fashion with styles that conceal and reveal in all the right places
- Avenue
- Hips & Curves
- CoEdition
Products and services
- Dresses & Jumpsuits Plus-size dress and jumpsuit collection including occasion dresses, cocktail dresses, party dresses, evening gowns, little black dresses, maxi, midi, and mini dresses, plus jumpsuits and rompers, available in sizes 10-26. Targeted at plus-size women shopping for casual, work, party, and occasion wear.
- Tops Plus-size tops assortment including shirts, blouses, tees, basic tops, sweaters, cardigans, casual tops, party tops, resort tops, and workwear tops in sizes 10-26.
- Bottoms Plus-size bottoms including pants and skirts available in sizes 10-26.
- Denim Plus-size denim collection featuring jeans and denim dresses in various washes and styles, available in sizes 10-26 with a $29 jeans promotional tier.
- Swim & Resort Plus-size swimwear and resort wear including one-piece swimsuits, swim sets, swim tops, swim bottoms, resort dresses, resort tops, and resort bottoms in sizes 10-26.
- Shoes Plus-size footwear including boots, flats, and heels, regularly offered at 50% off promotional pricing.
- Lingerie Plus-size intimate apparel including bras, panties, lingerie sets, underwire bras, sexy lingerie, shapewear, and sleepwear, regularly offered at 70% off promotional pricing.
- Outerwear Plus-size outerwear including boleros and shrugs for layering and occasion wear in sizes 10-26.
- Sets & Co-ords Curated plus-size matching sets and coordinated outfits for streamlined styling in sizes 10-26.
- Workwear Plus-size professional workwear including workwear dresses and suiting options in sizes 10-26.
- Wedding Collection Plus-size bridal wear, bridesmaid dresses, mother of the bride outfits, and wedding guest attire in sizes 10-26.
- Essentials Core plus-size wardrobe essentials and basics for everyday wear in sizes 10-26.
- Outlet Discounted plus-size fashion channel featuring dresses, tops, sweaters, bottoms, skirts, swimwear, and resort wear at tiered reduced prices ranging from $40 down to $10 and under.
Companies that use CoEdition
Customer profileSegments1 record
Ideal customer profiles1 record
CoEdition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CoEdition partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- City ChiccoreCity Chic is the flagship brand of City Chic Collective, featured alongside CoEdition as part of the 'World of Curves' portfolio. CoEdition redirects to City Chic's online store, suggesting integrated operations under the same parent company.
- AvenueminorAmerican classic brand featured in 'Brands to Love' section, offering everyday chic and workwear sophistication. Positioned as a complementary brand within the City Chic Collective portfolio.
- Hips & CurvesminorLingerie and foundation brand featured in 'Brands to Love' section, described as providing 'the perfect foundation' for outfits. Complementary brand within the portfolio.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
CoEdition competitors and assessment
Company assessmentDirect peers
- Universal Standard: Premium direct-to-consumer plus-size women's apparel brand offering sizes 00-40. Competes on inclusive sizing philosophy and DTC e-commerce model with comparable curated, fashion-forward positioning.
- Lane Bryant: Long-standing US plus-size women's apparel retailer owned by KnitWell Group. Competes across similar categories (dresses, intimates, workwear) and shares CoEdition's focus on occasion-driven plus-size fashion. Operates both physical stores and e-commerce.
- Eloquii: Digital-first plus-size women's fashion brand (owned by Walmart). Targets a similar style-conscious plus-size customer with trend-driven assortment and serves as a direct benchmark for CoEdition's DTC e-commerce model.
- Catherines: US plus-size women's apparel retailer (owned by FullBeauty Brands) serving a similar demographic across everyday, workwear, and intimates. Competes for the same core plus-size customer, particularly in mid-market price tiers.
- Torrid: Largest US specialty retailer focused exclusively on plus-size women's apparel, offering similar size range and product breadth across casual, workwear, and occasion categories. Direct head-to-head competitor in the same niche with stronger offline retail footprint.
Regional players
- Simply Be: UK-based plus-size women's apparel retailer owned by N Brown Group. Operates as a comparable DTC plus-size specialist in a different geographic market, with similar assortment breadth and target demographic.
Broad incumbents
- City Chic Collective (parent): CoEdition's parent company and the flagship brand in its portfolio. Australian-listed plus-size retailer with international operations, providing the operational backbone for CoEdition and serving the same customer base across overlapping geographies.
- ASOS Curve: Plus-size line of UK-based ASOS, a global fashion e-commerce platform. Competes with CoEdition on trend-driven plus-size fashion and shares the DTC e-commerce orientation, though as part of a much broader fashion marketplace.
Emerging players
- 11 Honoré: Luxury plus-size women's fashion e-commerce platform carrying designer brands in extended sizing. Adjacent peer targeting the style-conscious plus-size customer seeking premium and occasion-driven pieces.
- Navabi: European plus-size fashion e-commerce platform offering curated premium and contemporary plus-size brands. Comparable as a digitally native plus-size specialist with a curated multi-brand marketplace model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CoEdition social profiles
Digital presenceCoEdition financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoEdition leadership team
Management profileNumber of profiles
Profiles3 records
CoEdition subsidiaries and ownership
Company hierarchySubsidiaries3 records
CoEdition funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoEdition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoEdition
What does CoEdition do?
CoEdition is a direct-to-consumer e-commerce brand specializing in plus-size women's fashion in sizes 10-26. It sells its own branded apparel assortment — including dresses, tops, bottoms, denim, swimwear, lingerie, shoes, outerwear, workwear, wedding attire, and coordinated sets — through the City Chic Online storefront. The brand emphasizes a 'Cut for Curves' design philosophy and operates as part of the City Chic Collective portfolio alongside City Chic, Avenue, and Hips & Curves.
Is CoEdition a public or private company?
CoEdition is a private company. It is classified as corporate owned and is currently operating.
When was CoEdition founded?
CoEdition was founded in 2017. It employs 11 to 50 people.
Where is CoEdition based?
CoEdition is headquartered in New York, United States, in the North America region.
How does CoEdition make money?
One revenue line is on record: retail Product Sales.
Who are CoEdition's main competitors?
Direct peers on record are Universal Standard, Lane Bryant, Eloquii, Catherines and Torrid. Simply Be is listed as a regional player. Broad incumbents are City Chic Collective (parent) and ASOS Curve. Emerging players are 11 Honoré and Navabi.
Does CoEdition have an API?
No public API is recorded for CoEdition.
What industry is CoEdition in?
CoEdition's product category is Plus-Size Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.