BoxMate
BoxMate is a UK-based SaaS platform that provides mobile-first gym management, workout tracking, and member engagement software primarily for CrossFit, functional fitness, strength and conditioning, weightlifting, and BJJ facilities, integrating with TeamUp for class booking and billing.
- Company typePrivate
- Founded2015
- HeadquartersBurton Upon Trent, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BoxMate does
BoxMate is a UK-based SaaS company, headquartered in Burton Upon Trent, that provides a mobile-first gym management and member engagement platform primarily for CrossFit affiliates and adjacent verticals including strength and conditioning facilities, weightlifting gyms, and (as of 2023) Brazilian Jiu Jitsu studios. The platform combines native iOS and Android member apps with a web-based admin dashboard and a proprietary big-screen display product, BoxMate Live, enabling coaches to deliver workouts, track scores, run leaderboards, and manage classes without separate whiteboards or apps. Its technology stack centres on a deep integration with TeamUp for class booking, payments, and membership management, alongside GoCardless for direct-debit billing, Twilio for SMS, Mailchimp for email, OneSignal for push notifications, and Zapier for workflow automation.
BoxMate monetises primarily through a monthly per-active-member subscription billed via GoCardless, with no long-term contract and a 14-day free trial. It layers two premium tiers — BoxMate PLUS and the top-tier DRIVE package at £89+VAT/month — that unlock CRM automation, the CoachAI assistant, custom branding, PT dashboards, competitions, and business health dashboards. A secondary marketplace commissions third-party programming providers such as CrossFit Affiliate Programming, JST Train, and PRVN, and the company also sells BoxMate Live hardware kits. As of its latest disclosures, BoxMate reports serving 300+ gym facilities and 50,000+ users across the UK and internationally with a team of fewer than 10 employees.
BoxMate firmographics
Firmographics- Name
- BoxMate
- Legal name
- BoxMate
- Website
- https://boxmateapp.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BoxMate is a UK-based SaaS platform that provides mobile-first gym management, workout tracking, and member engagement software primarily for CrossFit, functional fitness, strength and conditioning, weightlifting, and BJJ facilities, integrating with TeamUp for class booking and billing.
- Ownership category
- akta.pro rank
BoxMate industry classification
Industry- Product category
- Gym Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where BoxMate is headquartered
LocationHeadquarters
- HQ city
- Burton Upon Trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BoxMate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Gym Subscription (Standard): Monthly subscription billed per 'Live' (active) member via GoCardless direct debit. Suspended members are not billed. No contract required with 2 weeks notice to cancel. Includes core programming, workout tracking, communication tools, and BoxMate Live.
- BoxMate PLUS Tier: Premium add-on tier priced at £89.00 + VAT monthly (including PLUS features). Adds custom branding, PT dashboard with 5 coach passes, session blocks, competitions, scheduled communications, member groups, and dynamic criteria-based audiences.
- BoxMate DRIVE Package: Elevated package at £89.00 + VAT including PLUS and advanced features: CoachAI for CRM and Health Dashboard, automated CRM sequences and journeys, custom marketing campaigns, coach task manager, schedule manager, and TeamUp auto account sync.
- Marketplace Programming: Third-party programmers (e.g., CrossFit Affiliate Programme, JST Train, The Athlete Program, PZL Programming) sell their programming through BoxMate marketplace, with BoxMate taking a commission on sales.
- Programming Sales: Gyms can sell their own programming through BoxMate by hiding extra programmes behind a TeamUp paywall. PLUS users can create session blocks that individuals can purchase and start anytime.
- Hardware Sales: BoxMate Live TV Kit sold through store, including Mini PC, Keypad and Remote to plug into a TV for big-screen display functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription - Core gym management features |
| Subscription | Monthly | PLUS tier - Premium customisation and PT features |
| Subscription | Monthly | DRIVE package - Full gym management intelligence |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BoxMate product offering
Product offeringCore offering
BoxMate provides a SaaS gym management and member engagement platform designed primarily for CrossFit affiliates, functional fitness, strength and conditioning, weightlifting, and BJJ facilities. The platform combines programming delivery, workout tracking, member communication, a built-in CRM, business health dashboards, and an AI-powered CoachAI assistant, and integrates natively with TeamUp so members can book classes and track workouts inside a single app.
Differentiator
Problem solved
Functional benefit
Brands
- BoxMate PLUS: Premium subscription tier with custom app branding, PT dashboard, member groups, scheduled communications, competition management, and session blocks.
- BoxMate DRIVE
- BoxMate Live
Products and services
- BoxMate Gym Management Platform SaaS gym management and member engagement platform for CrossFit, functional fitness, strength and conditioning, and weightlifting facilities, providing programming delivery, workout tracking, communication tools, a built-in CRM, a Business Health Dashboard, CoachAI, BoxMate Live big-screen display, and native integration with TeamUp for class bookings and payments. Pricing is per-live-member, billed monthly via GoCardless, with a 14-day free trial and no contract.
- BoxMate Jiu Jitsu (BJJ) Module Specialised BJJ-focused extension of the BoxMate platform for Brazilian Jiu Jitsu academies, featuring session logging with rounds, submissions, taps and mat time tracking, plus attendance-based belt tracking, grading events, and automatic belt promotions linked to TeamUp events.
- BoxMate Live TV Kit Physical hardware bundle including a Mini PC, Keypad and Remote that plugs into a TV to power BoxMate Live, the in-gym big-screen display for sessions, workouts, leaderboards, percentage calculator, stopwatch and video coaching.
- BoxMate Programming Marketplace Marketplace inside the BoxMate platform where third-party programming providers (CrossFit Affiliate Programme, JST Train, The Athlete Program, PZL Programming, PRVN, CompTrain) list and sell their programming to BoxMate gyms, with BoxMate taking a commission on each sale.
Quantifiable outcome
- 300+ gym facilities and 50,000 users across UK and worldwide
- +1 more outcomes
Companies that use BoxMate
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
BoxMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature7 records
BoxMate partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TeamUpcoreTeamUp is BoxMate's primary integration partner for class booking and payment processing. The combined solution provides gyms with a single app for members to book classes and track workouts. BoxMate is highlighted on TeamUp's partner page with joint marketing including £50 free credit for new TeamUp customers. TeamUp handles memberships, payments, and scheduling while BoxMate provides programming delivery and workout tracking.
- GoCardlesscoreDirect debit payment processor for monthly billing. All BoxMate subscriptions are billed monthly via GoCardless with automatic charges per 'Live' member.
- CrossFit Affiliate Programme (CAP)minorThird-party programming provider available through BoxMate Marketplace. Gyms can download CAP programming directly into their BoxMate account.
- JST TrainminorThird-party programming provider available through BoxMate Marketplace.
- The Athlete ProgramminorThird-party programming provider available through BoxMate Marketplace.
- PZL ProgrammingminorThird-party programming provider available through BoxMate Marketplace.
- Syncro MarketingminorSpecialist gym marketing company that creates paid ads and sets up Zapier integrations for BoxMate CRM, helping gyms with paid advertising and lead generation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BoxMate competitors and assessment
Company assessmentDirect peers
- SugarWOD: SugarWOD is a CrossFit-specific workout tracking and community engagement app for boxes, used by the majority of CrossFit affiliates prior to BoxMate's expansion. Multiple BoxMate testimonials reference migration from SugarWOD citing higher functionality, making it the most directly comparable peer in the functional-fitness vertical.
- Zen Planner: Zen Planner is a gym management platform (memberships, billing, scheduling, member engagement, workout tracking) serving CrossFit, martial arts, and strength gyms. Direct overlap with BoxMate's customer segments including martial arts (BJJ) where BoxMate is launching and Zen Planner is established.
- Wodify: Wodify is the leading CrossFit-focused gym management platform with workout tracking, class booking, performance tracking, and member engagement — the same workflow stack BoxMate targets. Customer testimonials explicitly cite BoxMate as preferred to Wodify on usability, confirming head-to-head competition for the CrossFit affiliate market.
- Glofox: Glofox is a gym and studio management SaaS targeting boutique fitness studios with member apps, class booking, billing, and CRM. Same SMB gym/studio customer base and overlapping feature set (member engagement, custom branding, CRM) — comparable peer especially as BoxMate expands into Studio Fitness (yoga, Pilates, dance).
- PushPress: PushPress is a gym management and member engagement platform (PushPress Grow, Train, Plus, Members) serving CrossFit, strength, and boutique fitness studios. Same customer (SMB gym owners), same workflow (workout tracking, billing, CRM, member app), making it a direct competitor in the same product category.
Broad incumbents
- ClubReady: ClubReady is a club management platform focused on fitness studios and gyms with member management, billing, scheduling, and CRM. Broader suite than BoxMate, but serves the same gym-operator buyer with overlapping member-engagement workflows.
- Mindbody: Mindbody is the largest broad-incumbent fitness/wellness business management software — booking, payments, marketing, payroll across yoga, Pilates, salons, gyms. Serves many of the same gym and studio customers that BoxMate targets, but as part of a much wider portfolio of wellness verticals rather than specializing in CrossFit programming.
Emerging players
- TeamUp: TeamUp is BoxMate's core integration partner (class booking and payments), but it is also a broader gym management platform offering booking, payments, and member management. The codependency creates shared-customer overlap; TeamUp could in theory build native workout/programming modules that would overlap BoxMate's scope, positioning them as both partner and adjacent competitor.
- WodHopper: WodHopper is a CrossFit-specific workout tracking app for boxes offering similar member-facing workout logging, leaderboards, and score tracking. Niche overlap with BoxMate's CrossFit core offering, though typically a lighter-weight app without the full CRM/business intelligence stack BoxMate layers on top.
Regional players
- Traininblack: Traininblack is a UK-based gym management platform with member management, scheduling, and payments targeting UK fitness facilities — a regional peer to BoxMate's UK-headquartered CrossFit/functional fitness offering with overlapping customer base in the British gym market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BoxMate social profiles
Digital presenceBoxMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoxMate leadership team
Management profileNumber of profiles
Profiles1 record
BoxMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoxMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoxMate
What does BoxMate do?
BoxMate provides a SaaS gym management and member engagement platform designed primarily for CrossFit affiliates, functional fitness, strength and conditioning, weightlifting, and BJJ facilities. The platform combines programming delivery, workout tracking, member communication, a built-in CRM, business health dashboards, and an AI-powered CoachAI assistant, and integrates natively with TeamUp so members can book classes and track workouts inside a single app.
Is BoxMate a public or private company?
BoxMate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BoxMate founded?
BoxMate was founded in 2015. It employs 1 to 10 people.
Where is BoxMate based?
BoxMate is headquartered in Burton Upon Trent, United Kingdom, in the Europe region.
How does BoxMate make money?
Six revenue lines are on record. Gym Subscription (Standard) is the primary driver. The others are boxMate PLUS Tier, boxMate DRIVE Package, marketplace Programming, programming Sales and hardware Sales.
Who are BoxMate's main competitors?
Direct peers on record are SugarWOD, Zen Planner, Wodify, Glofox and PushPress. Broad incumbents are ClubReady and Mindbody. Emerging players are TeamUp and WodHopper. Traininblack is listed as a regional player.
Does BoxMate have an API?
No public API is recorded for BoxMate.
What industry is BoxMate in?
BoxMate's product category is Gym Management Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its SIC code is 7372.