Webmarketiere

What Webmarketiere does

Webmarketiere GmbH is a privately held, founder-owned digital marketing agency headquartered in Oldenburg, Lower Saxony, Germany, operating since 2016 with a team of 1–10 employees under managing directors Nico Winter and Manuel von Heugel. The firm delivers four core service lines: SEO (Suchmaschinenoptimierung) as the primary offering, Webdesign built on WordPress with custom code capabilities, ongoing Hosting/Wartung/Support retainers, and Webentwicklung covering booking systems, interfaces, and bespoke technical integrations. BFSG-compliant accessible design and GDPR-compliant builds are positioned as standard. The technology stack is mixed — WordPress for typical client builds, with Webflow used for the agency's own hosting — and there is no proprietary platform or productized SaaS offering.

The agency targets regional small and medium-sized enterprises (SMEs) in the Oldenburg and Ammerland area, with three explicitly named verticals: tradespeople and craftsmen (Handwerk), medical practices (Praxen), and local service businesses (Dienstleistung). Sales motion is consultative and personal, anchored by a free initial 'Kennenlerngespräch' (introduction meeting), in-person coffee invitations, and a fixed 5-step delivery process (Kennen-lernen, Klären, Planen, Umsetzen, Begleiten). The firm practices what it preaches by maintaining its own SEO-optimized website, a 25+ article blog, and a comprehensive A-Z marketing lexicon as top-of-funnel content assets, alongside a podcast (WEBMARKETALK) and active social profiles on Facebook, Instagram, and LinkedIn.

Revenue mechanics combine one-time project fees for web design (starting €1,500–€3,500 for standard sites, €5,000+ for complex projects), recurring monthly SEO retainers (€1,000–€8,000 typical; industry average €1,256.71 per a cited 521-agency survey), subscription-based hosting/maintenance, and hourly (€80–€150) or daily (€980+) consulting. Pricing is transparently fixed-fee to avoid surprises, and there is no disclosed external funding, parent company, or subsidiary structure — the business operates as a bootstrapped regional agency with regional network affiliations (BNI, MCWE, Unternehmerreffen Nordwest) for referral generation. AI tooling is deployed only for inbound inquiry triage via NLP, and no proprietary AI capability exists.

Name

Webmarketiere

Legal name

WEBMARKETIERE GmbH

Website

https://webmarketiere.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Webmarketiere is a founder-owned digital marketing agency in Oldenburg, Germany, providing SEO, web design, hosting, and custom web development primarily to regional small and medium-sized enterprises in trades, medical practices, and local services across Oldenburg and Ammerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Webdesign-Projekte: One-time project fees for website creation and development. Fixed-price projects with clear timelines. Starting prices: classical business website from €1,500–3,500; projects with extensive SEO and custom functions from €5,000.
2. SEO-Betreuung (monatlich): Recurring monthly retainer for ongoing SEO services. Includes analysis, strategy, on-page/off-page optimization, content, monitoring, and regular reporting.
3. Hosting, Wartung & Support: Optional ongoing maintenance packages including fast hosting, regular updates, security monitoring, and direct support after website launch.
4. Beratung & Einzelmaßnahmen: Hourly consulting (€80–150/hour), daily rates (from €980/day), and one-time SEO deliverables such as website audits or technical implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Webmarketiere is a digital marketing agency delivering SEO (search engine optimization), WordPress-based web design, hosting/maintenance/support, and custom web development services to small and medium-sized regional businesses. The agency combines one-time web design projects with recurring monthly SEO retainers following a structured five-step process (Kennen-lernen, Klären, Planen, Umsetzen, Begleiten) and positions itself as an external marketing department for tradespeople, medical practices, and local service companies in the Oldenburg/Ammerland region.

Product overview

Webmarketiere is an online marketing and advertising agency based in Oldenburg, Germany, offering a portfolio of digital marketing services focused on regional businesses in the trades (Handwerk) and local service sectors. The core offerings include SEO (Suchmaschinenoptimierung) as a primary service, combined with Webdesign services for website development. The agency provides supplementary services including Hosting, Wartung & Support (ongoing website maintenance and care packages) and Webentwicklung & technische Lösungen (custom technical development for complex requirements like booking systems and integrations). The service delivery follows a structured 5-step process: Kennenlernen (introduction), Klären (clarification), Planen (planning), Umsetzen (implementation), and Begleiten (ongoing support).

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Suchmaschinenoptimierung) Recurring search engine optimization service for regional businesses, including SEO analysis, strategy development, on-page optimization, SEO content creation, off-page optimization, and ongoing monitoring with regular reporting and coordination meetings. Offered primarily as a monthly retainer with transparent pricing.
• Webdesign Fixed-price website design and development service for small and medium-sized businesses, built on WordPress with custom code options, including SEO optimization, DSGVO (GDPR) compliance, and BFSG-compliant accessibility. Ranges from a classical business website (from €1,500–€3,500) up to extensive projects with SEO and custom functions (from €5,000).
• Hosting, Wartung & Support Optional ongoing website care package including fast hosting, regular updates, security monitoring, and direct support after a website launch. Offered as a subscription-style service.
• Webentwicklung & technische Lösungen Custom web development service for clients with more complex needs, including booking systems, interfaces, and bespoke code implementations beyond standard website builds.

Quantifiable outcome

• 87% of people search online for craftsmen/tradespeople - significant market opportunity for digitally visible businesses

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quisma: Munich-based digital performance marketing agency with strong SEO and SEA offerings. Comparable as a full-service German digital marketing agency, but skewed to larger enterprise clients.
• Peak Ace: Berlin-based performance marketing agency specializing in SEO, SEA, and analytics. Comparable in core SEO offering and German mid-market focus, but operates at significantly larger scale.
• morefire: Cologne-based performance marketing and SEO agency focused on the German mid-market. Comparable in offering (SEO, SEA, content) and in serving German SMBs and mid-market clients, with a stronger content and inbound engine.
• Klickpiloten: Hamburg-based digital agency offering SEO, SEA, and web design for German SMBs and mid-market clients. Comparable in service mix and German regional focus.
• Aufgesang: Hanover-based SEO and online marketing agency serving German B2B and B2C clients. Comparable as a regional German SEO/web agency with a similar consultative sales motion and SMB-to-mid-market focus.
• Claneo: Berlin-based SEO and content marketing agency serving German and European B2B and B2C clients. Highly comparable as a German-language SEO agency with similar service mix (SEO, content, digital strategy) and a stronger enterprise footprint than Webmarketiere.

Broad incumbents

• SISTRIX: German SEO software and services platform offering tooling, consulting, and agency services. Comparable as a German SEO authority brand, but operates primarily as a SaaS/tooling business rather than a regional services agency.
• Ryte: Munich-based platform for website quality management and SEO. Comparable in SEO domain expertise, but positioned as a SaaS vendor serving agencies and in-house teams rather than a regional services competitor.
• TRG (The Reach Group): German digital agency group with SEO, content, and media capabilities. Comparable in service portfolio, but operates as a larger, multi-brand group serving enterprise clients across DACH.

Regional players

• Luna Park (Lunapark): Hamburg-based digital agency with SEO, content, and web design offerings for German SMBs and mid-market clients. Comparable in offering and SMB focus, but concentrated in the Hamburg/Northern Germany region versus Webmarketiere's Oldenburg base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/webmarketiere
• Instagraminstagram.com/webmarketiere
• LinkedInlinkedin.com/company/webmarketiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmarketiere