Waldrop Plumbing Heating Air

What Waldrop Plumbing Heating Air does

Waldrop Plumbing Heating Air is a family-owned residential home services provider operating as Waldrop Home Services, Inc. (DBA Waldrop Plumbing Air Electric) across Upstate South Carolina. Founded in 1970 and headquartered in Duncan, SC, the company delivers HVAC, plumbing, and electrical services including installation, repair, maintenance, indoor air quality, generators, EV chargers, and home energy audits across eight counties (Greenville, Spartanburg, Anderson, Pickens, Cherokee, Greenwood, Laurens, Union) from four physical offices. The customer base is overwhelmingly residential homeowners, with secondary emphasis on rental property investors and rural/lake-property owners; emergency, same-day response and 24/7 plumbing are positioned as core service-level commitments.

The company's technology stack centers on ServiceTitan as the field service management platform, integrated through a branded customer portal, and supported by self-developed assets including the Waldrop University training portal, the Margo Bot chatbot for lead capture, and branded indoor air quality products (Pristine Air, Phenomenal Aire cold air plasma filtration, Smart Wally thermostats). Pricing is flat-rate across trades (price quoted before work begins), with service-call/dispatch fees ranging from $29 to $299, AC system replacements typically $6,000-$30,000, and financed payment plans available for larger tickets. Revenue streams include one-time flat-rate service fees, recurring Club Wally membership subscriptions, equipment and product sales, maintenance/service agreements, and brokered financing, with technician credentials anchored by NATE and NCI certifications and SC/NC General Contractor licensing.

Go-to-market is primarily direct-to-consumer via phone and online scheduling, supplemented by local SEO, Google Business Profile (4.8 stars across 8,937 reviews), a multi-category blog, radio/TV advertising, and community programs such as the $5K Teacher Giveaway and Club Wally referral mechanics. The company reports 51-100 employees and is recognized as a Great Place to Work certified employer (re-certified in 2026), with sustained brand equity built around the "Y'all Call Wally" mascot and a 50+ year family-owned operating history.

Name

Waldrop Plumbing Heating Air

Legal name

Waldrop Home Services, Inc.

Website

https://callwaldrop.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Waldrop Plumbing Heating Air is a family-owned residential HVAC, plumbing, and electrical service provider in Upstate South Carolina, founded in 1970 and operating from four offices across eight counties with flat-rate pricing, Club Wally membership subscriptions, and ServiceTitan-backed field service delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Greer

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Flat-rate HVAC, plumbing, and electrical service fees: One-time charges for residential service calls, repairs, installations, and replacements (e.g., AC systems, water heaters, drain cleaning, electrical panel upgrades). Pricing is flat-rate, quoted up front before work begins, so the customer pays a set price regardless of job duration.
2. Club Wally membership subscriptions: Recurring membership program offering priority scheduling, waived dispatch fees, 10% off repairs, no overtime charges, and seasonal tune-ups, creating predictable recurring revenue and increased customer retention.
3. Equipment and product sales: Sale of HVAC equipment (furnaces, AC units, heat pumps, water heaters, generators), indoor air quality products (Pristine Air, Phenomenal Aire, air filters, air scrubbers, thermostats), and electrical hardware via the Shop Online portal and technician-installed replacements.
4. Maintenance and service agreements: Recurring preventive maintenance plans (e.g., HVAC Maintenance & Tune-Up Services, 'NEW WATER HEATER CARE', 'NEW HVAC SYSTEM CARE') that bundle seasonal inspections and system care.
5. Financing-brokered payment plans: Third-party-financed payment plans offered to qualified homeowners for larger projects (e.g., AC system replacements costing $6,000–$30,000), generating financed receivables and increased close rates on larger tickets.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Waldrop Plumbing Heating Air is a family-owned residential home services company that provides HVAC (heating, cooling, and air conditioning), plumbing, electrical, and indoor air quality installation, repair, replacement, and maintenance services to homeowners across eight counties in Upstate South Carolina. The company operates four physical offices (Duncan, Greenwood, Anderson, Simpsonville), employs NATE- and NCI-certified technicians alongside licensed plumbers and electricians, and offers flat-rate upfront pricing with same-day service and emergency response. It also sells related equipment and consumables and runs a recurring membership program (Club Wally).

Differentiator

Problem solved

Functional benefit

Brands

• Phenomenal Aire: Cold Air Plasma Filtration Systems product line offered through Waldrop's Indoor Air Quality products division.
• Pristine Air
• Waldrop University

Products and services

• Air Conditioning Services Residential cooling services for homeowners in Upstate South Carolina including AC replacement and installation, AC repair, AC maintenance, ductless mini-split systems, geothermal cooling, home energy audits, and home generators.
• Heating Services Residential heating services including heating replacement, heater repair, heating maintenance, furnace services (electric, gas, oil), heat pump installation and repair, geothermal heating, and ductless mini-split heating.
• Plumbing Services Full residential plumbing services including bathroom and kitchen plumbing, drain cleaning, sewer line repair, leak detection, gas lines, water filtration, water heaters (tank, tankless, electric, gas), repiping, garbage disposals, hydro jetting, and 24/7 emergency plumbing.
• Electrical Services Residential electrical services including electrical repair, electrical inspection, electrical panel services, electrical wiring, EV charger installation, lighting and ceiling fans, outlets, and surge protection.
• Indoor Air Quality and Clean Air & Water Services Indoor air quality services including air filtration, air purifiers, air scrubbers, ductwork repair and replacement, duct cleaning, duct leak testing, duct sealing, humidifiers and dehumidifiers, and thermostats.
• Pristine Air Branded indoor air quality product line offered by Waldrop for residential air purification and filtration.
• Phenomenal Aire Cold Air Plasma Filtration Cold air plasma filtration system for indoor air quality installed by Waldrop technicians, recommended for HVAC systems to clean the air.
• Club Wally Membership Priority membership program providing priority scheduling, exclusive promotional offers, waived dispatch fees, no overtime charges, 10% off repairs, and seasonal tune-ups for HVAC, plumbing, and electrical services.
• Home Generators Residential home generator sales, installation, and service for backup power across the Waldrop service area.
• Geothermal HVAC Services Geothermal heating and cooling system installation and service for residential customers in the Upstate South Carolina service area.
• Ductless Mini-Split Services Ductless mini-split installation, repair, maintenance, and replacement for homes without traditional ductwork.
• Home Energy Audits Residential home energy audits and assessments to identify efficiency and comfort improvements.

Quantifiable outcome

• 4.8-star Google rating across 8,937 customer reviews
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• ServiceTitancoreTechnology or IntegrationServiceTitan powers Waldrop's customer portal at callwaldrop.myservicetitan.com and is the underlying field service management platform for scheduling, dispatch, and customer records. It is integrated into Waldrop's primary customer touchpoint.
• Better Business Bureau (BBB)coreOthersWaldrop is a BBB Accredited Business (profile 0673-90042073, Heating and Air Conditioning in Duncan, SC). The BBB seal is displayed prominently on the homepage and links to the BBB profile for verification.
• Plumbing-Heating-Cooling Contractors Association (PHCC)coreOthersWaldrop displays the PHCC logo among its accreditations on the homepage, indicating membership in the national trade association for plumbing, heating, and cooling contractors.
• National Comfort Institute (NCI)coreOthersWaldrop's HVAC technicians are NCI-certified. NCI is a measurement-based certification body for HVAC performance, supporting Waldrop's positioning as a quality-focused HVAC provider.
• North American Technician Excellence (NATE)coreOthersWaldrop's HVAC technicians are NATE-certified per the About Us section. NATE is the leading industry certification for HVAC/R technicians in North America.
• Google (reCAPTCHA and Business Profile)coreTechnology or IntegrationGoogle reCAPTCHA protects the contact form and SMS opt-in form on Waldrop's website, and Google Business Profile hosts the 4.8-star rating across 8,937 reviews visible on the homepage. Google's Privacy Policy and Terms of Service govern the reCAPTCHA integration.
• Phenomenal AirecoreOEM/ Whitelabel/ Licensing PartnerPhenomenal Aire cold air plasma filtration systems are offered as a Waldrop indoor air quality product (products/indoor-air-quality/phenomenal-aire/ and indoor-air-quality/phenomenal-aire/). The brand is co-marketed with Waldrop for residential indoor air quality installations.
• Pristine AircoreOEM/ Whitelabel/ Licensing PartnerWaldrop offers Pristine Air products for indoor air quality (products/indoor-air-quality/pristine-air/ and clean-air-water/pristine-air/), co-branded under the Waldrop product line.
• Meta (Facebook & Instagram)coreGTM or Marketing PartnerWaldrop maintains active Facebook (yallcallwally) and Instagram (@yallcallwally) profiles for organic and paid social marketing; the platforms are also used for paid acquisition and community engagement.
• YouTube (Google)coreGTM or Marketing PartnerWaldrop operates the @YallCallWally YouTube channel where it hosts TV commercials (e.g., 'AC Spring Tune – Waldrop Plumbing & Electric TV Commercial') and educational videos for organic video marketing.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Roto-Rooter: Plumbing and drain-cleaning service company with similar 24/7 emergency response, flat-rate service-call model, and broad residential customer base; overlaps directly with Waldrop's plumbing and drain-cleaning lines.
• Coolray Heating, Cooling, Plumbing & Electrical: Regional multi-trade home services brand combining HVAC, plumbing, and electrical — a near-direct analog to Waldrop's three-trade one-stop-shop model in the Southeast U.S.
• Service Experts Heating & Air Conditioning: National residential HVAC service and replacement brand with similar maintenance-agreement, replacement-ticket, and technician-certification model; comparable on the HVAC side of Waldrop's offering.
• ARS (American Residential Services): National HVAC, plumbing, and electrical home services platform with similar residential service, dispatch, and replacement-ticket model; comparable as a scaled multi-trade consolidator that competes with or acquires regional operators like Waldrop.
• Benjamin Franklin Plumbing: Franchised residential plumbing brand with similar on-time guarantees, flat-rate pricing, and homeowner customer profile; competes for the same plumbing wallet share as Waldrop.
• One Hour Heating & Air Conditioning: Residential HVAC service franchise emphasizing fast response ('on time or it's free') and brand-led local marketing; comparable to Waldrop's HVAC service line, reputation-driven positioning, and same-day promise.
• Parker & Sons: Regional HVAC, plumbing, and electrical home services contractor with a similar family-business heritage, multi-trade offering, and residential focus; closest comparable in operating model and customer segments.
• Mr. Rooter Plumbing: Franchised residential plumbing service network with similar flat-rate pricing, drain-cleaning focus, and homeowner customer profile; comparable on service mix and GTM.

Broad incumbents

• Trane Technologies: Global manufacturer of HVAC equipment with a large dealer/installer network; relevant as a broader incumbent that sets equipment standards, warranty economics, and dealer-program dynamics affecting residential service operators like Waldrop.

Others

• HomeServe USA: Home services warranty and repair-network operator that partners with regional contractors to fulfill plumbing, HVAC, and electrical claims; comparable as an ecosystem participant that channels demand to operators like Waldrop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waldrophvac
• YouTubeyoutube.com/@YallCallWally
• Facebookfacebook.com/yallcallwally
• LinkedInlinkedin.com/company/waldrop-plumbing-heating-air
• Instagraminstagram.com/yallcallwally

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waldrop Plumbing Heating Air