Red Torch
Red Torch is an independent London-based research and creative agency that delivers digital strategy, social media management, and proprietary benchmarking (SportOnSocial) to International Federations, National Olympic Committees, and major sports properties worldwide.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Torch does
Red Torch Limited is a London-headquartered, independent research and creative agency that exclusively serves the sports industry, with operations in the United Kingdom and Switzerland. The company functions as a retained and project-based agency for international sports governing bodies, National Olympic Committees, and selected sports properties, delivering research, social media strategy, creative campaigns, content production, and training services. Its primary client base consists of Olympic and non-Olympic International Federations (UCI, United World Wrestling, ISU, ICF, FEI, World Rugby, IGF), the Association of National Olympic Committees (ANOC), and event operators such as FISE/Hurricane Group and Reading Football Club.
The firm's central proprietary asset is SportOnSocial, described as the only platform powered by a decade of exclusive behavioural data from the Olympic movement, which underpins annual benchmark reports ranking International Federations and global sports properties on social media performance. Building on this dataset, Red Torch developed the ANOC Social Media Dashboard — a custom measurement tool tracking Facebook, Instagram, Twitter, YouTube, and TikTok data for 205 National Olympic Committees — and a tri-lingual 62-page Social Media Handbook for NOCs. Complementary offerings include the Digital Accelerator Programme (training 470+ people from 161 NOCs), the She Moves The Game editorial initiative, and bespoke campaign work such as E-FISE Montpellier, the #UpAgain series for ISU, and #Paddle100 for ICF.
Red Torch generates revenue through retained agency fees and project-based engagements scoped to client requirements, with pricing not publicly disclosed. The go-to-market motion is direct enterprise sales into sports governing bodies and major properties, with growth in long-tenured relationships (ANOC renewed 2023; ISU and FISE partnerships exceeding six years). The agency is privately held with no disclosed institutional investment and is led by CEO Jonny Murch, with co-founder Alex Ross and Strategy Director Chris Argyle-Robinson appointed Joint Managing Directors in March 2026.
Red Torch firmographics
Firmographics- Name
- Red Torch
- Legal name
- Red Torch Limited
- Website
- https://redtorch.sport
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Torch is an independent London-based research and creative agency that delivers digital strategy, social media management, and proprietary benchmarking (SportOnSocial) to International Federations, National Olympic Committees, and major sports properties worldwide.
- Ownership category
- akta.pro rank
Where Red Torch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Red Torch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Services: Retained agency fees and project-based work for research, creative campaigns, social media management, and digital strategy services for sports organizations including International Federations and National Olympic Committees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Red Torch product offering
Product offeringCore offering
Red Torch is an independent research and creative agency specialising in sport, providing digital strategy, social media research, audience insights, and creative campaign execution for international sports federations, national Olympic committees, and sports rights-holders. Its work is anchored by the proprietary SportOnSocial research platform, which is powered by a decade of exclusive behavioural data from the Olympic movement, and is supplemented by bespoke dashboards and handbooks for clients such as ANOC.
Product overview
Red Torch is an independent Research & Creative Agency that offers a portfolio of branded research products, strategic services, and creative campaigns focused on sports marketing. Their core products include SportOnSocial (a decade-long research platform ranking sports properties' social media performance), She Moves The Game (women's sport visibility initiative), and specialized service modules like the Digital Accelerator Programme for NOCs, Social Media Dashboard, and Social Media Handbook. The agency delivers custom creative campaigns including Olympic campaigns, digital fan engagement initiatives, and content strategy services for international federations, sports properties, and brands. The offering operates as a services-based model rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- SportOnSocial: The world's only platform powered by a decade of exclusive behavioural data from the Olympic movement. Produces annual reports ranking sports properties based on digital performance including International Federations and Global Sports Properties editions.
- She Moves The Game
Products and services
- SportOnSocial A proprietary research platform and annual insight series analysing the social media behaviour of sports fans across the Olympic movement. Powered by a decade of exclusive behavioural data, it is used by International Federations, National Olympic Committees, and rights-holder clients to benchmark digital performance and inform strategy.
- Research & Insights Services Bespoke research engagements for sport organisations covering audience insight, fan behaviour, digital benchmarking, and strategic recommendations. Delivered by the agency's Research & Insight practice to clients such as Reading FC, ISU, ICF and others.
- Creative Campaign Services End-to-end creative campaign services for sport clients, from concept through to delivery across digital and social channels, as demonstrated by campaigns such as E-FISE Montpellier for FISE, #UpAgain, and A Bond Like No Other.
- Digital Strategy & Social Media Services Strategy and social media services for sport organisations, including digital growth strategy, social media management, and bespoke digital capability-building programmes such as the ANOC social media partnership covering 206 National Olympic Committees.
Quantifiable outcome
- UCI TikTok reached 1 million followers
- +3 more outcomes
Companies that use Red Torch
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Red Torch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Torch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, key and supporting.
- ANOC (Association of National Olympic Committees)coreLong-standing partnership renewed for delivering digital insights across all 206 National Olympic Committees. Includes Social Media Dashboard tracking 1,000+ NOC profiles and ongoing support for NOC digital growth through training and best practice sharing.
- ISU (International Skating Union)corePartnership renewal for 2021 covering social media strategy, creative campaigns, and #UpAgain show production. Continued collaboration following successful 2020 projects including virtual ISU Figure Skating Awards and Pride Special content.
- FISE/Hurricane GroupcoreRetained digital agency partnership spanning 6+ years for FISE World Series action sports events. Developed innovative E-FISE Montpellier virtual event as COVID response, winning multiple industry awards.
- ICF (International Canoe Federation)keyCreative agency partnership for #Paddle100 global campaign to inspire recreational paddlers. Included launch film, athlete ambassadors, social media activations, and Top 100 locations list.
- Meta (formerly Facebook)supportingExpert speaker from Meta participated in ANOC Digital Accelerator Programme workshops, providing insights on platform optimization for NOCs.
- GreenflysupportingExpert speaker from Greenfly participated in ANOC Digital Accelerator Programme workshops on athlete content and digital engagement.
- SOMWRsupportingClimate-positive apparel brand sponsoring #Paddle100 campaign. Brand dedicated to protecting environments loved by paddlers, aligning with ICF's sustainability values.
- UCI (Union Cycliste Internationale)coreOngoing partnership for social media strategy and TikTok growth campaign that helped UCI reach 1 million followers on the platform.
Scale indicators8 records
Red Torch competitors and assessment
Company assessmentDirect peers
- Engine Shop: Engine Shop is an independent sports and entertainment marketing agency delivering sponsorship, content, and digital services to brands and rights holders. Comparable to Redtorch as a mid-sized independent sports-focused agency working with federations, leagues, and brands on audience engagement.
- Mailman Group: Mailman Group is a digital sports agency offering social media, content, and creative services to sports rights holders and brands globally. Closely comparable to Redtorch in scope (sports-only digital/creative services) and client base (international federations, leagues, and brands), though it is China-headquartered rather than UK-based.
- Two Circles: Two Circles is a sports data, marketing, and technology agency that helps sports organisations grow audiences and revenues using proprietary data. Highly comparable to Redtorch in combining proprietary data/insights IP with agency services for sports properties, including international federations and leagues.
- rEvolution: rEvolution is an independent global sports marketing agency providing partnership marketing, digital, and media services to brands and rights holders. Comparable to Redtorch as a sport-specialised independent agency working with federations, leagues, and brands on audience growth and digital strategy.
Broad incumbents
- CSM Sport & Entertainment: CSM is a global sport and entertainment agency within the Chime Group, providing sponsorship, digital, creative, and consulting services to rights holders and brands. Comparable to Redtorch in serving international federations and sports properties, though it operates as part of a larger group with broader capabilities.
- MKTG (Dentsu Sports): MKTG is the sports and lifestyle marketing arm of Dentsu, delivering experiential, digital, and sponsorship services to brands and rights holders globally. Comparable to Redtorch in serving sports properties with digital and audience engagement work, but backed by a major holding company's scale and cross-network capabilities.
- Octagon: Octagon is one of the world's largest sports marketing agencies, offering sponsorship consulting, athlete management, creative, and digital services globally. Comparable to Redtorch in serving international federations and sports properties with digital and creative work, but operates at significantly greater scale and breadth across the full sports marketing stack.
- Havas Sports & Entertainment: Havas Sports & Entertainment is the sport and entertainment division of Havas, providing sponsorship, digital, content, and creative services to brands and rights holders. Comparable to Redtorch in working with sports properties on digital and creative campaigns, but as part of a broader global network.
- Mailman's 160over90: 160over90 is a sports and culture marketing agency within the Endeavor network, providing digital, creative, and partnership services to brands and rights holders. Comparable to Redtorch in working with federations and sports properties on digital strategy and campaigns, though it operates within a larger sports/entertainment portfolio.
Emerging players
- Sports Innovation Lab: Sports Innovation Lab is a sports research and insights firm providing fan behaviour data and benchmarking to brands, leagues, and technology companies. Comparable to Redtorch in combining proprietary sport-specific data with insights services for the sports industry, but focused more on research and analytics than creative campaign delivery.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Torch social profiles
Digital presenceRed Torch compliance and trust
Trust signalCompliance2 records
Red Torch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Torch leadership team
Management profileNumber of profiles
Profiles5 records
Red Torch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Torch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Torch
What does Red Torch do?
Red Torch is an independent research and creative agency specialising in sport, providing digital strategy, social media research, audience insights, and creative campaign execution for international sports federations, national Olympic committees, and sports rights-holders. Its work is anchored by the proprietary SportOnSocial research platform, which is powered by a decade of exclusive behavioural data from the Olympic movement, and is supplemented by bespoke dashboards and handbooks for clients such as ANOC.
Is Red Torch a public or private company?
Red Torch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Torch founded?
Red Torch was founded in 2009. It employs 11 to 50 people.
Where is Red Torch based?
Red Torch is headquartered in London, United Kingdom, in the Europe region.
How does Red Torch make money?
One revenue line is on record: agency Services.
Who are Red Torch's main competitors?
Direct peers on record are Engine Shop, Mailman Group, Two Circles and rEvolution. Broad incumbents are CSM Sport & Entertainment, MKTG (Dentsu Sports), Octagon, Havas Sports & Entertainment and Mailman's 160over90. Sports Innovation Lab is listed as an emerging player.
Does Red Torch have an API?
No public API is recorded for Red Torch.