What Caregiving.com does

Caregiving.com is a community platform founded in 1996 that supports family caregivers of aging populations and people with chronic illness through peer forums, curated content, and structured caregiver journeys. The product surface includes a community forum, personalized "My Support" features, curated "Collections" of content, a directory for member-posted services and listings, and sub-branded programs such as the Champions Corner podcast, the Champions caregiver engagement program, the annual National Family Caregiver Summit (NFCS), and Connected Caregiving Campaigns. The underlying platform is a web-based system with user accounts, content management, directory listings, and payment processing integrated via Stripe, supported by standard marketing and analytics tooling (Mailchimp, Google Analytics, YouTube embeds).

The business model combines direct-to-consumer community engagement with B2B partnerships. Revenue is generated through third-party advertising on the site, paid directory listings, and partnership/sponsorship revenue from healthcare organizations, employers, insurers, and product suppliers. The company segments its audience into family caregivers (primary), healthcare systems and providers, health insurers, and employers, pursuing go-to-market motions that are community-led, event-driven, and direct-to-consumer. Notable enterprise partners include Anthem Blue Cross and Blue Shield, CareSource (also a $2M investor in 2022), MedMart.com, Isaac Health, and home health agencies and hospital systems.

In 2024 Caregiving.com was acquired by Carely, Inc., making it a subsidiary of a strategic acquirer in the caregiver support space. The company is led by founder and CEO Michael Eidsaune and CTO Jared Fleener, operates from Park Ridge, Illinois, and serves caregivers exclusively in the United States. Approximately $2.5M in total disclosed funding has been raised across a 2020 seed ($500K) and a 2022 strategic round ($2M from CareSource).

Name

Caregiving.com

Legal name

Caregiving.com

Website

https://caregiving.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Caregiving.com is a US community platform, founded in 1996, that supports family caregivers of aging and chronically ill individuals through peer forums, curated content, and personalized resources, while partnering with health systems, insurers, and employers on B2B caregiver programs.

Ownership category

akta.pro rank

Product category

Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Family/Caregiver Engagement & Proxy Access Management (HLACAEAL), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Family caregiver support
• Caregiver community platform
• Caregiver engagement programs
• Caregiver resource library
• Healthcare caregiver partnerships

Headquarters

HQ city

Park Ridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising: Caregiving.com accepts advertising on its website from third parties. Advertisers are solely responsible for their dealings with users.
2. Directory Listings: Members can post listings on Caregiving.com's directory section for products, services, volunteer opportunities, and personal fundraisers. Paid advertising options exist for listings.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Caregiving.com is a community-driven digital platform that supports family caregivers through peer support groups, forums, educational content, and a personalized caregiver journey. The platform partners with leading healthcare organizations, employers, and state agencies to deliver caregiver engagement programs. Revenue is generated through website advertising and directory listings posted by community members.

Product overview

Caregiving.com is a community platform for family caregivers that offers a multi-faceted support model. The core platform (Caregiving.com) provides community forums, user-generated content, educational resources, and a directory for peer listings. The platform is enhanced by sub-branded offerings including the Champions Corner Podcast (real-talk series for caregivers), the Champions Program (caregiver engagement initiative), the National Family Caregiver Summit (annual virtual event), and Connected Caregiving Campaigns (grassroots city-based initiatives). Users access support through My Support features and curated Collections organized by caregiving themes. The platform was acquired by Carely, Inc. and underwent a rebrand in 2022 with a new logo and website experience.

Differentiator

Problem solved

Functional benefit

Brands

• Champions Program: Program connecting companies, press members, researchers, and organizations with caregivers through the Champions Corner podcast and grassroots campaigns.
• Champions Corner
• Connected Caregiving Campaigns
• National Family Caregiver Summit (NFCS)

Quantifiable outcome

• Reduced caregiver strain and improved resilience through community support
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Carely, Inc.coreOthers · 1 January 2023Carely, Inc. acquired Caregiving.com, consolidating ownership of the caregiving platform. Mike Eidsaune, former owner, announced the acquisition.
• Med Mart (MedMart.com)majorStrategic or Co-development Partner · 1 January 2023MedMart.com and Caregiving.com announced a strategic partnership focused on providing caregivers with important information and resources to help them make well-informed decisions while caregiving for a family member or loved one.
• Anthem Blue Cross and Blue ShieldcoreStrategic or Co-development Partner · 5 November 2022Anthem Blue Cross and Blue Shield partnered with Caregiving.com to host the Indianapolis Senior and Family Caregiver Expo 2022 on November 5. This was the area's first Family Caregiver Expo.
• Isaac HealthminorStrategic or Co-development PartnerCaregiving.com and Isaac Health partnered to provide caregiver support resources through their respective platforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellthy: Wellthy is a tech-enabled family caregiver support platform sold primarily to health plans and employers — directly comparable to Caregiving.com's B2B caregiver support motion and competitor for the same enterprise buyers.
• Cleo: Cleo is a family caregiver benefits platform sold to employers and health plans, combining technology with human care guides — directly competitive with Caregiving.com's enterprise caregiver engagement offering.
• Cariloop: Cariloop provides a caregiver support platform with care coaches, sold to health systems and employers — closely comparable in product and buyer segments to Caregiving.com.
• ianacare: ianacare sells a caregiver benefits platform to employers and health plans, addressing working family caregivers — directly comparable to Caregiving.com's employer/insurer GTM.
• Lotsa Helping Hands: Lotsa Helping Hands is a community-based caregiver coordination platform with member communities, group calendars, and meal trains — closely comparable to Caregiving.com's community/peer support model.

Emerging players

• Torchlight (by Torchlight Care): Torchlight provides caregiver support solutions primarily to employers, with overlap on the workforce/family caregiver segment that Caregiving.com also addresses through employer partnerships.

Broad incumbents

• AARP: AARP operates one of the largest caregiver resource and community ecosystems (including the AARP Family Caregiving website) — a broad incumbent competing for caregiver mindshare, traffic, and partnership dollars.
• Care.com: Care.com is a marketplace for caregivers and care providers with broad consumer brand recognition; while business-model differs, it competes for caregiver audience attention and overlaps on directory listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/caregiving
• Facebookfacebook.com/CaregivingSupport
• LinkedInlinkedin.com/company/caregiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caregiving.com