Mandasa Technologies

What Mandasa Technologies does

Mandasa Technologies is a privately-held, bootstrapped e-commerce services and software firm headquartered in Dover, Delaware with delivery operations in Mandsaur, Madhya Pradesh, India. Founded in 2015, the company specializes exclusively in the Shopify ecosystem, positioning itself as an enterprise Shopify Plus and B2B commerce architect serving brands with $50M+ in revenue across D2C, B2C, and B2B verticals including clothing, jewelry, beauty, automotive, and accessories.

The company's offering combines professional services with a portfolio of six proprietary Shopify apps distributed through the Shopify App Store: Custlo (customer account portal), Checkout Extensions Pro (no-code checkout customization), Nojiro (spam and country access restriction), Order Editing (post-checkout modifications), Passonext (digital product passports), and Post Purchase Upsell (average-order-value optimization). Service offerings span store setup, headless commerce architecture, theme customization, custom app development, migration to Shopify, troubleshooting, SEO, performance marketing, conversion rate optimization, UX optimization, and B2B/wholesale commerce with ERP/PIM integrations.

Mandasa operates a dual revenue model anchored on project-based professional services sold via a consultative 'Technical Discovery' sales motion into enterprise accounts, supplemented by recurring revenue from Shopify App Store subscriptions on its proprietary apps. Distribution runs through direct enterprise sales, the Shopify Partner Program and App Store, plus earned-media channels including Clutch, Trustpilot, and Google Business Profile. The firm is independent and founder/management-owned with no disclosed external funding, parental company, or institutional investor.

Name

Mandasa Technologies

Legal name

Mandasa Technologies INC

Website

https://mandasa.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Mandasa Technologies is a bootstrapped, India-delivered Shopify Plus agency that builds enterprise e-commerce and headless commerce infrastructure for $50M+ D2C, B2C, and B2B brands, supplemented by six proprietary Shopify apps sold via the Shopify App Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandsaur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Shopify Development Services: Core revenue stream from building and developing Shopify Plus stores, theme customization, custom app development, and migration services. Primarily project-based professional services with potential for ongoing maintenance contracts.
2. Digital Marketing Services: Performance marketing, SEO, speed optimization, and conversion rate optimization services. Ongoing retainer or project-based engagements.
3. Shopify Apps: Revenue from proprietary Shopify apps including Checkout Extensions Pro, Custlo, Nojiro, Order Editing, and Post Purchase Upsell, likely through app store subscriptions or one-time purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mandasa Technologies is a Shopify Plus Partner agency that builds and optimizes enterprise e-commerce infrastructure for $50M+ revenue D2C, B2C, and B2B brands. Its core offerings include Shopify Plus development, headless commerce architecture, theme customization, custom Shopify app development, B2B/wholesale enablement, and digital marketing services such as SEO, performance marketing, speed optimization, and conversion rate optimization. The company also sells a portfolio of six proprietary Shopify apps distributed via the Shopify App Store.

Product overview

Mandasa Technologies is an Enterprise E-commerce Architect specializing in Shopify Plus and B2B solutions. The company offers a portfolio of six Shopify apps (Custlo, Checkout Extensions Pro, Nojiro, Order Editing, Passonext, and Post Purchase Upsell) alongside a comprehensive suite of professional services including Shopify store setup, Shopify Plus agency services, headless e-commerce architecture, theme customization, custom app development, digital marketing (SEO, performance marketing, CRO), and B2B/wholesale solutions. The product portfolio consists of standalone Shopify apps that function as add-on modules within the Shopify ecosystem, complemented by service offerings for store development, migration, troubleshooting, and optimization. The company primarily operates as a Shopify Plus partner and Shopify Apps Partner, serving brands with $50M+ revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Store Setup Initial Shopify store configuration service including theme selection, basic customization, and launch preparation for enterprise brands.
• Shopify Plus Agency Services Enterprise-level Shopify Plus development and consulting services for high-revenue $50M+ brands, delivered as a Shopify Plus Partner.
• Shopify Headless e-Commerce Decoupled commerce architecture separating frontend presentation from Shopify's backend commerce infrastructure for enterprise brands requiring flexibility and performance.
• Theme Customization Custom design and visual modifications to Shopify store themes to match brand requirements.
• Custom App Development Bespoke Shopify app development services to extend platform functionality beyond standard features for enterprise clients.
• Speed Optimization Performance optimization services to improve Shopify store page load times and Core Web Vitals scores, targeting 90+ mobile speed scores.
• Search Engine Optimization SEO services focused on improving Shopify store visibility and organic search rankings as part of an ongoing retainer or project engagement.
• Performance Marketing Paid advertising and digital marketing campaigns designed to drive traffic and conversions for Shopify stores.
• Conversion Rate Optimization CRO services to improve store conversion rates through testing, analytics, and UX improvements.
• Troubleshooting Technical support and bug fixing services for existing Shopify stores.
• Shopify B2B/Wholesale B2B and wholesale commerce solutions built on Shopify for enterprise global expansion, including wholesale functionality and custom pricing structures.
• UX Optimization User experience improvements and optimization services for Shopify storefronts.
• Migration To Shopify Platform migration services to transfer stores from other e-commerce platforms to Shopify.
• Custlo A customer account portal app that engages customers throughout their lifecycle with a beautiful interface, sold via the Shopify App Store.
• Checkout Extensions Pro No-code checkout customization tool for Shopify that boosts conversions, streamlines payment options, and enhances customer experience for high-volume stores.
• Nojiro Security app that blocks spam, protects content, and restricts access by country, distributed through the Shopify App Store.
• Order Editing App that allows order edits, address changes, product additions, and cancellations without contacting support, distributed through the Shopify App Store.
• Passonext Digital product passport app that shares sustainability, material, and product traceability details with customers via QR codes, distributed through the Shopify App Store.
• Post Purchase Upsell Upsell and cross-sell app that boosts average order value by offering targeted offers immediately after checkout, distributed through the Shopify App Store.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ShopifycoreChannel Partner/ Reseller/ DistributorOfficial Shopify Plus Partner and Shopify Apps Partner, providing credibility and access to Shopify's platform capabilities, partner resources, and referral pipeline. Enables distribution of proprietary apps through Shopify App Store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CedCommerce: India-based multi-platform e-commerce solutions provider with a sizable Shopify app portfolio (marketplace integrations, feed management); comparable in India delivery model and Shopify app distribution.
• Webkul: India-headquartered Shopify and other-platform app developer and integration provider; comparable in India-based delivery, Shopify App Store distribution, and B2B/wholesale feature focus.

Broad incumbents

• Blue Acorn iCi (VML): Long-established Shopify Plus partner (now part of VML Commerce) offering enterprise strategy, design, and engineering; competes for the same $50M+ brand RFPs as Mandasa but at materially larger scale.

Direct peers

• OuterBox: US-based Shopify Plus agency focused on enterprise merchants, providing design, development, SEO, and CRO services; directly comparable in customer segment (mid-market and enterprise D2C) and service mix.
• Optimum7: Shopify Plus agency offering development, SEO, and conversion optimization for enterprise e-commerce brands; comparable in service stack and mid-market/enterprise positioning.
• Avex Designs: New York-based Shopify Plus agency building custom storefronts, headless commerce, and B2B experiences for enterprise brands; directly comparable in Shopify Plus specialization and enterprise D2C/B2B use cases.
• Eastside Co: Shopify Plus agency with in-house app development serving enterprise and growth-stage merchants; comparable as a hybrid agency + Shopify app builder targeting similar brand segments.
• We Make Websites: UK- and India-based Shopify Plus agency serving enterprise brands with development, design, and digital marketing; directly comparable in GTM focus on $50M+ merchants and proprietary service IP.
• Swarm (formerly Pixel Forensics): Shopify Plus partner delivering design, development, and growth services to consumer brands; comparable in enterprise D2C focus and reliance on Shopify Plus as the primary platform.

Others

• ReConvert: Shopify App Store incumbent in the post-purchase upsell category where Mandasa's Post Purchase Upsell app competes; comparable as a competitive benchmark for app product strategy and App Store distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mandasa_tech
• Facebookfacebook.com/mandasatechnologies

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandasa Technologies