What Keredes does

Keredes is a French cooperative real estate company founded in 1902 and headquartered in Rennes, operating across Brittany through two registered entities (SCP HLM Keredes Promotion Immobilière and SCIC HLM Keredes Gestion Immobilière). It offers an integrated residential property value chain spanning property development and new-build sales (Promotion Immobilière / Neuf), existing-property brokerage (Transaction / Ancien), rental services (Location), property management for landlords (Gestion Locative), condominium syndicate management (Syndic de Copropriété), and in-house mortgage brokerage (Courtage, ORIAS N°19008914). The company operates from physical agencies in Rennes, Saint-Malo, Lorient, and Brest with approximately 100 collaborators, and delivers roughly 165-200 new dwellings per year.

The core technology stack is operational rather than digital-native: it comprises the Bail Réel Solidaire (BRS) mechanism (separating land and building ownership via an Organisme de Foncier Solidaire to enable 20-40% below-market purchases with 99-year ground leases), NF Habitat / NF Habitat HQE certified construction standards (with biosourced/wood-frame builds achieving Level 2 Biosourced certification and 36 kg/m² biosourced material content), and a regulated ALUR-law fee structure. Supporting platforms include an SEO-optimized website property search portal and an extranet-based Espace Privé for client account management. No proprietary AI, ML, or data platform is disclosed.

Keredes' business model combines transactional revenue (sales commissions of 3-5.5% TTC or fixed €3,600-€5,900 fees on new-build and resale transactions), recurring management fees (7.2% TTC of collected rent on ~800 units, plus syndic fees on ~650 co-owned buildings), and likely development margins on new-build inventory. Customer segments are retail individuals — first-time buyers, buy-to-let investors, landlords, and co-owners in Ille-et-Vilaine and Morbihan — with a strong focus on affordable-housing access via BRS, PSLA, PLS, and PTZ schemes. As a SCIC HLM cooperative, all profits are reinvested into the mission rather than distributed to external shareholders.

Name

Keredes

Legal name

SCP HLM KEREDES Promotion Immobilière / SCIC HLM KEREDES Gestion Immobilière

Website

https://keredes.coop

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Short description

Keredes is a 1902-founded cooperative real estate company in Brittany, France, offering integrated property development, sales, rental management, syndic, and mortgage brokerage services to individual buyers, landlords, and co-owners, with a focus on affordable-housing access via the Bail Réel Solidaire mechanism.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Real estate services
• Property management
• Cooperative housing
• Affordable housing
• Mortgage brokerage

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Promotion and Sales (Neuf & Ancien): Keredes develops and sells new-build residential properties (appartements and maisons) across Brittany, as well as resells existing properties through its transaction service. Revenue is generated through property sales margins and agency fees. Sales commission tiers range from fixed fees for lower-value properties (3,600–5,900 € TTC) to percentage-based fees (4.5–5.5% TTC) for properties above 120,000 €.
2. Rental Property Management: Keredes manages approximately 800 rental units. Revenue is generated through management fees of 7.20% TTC on collected rents (6% HT), plus additional fees for tenant placement, lease drafting, and work follow-up.
3. Building Syndicate (Syndic de Copropriété): Keredes manages approximately 650 co-owned properties through its syndicate service, generating recurring management fees for building administration, maintenance coordination, and assembly organization.
4. Mortgage Brokerage (Courtage): Keredes offers in-house mortgage brokerage to accompany buyers in financing their projects, providing optimized loan conditions through its registered broker activity (ORIAS N°19008914). Revenue likely derives from commissions from partner lending institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Keredes is a cooperative real estate company in Brittany that develops, sells, and manages residential properties. Its integrated service chain covers new-build property development (Promotion Immobilière), transaction of existing properties (Ancien), rental management (Gestion Locative), condominium syndicate administration (Syndic de Copropriété), and in-house mortgage brokerage (Courtage). The company operates through three physical agencies in Rennes, Saint-Malo, and Lorient, and uses subsidized access schemes such as Bail Réel Solidaire (BRS), PLS, PSLA, and Accession Maîtrisée to make homeownership affordable in Brittany's tight markets.

Product overview

Keredes is a cooperative real estate company operating in Brittany since 1902, offering an integrated service chain for residential property: Promotion Immobilière (new property development), Transaction (old property sales), Location (rental services), Gestion Locative (property management with Pack Découverte/Tranquillité/Sérénité tiers), Syndic de Copropriété (condominium management), and Courtage (mortgage brokerage). The company specializes in affordable housing access through programs including Bail Réel Solidaire (BRS), Prêt Locatif Social (PLS), Location-Accession (PSLA), and Accession Maîtrisée. Property developments span Brittany (Ille-et-Vilaine and Morbihan) under brands including NF Habitat and NF Habitat HQE certifications, with notable programs like ALKIMIA, EPONA, LES PARTITIONS, SWITCH, KOADIG, L'Estampe, and Les Villas Inkermann.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotion Immobilière (Neuf) Development and sale of new-build residential properties (apartments and houses) across Brittany, primarily in Ille-et-Vilaine and Morbihan departments. Certified NF Habitat or NF Habitat HQE. Targeted at first-time buyers, families, and property investors.
• Transaction (Immobilier Ancien) Sale and purchase of existing (old) residential properties including apartments and houses throughout Brittany, with regulated ALUR-law sales commissions ranging from fixed fees to percentage-based fees.
• Gestion Locative Full-service rental property management including tenant placement, rent collection, lease drafting, maintenance coordination, charge regularization, and optional unpaid-rent insurance, offered in tiered packages for private landlords and institutional owners.
• Syndic de Copropriété Syndicate management service for co-owned properties, handling administrative, financial, and technical management of condominiums including general assembly organization, maintenance coordination, and regulatory compliance (DPE, energy renovation).
• Courtage en Financement In-house mortgage brokerage service helping buyers optimize and secure financing for their real estate purchases, providing access to partner lending institutions with registered broker activity.
• Location Rental services for apartments and houses, connecting landlords with tenants as part of Keredes' integrated real-estate service chain.
• Bail Réel Solidaire (BRS) Access Program Affordable-housing access program that separates land ownership from building ownership via an OFS, allowing eligible buyers to purchase properties at 20–40% below market price under a 99-year ground lease, with resource-based eligibility caps and regulated resale pricing.

Quantifiable outcome

• 165 new dwellings delivered in 2024 across 7 programs
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Mer EntreprendreminorStrategic or Co-development Partner · 30 August 2022Keredes partners with Mer Entreprendre to support nautical racing projects and young sailing talents. Since 2014, the partnership has enabled Keredes employees to participate in sea outings with skippers like Baptiste Hulin (Route du Rhum). The partnership reinforces Keredes' local engagement in Brittany's maritime economy.
• FIBOIS BRETAGNEcoreStrategic or Co-development Partner · 13 June 2022Partnership between ARO Hlm Bretagne and FIBOIS BRETAGNE (network of 350 partners across the wood supply chain) to promote biosourced construction using wood. Keredes' L'Estampe residence was showcased as a model project. The partnership covers 6 axes: innovation, synergies, experimentation, training, annual events, and supply chain anticipation. FIBOIS connects 350 partners from forest to finished building.
• ARO Hlm BretagnecoreStrategic or Co-development Partner · 13 June 2022Association of HLM organizations in Brittany, partnering with FIBOIS BRETAGNE for the transition to biosourced construction. Keredes, as a SCIC HLM member, participates in this initiative and showcased the L'Estampe wood-frame residence at the partnership signing ceremony.
• ADIL 35coreGTM or Marketing PartnerAgence Départementale d'Information sur le Logement of Ille-et-Vilaine. Keredes co-hosts Soirées de l'Immobilier events with ADIL 35, providing neutral, expert information on housing topics (BRS, rental market, renovation). ADIL 35 provides independent housing advice, strengthening Keredes' credibility with prospective buyers.
• Morbihan HabitatcoreStrategic or Co-development PartnerThrough the joint venture 'Morbihan Accession' (morbihan-accession.fr), Morbihan Habitat and Keredes jointly develop BRS-accessible new housing in the Morbihan department, exemplified by the Koadig residence in Vannes (42 apartments).
• Baptiste HulinminorGTM or Marketing PartnerYoung sailing skipper (25 years old, quintuple French champion, triple European champion) selected as 'Espoir 2022' by Mer Entreprendre to compete in the Route du Rhum. Keredes sponsored and participated in sea outings with Baptiste, linking the cooperative to Brittany's maritime sports culture.
• SEEMO Promoteur Nouvelle GénérationminorStrategic or Co-development PartnerSEEMO is a new-generation developer that partnered with Keredes and Groupe ARC on the WOOD STREET 2 IMAGINA project in Lorient – a street art gallery in a transitional building before the future IMAGINA residence (BRS) is constructed.
• Groupe ARCminorStrategic or Co-development PartnerGroupe ARC collaborated with Keredes and SEEMO on the WOOD STREET 2 IMAGINA street art project in Lorient, transforming a future construction site into an ephemeral art gallery before the BRS residence IMAGINA is built.
• UNIS BretagneminorGTM or Marketing PartnerUNIS Bretagne (professional union of real estate professionals) organizes the 'Université de la Copropriété' – training and information sessions for co-ownership council members. Keredes Syndic participated in a session on 'Les différents organes de la copropriété' animated by attorney Maître Boichard in Bruz.
• CitizminorGTM or Marketing PartnerCar-sharing service (Citiz) offered to residents of the Port Cartier residence in Rennes, with a free subscription provided by Keredes. This supports sustainable mobility and aligns with the eco-responsible philosophy of the development.
• Bretagne Diagnostics (Anthony Richeux)minorGTM or Marketing PartnerBretagne Diagnostics, managed by Anthony Richeux, partnered with Keredes to present DPE (Diagnostic de Performance Énergétique) topics at Rencontres de l'Immobilier events, educating co-owners on energy performance regulations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vilogia: Major HLM cooperative operator in northern France with integrated development, rental, and syndic services. Comparable in mission, structure, and integrated service chain, though at materially larger national scale.
• Groupe Gambetta: French cooperative real estate developer focused on affordable and social housing across multiple regions. Comparable cooperative governance, affordable-housing positioning, and integrated promotion/management model.
• Laforêt: National French real estate network offering transaction, rental, and management services. Closely comparable on residential brokerage and gestion locative, though franchise-structured rather than cooperative.
• Procivis Nouvelle Génération: National federation of cooperative real estate operators (SACICAP) offering promotion, transaction, and management services. Closest structural peer to Keredes' SCIC HLM cooperative model and BRS-adjacent affordable-housing mission.

Broad incumbents

• Nexity: France's largest listed real estate developer with residential, commercial, and services (including property management) divisions. Comparable across all of Keredes' lines but at vastly greater scale and with a commercial (non-cooperative) mandate.
• Foncia: France's largest residential property manager (gestion locative and syndic). Directly comparable on the recurring-fee management business that anchors Keredes' revenue base, though at national scale.
• Orpi: France's largest residential real estate brokerage franchise network. Directly comparable on transaction and rental services, though organized as a national franchise rather than a regional cooperative.

Regional players

• Groupe Edouard Denis: Mid-sized French residential developer with strong presence in western France. Comparable on new-build promotion and BRS-eligible programs; competes regionally in Brittany and Pays de la Loire.

Others

• Crédit Agricole Immobilier: Real estate arm of Crédit Agricole bank group, active in residential promotion, brokerage, and management. Comparable on integrated services and BRS distribution; competes for the same Brittany buyer pool via affiliated bank channels.

Emerging players

• Solendi: Cooperative HLM operator focused on affordable housing access in Rhône-Alpes. Comparable on cooperative structure and affordable-housing mission; serves as a reference for cooperative HLM scale in another region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNklRa_bBz-ZxUs6T54kFmw
• Facebookfacebook.com/keredesimmobilier
• LinkedInfr.linkedin.com/company/habitation-familiale
• Instagraminstagram.com/keredesimmobilier
• Xx.com/KeredesImmo

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keredes