What Morbihan Habitat does

Morbihan Habitat is a French public social housing operator (Office Public HLM, structured as an Établissement public à caractère industriel et commercial) serving the Morbihan department in Brittany. Founded in 2021 and headquartered in Vannes, the organization manages a portfolio of approximately 6,500 social housing units housing nearly 60,000 people — about 7% of the departmental population — across 214 communes. It operates through eight proximity agencies staffed by 530 collaborators, 42% of whom are dedicated to in-person customer service, plus a single contact number (02 97 851 851) and a digital tenant portal.

The business spans six integrated service lines: rental management (124 M€ in billed rents annually), social housing construction (633 units delivered, 970 started, 136.5 M€ invested, target of 900 units/year), property asset management (60 M€/year investment in a 6,500-unit heritage), property accession via PSLA and BRS programs (130+ new owners annually), territory development (19 active operations including ZACs and eco-districts), and public facility construction (12 M€/year for municipalities). A specialized housing portfolio of 80+ establishments covers students, the elderly, the disabled, and intergenerational living.

Innovation is positioned as a strategic differentiator: the Résidence Kermorvan (2024) demonstrates wood-straw low-carbon construction; RED WoLF pilots solar PV with battery-integrated radiators under Interreg NWE; the MyConso app (via Proxiserve) provides connected-meter consumption monitoring; Square du Morbihan (Vannes, 2026) combines deconstruction with 95% waste reuse, mixed-tenure reconstruction, and first-in-France greywater reuse; Coeur de Poulfanc (Séné, 2026) introduces participatory housing co-designed by future residents. Revenue is generated through recurring rents (subscription-equivalent), one-time property sales (BRS, PSLA, plots), public-works commissions, and participative-share capital from local authorities totaling 7.5 M€ and unlocking 50 M€ of investment capacity toward a 2 B€ 10-year deployment target.

Name

Morbihan Habitat

Legal name

MORBIHAN HABITAT

Website

https://morbihan-habitat.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Morbihan Habitat is a French public social housing office (EPIC) managing ~6,500 social units across 214 communes in the Morbihan department, serving 55,540+ tenants through rental management, social housing construction, property accession (BRS/PSLA), urban renewal, and public facility construction.

Ownership category

akta.pro rank

Product category

Social Housing Management

NAICS

Administration of Housing Programs (925110), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Non-Operating Establishments (9995)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Social housing management
• Public housing construction
• Urban renewal services
• Property asset management
• Specialized housing solutions

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Rental income: Rental income from approximately 6,500 social housing units managed across the Morbihan department. 124 M€ de loyers quittancés annually.
2. Property sales - Accession: Sale of housing units through Bail Réel Solidaire (BRS), Prêt Social Location Accession (PSLA), and regular property sales. Over 130 new owners per year.
3. Land development: Development and sale of serviced building plots through lotissement operations. 19 operations in progress.
4. Public equipment construction: Construction of public facilities (schools, sports, healthcare, culture) for local authorities. 12 M€ de commande des collectivités par an.
5. Participative shares: 7.5 M€ of participative shares from local authorities generating 50M€ of investment capacity. Model allowing 2Md€ investment over 10 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Morbihan Habitat is a French public social housing office (OPH/EPIC) managing approximately 6,500 social housing units housing nearly 60,000 residents across 214 communes in the Morbihan department. The organization delivers rental management, social housing construction (targeting 900 units per year), property asset management (60M€ annual investment), specialized housing (80+ establishments for elderly, students, vulnerable populations), property ownership pathways (BRS and PSLA programs), territory planning (19 ongoing development operations), and public facility construction for local authorities (12M€ in annual commissions).

Product overview

Morbihan Habitat is a French public social housing operator (office public HLM) serving the Morbihan department with an integrated portfolio of housing services. The offering spans core property management (rental operations for ~6,500 social units housing 60,000 residents), new construction (targeting 900 social units/year), specialized housing (80+ facilities including care homes, student residences, and intergenerational villages), and property development/urban renewal. Complementary programs support property ownership through PSLA (rent-to-own) and BRS (solidarity land lease), public facility construction, and territory planning. Innovation initiatives include participatory habitat, wood-straw eco-construction, the European RED WoLF solar storage project, and specialized relocation support via the MyJugaad partnership. A dedicated tenant mobile app (MyConso by Proxiserve) enables consumption monitoring. The portfolio also includes urban renewal flagship projects such as Square du Morbihan (67 mixed-tenure units) and Coeur de Poulfanc (22-unit participatory habitat).

Differentiator

Problem solved

Functional benefit

Products and services

• Gestion Locative (Rental Management) Core rental management service covering approximately 6,500 social housing units housing nearly 60,000 residents (7% of Morbihan's population). Includes rent collection (124 M€ in billed rents), social accompaniment for 470+ households, and proximity services delivered through 8 local agencies with 42% of staff dedicated to local presence. For tenants meeting social housing income criteria.
• Construction de Logements Sociaux (Social Housing Construction) Social housing construction program targeting 900 new units delivered annually. Recent output: 633 units delivered, 136.5 M€ investment, 970 units started. Supports urban renewal and energy transition objectives across 214 communes in the Morbihan department.
• Gestion du Patrimoine (Property Asset Management) Property asset management investing 60+ M€ annually to maintain and upgrade a portfolio of 6,500 dwellings. Services include low-carbon strategy, innovation, rehabilitation, housing adaptation, routine maintenance, owner assistance (AMOA), deconstruction, material reuse, and urban/energy renewal.
• Accession à la Propriété (Property Ownership Pathways) Property ownership programs enabling 130+ new homeowners per year. Includes existing property sales, serviced building plots, PSLA (Prêt Social Location Accession) with rent-to-own pathway, and BRS (Bail Réel Solidaire) partnerships with local land trust bodies (OFS) and Keredes.
• Aménagement (Territory Development and Planning) Territory development and planning operations, with 19 ongoing operations including ZAC (urban development zones), subdivisions, town center renewal, eco-districts, and port developments.
• Équipements Publics (Public Facilities Construction) Public facilities design and construction services generating 12 M€ in annual public-sector commissions. Project types include early childhood facilities, educational buildings, healthcare, cultural venues, sports facilities, activity buildings, service villages, and town halls.
• Habitat Spécifique (Specialized Housing) Specialized housing portfolio with 80+ establishments across the department, including youth residences, shared homes (maisons relais), care homes (foyers de vie), medicalized reception facilities, family pensions, reception residences, shared homes, autonomy residences, EHPADs, and intergenerational villages.
• Résidence Blaise Pascal (Student Housing) Student housing residence in Lorient comprising 51 studios (18-20 m²) with individual meters, intercom, and furnished units including fridge, cooking hobs, TV socket, bed, study table, and storage. Monthly rent 100-200€ plus ~36€ charges. Proximity to university, high schools, downtown, and public transport.
• Village Intergénérationnel de Lanvaux (Intergenerational Village) Intergenerational village in Grand-Champ replacing a former EHPAD, combining adapted housing with medical-social services. Features domotic equipment (voice control, motion-sensor lighting, video intercom, intrusion/fire/leak detection, centralized tablet control for blinds, shutters, heating), PMR accessibility, and a Maison des Solidarités offering a one-stop-shop for vulnerable populations including CCAS, meal delivery, home nursing (SSIAD), home help services, food aid, and mental health services.
• Habitat Participatif (Participatory Housing) Participatory housing model where future residents co-create their living environment from design through management. Residents define common space rules, shared amenities (workshop, permaculture garden, guest room, communal hall, rooftop), and neighborhood projects. Builds social bonds, reduces energy costs, and supports ecological practices through collective design and management.
• Construction Bois-Paille (Wood-Straw Eco-Construction) Eco-construction method combining timber frame structure with straw insulation, producing low-carbon buildings with exceptional thermal regulation, acoustic insulation, natural humidity control, and passive house-level energy performance. Faster to build than traditional methods, enabling quicker delivery of affordable housing.
• RED WoLF (Solar Energy Storage Pilot) European Interreg North-West project piloting solar photovoltaic panels connected to battery-integrated radiators. Allows houses to store and redistribute heat on a 24-hour cycle using locally produced renewable energy. Approximately 15 houses equipped as test units; broader project targets 100 houses across 6 sites to prevent 230 tonnes of CO2 annually.
• Déménagement Main dans la Main (Moving Support Service) Specialized moving support service for seniors and vulnerable tenants during urban renewal or major renovation works. Delivered in partnership with MyJugaad (Solidarity Enterprise of Social Utility based in Auray). Includes social needs assessment, personalized relocation planning, packing/moving assistance by trained accompaniers, post-move settling support, small handyman work, and administrative transfers (insurance, phone, internet).
• Square du Morbihan (Urban Renewal Project) Major urban renewal project in Vannes involving deconstruction of 150 units, reconstruction of 67 diversified dwellings (social, BRS, private, coliving), a children's MAM, shared home, urban farm, and high-environmental-value neighborhood with solar panels, collective wood heating, greywater reuse (a French first by Bouygues Immobilier), geothermal energy, and rainwater recovery. Cycle Up manages deconstruction with 95% waste reuse and 10% material reuse.
• Bail Réel Solidaire (BRS) Solidarity Land Lease program separating land ownership from building ownership. Households buy the property while remaining tenants of the land, reducing purchase price by 15-30% (land component). Subject to income ceilings (e.g., 34,581€ for 1 person, up to 107,738€ for 6 people), resale price controls, and buyer income restrictions to maintain affordability. Partnerships with OFS (Organismes Foncier Solidaire) of local EPCI and Keredes.
• Location Accession (PSLA) Social Rent-to-Own program allowing progressive property acquisition over 1-2 years. Tenants pay a monthly fee combining rent and savings during the occupation phase, building an equity stake. After the rental period, they can exercise the purchase option. Benefits include APL eligibility during both rental and repayment phases, reduced notary fees (2-3%), 5.5% VAT rate, and guaranteed relogging if they choose not to buy.

Quantifiable outcome

• 7% of Morbihan population housed (nearly 60,000 people)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Département du MorbihancoreStrategic or Co-development PartnerDepartmental council as key institutional partner in housing and urban development projects, including wood-straw construction initiatives and general social housing strategy
• Golfe du Morbihan – Vannes AgglomérationcoreStrategic or Co-development PartnerMetropolitan authority partner for urban development and housing projects including eco-district developments
• Agglomération de VannescoreStrategic or Co-development PartnerUrban community partner in sustainable construction and development projects
• Commune d'ElvencoreStrategic or Co-development PartnerLocal municipality partner for the Kermorvan wood-straw construction residence project
• Cycle UpcoreTechnology or IntegrationSpecialized company in reuse and circular economy for deconstruction projects. 95% of waste will be reused or recovered and 10% reused in Square du Morbihan urban renewal
• Économie circulaire 56coreTechnology or IntegrationLocal circular economy organization based in Vannes area for material reuse in deconstruction projects
• OCCAMATcoreTechnology or IntegrationCircular economy partner for recycling and material recovery in urban renewal projects
• Bouygues ImmobiliercoreStrategic or Co-development PartnerPrivate developer partner in Square du Morbihan project: 44 private housing units, first French reuse of grey water, geothermal and rainwater recovery
• SELARL D Architecture CLENET BROSSET BNRminorStrategic or Co-development PartnerUrban planners for Square du Morbihan urban renewal project
• SCOP Atelier 15minorStrategic or Co-development PartnerArchitects for social housing portion of Square du Morbihan project
• TETRARCminorStrategic or Co-development PartnerArchitecture firm for private housing portion of Square du Morbihan project with Bouygues Immobilier
• Les Cols VertsminorStrategic or Co-development PartnerAssociation managing urban farm in Square du Morbihan project, cultivating land and providing social activities for residents
• ARCAUminorStrategic or Co-development PartnerArchitecture firm for Coeur de Poulfanc participative housing project in Séné
• CCAS - Maison des habitants du PoulfancminorStrategic or Co-development PartnerSocial action center collaborating on participative habitat project in Séné
• MyJugaadcoreStrategic or Co-development PartnerSolidarity company providing personalized moving assistance for elderly and vulnerable tenants during urban renewal relocations

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Erilia: ESH social housing operator across southern and eastern France, providing rental, accession (BRS, PSLA), and renovation services. Comparable in scope of social housing programs to Morbihan Habitat.
• Vilogia: Major French social housing operator with ESH status, managing more than 80,000 units. Comparable in offering integrated rental, accession, renovation, and territorial development services across multiple regions.
• Batigère: French social housing group (ESH) with a multi-regional patrimony of more than 50,000 units. Closely comparable as a non-profit operator offering rental, accession, senior and student housing.
• Logirem: ESH operating in the Provence-Alpes-Côte d'Azur region with a comparable mix of social rental, accession, and senior/specific housing programs, though geographically focused on PACA.
• Domofrance: ESH subsidiary of Action Logement in Nouvelle-Aquitaine. Comparable as a regional social landlord offering rental, accession, and rehabilitation services for low- and middle-income households.
• ICF Habitat: SNCF group's social housing subsidiary, managing around 100,000 units across France. Comparable business model as a large social landlord with construction, accession, and renovation activities.
• 13 Habitat: Public housing office (OPH) for the Bouches-du-Rhône department. Closely comparable as a departmental public social-housing entity offering rental, accession, and urban renewal services.
• Paris Habitat: Paris public housing office (OPH) and one of the largest in France. Closely comparable as a municipal/departmental EPIC managing a large social rental patrimony, accession programs, and urban renewal, although focused on Paris rather than Morbihan.

Broad incumbents

• CDC Habitat: Subsidiary of Caisse des Dépôts and the largest social housing operator in France. Directly comparable as a national social landlord with rental, accession, and renovation programs serving millions of tenants, though with a far broader geographic footprint than Morbihan Habitat.

Regional players

• Partenord Habitat: ESH operating primarily in the Nord and Pas-de-Calais departments. Comparable as a regional social housing operator with rental, accession, and renovation activities, but does not directly compete in Morbihan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MorbihanHabitat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morbihan Habitat