Nortrak

What Nortrak does

Nortrak Limited is a privately held UK company (Lincoln operations office; London registered office) that delivers integrated GPS tracking systems for high-value distributed assets, cargo, fleet vehicles and plant equipment. The core stack is battery-powered GPS/GNSS hardware — built around Digital Matter device families (Oyster3, Remora3, Yabby3, Dart3) with multi-constellation GNSS (GPS, GLONASS, Galileo, Beidou, QZSS) on a 72-channel receiver, IP68 ruggedised enclosures, up to 10-year battery life, and AES-256/AES-128 encryption — paired with the Telematics Guru cloud SaaS platform (iOS/Android apps, geofencing, driver ID, recovery mode) and a five-method API integration suite. Branded sub-products include TrailerSentry® (unpowered trailer/horsebox/caravan tracking) and Sign-Bot (autonomous road-sign status for TASCAR1 schemes), plus a Cellular/Iridium Edge® hybrid device for out-of-coverage tracking.

The company serves seven identified verticals: logistics and supply chain, construction and plant hire, fleet management and trailer tracking, rail and infrastructure (Railway Industry Association member, May 2025), security and evidential tracking, defence and government (Armed Forces Covenant signatory, May 2025), and OEM/industrial product manufacturers. Named customers include Baker Hughes (radiation monitoring units at drill rigs), an HS2 plant-hire operator, Unisnacks (temperature-sensitive food distribution via 'Thermotainer'), APK Industries (custom Dart3-BLE firmware for zero-emission generators), leading Scotch Whisky brands, an unnamed £200M+ FMCG business, UK waste/aggregate barges on the Thames, an adventure centres operator (leisure boats), a law enforcement client (covert contraband tracking) and Sami reindeer herders in Swedish Lapland.

Revenue is generated through a mix of (a) one-time hardware sales with a two-year return-to-base warranty, (b) recurring Airtime Data Subscriptions billed per device per calendar month in advance (covering SIM, server, platform hosting and support), (c) bespoke OEM and firmware development under multi-year contracts, and (d) ancillary fees (£25 per-device reconnection, late-payment interest at 6% over BoE base). Distribution is predominantly direct sales (Lincoln-based, quote-based pricing) supplemented by a UK reseller network for TrailerSentry®, branded microsites, a WooCommerce storefront, and mobile app store listings.

Name

Nortrak

Legal name

Nortrak Limited

Website

https://nortrak.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Nortrak Limited is a privately held UK provider of integrated GPS tracking hardware and cloud telematics (Telematics Guru) for high-value assets, cargo, fleet vehicles and plant equipment, serving logistics, construction, rail, defence, security and OEM manufacturers across the UK, 50+ European countries and worldwide SIM zones.

Ownership category

akta.pro rank

Product category

GPS Asset Tracking Hardware & Telematics

NAICS

Satellite Telecommunications (51741), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Cold-Chain & Temperature Monitoring Telematics (TLABAJAE), Cold Chain / Reefer Telematics & Condition Monitoring (TLAEAFAL), Power/battery/energy monitoring for cold chain devices (TLAEALAH)

Keywords

• GPS asset tracking
• Fleet telematics
• Vehicle tracking
• Cargo monitoring
• OEM IoT development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Airtime Data Subscription: Recurring monthly subscription per device covering SIM/mobile data, device server, Telematics Guru platform hosting, mobile apps and frontline technical support. Billed per calendar month in advance, exclusive of VAT.
2. GPS tracking hardware sales: One-time sale of GPS tracker hardware (Oyster3, Remora3, Yabby3, Dart3, TrailerSentry devices) plus accessories; hardware carries a two-year return-to-base warranty.
3. OEM and bespoke firmware development: Custom OEM development, firmware design and integration services for clients needing bespoke connected products (e.g., APKI Zero Emission Generators). Includes joint development and collaboration engagements.
4. Reconnection and ancillary fees: £25 reconnection charge per device when reconnecting after Airtime lapse, covering admin, tech support, SIM and platform administration costs.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Nortrak provides integrated GPS tracking hardware (Oyster3, Remora3, Yabby3, Dart3, TrailerSentry) bundled with a cloud-based telematics SaaS platform (Telematics Guru) for real-time visibility, geofencing, recovery and reporting on distributed assets, cargo, fleet vehicles and plant equipment. The company also offers bespoke OEM firmware development and white-label connected products for industrial manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• TrailerSentry®: A Nortrak-branded GPS tracker aimed at horse boxes, covered car transporters, caravans, and higher-value non-powered towed assets, with its own dedicated website at trailersentry.co.uk.
• Sign-Bot

Products and services

• Nortrak Telematics Platform (Telematics Guru) Cloud-based telematics software platform with iOS and Android mobile apps that aggregates GPS/GNSS location, accelerometer and sensor data from Nortrak's hardware portfolio. Provides live map views, automated movement/recovery alerts, geofencing, driver ID (iButton/RFID/Wiegand), destination dispatching, customisable reporting and exposes five integration APIs for ERP and fleet management workflows. Targeted at enterprise and mid-market operators managing distributed assets, fleets and plant equipment.
• TrailerSentry® Branded battery-powered GPS tracker purpose-built for unpowered towed assets including horse boxes, covered car transporters, caravans and higher-value non-powered trailers. Features long-life battery, recovery mode and tamper/unauthorised movement alerts. Distributed through a UK partner/reseller network.
• Sign-Bot Fully autonomous Nortrak system that records the upright/fallen status of temporary road signs for TASCAR1 (Temporary Automatic Speed Camera at Roadworks) audit and enforcement. Automatically logs location, time and upright status and notifies relevant parties in real time if a sign falls or is struck, removing the need for in-person Traffic Management inspections.
• Remora3-Global 4G Cat 1bis GPS/GNSS tracker with 2G fallback and multi-constellation support (GPS, GLONASS, Galileo, Beidou, QZSS) via a 72-channel receiver. IP68-rated rugged housing, up to 10-year battery life, impact/g-force detection, sleep mode and advanced geofencing for air cargo, evidential tracking and global supply chain monitoring.
• Remora3-4G 4G GPS/GNSS battery-powered tracker used in temperature-sensitive logistics applications such as the Unisnacks 'Thermotainer' solution, where integrated temperature sensors transmit data to a third-party platform for proof of temperature at the point of delivery.
• Oyster3-Global

Quantifiable outcome

• Recovery rate >70% for assets equipped with professional tracking hardware, vs <10% for untracked assets
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Railway Industry Association (RIA)coreStrategic or Co-development Partner · 1 May 2025Nortrak joined the Railway Industry Association (RIA), the UK's leading trade body for the rail supply community. The membership aligns with Nortrak's commitment to advancing innovation, collaboration and excellence within the rail sector and opens opportunities for joint ventures and co-development of intelligent, battery-powered GPS tracking and sensor solutions for autonomous operation in remote rail environments.
• Digital MattercoreTechnology or IntegrationUnderlying hardware partner: Nortrak distributes and integrates Digital Matter devices (Oyster3, Remora3, Yabby3, Dart3) and uses the OEM Device Manager as its device-management server. The 'Scalable Device Management Platform' page is explicitly about managing Digital Matter devices, and Nortrak's products are described in the About page as adapted from this hardware range with custom firmware.
• Telematics GurucoreTechnology or IntegrationCloud-based SaaS telematics platform powering Nortrak's customer-facing dashboards, iOS/Android apps and integration suite. Account hosting, security and management are bundled into Nortrak's Airtime Data Subscription; Nortrak may move or change to another telematics platform at its discretion.
• Greater Lincolnshire Regional Defence & Security ClusterminorGTM or Marketing PartnerDefence-industry cluster of which Nortrak is a member; organised the RAF Waddington Industry Day and similar events bringing together regional defence SMEs with the RAF's Rapid Capability Office, Capability area, and Air and Space Warfare Centre.
• Armed Forces Covenant (UK Government scheme)minorOthersNortrak signed the Armed Forces Covenant pledge, demonstrating commitment to UK serving personnel, veterans and their families. This is a public-sector recognition programme rather than a commercial partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Motive: Motive (formerly KeepTruckin) provides AI-enabled fleet management, GPS tracking, compliance and equipment monitoring for commercial fleets. It is a broad incumbent overlapping with Nortrak's vehicle tracking and plant/equipment use cases but serving them via a unified software platform at much larger scale.
• Geotab: Geotab is a global fleet telematics platform offering GPS vehicle tracking, driver behaviour analytics and fleet management software. It is a broad incumbent that competes with Nortrak's fleet management solution for commercial vehicle customers, though at significantly larger scale and with a software-first model.
• Samsara: Samsara is a connected operations cloud platform combining hardware sensors, GPS tracking, fleet management and IoT analytics for enterprises. It is a broad incumbent serving overlapping logistics, construction and industrial segments with a much broader product portfolio than Nortrak.
• Verizon Connect: Verizon Connect is a global fleet and asset management telematics provider offering GPS tracking, route optimisation and fleet analytics. It is a broad incumbent competing with Nortrak in commercial vehicle telematics, with significantly greater resources and telco-channel distribution.
• CalAmp: CalAmp (now part of Silicon Labs / syndicated telematics business) is a long-established telematics hardware and platform provider for fleet, asset and industrial IoT applications. It is a broad incumbent overlapping with Nortrak on hardware (GPS trackers, telematics platforms) and enterprise fleet/asset use cases.

Direct peers

• Tive: Tive is a supply chain visibility provider offering battery-powered GPS trackers with multi-sensor (temperature, humidity, shock) monitoring for in-transit cargo. It is a directly comparable peer addressing the same high-value, multi-modal asset tracking use cases as Nortrak's Remora3-4G and Oyster3 devices.
• Digital Matter: Digital Matter is the underlying hardware manufacturer for Nortrak's Oyster3, Remora3, Yabby3 and Dart3 device families and operates in the same battery-powered GPS tracking category. It is a directly comparable peer serving global telematics integrators and resellers with similar multi-constellation GNSS hardware.
• Track24: Track24 is a UK-based asset, vehicle and people tracking specialist offering GPS telematics, fleet management and covert tracking solutions. It is a directly comparable UK peer with overlapping product categories, customer base (logistics, security, government) and sales motion.
• Spireon (LoJack): Spireon, owner of LoJack, provides GPS-based asset tracking, stolen vehicle recovery and trailer/equipment visibility solutions in North America and globally. It is a directly comparable peer in high-value asset tracking and theft recovery, addressing overlapping customer use cases to Nortrak's TrailerSentry® and recovery mode offerings.
• Roambee: Roambee provides real-time supply chain visibility via GPS and sensor trackers plus an analytics platform for shippers and logistics providers. It is a directly comparable peer in the asset-tracking and supply chain visibility category, serving overlapping enterprise customers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nortrak-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nortrak