Blumen Graaf
Blumen Graaf is a 150+ year-old, family-owned Hamburg florist operating a Nienstedten storefront and e-commerce site, delivering fresh bouquets and event floristry to private, corporate, wedding, and funeral clients across Hamburg, Germany, and the EU.
- Company typePrivate
- Founded1876
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blumen Graaf does
Blumen Graaf GmbH & Co. KG is a Hamburg-based, family-owned florist operating under the trade name "Blumenkunst" since 1876, currently in its fourth generation under Ulrike Graaf. The business delivers fresh cut flowers, bouquets, and floral arrangements through a single physical retail storefront in Hamburg Nienstedten and an e-commerce platform on blumengraaf.de, with same-day delivery within Hamburg for orders placed before 11:00 AM and insured shipping to Germany and the European Union. The product portfolio spans standardized bouquets (priced €30–€150), customizable bouquet configurations, gift vouchers valid for three years, and three high-touch service lines: wedding floristry (Hochzeitsfloristik), event decoration (Eventdekoration), and funeral floristry (Trauerfloristik). Wedding and event services are delivered via a consultative, sales-led model that includes design planning, coordination, on-site setup, and takedown; funeral services are coordinated with selected Hamburg funeral directors.
The technology stack is a standard content-management-based e-commerce site hosted on Mittwald, with Google Analytics for traffic analysis, Google Maps for location display, Usercentrics for GDPR/CCPA consent management, and payment integrations including PayPal, PayPal Express, SEPA direct debit, bank transfer/prepayment, and cash on pickup. Shipping is outsourced to DHL. There is no proprietary platform IP, no AI features, no public API, and no mobile application. The company holds Fairtrade and Fair Flowers certifications for ethical sourcing, and the website and order confirmation documents reflect GDPR-compliant operations.
The business model is predominantly transactional: one-time per-bouquet and per-order payments across all four revenue streams (retail product sales, custom floral design services, gift vouchers, and shipping fees). Revenue is generated through direct-to-consumer online ordering, walk-in retail, and consultative event contracts. The customer base is segmented across private individuals (birthdays, baptisms, celebrations), corporate clients (hotels, practices, corporate events), wedding couples, and funeral/mourning clients, with marketing executed through the website, Facebook, Instagram, and organic Hamburg-localized SEO. The ~30-person creative team is the primary production asset, and the brand's 150+ year heritage functions as a marketing and trust anchor rather than a financial-growth lever.
Blumen Graaf firmographics
Firmographics- Name
- Blumen Graaf
- Legal name
- Blumen Graaf GmbH & Co. KG
- Website
- https://blumengraaf.de
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blumen Graaf is a 150+ year-old, family-owned Hamburg florist operating a Nienstedten storefront and e-commerce site, delivering fresh bouquets and event floristry to private, corporate, wedding, and funeral clients across Hamburg, Germany, and the EU.
- Ownership category
- akta.pro rank
Blumen Graaf industry classification
Industry- Product category
- Floral Design and Retail Services
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Blumen Graaf is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Blumen Graaf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Floral Product Sales: Direct sales of fresh cut flowers, bouquets, and floral arrangements through both physical retail store and online ordering. Products are configured and priced by size, color, and style preferences. Core revenue stream from individual product transactions.
- Custom Floral Design Services: Bespoke floral design services for events, weddings, and funerals including consultation, design planning, and on-site setup/delivery. Provided alongside product sales for significant occasions requiring custom work.
- Gift Vouchers: Sale of gift vouchers (Geschenkgutscheine) through the online shop. Gift vouchers are valid for redemption toward product purchases and can be purchased in any amount, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bouquet sizes from 30€ to 150€ |
| Unit Pricing | Pay-as-you-go | Greeting cards and delivery options |
| Unit Pricing | Pay-as-you-go | Shipping fees for German and EU delivery |
| Other | Pay-as-you-go | Payment methods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Blumen Graaf product offering
Product offeringCore offering
Blumen Graaf operates a brick-and-mortar floral shop in Hamburg Nienstedten and an e-commerce platform selling fresh cut flowers, configurable bouquets, and floral arrangements for delivery within Hamburg and shipping across Germany and the EU. The business specializes in three full-service floristry lines: wedding floristry (bridal bouquets, venue and arch decoration), event decoration (private celebrations and corporate events), and funeral floristry (wreaths, arrangements, urn and grave decoration), delivered by an in-house team of approximately 30 creative florists with on-site setup.
Product overview
Blumen Graaf operates as a traditional florist business with multiple interconnected service lines. The core offering consists of a physical flower shop in Hamburg Nienstedten, complemented by an online ordering platform for flower delivery within Hamburg. The business is organized into three main service pillars: Wedding Floristry (Hochzeitsfloristik), Event Decorations (Eventdekoration/Feiern), and Funeral Floristry (Trauerfloristik). Additionally, the company offers gift vouchers (Geschenkgutscheine) as a supplementary product. All services are delivered by an approximately 30-person team of florists, with custom bouquet configuration available through the online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Shop Hamburg (Blumengeschäft Hamburg) Traditional brick-and-mortar flower shop located in Hamburg Nienstedten, offering in-store consultation and flower arrangement services. Features a selection of fresh flowers, plants, and accessories in a creative atmosphere, open Tuesday-Friday 8:30-18:00 and Saturday 8:30-13:00.
- Online Flower Ordering (Blumen bestellen Hamburg) E-commerce platform enabling customers to order custom-configured bouquets online with delivery within Hamburg or in-store pickup. Bouquet sizes range from €30 to €150 with color selection (white, pastel, pink, yellow, orange, custom) and bouquet style (loosely bound, tightly bound); same-day delivery available for orders placed before 11:00 AM.
- Wedding Floristry (Hochzeitsfloristik) Comprehensive wedding decoration services including bridal bouquets, venue arrangements, table decorations, floral arches, and hair wreaths. Features personalized consultation and full-service delivery and on-site setup for couples planning weddings.
- Funeral Floristry (Trauerfloristik) Mourning and funeral floral arrangements including wreaths, arrangements, urn decorations, grave decorations, and room decor. Collaborates with Hamburg funeral directors for logistics, delivery, setup, and takedown.
- Event Decorations (Eventdekoration / Feiern) Event decoration services for private celebrations (baptisms, birthdays, garden parties) and corporate events (Christmas parties, photo shoots, hotel and medical/dental practice styling).
- Gift Vouchers (Geschenkgutscheine) Gift certificates available for purchase in the online shop, redeemable for flowers and arrangements in any amount, valid for up to three years after the purchase year.
Companies that use Blumen Graaf
Customer profileSegments4 records
Ideal customer profiles4 records
Blumen Graaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Blumen Graaf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Selected Funeral Homes in HamburgsupportingBlumen Graaf collaborates with selected funeral homes (Bestatter) in Hamburg for funeral floral services. They handle the logistical coordination for funeral decorations including delivery, setup, and takedown, working with funeral directors to ensure smooth execution of mourning floral arrangements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blumen Graaf competitors and assessment
Company assessmentDirect peers
- Teleflora: Teleflora is a flower-delivery relay network similar to Fleurop/Interflora. Comparable as a competing relay model for gifting orders, illustrating the network-based competitive threat Blumen Graaf faces in non-local markets.
- Interflora: Interflora is an international flower-delivery relay network with strong German presence. It directly competes with Blumen Graaf on online gifting, bouquet configuration, and delivery, particularly for orders outside Hamburg where Blumen Graaf's local advantage disappears.
- Euroflorist: Euroflorist is a European online florist operating across multiple EU countries. Comparable in offering online-configured bouquets with cross-border delivery — the same value proposition Blumen Graaf attempts to capture with its €15 EU shipping tier.
- Fleurop: Fleurop is Germany's leading flower-delivery network, connecting local florists for same-day delivery nationwide. Blumen Graaf operates in the same Hamburg market and competes for both walk-in retail and gifting delivery customers, while Fleurop's network model offers broader geographic reach.
Emerging players
- Bloom & Wild: Bloom & Wild is a digitally native florist known for letterbox flowers and strong e-commerce UX. Comparable as a modern online-florist category leader that Blumen Graaf's e-commerce offering is benchmarked against, particularly on configurator experience and delivery reliability.
- The Bouqs Co. The Bouqs is a US-based online florist with farm-to-door sourcing and ethical supply chain emphasis. Comparable to Blumen Graaf on the Fairtrade/sustainability positioning and on the direct-to-consumer e-commerce model, though operating in a different geography.
Broad incumbents
- 1-800-Flowers: 1-800-Flowers is a large omnichannel gifting and floral retailer. Comparable as a broader incumbent demonstrating what scaled florist-plus-gifts businesses look like, though operating at vastly larger scale and with a much broader non-floral product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blumen Graaf social profiles
Digital presenceBlumen Graaf compliance and trust
Trust signalCompliance4 records
Blumen Graaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blumen Graaf leadership team
Management profileNumber of profiles
Profiles1 record
Blumen Graaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blumen Graaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blumen Graaf
What does Blumen Graaf do?
Blumen Graaf operates a brick-and-mortar floral shop in Hamburg Nienstedten and an e-commerce platform selling fresh cut flowers, configurable bouquets, and floral arrangements for delivery within Hamburg and shipping across Germany and the EU. The business specializes in three full-service floristry lines: wedding floristry (bridal bouquets, venue and arch decoration), event decoration (private celebrations and corporate events), and funeral floristry (wreaths, arrangements, urn and grave decoration), delivered by an in-house team of approximately 30 creative florists with on-site setup.
Is Blumen Graaf a public or private company?
Blumen Graaf is a private company. It is classified as family owned and is currently operating.
When was Blumen Graaf founded?
Blumen Graaf was founded in 1876. It employs 11 to 50 people.
Where is Blumen Graaf based?
Blumen Graaf is headquartered in Hamburg, Germany, in the Europe region.
How does Blumen Graaf make money?
Three revenue lines are on record. Floral Product Sales are the primary driver. The others are custom Floral Design Services and gift Vouchers.
Who are Blumen Graaf's main competitors?
Direct peers on record are Teleflora, Interflora, Euroflorist and Fleurop. Emerging players are Bloom & Wild and The Bouqs Co.. 1-800-Flowers is listed as a broad incumbent.
Does Blumen Graaf have an API?
No public API is recorded for Blumen Graaf.
What industry is Blumen Graaf in?
Blumen Graaf's product category is Floral Design and Retail Services. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.