Euroflorist BV

What Euroflorist BV does

Euroflorist Nederland B.V. is an online flower delivery marketplace that connects end customers to a network of more than 10,000 local florists who fulfill and deliver orders. Founded approximately in 1988 and headquartered in the Netherlands, the company operates primarily in the Dutch market while extending delivery coverage to 140+ countries internationally. The product offering includes fresh bouquets priced between €19.95 and €74.95, silk/artificial flowers, the Bezorgpas subscription delivery pass, and a dedicated B2B/corporate gifting platform.

The platform's operational model routes orders from customers to the nearest available florist partner in its network. Same-day delivery is supported with weekday cut-off of 14:00 and Saturday cut-off of 12:00, backed by a 7-day freshness guarantee. Customer-facing technology includes an AI-powered chatbot for service interactions, alongside email newsletter, SEO, and seasonal campaign marketing channels. The company does not disclose a proprietary technology stack beyond standard e-commerce and marketplace tooling.

Revenue is generated through three streams: per-order bouquet purchases (B2C transactional), the Bezorgpas subscription (recurring), and B2B/corporate contracts. The florist network operates as a partner/aggregator model rather than owned retail, which keeps capex low but creates dependency on third-party fulfillment quality and economics.

Name

Euroflorist BV

Legal name

Euroflorist Nederland B.V.

Website

https://euroflorist.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Euroflorist is a Netherlands-based online flower delivery marketplace connecting customers to 10,000+ local florists across 140+ countries, offering fresh bouquets, silk flowers, a subscription pass, and B2B gifting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Flower and Bouquet Sales: One-time transaction sales of handcrafted bouquets and flower arrangements to individual consumers. Products range from budget options (starting €19.95) to premium silk flower arrangements (up to €74.95).
2. Euroflorist Bezorgpas (Delivery Pass): Subscription program offering unlimited standard or premium delivery on all bouquets for 6 months. One payment covers all delivery costs for the subscription period.
3. Business/Corporate Flower Orders: Dedicated B2B section for corporate customers to order flowers for business purposes, including potential volume or recurring arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Euroflorist BV operates an online flower delivery marketplace connecting customers to a network of over 10,000 professional local florists. Orders are placed via the e-commerce website and fulfilled by nearby florists who handcraft and deliver the bouquets. The company offers same-day delivery (before 14:00 on weekdays, 12:00 on Saturdays) within the Netherlands and international delivery to 140+ countries, alongside a 6-month delivery subscription (Bezorgpas) and a dedicated corporate ordering channel.

Product overview

Euroflorist BV operates an online flower delivery marketplace connecting customers with a network of over 10,000 professional florists. The core offering is the Bloemen bezorgen platform enabling same-day delivery of handcrafted bouquets in the Netherlands and international delivery to 140+ countries. The product portfolio includes occasion-based bouquets (birthday, funeral, congratulations), seasonal arrangements (summer flowers), premium silk/artificial flower arrangements (Zijden Kunstbloemen), and the Euroflorist Bezorgpas subscription for unlimited deliveries over 6 months. The company also serves corporate customers through a dedicated business platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloemen bezorgen (Flower Delivery Platform) Core online flower delivery service connecting customers with a network of over 10,000 professional florists for same-day or scheduled delivery of handcrafted bouquets across the Netherlands and internationally to 140+ countries.
• Euroflorist Bezorgpas (Delivery Pass Subscription) 6-month subscription service offering unlimited standard or premium delivery on any bouquet, allowing customers to send flowers for multiple occasions without additional per-order delivery costs.
• Vandaag Bezorgd (Same-Day Delivery) Same-day flower delivery service for orders placed before 14:00 on weekdays or 12:00 on Saturdays, fulfilled by local florists across Dutch cities including Amsterdam, Rotterdam, Utrecht, Den Haag, Eindhoven and Apeldoorn.
• Internationale Bezorging (International Delivery) International flower delivery service to over 140 countries including France, Germany, Belgium, Spain, Switzerland, the United Kingdom and Italy, fulfilled through a network of local florists.
• Zakelijk (Corporate / Business Flowers) Business-focused flower ordering service for corporate customers, including a dedicated B2B webshop and the Billie payment solution for business clients, supporting corporate gifting, employee recognition and event flowers.
• Zijden Kunstbloemen (Silk / Artificial Flower Arrangements) Premium artificial silk flower arrangements including Voor Altijd Haar (€74.95), Wilde Weide (€49.95), Abrikozen pioenrozen & vaas (€29.95) and Tulpen & groene vaas (€29.95), offered alongside fresh bouquets.
• Bloemen met Gratis Chocolade (Bouquets with Complimentary Chocolates) Curated bouquets paired with complimentary chocolates (e.g., Emma, Lenteveldboeket, Magische Bloemen, Pasteltuin), priced from €24.95.
• Rouwbloemen (Funeral / Sympathy Flowers) Funeral and sympathy flower arrangements including wreaths and bouquets, requiring ordering at least three business days in advance.

Quantifiable outcome

• Same-day delivery for orders placed before 14:00 on weekdays and 12:00 on Saturdays
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Bouqs Co. US online flower delivery company with farm-direct sourcing and subscription products; comparable e-commerce-only flower gifting model with recurring revenue programs analogous to Bezorgpas.
• Teleflora: US florist-network-based flower delivery service that fulfills orders through member florists, structurally the closest US analogue to Euroflorist's local-florist coordination model.
• Interflora: Globally recognized flower delivery network that routes orders through member florists for local handcrafted delivery; nearly identical marketplace model and international reach as Euroflorist.
• Bloom & Wild: Modern UK-born online flower delivery brand with strong design and direct-to-consumer brand identity; competes head-on in the same occasion-based gifting category as Euroflorist, particularly in shared European markets.
• ProFlowers: Online-only flower retailer operating under the same parent as 1-800-Flowers; comparable e-commerce flower delivery model with subscription offerings.
• 1-800-Flowers.com: US-based online flower and gift retailer operating a multi-brand portfolio including 1-800-Flowers, Harry & David, and Shari's Berries; directly comparable e-commerce gifting platform with B2B and consumer channels.
• FTD (Florists' Transworld Delivery): Historic international flower delivery network and direct florist-network competitor; comparable marketplace model with same-day and international delivery across many countries.

Broad incumbents

• Marks & Spencer Flowers: Major UK general retailer with a substantial flowers and gifting category both online and in-store; overlaps with Euroflorist in occasion-based flower gifting but as part of a much broader retail portfolio.

Regional players

• Arena Flowers: UK-based online flower and gifting retailer; comparable assortment and occasion-based e-commerce flower delivery but primarily serving the UK rather than continental Europe.
• Appleyard London: UK premium/luxury online florist with next-day and same-day delivery; comparable e-commerce-only model with a higher-end positioning versus Euroflorist's mainstream Dutch consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroflorist BV