Bye, Goff & Rohde
Bye, Goff & Rohde is a private personal injury law firm founded in 1974 serving accident victims in Wisconsin and Minnesota. It operates from three Wisconsin offices (River Falls, Eau Claire, La Crosse) on a contingency-fee, no-win-no-fee basis across motor-vehicle, premises liability, product liability, wrongful death, and medical malpractice matters.
- Company typePrivate
- Founded1974
- HeadquartersRiver Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bye, Goff & Rohde does
Bye, Goff & Rohde is a private personal injury law firm founded in 1974 and headquartered in River Falls, Wisconsin, with additional offices in Eau Claire and La Crosse. The firm represents individuals in Wisconsin and Minnesota who have suffered injuries from motor vehicle accidents (car, truck, motorcycle, ATV, RV), slip-and-fall/premises liability incidents, defective products, wrongful death, nursing home neglect, dog bites, workplace and construction accidents, and medical malpractice. The practice is organized around 8 attorneys (6 partners, 2 associates) supported by paralegals and legal assistants, supported by credentials including NBTA board certification held by all partners, AV Preeminent Martindale-Hubbell ratings, and multi-year Best Lawyers/Super Lawyers recognitions.
The firm generates revenue exclusively through contingency fee representation—clients pay no upfront fees, and attorney fees are collected only upon successful settlement or verdict. Acquisition relies on direct-to-consumer channels: a website, blog, video content library, and social media presence (Facebook, YouTube, LinkedIn, Instagram, TikTok) feed free confidential case evaluations and free consultations. Notably, attorneys travel to client homes, hospitals, or preferred locations, and clients interact directly with attorneys rather than paralegals or intake specialists—a deliberate service-model differentiator. Marketing emphasizes a documented case-results track record (verdicts and settlements ranging from $1M to $6M), board-certified trial credentials, and a stated posture of preparing every case as if for trial to maximize insurer settlement leverage.
There is no proprietary technology stack disclosed and the firm operates without APIs, integrations, or AI/ML tooling; all capability resides in human attorney labor and accumulated case experience. The firm is independently owned by its partners with no evidence of outside investment, parent company control, or ownership changes. Strategic posture is steady-state regional incumbency: 50+ years of operations, three physical offices complemented by a broader service-area footprint (Wausau, Minneapolis, Duluth), and incremental expansion of practice areas and digital marketing channels rather than transformational growth.
Bye, Goff & Rohde firmographics
Firmographics- Name
- Bye, Goff & Rohde
- Legal name
- Bye, Goff & Rohde
- Website
- https://byegoff.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bye, Goff & Rohde is a private personal injury law firm founded in 1974 serving accident victims in Wisconsin and Minnesota. It operates from three Wisconsin offices (River Falls, Eau Claire, La Crosse) on a contingency-fee, no-win-no-fee basis across motor-vehicle, premises liability, product liability, wrongful death, and medical malpractice matters.
- Ownership category
- akta.pro rank
Bye, Goff & Rohde industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (54111), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Bye, Goff & Rohde is headquartered
LocationHeadquarters
- HQ city
- River Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bye, Goff & Rohde business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Contingency Fee Legal Representation: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront fees or costs. The firm only collects attorney fees if they win or settle the case. This aligns firm incentives with client outcomes and eliminates financial barriers for injured clients seeking legal representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee - No Win/No Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bye, Goff & Rohde product offering
Product offeringCore offering
Bye, Goff & Rohde is a Wisconsin-based personal injury law firm providing legal representation to accident victims across Wisconsin and Minnesota. The firm handles car accidents, truck accidents, motorcycle and ATV crashes, slip and fall injuries, wrongful death, nursing home neglect, dog bites, product liability, construction accidents, and medical malpractice cases on a contingency fee basis. Services are delivered directly by attorneys through three Wisconsin offices (River Falls, Eau Claire, La Crosse) plus on-site client meetings.
Product overview
Bye, Goff & Rohde is a personal injury law firm offering comprehensive legal services as a single unified practice. The firm provides representation across multiple practice areas including motor vehicle accidents (car, truck, motorcycle), premises liability (slip and fall), wrongful death, nursing home neglect, dog bites, and product liability. The firm operates from three Wisconsin offices (Eau Claire, River Falls, La Crosse) serving clients throughout Wisconsin and Minnesota. Client intake is facilitated through free case evaluations, with contingency fee representation ensuring clients pay no upfront legal fees. The firm also provides a client education video library to help injury victims understand the legal process.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Core legal representation for individuals harmed by negligence, covering accident victims throughout Wisconsin and Minnesota on a contingency fee basis.
- Car Accident Legal Services Legal representation for car accident victims including drunk driving, distracted driving, hit and run, and fatal car accidents.
- Truck Accident Legal Services Legal representation for victims of semi-truck, 18-wheeler, and big rig accidents involving trucking companies and drivers.
- Slip and Fall Legal Services Premises liability legal services for slip, trip, and fall accidents on commercial, residential, and public properties.
- Wrongful Death Legal Services Legal representation for families who lost loved ones due to negligence, including auto accidents, medical malpractice, and defective products.
- Nursing Home Neglect Legal Services Legal representation for families of elderly abuse and neglect victims in assisted-living facilities and senior communities.
- Dog Bite Legal Services Legal representation for dog bite victims seeking compensation under Wisconsin strict liability and negligence laws.
- Motorcycle Accident Legal Services Legal representation for motorcyclists injured due to negligent drivers, road hazards, or vehicle defects.
- Product Liability Legal Services Legal representation for consumers harmed by defective vehicles, appliances, power tools, toys, and consumer electronics.
- Medical Malpractice Legal Services Legal representation for victims of medical negligence including birth injuries, surgical errors, and medication mistakes.
- Free Case Evaluation Free confidential consultations for potential clients to discuss their legal options with personal injury attorneys.
Quantifiable outcome
- $6,000,000 drunk driving accident verdict
- +6 more outcomes
Companies that use Bye, Goff & Rohde
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bye, Goff & Rohde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bye, Goff & Rohde partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Bye, Goff & Rohde competitors and assessment
Company assessmentDirect peers
- Hupy and Abraham: Milwaukee-headquartered personal injury firm with strong motorcycle accident and TV/radio advertising presence across Wisconsin and Illinois. Comparable plaintiff PI firm in the upper Midwest with similar contingency model and reputation focus.
- Cannon & Dunphy: Wisconsin-based personal injury firm with offices in Madison, Milwaukee, and Waukesha focused on serious injury and wrongful death cases. Directly comparable as a Wisconsin PI trial firm with contingency representation and case-result-driven marketing.
- Nicolet Law Accident & Injury Lawyers: Wisconsin plaintiff PI firm covering car, truck, and workplace injury matters with offices in Eau Claire and elsewhere. Geographic overlap in western Wisconsin and same contingency model.
- Habush Habush & Rottier: Long-standing Wisconsin personal injury law firm with multiple offices across the state, offering a similarly broad plaintiff PI practice (auto, product liability, malpractice). Directly comparable on geography, practice mix, and contingency-fee model.
- Meshbesher & Spence: Minnesota-based personal injury firm founded in 1963 handling auto, wrongful death, and product liability cases. Comparable legacy plaintiff PI firm across the firm's Minnesota service territory.
- Schwebel, Goetz & Sieben: Minnesota-based personal injury law firm with offices in Minneapolis handling auto, workers' comp, and product liability claims. Directly comparable as a plaintiff PI firm licensed across the same WI/MN footprint.
- Siegel Law Group: Personal injury firm with Wisconsin and Minnesota offices handling auto and injury cases on contingency. Comparable dual-state PI practice with similar contingency-fee approach.
- Groth Law Firm: Wisconsin personal injury firm with offices in Milwaukee and Waukesha handling car, truck, and slip-and-fall cases on contingency. Directly comparable regional plaintiff PI firm in the same geography and case mix.
- Boling Rice Folsom & Crownover: Wisconsin-based personal injury trial firm headquartered in Kenosha serving clients across the state in car, truck, and wrongful death cases. Comparable regional PI firm with similar contingency-fee structure and trial approach.
Broad incumbents
- Morgan & Morgan: Nationwide personal injury powerhouse with hundreds of attorneys and large ad budgets. Comparable as a contingency-fee PI firm targeting the same plaintiff caseload but with vastly greater scale and marketing reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bye, Goff & Rohde social profiles
Digital presenceBye, Goff & Rohde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bye, Goff & Rohde leadership team
Management profileNumber of profiles
Profiles8 records
Bye, Goff & Rohde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bye, Goff & Rohde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bye, Goff & Rohde
What does Bye, Goff & Rohde do?
Bye, Goff & Rohde is a Wisconsin-based personal injury law firm providing legal representation to accident victims across Wisconsin and Minnesota. The firm handles car accidents, truck accidents, motorcycle and ATV crashes, slip and fall injuries, wrongful death, nursing home neglect, dog bites, product liability, construction accidents, and medical malpractice cases on a contingency fee basis. Services are delivered directly by attorneys through three Wisconsin offices (River Falls, Eau Claire, La Crosse) plus on-site client meetings.
Is Bye, Goff & Rohde a public or private company?
Bye, Goff & Rohde is a private company. It is classified as management employee owned and is currently operating.
When was Bye, Goff & Rohde founded?
Bye, Goff & Rohde was founded in 1974. It employs 11 to 50 people.
Where is Bye, Goff & Rohde based?
Bye, Goff & Rohde is headquartered in River Falls, United States, in the North America region.
How does Bye, Goff & Rohde make money?
One revenue line is on record: contingency Fee Legal Representation.
Who are Bye, Goff & Rohde's main competitors?
Direct peers on record are Hupy and Abraham, Cannon & Dunphy, Nicolet Law Accident & Injury Lawyers, Habush Habush & Rottier, Meshbesher & Spence, Schwebel, Goetz & Sieben, Siegel Law Group, Groth Law Firm and Boling Rice Folsom & Crownover. Morgan & Morgan is listed as a broad incumbent.
Does Bye, Goff & Rohde have an API?
No public API is recorded for Bye, Goff & Rohde.
What industry is Bye, Goff & Rohde in?
Bye, Goff & Rohde's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 54111 and its SIC code is 8111.