Sexwax

What Sexwax does

Sexwax, Inc. (operating as Mr. Zog's Sex Wax) is a Carpinteria, California-based specialty consumer-goods company founded in 1972 by Frederick Charles Herzog III ('Mr. Zog') alongside chemist Nate Skinner. The company's core product is surfboard wax — sold in the original 'Retro' 1972 formula, the modern professional Quick Humps line (six temperature-graded formulas from 1X X-Cold to 6X Tropic, available in shrink-wrap bars and Eco Box recyclable paperboard packaging), and Dream Cream Gold/Silver/Bronze topcoats designed to layer on Quick Humps basecoats for tuned traction and stability. Beyond surf, the same wax platform extends to snowboard wax (melt-on and rub-on variants), body-boarding wax (Navel Wax), and ice-hockey wax (HW) sold in assorted fragrances with a 100-bar wholesale minimum.

The business is a single-company, multi-product CPG brand that monetizes through unit-priced direct-to-consumer e-commerce at sexwax.com, wholesale distribution into independent surf shops and convenience stores worldwide (with branded counter displays and 17" PVC signage as in-store merchandising), and a broad branded-merchandise catalog spanning men's t-shirts, sweatshirts, tank tops, boxer shorts, caps, candles, air fresheners, beach towels, decals, and seasonal gift bundles. A reef-safe vegan zinc-oxide SPF-50+ face stick and SPF-30 lip balm extend the brand into adjacent sun-care, sold individually and in display bundles to surf-shop resellers. Operations are run from a single Carpinteria manufacturing facility (relocated from Goleta in 1983), with no disclosed parent company, institutional investors, or outside capital, and a stated headcount in the 11–50 range consistent with a founder/family-operated business serving a global, long-tail customer base of surfers, snowboarders, hockey players, and surf-culture apparel consumers.

Name

Sexwax

Legal name

Sexwax, Inc.

Website

https://sexwax.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Sexwax, Inc. is a Carpinteria, California-based specialty CPG company, founded in 1972, that manufactures and sells Mr. Zog's surfboard wax (Original, Quick Humps, Dream Cream), plus snowboard, hockey, and body-boarding wax, and branded apparel, accessories, and reef-safe sunscreen, distributed globally through its e-commerce site and independent surf shops.

Ownership category

akta.pro rank

Product category

Surfboard Wax

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Vaginal Moisturizers & Lubricants (CRABAIAI), Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

Keywords

• Surfboard wax
• Snowboard wax
• Hockey wax
• Surf apparel
• Surf accessories

Headquarters

HQ city

Carpinteria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surfboard wax retail and wholesale: Sale of Original Sex Wax, Quick Humps (shrink-wrap and Eco Box) and Dream Cream Topcoat bars directly to consumers and through wholesale channels; wholesale minimum 100 bars per case with $1.00 mixed-case fee.
2. Snowboard wax: Snowboard wax in melt-on (three formulas) and rub-on (one all-purpose) variants; sold alongside surf wax for winter sports users.
3. Branded apparel (men's t-shirts, sweatshirts, tanks, boxer shorts, caps): Direct sale of branded cotton apparel and headwear via sexwax.com and wholesale; multiple graphic designs (Pinstripe, Quick Humps, Plain Star, Sunrise, Hawaii, Camo, Van Zog, Fade, Fluoro, etc.) across short sleeve, long sleeve, tank, pullover/zip sweat and caps.
4. Surf-related accessories: Candles, X-Wax (wax and tar remover in 8 oz and gallon sizes), wax combs, wax containers, key rings, beach towels, decals, air fresheners, and Christmas stocking bundles.
5. Reef-safe sunscreen and lip balm: Vegan zinc-oxide face stick SPF 50+ (sold as each, 18-unit display box, 25-unit poly bag, plus empty counter display) and SPF 30 lip balm (each, 42-unit display, 50-unit bag).
6. Hockey wax: Bars sold to prevent water saturation of tape and enhance puck control; wholesale minimum order 100 per case.
7. Closeout / discontinued merchandise: Sale of discontinued apparel and other items at reduced prices through dedicated 'Close out' category on sexwax.com.
8. Retail point-of-purchase displays: Sale of branded retail merchandising fixtures including the Sexwax Counter Display (holds 75 bars) and 17" two-sided PVC signs for surf shop retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sexwax, Inc. (Mr. Zog's Sex Wax) manufactures and sells specialty surfboard waxes — the Original 1972 formula, the Quick Humps six-formula professional line, and Dream Cream topcoats — alongside complementary products including snowboard wax, hockey wax, reef-safe sunscreen, surf apparel, wax-care gear, accessories, and retail point-of-purchase displays. Products are produced at the company's Carpinteria, California facility and sold direct-to-consumer through sexwax.com and wholesale to surf shops worldwide.

Product overview

Sexwax, Inc. (Mr. Zog's Sex Wax®) is a single-company, multi-product consumer-goods brand built around one core product family — specialty surfboard waxes — and extending into related sporting, apparel, accessory, and merchandising lines. The flagship is the Original Sex Wax surfboard wax (SW), originally formulated in 1972 and still sold as a 'Retro' option; sitting alongside it is the modern professional line Quick Humps (QH, with the recyclable Eco Box variant QHB) and its complementary topcoat module Dream Cream Topcoats (Gold/Silver/Bronze). The same wax technology extends into other sports via Mr. Zog's Sex Wax For Snowboards (melt-on and rub-on formulas) and Sexwax Hockey Wax (HW), plus body-boarding wax Navel Wax and the retro Really Tacky formulation. Supporting wax-care gear includes the Sexwax Wax Comb & Scrapers (CM), the X-Wax Wax & Tar Remover (XW), and the Wax Container & Comb (CN). Around this core, Sexwax sells a branded apparel catalog (Short Sleeve, Comfort Colors, Long Sleeve, Tanktops, Sweatshirts, Boxer Shorts, Caps), accessories (Candle, Air Freshener, Pewter Key Ring, Beach Towel, Decals), a Reef-Safe sunscreen line (Face Stick SPF-50+ and SPF-30 Lip Balm), seasonal gift bundles (Shirt Stocking, Quick Humps Stocking, No-Shirt Stocking), and retail merchandising displays (Counter Display and 17" Diameter Sign). All products are produced and shipped from the company's Carpinteria, California facility.

Differentiator

Problem solved

Functional benefit

Brands

• Original Sex Wax: The original 1972 surf wax formula, the classic "old school" formulation still available for traditional surf wax performance.
• Quick Humps
• Dream Cream
• Really Tacky
• Navel Wax
• X-Wax
• Sexwax Sunscreen
• Sexwax Hockey Wax

Products and services

• Sexwax Original Surf Wax (SW) The flagship surfboard wax originally formulated in 1972; a classic paraffin-based 'old school' formula providing effective deck traction; sold to surfers worldwide in multiple temperature-specific variants.
• Sexwax Quick Humps Surf Wax (QH) Six numbered hardness formulas (1X Extra Soft through 6X Extra Hard) covering water temperatures from X-Cold to Tropic; usable alone or as a basecoat under Dream Cream topcoats; individually shrink-wrapped bars.
• Sexwax Quick Humps Surf Wax Eco Box (QHB) Quick Humps six-formula surf wax packaged in recyclable paperboard boxes that can be reused to store leftover wax.
• Sexwax Dream Cream Topcoats (Gold/Silver/Bronze) Soft, sticky topcoat wax applied over a Quick Humps basecoat for maximum traction; available in Gold (radically soft/sticky), Silver (extra high stick), and Bronze (moderately elevated stick) formulas.
• Mr. Zog's Sex Wax For Snowboards Snowboard wax applied to the bottom of a snowboard to reduce friction with snow; available as a melt-on formula in three variants for different snow conditions and a rub-on all-purpose formula.
• Sexwax Hockey Wax (HW) Hockey wax applied to tape to prevent water saturation and improve puck control; bar color denotes fragrance (Coconut/White, Strawberry/Red, Pineapple/Yellow, Grape/Purple); minimum wholesale order 100 per case.
• Sexwax Reef-Safe Sunscreen Face Stick SPF-50+ Vegan, Reef-Safe, Paraben Free, Broad Spectrum UVA/UVB Zinc Oxide no-touch stick; water resistant up to 80 minutes; 0.49 oz stick sold individually and in counter display cases.
• Sexwax SPF-30 Lip Balm Sexwax-branded SPF-30 lip balm; 0.15 oz units sold individually and in counter displays or bags of 50.
• X-Wax Wax & Tar Remover Super-strength cleaner used to remove wax film or tar from surfboards; available in 8 oz plastic bottles and gallon jugs.
• Sexwax Wax Comb & Scrapers Ergonomically designed wax comb for removing or roughing up wax on a surfboard; the snowboard scraper variant works for scraping snowboard wax; available in Black, Blue, Red, Yellow, and White.
• Sexwax Wax Container & Comb Rigid plastic-base wax container with flexible interior bladder and snap-on rubber cap with attached Wax Comb; allows easy extraction of solidified melted wax.
• Sexwax Men's Short Sleeve T-Shirts Classic Sexwax graphics printed on 6.0 oz 100% cotton preshrunk jersey knit, loose fit; designs include Plain Star, Pinstripe, Fade, Fluoro, Sunrise, Neon, Greenie, Rainbow, Hawaii, Cosmic Star, Van Zog, Quick Humps, Camo, Two Tone, and Die Cut.
• Sexwax Men's Sweatshirts Includes the EMB Pinstripe pullover hoodie (10 oz 80/20 cotton/poly) and the Fade zip-up sherpa-lined hoodie (80/20 cotton/poly fleece with 5.5 oz polyester sherpa lining).
• Sexwax Caps Available in three styles: the 210 Classic Flexfit Cap (pro-baseball shape, flat visor, embroidered logos front and back), the Trucker Cap (two-tone Flexfit Mesh Cotton Twill with spandex mesh sides), and the Dad Cap (6-panel pigment-dyed low profile with embroidered logo and clasp closure).
• Sexwax Candle Lead-free-wick candle in a 4 oz clear glass jar providing up to 30+ hours of burn; available in Coconut, Strawberry, and Grape fragrances.
• Sexwax Jacquard Knit Beach Towel Pre-washed 100% cotton velour jacquard-knit beach towel (38 x 70 inches, 1.6 lb) in Black/White and Blue/White prints.
• Sexwax Counter Display (75-Bar Capacity) Black-and-white printed counter display carton holding 75 bars of Quick Humps or Original Sex Wax; 9 inches W x 14.5 inches D x 5.25 inches H; sold to surf shop retail partners.
• Sexwax 17-inch Two-Sided PVC Sign Lightweight 17-inch diameter PVC sign with two Sexwax logos printed on each side; available in multiple colorways (Yellow/Purple, Purple/Green, Green/Orange, Orange/Red, Red/Blue, Blue) for Quick Humps and a Yellow/Black variant for Hockey Wax.

Quantifiable outcome

• Reach: Sold worldwide wherever people surf (continents listed include North America, Central/South America, Caribbean, Australia/NZ, South Seas, Japan, Africa, Israel, France, Spain, Portugal, Great Britain)
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hank PitchercoreStrategic or Co-development PartnerFriend and artist who designed the original visually intriguing 'Sex Wax' circular logo in the early 1970s. Zog liked the name and logo because it was attention-grabbing, absurd and a great spoof on Madison Avenue. The collaboration produced the iconic brand mark still used today.
• Nate SkinnercoreStrategic or Co-development PartnerChemist working in a building next to Zog's Goleta surf shop in the early 1970s; over the course of a year, Nate created and modified wax prototypes which Zog tested under real surfing conditions until they arrived at a unique, high-performance formula. The two together designed and built the original manufacturing equipment including wooden 'cooling' racks and a wooden 'wrapping' table.
• Drew BrophyminorStrategic or Co-development PartnerSurf artist who created the 'Sexwax Sunrise' graphic featuring a retro surf scene in shades of blue with Sex Wax as the rising sun; reproduced on a 6 oz. 100% cotton t-shirt with a single-color Sex Wax logo on the front left chest.
• Surfrider FoundationminorGTM or Marketing PartnerNon-profit surf organization dedicated to protecting oceans, waves and beaches; featured on Sexwax's outbound 'Links' page as a recommended surf organization.
• Surfline.comminorGTM or Marketing PartnerSurf cam and surf report service linked from Sexwax's 'Links' page as the most comprehensive source of beach weather and surf reports including live streaming video from surf spots globally.
• Surfing MagazineminorGTM or Marketing PartnerSurf publication linked from Sexwax's 'Links' page; Sex Wax is also advertised in Surfer and Surfing magazines (referenced in the 'We Get Letters' newsletter column).
• Wetsand.comminorGTM or Marketing PartnerFree email surf forecast service linked from Sexwax's 'Links' page as the largest such service.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pro-Lite: Surf accessories brand offering wax combs, traction pads, and wax alongside surfboard wax; directly competes in the surf shop accessories channel with Sexwax's gear line.
• Sticky Bumps: Direct competitor in surfboard wax; offers temperature-specific surf wax formulations sold through surf shops globally. Most direct comparable in the core surf wax category.
• Matunas Surf Wax: Eco-positioned natural/organic surfboard wax brand directly competing with Sexwax's surf wax lineup, particularly the Eco Box variant, in surf shops and online.
• Mrs. Palmer's Surf Wax: Long-standing surfboard wax brand offering similar temperature-graded surf wax sticks directly competing with Sexwax's Quick Humps and Original lines in the same surf shop channel.
• Bubble Gum Surf Wax: Independent surf wax brand offering tropical and cold-water formulas; smaller direct competitor in the core surfboard wax category distributed through surf shops.

Broad incumbents

• Dakine: Established surf and action-sports brand selling apparel, bags, and accessories in the same surf shop channel; broader portfolio play with overlapping customer base in surf lifestyle apparel/accessories.
• Billabong: Iconic surf apparel brand with deep surf shop penetration globally; comparable to Sexwax in distribution channel and target demographic, though with much broader product portfolio.
• Quiksilver: Global surf apparel and accessories giant and likely strategic acquirer profile; overlaps with Sexwax on surf-lifestyle apparel and brand-aware male consumer segments.
• Reef (Reef Sandals): Surf-lifestyle brand selling sandals and apparel in surf shops and specialty retail; competes with Sexwax in the branded surf apparel/accessories category with much broader product scope.

Emerging players

• Wave Tribe: Eco-conscious surf wax and accessories brand with strong digital/social presence; competes with Sexwax on sustainability positioning and targets a similar demographic of surfers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MrZogsSexWax
• Facebookfacebook.com/SexWaxInc
• LinkedInlinkedin.com/company/mrzogssexwax

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sexwax