Thomas Steele
- Company typePrivate
- Founded2000
- HeadquartersWaunakee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Thomas Steele firmographics
Firmographics- Name
- Thomas Steele
- Legal name
- Graber Manufacturing, Inc.
- Website
- https://thomas-steele.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Thomas Steele is headquartered
LocationHeadquarters
- HQ city
- Waunakee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thomas Steele business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Outdoor Furniture Sales: Thomas Steele generates revenue through the one-time sale of commercial outdoor site furnishings including benches, tables, chairs, litter receptacles, planters, shelters, and umbrellas. Products are made-to-order with customizable materials and finishes. Revenue is generated per transaction with no recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Catalog - Bench Examples |
| Other | Multi-year contract | Custom and Large Orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Thomas Steele product offering
Product offeringCore offering
Thomas Steele handcrafts commercial outdoor site furnishings — including benches, tables, chairs, litter receptacles, planters, shelters, umbrellas, and bike racks — at its Wisconsin manufacturing facility as a division of Graber Manufacturing, Inc. Each piece is finished in-house using the proprietary e-Steele powder coating process for durability and weather resistance in public and commercial environments.
Product overview
Thomas Steele is a division of Graber Manufacturing, Inc., offering hand-crafted commercial outdoor site furnishings manufactured in Wisconsin. The product portfolio includes benches (Yahara, Vilas, Wingra, Langdon, Walden, Lofty, Cunningham, Livingston, Fairway, Monona, Ashton), tables (Monona picnic/square/freestanding tables, Fairway picnic tables, Ashton/Lofty/State Street/Cunningham courtyard tables, cafe tables), chairs (cafe chairs), litter receptacles (Walden, Lofty, Livingston, Cunningham, Ashton, State Street, Mifflin), planters (Livingston, Walden), shelters (Ashton bike shelter), umbrellas, and bike racks (Stout, Metro, Pierce, Lofty, Finn, Opal, Orion square/loop, U-rack, Post & Ring, Bollard). Products feature materials including powder-coated e-Steele finish, galvanized steel, stainless steel, Ipe wood, thermally modified wood, and recycled plastic. The company offers customization capabilities through custom outdoor furniture design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Benches
Quantifiable outcome
- 20-year structural warranty on metal products demonstrates product longevity and durability confidence
Companies that use Thomas Steele
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Thomas Steele technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Thomas Steele partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Society of Landscape Architects (ASLA)minorThomas Steele is a supporter of ASLA, displaying their logo on the website. ASLA is a professional association representing landscape architects.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Thomas Steele competitors and assessment
Company assessmentDirect peers
- Iron Mountain Forge: Manufacturer of commercial-grade outdoor site furnishings and park amenities, including benches, tables, and receptacles sold to municipalities, parks, and schools. Comparable product mix and B2G customer orientation to Thomas Steele.
- Sitecraft: Manufacturer of commercial outdoor site furnishings and street/site amenities (benches, tables, receptacles, planters, bollards, bike racks). Comparable product breadth and municipal/commercial buyer focus to Thomas Steele.
- Madrax: Sister division of Thomas Steele under Graber Manufacturing, Inc., specializing in commercial bike racks and bicycle parking solutions. Shares the same Wisconsin manufacturing footprint, sales reps, and Lunch & Learn funnel, and is explicitly cross-referenced on the Thomas Steele website, making it the most directly comparable peer.
- Pilot Rock (R.J. Thomas Mfg. Co.): Long-established manufacturer of park and outdoor site furnishings (Pilot Rock brand), including benches, tables, grills, litter receptacles, and bike racks. Direct competitor in the same Made-in-USA, public-sector procurement channel.
- Forms+Surfaces: Design-driven manufacturer of commercial site furnishings, including outdoor benches, tables, chairs, litter/recycling receptacles, planters, and bike racks. Competes head-to-head with Thomas Steele in municipal, university, and commercial architectural specifications.
- Wishbone Site Furnishings: Canadian-based manufacturer and distributor of commercial outdoor site furnishings (benches, tables, chairs, receptacles, planters, bike racks) serving municipalities, developers, and architects. Comparable product breadth and customer base, with regional overlap in the North American market Thomas Steele serves.
- Wabash Valley: Manufacturer of commercial outdoor site furnishings (benches, tables, receptacles, planters, bike racks) sold primarily through park-and-rec and playground distribution channels. Comparable to Thomas Steele on product breadth and B2G/B2B customer base, though typically positioned at a lower price point.
- Dumor: Manufacturer of commercial outdoor site furnishings, including benches, tables, trash receptacles, planters, and bike racks, sold to municipalities, schools, and commercial buyers. Direct product-line and channel overlap with Thomas Steele.
- Landscape Forms: Leading North American manufacturer of premium commercial outdoor site furnishings, including benches, tables, chairs, litter receptacles, planters, lighting, and bike racks for municipalities, universities, and commercial clients. Direct competitor in the same premium architectural-specification channel that Thomas Steele targets.
- Anova Furnishings: Designer and manufacturer of commercial outdoor site furnishings (benches, chairs, tables, planters, receptacles, bike racks) targeting architects, landscape architects, and public/commercial buyers. Comparable architectural-specification positioning and product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Thomas Steele social profiles
Digital presenceThomas Steele financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thomas Steele leadership team
Management profileNumber of profiles
Thomas Steele funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thomas Steele M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thomas Steele
What does Thomas Steele do?
Thomas Steele handcrafts commercial outdoor site furnishings — including benches, tables, chairs, litter receptacles, planters, shelters, umbrellas, and bike racks — at its Wisconsin manufacturing facility as a division of Graber Manufacturing, Inc. Each piece is finished in-house using the proprietary e-Steele powder coating process for durability and weather resistance in public and commercial environments.
Is Thomas Steele a public or private company?
Thomas Steele is a private company. It is classified as corporate owned and is currently operating.
When was Thomas Steele founded?
Thomas Steele was founded in 2000. It employs 11 to 50 people.
Where is Thomas Steele based?
Thomas Steele is headquartered in Waunakee, United States, in the North America region.
How does Thomas Steele make money?
One revenue line is on record: commercial Outdoor Furniture Sales.
Who are Thomas Steele's main competitors?
Direct peers on record are Iron Mountain Forge, Sitecraft, Madrax, Pilot Rock (R.J. Thomas Mfg. Co.), Forms+Surfaces, Wishbone Site Furnishings, Wabash Valley, Dumor, Landscape Forms and Anova Furnishings.
Does Thomas Steele have an API?
No public API is recorded for Thomas Steele.