Nicely Built
Nicely Built (DBA Built Best) is a founder-led Atlanta-based consulting firm specializing in Shopify development and e-commerce technical systems for SMB merchants. It offers audits, store builds, custom development, technical SEO and AI-search optimization, and ongoing consulting via long-term professional services engagements.
- Company typePrivate
- Founded2012
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nicely Built does
Nicely Built, operating under the DBA "Built Best," is a private, founder-led professional services firm founded in 2012 and based in Atlanta, Georgia, with a global remote delivery model. The firm exclusively serves Shopify merchants, offering a five-product portfolio: Performance Audits & Roadmaps, Shopify Store Setup & Architecture, Custom Shopify Development, Technical SEO & GEO/AEO for Shopify, and Ongoing Shopify Consulting. Its service line is designed to address the pain points of e-commerce operators whose store, data, and marketing systems have become fragmented as they scale.
Technical work is performed on the Shopify platform, using Liquid templating, JavaScript, and Shopify's native development tools to build custom functionality where standard themes and apps are insufficient. The offering extends beyond development into server-side tracking and analytics implementation, collection architecture, canonical strategy, index control, and AI/generative-engine search optimization embedded into store structure. The firm markets itself through its blog ("The Download"), an organic Instagram presence, and referrals from long-tenured clients.
The business operates a sales-led, consulting engagement model with direct outreach via a website contact form and email. Pricing is quote-based and not publicly disclosed. Customer segments are SMB Shopify merchants; a small set of named clients (Hinge Creative, TREEHOUSE kid & craft, The Southern Coterie, Bulldawg Illustrated, Add Lib) include both e-commerce and media/publishing end markets, with documented client relationships exceeding 10 years. The firm is privately held with no disclosed external funding, parent company, or institutional ownership.
Nicely Built firmographics
Firmographics- Name
- Nicely Built
- Website
- https://nicelybuilt.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nicely Built (DBA Built Best) is a founder-led Atlanta-based consulting firm specializing in Shopify development and e-commerce technical systems for SMB merchants. It offers audits, store builds, custom development, technical SEO and AI-search optimization, and ongoing consulting via long-term professional services engagements.
- Ownership category
- akta.pro rank
Nicely Built industry classification
Industry- Product category
- E-commerce Development & Consulting Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Shopper Marketing Strategy & Planning (MPAAAJAA)
Keywords
Where Nicely Built is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Nicely Built business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Shopify Consulting Services: Ongoing technical consulting engagements providing development, strategy, and systems support without requiring full-time hire. Revenue generated through professional services engagements with Shopify store owners seeking technical expertise.
- Shopify Audit Services: One-time deep-dive technical audits of Shopify stores with deliverable of prioritized roadmap for improvements.
- Shopify Store Setup & Architecture: New builds, re-platforms, and structural overhauls of Shopify stores designed for longevity, billed as project-based engagements.
- Custom Development Projects: Custom Shopify functionality development using Liquid, JavaScript, and native tools, implemented as scoped project work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nicely Built product offering
Product offeringCore offering
Built Best is a Shopify-focused development and consulting firm that helps Shopify businesses design and build scalable technical systems, including custom development and feature implementation using Liquid and JavaScript, server-side tracking and analytics, store architecture, and technical SEO/GEO/AEO. Services are delivered as scoped consulting engagements and project work for Shopify store owners needing expertise beyond standard themes and apps.
Product overview
Built Best is a Shopify-focused development and consulting firm offering a unified suite of services for Shopify businesses. The portfolio includes Performance Audits & Roadmaps (The Deep Dive) for technical audits, Shopify Store Setup & Architecture for new builds and re-platforms, Custom Shopify Development using Liquid and JavaScript, Technical SEO & GEO/AEO for search optimization including AI search capabilities, and Ongoing Shopify Consulting for continued technical partnership. All services are designed to help Shopify businesses design and build scalable technical systems where store, data, and marketing work together.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Audits & Roadmaps (The Deep Dive) A technical audit of Shopify stores delivering a clear, prioritized roadmap of what to fix first. Targeted at Shopify merchants seeking objective assessment of store performance.
- Shopify Store Setup & Architecture New Shopify builds, re-platforms, and structural overhauls designed for longevity rather than just initial launch. Targeted at Shopify merchants undertaking major store projects.
- Custom Shopify Development Custom Shopify functionality built using Liquid, JavaScript, and Shopify's native tools when standard themes and apps are insufficient. Targeted at Shopify merchants with unique functional requirements.
- Technical SEO & GEO/AEO for Shopify
Quantifiable outcome
- Small tweaks identified through website audits have netted big results for clients
Companies that use Nicely Built
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Nicely Built technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nicely Built partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Nicely Built competitors and assessment
Company assessmentDirect peers
- Common Thread Collective: Shopify-focused growth and development agency serving direct-to-consumer brands, comparable to Built Best in its Shopify specialization, professional services model, and SMB/emerging brand customer base.
- BlueSwitch: Shopify Plus agency providing design, development, and digital marketing services; directly comparable to Built Best in Shopify platform focus, technical + marketing services mix, and SMB-to-mid-market merchant clients.
- Eastside Co: Boutique Shopify Plus agency offering design, build, and growth services to merchants; comparable to Built Best in its Shopify-exclusive focus, multi-service delivery, and small-to-mid-sized merchant customers.
- Fuel Made: Shopify Plus design and development agency working with DTC and lifestyle brands; similar to Built Best in platform specialization, custom development capability, and boutique agency delivery model.
- OuterBox: E-commerce design and development agency with strong Shopify Plus practice; overlaps with Built Best in custom development, technical SEO, and conversion-focused engagements for growing brands.
- Underwater Pistol: Shopify-focused design and development agency with strong creative and technical capabilities; similar to Built Best in serving lifestyle and consumer brands on Shopify Plus.
- Trio (formerly Webology): Shopify development agency offering custom builds, themes, and ongoing support; comparable to Built Best in pure Shopify focus, project-based and retainer engagements, and SMB merchant segment.
- Sherpa Design: Shopify Plus design and development boutique agency; comparable to Built Best in tight focus on the Shopify ecosystem, custom development work, and SMB-to-mid-market brand clients.
Emerging players
- Section Works: Shopify CRO and design studio serving growing DTC brands; overlaps with Built Best in Shopify-only focus and consulting/development services for scaling merchants.
- Disco Lab Agency: Shopify Plus design and development agency focusing on brand and DTC clients; comparable to Built Best in platform specialization and high-touch boutique delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nicely Built social profiles
Digital presenceNicely Built financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nicely Built leadership team
Management profileNumber of profiles
Profiles1 record
Nicely Built funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nicely Built M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nicely Built
What does Nicely Built do?
Built Best is a Shopify-focused development and consulting firm that helps Shopify businesses design and build scalable technical systems, including custom development and feature implementation using Liquid and JavaScript, server-side tracking and analytics, store architecture, and technical SEO/GEO/AEO. Services are delivered as scoped consulting engagements and project work for Shopify store owners needing expertise beyond standard themes and apps.
Is Nicely Built a public or private company?
Nicely Built is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nicely Built founded?
Nicely Built was founded in 2012. It employs 1 to 10 people.
Where is Nicely Built based?
Nicely Built is headquartered in Atlanta, United States, in the North America region.
How does Nicely Built make money?
Four revenue lines are on record. Shopify Consulting Services are the primary driver. The others are shopify Audit Services, shopify Store Setup & Architecture and custom Development Projects.
Who are Nicely Built's main competitors?
Direct peers on record are Common Thread Collective, BlueSwitch, Eastside Co, Fuel Made, OuterBox, Underwater Pistol, Trio (formerly Webology) and Sherpa Design. Emerging players are Section Works and Disco Lab Agency.
Does Nicely Built have an API?
No public API is recorded for Nicely Built.
What industry is Nicely Built in?
Nicely Built's product category is E-commerce Development & Consulting Services. Its primary akta.pro industry code is MPAAAJAA, Shopper Marketing Strategy & Planning. Its NAICS code is 5416 and its SIC code is 8742.