Vitamer Laboratories

What Vitamer Laboratories does

Vitamer Laboratories is a family-owned B2B private-label dietary supplement manufacturer founded in 1925 and headquartered in Irvine, California, with manufacturing and in-house quality control laboratories in Colorado Springs. The company offers hundreds of ready-to-label nutritional products across more than 25 categories including vitamins, minerals, amino acids, herbs and botanicals, probiotics, protein powders, sports nutrition, and weight management. Its technology stack is built around full-spectrum analytical instrumentation (HPLC, ICP-AES, ICP-MS, GC/MS, FTIR, UV/VIS, TOC) and a microbiological laboratory operating under FDA 21 CFR Part 111 compliance, with proprietary Double Verified Gluten Free ELISA testing at less than 10 ppm, third-party Non-GMO verification, and premium packaging protocols (amber glass, double safety seals, metal detection, per-batch disintegration testing).

The company generates revenue exclusively through B2B private-label and contract manufacturing sales, with no direct-to-consumer channel. Customers include independent health food stores, large health food chains, distributors and wholesalers, contract manufacturers, gyms and sports retailers, pharmacies, retail co-ops, and wellness clinics, all onboarded through a geographically assigned account-representative model. A $3,000 minimum opening order and $12,000 annual minimum establish a baseline of committed B2B partners, and orders are fulfilled within 3-5 days. Vitamer is a subsidiary of New Generation Wellness (formerly Nexgen Pharma), described as the oldest nutritional supplier to health professionals, and has been in continuous operation for 100 years.

The product portfolio includes branded ingredient innovations licensed from third parties, including PureWay-C liposomal vitamin C, Magtein magnesium L-threonate, PrimaVie shilajit, KSM-66 ashwagandha, ChromeMate chromium, and BioPerine, alongside the in-house Ultimate Organics sub-brand certified under the USDA National Organic Program. NPA GMP certification, USDA Organic, QAI Organic, and Non-GMO Project Verified status serve as primary competitive differentiators. Vitamer explicitly does not ship to Amazon fulfillment centers or to Canada, and reports 1-10 employees at the corporate level, with no public revenue disclosure.

Name

Vitamer Laboratories

Legal name

Vitamer Laboratories

Website

https://vitamer.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitamer Laboratories is a family-owned, 100-year-old B2B private-label dietary supplement manufacturer offering hundreds of premium ready-to-label nutritional products to independent retailers, chains, distributors, contract manufacturers, and wellness clinics across the United States.

Ownership category

akta.pro rank

Product category

Private Label Dietary Supplement Manufacturing

NAICS

Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Private label supplements
• Dietary supplement manufacturer
• Contract manufacturing
• Nutritional supplements wholesale
• Natural products industry

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Supplement Manufacturing: Vitamer Laboratories generates revenue by manufacturing premium private-label nutritional supplements for B2B customers including independent health food stores, distributors, wholesalers, contract manufacturers, clinics, gyms, and pharmacies. Customers place orders for hundreds of existing best-selling products ready for labeling under their own brand. Minimum opening order is $3,000 with a $12,000 annual purchase minimum. Orders are fulfilled and shipped within 3-5 days.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vitamer Laboratories manufactures premium private-label dietary supplements at its Colorado Springs facility for B2B customers, offering hundreds of ready-to-label formulations across categories including vitamins, minerals, amino acids, herbs, protein powders, probiotics, sports nutrition, and specialty supplements. The company delivers in-house analytical and microbiological QC testing under 21 CFR Parts 111 compliance, NPA GMP certification, and premium packaging including amber glass bottles and dual safety seals, with orders fulfilled in 3-5 days. The portfolio spans organic, non-GMO, gluten-free, vegan, and allergen-free formulations supported by full private-label manufacturing services including private labeling, contract manufacturing, and third-party laboratory testing services.

Product overview

Vitamer Laboratories is a family-owned private label dietary supplement manufacturer celebrating 100 years in the natural products industry. They offer hundreds of premium nutritional products across 25+ categories including Amino Acids, Antioxidants, B/C/D Vitamins, Bone Health, Heart Health, Immune Support, Minerals, Probiotics, Protein Powders, Sports Nutrition, and Weight Management. The product portfolio includes core supplements like CoQ10, Collagen variants, and herbal formulas alongside specialized offerings like Shilajit (PrimaVie®), Magtein® Magnesium L-Threonate, and Liposomal Vitamin C (PureWay-C®). They provide full-service private label manufacturing with quality features including amber glass bottles, disintegration testing, metal detectors, and NPA GMP certification. Their Ultimate Organics® line offers certified organic alternatives, while their Double Verified Gluten Free® program ensures rigorous testing to under 10ppm. The company operates in-house QC laboratories in Colorado Springs with advanced instrumentation including HPLC, ICP-AES, and ICP-MS for comprehensive quality assurance.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimate Organics: A product line utilizing ingredients, materials, and manufacturing methods that are environmentally responsible, sustainable, and safe for consumers, meeting guidelines of the USDA National Organic Program.

Products and services

• Premium Private Label Dietary Supplements Vitamer's core offering of premium private-label dietary supplements for brands and retailers, with hundreds of best-selling products ready for labeling under the customer's own brand. Includes vitamins, minerals, amino acids, herbs, proteins, and specialty supplements across 25+ health categories.
• Benfotiamine 150 mg with Thiamine Highly bioavailable fat-soluble form of vitamin B1 supporting nerve health, metabolic function, and cellular protection against oxidative stress.
• Creatine Monohydrate Capsules Easy-to-swallow capsules delivering 3g creatine monohydrate per serving to support ATP production and the phosphagen system for athletic performance.
• Electrolyte Replenisher Balanced electrolyte powder providing sodium, potassium, magnesium, and calcium in a low-sugar, clean-label formula for hydration and muscle function.
• Shilajit Mineral-rich resin from Himalayas standardized to at least 50% fulvic acid using PrimaVie for cellular energy, stamina, and healthy aging support, with heavy-metals testing (lead <1 ppm, arsenic <1 ppm, mercury <0.1 ppm).
• Organic Lion's Mane Functional mushroom supplement combining mycelial biomass and fruiting body for brain health, cognitive resilience, and nerve growth factor support.
• DHEA 25 mg Hormone precursor supplement supporting healthy aging, hormonal balance, energy, and physical performance in a clean capsule format.
• NAD+ 300 mg with Bio-Available Trans-Resveratrol Cellular health supplement combining NAD+ and trans-resveratrol for energy metabolism, mitochondrial function, and healthy aging support.
• Liposomal Vitamin C Advanced vitamin C formula using PureWay-C liposomal delivery for 233% greater absorption and retention compared to leading brands and 12% higher antioxidant activity.
• Multi Collagen Protein Multi-source collagen formula combining four collagen types (I, II, III, IV, V, X) with vitamin C, hyaluronic acid, and probiotics for whole-body wellness.
• L-Glutamine Powder Amino acid powder providing 5g free-form glutamine per serving supporting gut integrity, brain health, immune function, and muscle recovery.
• Marine Collagen Wild-caught fish collagen peptides (type I) providing 12g per serving with superior bioavailability for skin, bone, and musculoskeletal health.
• Colostrum Immune support supplement providing 1,000mg per serving standardized to minimum 20% Immunoglobulin G (IgG), sourced from North American dairy cows free from synthetic growth hormones.
• Taurine 1,000 mg Amino acid supplement supporting energy, cardiovascular health, nervous system function, and cellular protection in vegan-friendly capsule format.
• Organic Vanilla Protein Powder Plant-based protein powder combining pea and chia seeds with organic agave inulin prebiotic fiber and Bacillus coagulans probiotics, providing 20g protein and 6g fiber per serving.
• Organic Chocolate Protein Powder High-fiber plant-based protein powder with pea and chia seeds, organic agave inulin, and Bacillus coagulans probiotics for digestive health support, with 20g plant-based protein and 6g fiber per serving.
• Whole Food Zinc 20 mg Food-based zinc produced from fermented probiotic Saccharomyces cerevisiae combined with organic whole food blend of spinach, rice, pumpkin seeds, carrots, and blueberries.
• Collagen Bone Support Powdered bone health formula with grass-fed collagen peptides and 6 essential nutrients supporting healthy bones, hair, skin, and nails.
• Daily Essential Minerals Wide-spectrum macro and trace mineral supplement including 72 trace minerals with ChromeMate chromium, providing 100% Daily Value of 8 essential minerals.
• Organic Fermented Maca Complex Adaptogen blend with fermented maca root, organic pumpkin, cocoa, and beets supporting energy, vitality, and cardiovascular health.
• Magtein Magnesium L-Threonate Patented magnesium form crossing the blood-brain barrier for brain health, cognitive function, and memory support.
• Methyl B-12 and Folate P-5-P Micro Tabs Active methylated B vitamin formula combining methylcobalamin, methyl folate, and P-5-P for cellular metabolism and cardiovascular health.
• Herbal Lax Bowel regularity supplement with senna, marshmallow root, and slippery elm providing protective GI tract coating and fiber blend.
• High Absorption Magnesium Glycinate + D3 Premium magnesium and vitamin D3 combination with BioPerine for enhanced bioavailability, nerve health, and mood support.
• High Potency Berberine with Chromium Blood sugar and weight management supplement activating AMPK enzyme with berberine and cinnamon for healthy cholesterol and glucose levels.
• Pure Creatine Monohydrate Fast-dissolving creatine powder delivering 5g creatine monohydrate supporting ATP production, muscle contraction, and cognitive function.
• Cholesterol Complex with Plant Sterols Heart health supplement combining policosanol and 950mg Corowise plant sterols to support healthy cholesterol levels within normal range.
• Healthy Blood Pressure Support Cardiovascular support formula with research-based ingredients for maintaining healthy blood pressure already within normal range.
• High Allicin Garlic Garlic supplement providing minimum 5mg raw allicin per tablet using natural delayed-release coating for odor-free consumption.
• No-Flush Niacin Inositol hexanicotinate form of niacin providing cardiovascular benefits without flushing side effects, sourced from rice.
• Policosanol 20 mg Sugar cane-derived policosanol standardized to 50% octacosanol supporting healthy cholesterol through antioxidant activity.
• Red Yeast Rice Traditional Chinese medicine supplement from Monascus purpureus fermented on rice, documented since Tang Dynasty for gastric and circulatory health.
• Echinacea Immune Booster Immune support supplement with 400mg Echinacea purpurea, 60mg food-sourced Vitamin C, and botanicals for respiratory and immune health.
• Premium Private Label Manufacturing Services Full-service private label manufacturing including amber glass bottles, prolonged-release coatings, two safety seals, disintegration testing, metal detectors on packing lines, and melamine testing on protein products under 21 CFR Parts 111 compliance.
• Third-Party Laboratory Testing Services Contract analytical laboratory testing services using HPLC, ICP-AES, GC/FID, GC/MS, FTIR, UV/VIS, ICP-MS, and microbiological testing capabilities, supporting verification of dietary supplement quality and safety.

Quantifiable outcome

• Orders are filled and shipped within 3–5 days
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: Large, established supplement manufacturer and brand offering a broad vitamin/supplement catalog with NPA GMP-certified manufacturing. Comparable product breadth and certification stack, but vastly larger scale and broader retail distribution.
• Aenova: Global pharmaceutical and nutraceutical contract manufacturer offering softgel, tablet, and capsule production at industrial scale. Comparable private-label/CDMO function but operates at much larger scale and across multiple categories.

Direct peers

• Makers Nutrition: Full-service contract manufacturer of dietary supplements, vitamins, and private-label products with in-house lab testing, GMP compliance, and packaging services. Directly comparable to Vitamer's private-label + in-house QC positioning.
• NutraScience Labs: Contract manufacturer specializing in private-label dietary supplements, sports nutrition, and pet supplements with in-house analytical and microbiological testing. Overlaps directly with Vitamer's catalog breadth and B2B focus.
• Standard Process: Vertically integrated whole-food supplement manufacturer selling practitioner and direct-to-consumer lines with strict in-house quality controls. Comparable premium, vertically integrated supplement manufacturing model.
• Natural Factors: Canadian family-owned supplement manufacturer with vertically integrated growing, manufacturing, and quality testing, selling branded and private-label products through health practitioners and retailers. Comparable family-owned heritage and B2B/private-label exposure.
• Robinson Pharma (Sofgen Pharma): One of the largest U.S. private-label and contract dietary supplement manufacturers, with full in-house QC, GMP certification, and broad product breadth. Closely comparable to Vitamer's B2B private-label manufacturing model but at substantially greater scale.
• Vitakem: Dietary supplement contract manufacturer offering private-label vitamins, minerals, herbal, and specialty supplements with full turnkey services. Highly comparable B2B private-label manufacturing focus.

Emerging players

• Thorne: Premium practitioner-grade supplement brand with in-house manufacturing and rigorous testing. Comparable to Vitamer in ingredient-quality differentiation and practitioner/health-retail channel focus, but more consumer-brand-forward.
• Bio-Botanica: Manufacturer of botanical extracts and herbal ingredients used in supplements, personal care, and food. Comparable botanical/herbal ingredient capabilities but more upstream in the value chain than Vitamer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Vitamerlabs
• LinkedInlinkedin.com/company/vitamer-uk

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitamer Laboratories