Rock Solid Productions
Rock Solid Productions is a Toronto-based company that designs and deploys proprietary iceless curling equipment (FloorCurl, Street Curling) for corporate brand activations, in-school programs, and grassroots curling development across more than ten countries.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rock Solid Productions does
Rock Solid Productions Inc. is a Toronto-based company founded in 2008 by curling industry veteran Chad McMullan, focused on enabling the Olympic sport of curling to be played without ice. The company's core offering is proprietary synthetic curling equipment spanning two product lines: FloorCurl, an ultra-portable, lightweight system designed for schools, community centers, and senior centers; and Street Curling, a larger-format rink system built for festivals, fan zones, corporate activations, and venues where ice infrastructure is impractical. In December 2020 the company extended this product ladder with the Street Curling Express Rink, the most portable and affordable option in the family. Rock Solid is the Official Development Partner of the World Curling Federation and its FloorCurl product is the federation's designated Official Iceless Curling Equipment.
Rock Solid Productions firmographics
Firmographics- Name
- Rock Solid Productions
- Legal name
- Rock Solid Productions Inc.
- Website
- https://rocksolidproductions.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock Solid Productions is a Toronto-based company that designs and deploys proprietary iceless curling equipment (FloorCurl, Street Curling) for corporate brand activations, in-school programs, and grassroots curling development across more than ten countries.
- Ownership category
- akta.pro rank
Rock Solid Productions industry classification
Industry- Product category
- Curling Equipment & Event Services
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
Keywords
Where Rock Solid Productions is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rock Solid Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Iceless Curling Equipment Sales: Sale of proprietary FloorCurl and Street Curling products including mats, rocks, accessories, and customizable branded equipment
- Event Production and Activations: Providing curling experiences at corporate events, festivals, sports venues, and special events with full setup, staffing, and execution
- Branded Experiences and Sponsorships: Creating branded curling activations for companies seeking unique marketing experiences
- Development Programs: Partnership programs with national curling associations for grassroots curling development including program licensing and equipment supply
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Rock Solid Productions product offering
Product offeringCore offering
Rock Solid Productions develops and sells proprietary iceless curling equipment (Street Curling rinks and FloorCurl portable systems), produces branded curling experiences and event activations for corporate clients, and runs grassroots development programs in partnership with national curling associations worldwide. The company's products enable curling to be played anywhere without ice, and are designated as the Official Iceless Curling Equipment of the World Curling Federation.
Product overview
Rock Solid Productions is a provider of iceless curling products and services, operating a multi-product portfolio consisting of Street Curling (large event rinks), FloorCurl (portable equipment for schools and communities), and the Rocks & Rings in-school program. The company also provides activation services for corporate events and development programs for curling associations globally. All products enable curling without ice.
Differentiator
Problem solved
Functional benefit
Brands
- Street Curling: Larger head-turning curling setups ideal for special events, festivals, and businesses looking for unique activations. The Street Curling Express Rink is the most portable and affordable option.
- FloorCurl
- Rocks & Rings
Products and services
- Street Curling Large portable curling rink setups designed for special events, festivals, corporate activations, and businesses seeking unique head-turning attractions. Enables curling to be played without ice.
- Street Curling Express Rink The most portable and affordable rink option in the Street Curling family, designed for event and rental companies seeking easy-to-transport iceless curling setups for pop-up events.
- FloorCurl Ultra-portable, lightweight curling equipment with minimal storage footprint, designed for instant setup in schools, community centers, senior centers, and inclusive programming. Designated as the Official Iceless Curling Equipment of the World Curling Federation.
- Activations (Event Production Services) Full-service event production and brand activation services using proprietary iceless curling products, including event setup, staffing, execution, and branded experiences for corporate clients at high-profile venues worldwide.
- Development Programs Grassroots curling development programs delivered in partnership with national curling associations, providing FloorCurl equipment access and structured development programming to grow membership and sport interest globally.
- Rocks & Rings In-School Curling Program In-school curling program designed to introduce students to the Olympic sport of curling through interactive gym-based activities, reaching over 200,000 kids across Canada annually and 3 million students cumulatively. Presented by Curling Canada with Egg Farmers as title sponsor.
Quantifiable outcome
- 3 million students reached through Rocks & Rings program
- +4 more outcomes
Companies that use Rock Solid Productions
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Rock Solid Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rock Solid Productions partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Norwegian Curling AssociationcoreDevelopment agreement focusing on grassroots curling development. Provides access to FloorCurl equipment and development programming to grow curling participation, particularly among kids, youth, seniors, and people with disabilities.
- Swedish Curling AssociationcoreDevelopment partnership to grow curling in Sweden through access to FloorCurl equipment and development programming. Part of three-association agreement announced May 2021.
- Swiss Curling AssociationcoreDevelopment partnership to grow curling in Switzerland through access to FloorCurl equipment and development programming. Part of three-association agreement announced May 2021.
- Curling LuxembourgcoreDevelopment partnership to grow curling in Luxembourg through access to FloorCurl equipment and development programming. Part of three-association agreement announced May 2021.
- Curling CanadaflagshipExtended partnership through 2023-24 season (potentially through 2025-26) for Rocks & Rings school program and community development initiatives. Includes philanthropic investment of approximately $12,000 in iceless curling equipment.
- VDNHk (Moscow, Russia)minorCreated Curling Pavilion at VDNHk Winter Land with 6 Street Curling rinks - the largest collection of Street Curling rinks in the world. Project managed with Buro3k.
- Guyana Curling FederationcoreSupported official launch of curling in Guyana with Street Curling rink installation at Giftland Mall. Garnered national media coverage.
- World Curling FederationflagshipOfficial Development Partner of the World Curling Federation, focusing on grassroots curling development worldwide. Provides official endorsement of FloorCurl as the Official Iceless Curling Equipment.
- Scottish Curling AssociationcorePartnership with Scottish Curling Association for curling development using iceless curling equipment.
- USA CurlingcorePartnership with USA Curling for curling development and promotion. Recognized as the most advanced replica curling system utilized.
- IMAS (International Mixed Ability Sports)minorPartnership with International Mixed Ability Sports supporting inclusive sports programming using FloorCurl equipment.
- Curling MexicocoreSupported Curling Mexico's launch into World Curling Federation, including on-ice and iceless curling introduction events, media tours, and school programs reaching over 400 students.
- Curling KosovominorProvided FloorCurl and Street Curling equipment to World Curling Federation member association Curling Kosovo for curling development in a country with no ice facilities.
- XcapeminorTravel experience company partnership for beach curling event in Cancun, Mexico - first ever beach curling experience.
- Egg Farmers of CanadacoreTitle sponsor of Rocks & Rings in-school curling program. Supporting free education portal and equipment donations to community groups.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Rock Solid Productions competitors and assessment
Company assessmentEmerging players
- Activate Games: Interactive gaming and experiential entertainment venue operator with tech-enabled physical games. Emerging player in the experiential activation and entertainment venue category targeting similar corporate and consumer event use cases.
- Glice: Synthetic ice surface manufacturer enabling ice sports (hockey, skating) without refrigeration. Emerging player in iceless/synthetic sports surfaces with overlapping technology category to Rock Solid's iceless curling approach.
Direct peers
- Strandberg Brushworks: Curling equipment brand known for high-end curling brooms and brushes. Direct peer in the curling equipment category with comparable target market of curling clubs, schools, and competitive players.
- Olson Curling: Manufacturer of curling stones (rocks), used in competitive and recreational curling. Direct peer as a core curling equipment supplier serving similar customer segments.
- Hardline Curling: Curling equipment manufacturer known for brooms, brushes, and accessories. Direct peer in curling-specific gear and equipment serving clubs, schools, and competitive players.
- Goldline Curling: Goldline is one of the largest manufacturers of curling equipment (stones, brooms, shoes, accessories). Direct competitor in the curling equipment category, though focused on traditional ice-based curling rather than iceless systems.
- BalancePlus Curling: Canadian-based manufacturer of curling brooms, shoes, and equipment. Direct peer in curling equipment manufacturing and brand-building within the curling community.
Broad incumbents
- IMG (now Endeavor): Global sports and entertainment company with sports marketing, events, and athlete management divisions. Former employer of Rock Solid's founder; broad incumbent in sports event production and brand activation space.
- Topgolf (Callaway): Sports entertainment venue operator providing interactive game experiences to consumers at scale. Broad incumbent in the experiential entertainment venue space overlapping with Rock Solid's event activation model.
- AEG (Anschutz Entertainment Group): Global sports and live entertainment company operating venues, events, and teams. Broad incumbent in the sports event production and venue activation space similar to Rock Solid's Super Bowl and Moscow VDNHk activations.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock Solid Productions social profiles
Digital presenceRock Solid Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Solid Productions leadership team
Management profileNumber of profiles
Profiles5 records
Rock Solid Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Solid Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Solid Productions
What does Rock Solid Productions do?
Rock Solid Productions develops and sells proprietary iceless curling equipment (Street Curling rinks and FloorCurl portable systems), produces branded curling experiences and event activations for corporate clients, and runs grassroots development programs in partnership with national curling associations worldwide. The company's products enable curling to be played anywhere without ice, and are designated as the Official Iceless Curling Equipment of the World Curling Federation.
Is Rock Solid Productions a public or private company?
Rock Solid Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock Solid Productions founded?
Rock Solid Productions was founded in 2008. It employs 11 to 50 people.
Where is Rock Solid Productions based?
Rock Solid Productions is headquartered in Toronto, Canada, in the North America region.
How does Rock Solid Productions make money?
Four revenue lines are on record. Iceless Curling Equipment Sales are the primary driver. The others are event Production and Activations, branded Experiences and Sponsorships and development Programs.
Who are Rock Solid Productions's main competitors?
Emerging players on record are Activate Games and Glice. Direct peers are Strandberg Brushworks, Olson Curling, Hardline Curling, Goldline Curling and BalancePlus Curling. Broad incumbents are IMG (now Endeavor), Topgolf (Callaway) and AEG (Anschutz Entertainment Group).
Does Rock Solid Productions have an API?
No public API is recorded for Rock Solid Productions.
What industry is Rock Solid Productions in?
Rock Solid Productions's product category is Curling Equipment & Event Services. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its SIC code is 3949.