What Ofix does

Ofix, S.A. de C.V. is a privately held Mexican omnichannel retailer founded in 1992 and headquartered in Boca del Río, Veracruz. The company was the first office supply superstore concept in Mexico and operates 27 physical stores across 13 states with a workforce of more than 1,000 associates. Its product portfolio spans stationery and school supplies, computing (laptops, desktops, peripherals) from Lenovo, HP, Dell, ASUS, Acer, and Lanix, printing hardware and consumables (HP Smart Tank and Epson EcoTank lines), office furniture, consumer electronics including TVs and minisplit air conditioners, cleaning supplies, and art and didactic materials.

The business operates an omni-channel model combining physical retail with a VTEX-powered e-commerce site (ofix.mx), phone ordering (01-800-114-005), and WhatsApp commerce, supported by free nationwide shipping on orders above $999 MXN. Ofix does not develop proprietary technology and functions as a multi-brand distributor and retailer. Customer segments are diversified across general consumers and families, small and medium-sized businesses, and educational institutions, with pricing structured around transactional one-time purchases ranging from $171 MXN to $186,633 MXN. Multiple months without interest (MSI) financing is offered through Banamex, BBVA, Santander, and others, and alternative payment integrations include MercadoPago, KueskiPay, PayPal, Visa, MasterCard, and American Express.

The revenue model is straightforward one-time retail sales across both physical and digital channels, with no subscription component. Marketing is conducted through Instagram, Facebook, YouTube, LinkedIn, Twitter, and Spotify, while on-site analytics rely on Google Analytics, Google Signals, and Google Ads remarketing. Ofix has no disclosed external investment, no parent company, and no public ticker, having grown organically over 33 years from a single founding location to its current national footprint.

Name

Ofix

Legal name

Ofix, S.A. de C.V.

Website

https://ofix.mx

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ofix is a Mexican omnichannel retailer founded in 1992, operating 27 office and school supply superstores across 13 states plus a VTEX-powered e-commerce site, distributing leading brands in computing, printing, and office furniture to consumers, SMBs, and educational institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Veracruz

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Ofix generates revenue primarily through one-time retail sales of school supplies, office supplies, computers, printers, electronics, and furniture. The company operates as a distributor/reseller of major brands and also sells their own branded products like the commemorative HP t-shirt.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ofix is a Mexican omnichannel retailer operating 27 physical stores across 13 states alongside an e-commerce platform (www.ofix.mx). The company sells school supplies, office stationery, computers, printers, printing consumables, electronics, office furniture, air conditioners, and cleaning products, acting as a distributor/reseller for major brands such as HP, Epson, Brother, Canon, Lenovo, Dell, and Asus.

Product overview

Ofix is a Mexican omnichannel retailer operating 27 stores across 13 states, founded 33 years ago as the first 'Supertienda de Oficinas' (office superstore) in Mexico. The company offers a broad portfolio across school supplies, office supplies, computing, printing, electronics, furniture, and cleaning products. Its online platform (ofix.mx) is powered by VTEX and enables e-commerce with installment payment options (MSI), free shipping thresholds, and in-store pickup. The product portfolio is organized into categories: (1) School and Office Supplies — stationery, paper, art supplies; (2) Computing — laptops, All-in-One desktops, and accessories from Lenovo, HP, Dell, ASUS, Acer, Lanix; (3) Printing — inkjet multifunctionals (HP Smart Tank, Epson EcoTank series) and laser printers from HP, Brother, Canon; (4) Printing Consumables — ink bottles and toner cartridges for major printer brands; (5) Peripherals — cables, storage, adapters; (6) Electronics — TVs, air conditioners; (7) Furniture — office chairs, desks, folding tables; and (8) Outlet — discounted clearance products.

Differentiator

Problem solved

Functional benefit

Products and services

• School and Office Stationery (Papelería y Útiles Escolares)
• Computing (Laptops and Desktops) Computing devices including laptops, All-in-One computers, and desktops from brands such as Lenovo, HP, Dell, ASUS, Acer, and Lanix, running Windows 11 Home or Pro operating systems. Sold to consumers, students, and small businesses for personal and professional use.
• Printers and Scanners Printers, multifunctionals, and scanners encompassing inkjet (continuous-ink/ECOTANK/Smart Tank), laser, and thermal technologies from HP, Epson, Brother, Canon, and other brands. Sold to home users, SMBs, and educational institutions.
• Printing Consumables (Ink and Toner) Printing consumables including ink bottles, toner cartridges, and ribbons for inkjet and laser printers from HP, Epson, Brother, Canon, Samsung, Xerox, and Lexmark. Sold to consumers and businesses needing ongoing printing supplies.
• Computer Peripherals and Accessories Computer peripherals and accessories including cables (e.g., HDMI), adapters, storage devices, memory, and other add-on hardware for computer users.
• Office Furniture (Mobiliario de Oficina) Office furniture including desks, chairs, seating, and folding tables offered both in physical stores and online for home offices and small businesses.
• Air Conditioners (Aires Acondicionados) Air conditioning units including minisplit inverter models available in physical stores and online for residential and small commercial buyers.
• Consumer Electronics (Electrónica) Consumer electronics including televisions from brands such as LG, Sansui, Hisense, and TCL, plus other household electronic equipment.
• Cleaning and Hygiene Supplies (Limpieza e Higiene) Cleaning and hygiene supplies for offices and workplaces sold to consumers, businesses, and institutions.
• Art and Teaching Materials (Arte y Material Didáctico) Art supplies and teaching/educational materials for creative and academic use, sold to students, teachers, schools, and hobbyists.
• Outlet (Discounted and Clearance Products) Discounted and clearance products sold through Ofix's outlet category, including refurbished or overstocked items at reduced prices across multiple product lines.

Quantifiable outcome

• 33 years of market leadership as the first office superstore in Mexico
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Liverpool (El Puerto de Liverpool): Liverpool is one of Mexico's largest department store chains selling electronics, computers, office furniture, and school supplies. It overlaps with Ofix in computing, electronics, and furniture categories.
• Costco Mexico: Costco Mexico sells office supplies, computing, electronics, and furniture at warehouse-club pricing. It competes on bulk SMB and consumer purchases in overlapping categories.
• Amazon Mexico: Amazon Mexico is the largest pure-play e-commerce platform in Mexico offering computing, electronics, office supplies, and school supplies. It competes most directly with ofix.mx and pressures pricing across all categories.
• Mercado Libre Mexico: Mercado Libre operates Mexico's largest online marketplace with broad assortment including computing, electronics, and office supplies. It competes with Ofix's e-commerce channel across nearly every category.
• Elektra (Grupo Salinas): Elektra is a Mexican retailer specializing in consumer electronics, computers, and appliances with proprietary credit financing. It overlaps with Ofix in computing and electronics and competes on financing terms.
• Chedraui: Chedraui is a major Mexican self-service and department store chain with electronics, computing, and school supplies in its assortment. It competes with Ofix particularly on consumer back-to-school purchases.
• Walmart de Mexico (Walmex): Walmart Mexico operates Bodega Aurrera, Walmart, and Sam's Club formats selling office supplies, school supplies, computers, and electronics. It competes on price and convenience.
• Coppel: Coppel is a major Mexican retailer with department stores selling electronics, computers, furniture, and school supplies, often via in-house credit. It overlaps with Ofix on consumer electronics and furniture.

Direct peers

• Best Buy Mexico: Best Buy Mexico is a consumer electronics and computing retailer with physical stores and e-commerce. It directly competes with Ofix on computing, peripherals, and electronics categories.
• Office Depot Mexico: Office Depot operates stores and e-commerce in Mexico selling office supplies, technology, and furniture. It is the closest direct competitor to Ofix with a similar office superstore concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ofixmx
• YouTubeyoutube.com/user/ofixenlinea
• Facebookfacebook.com/ofixmx
• LinkedInlinkedin.com/company/ofix-supertiendas-de-oficinas
• Instagraminstagram.com/ofix.mx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofix