Whizpr

What Whizpr does

Whizpr is a Benelux-based public relations and communications agency founded in 2000 in Wageningen, Netherlands, and operating as part of the All Colors of Communication group with an additional office near Brussels in Asse, Belgium. The agency delivers an integrated portfolio of seven core services: public relations (media relations, thought leadership, crisis communication), content creation, social media management, events, media training, insight and strategy (including SEO and Generative Engine Optimization), and AI-augmented communications delivery. Its client base is concentrated in technology, IT and consumer lifestyle brands, with named engagements spanning enterprise IT vendors (Visma, Manhattan Associates, VMware, Seagate, Veeam, Zscaler, Dynatrace, Fujitsu, Software One, DataCore), consumer electronics and smart home (Anker/eufy/Soundcore/Nebula, Sony, Tado, Innr, Swappie), entertainment (Hearst Networks EMEA brands including Crime+Investigation and The HISTORY Channel), and select nonprofit and public-sector initiatives (Wageningen45, Centre of Excellence for Data Sharing and Cloud).

The underlying technology stack is deliberately non-proprietary: Whizpr builds no software products and instead relies on standard marketing technology (HubSpot for email distribution, ANP Connect for press release distribution) and consumer-grade AI tools (ChatGPT, Copilot, Gemini) layered on top of human editorial and account teams. Its principal technical differentiator is the ANP Expert Support partnership, secured as a launching partner in early 2023, which enables client expert quotes to flow directly into ANP's newsfeed, persportaal and bronnenbank reaching virtually all Dutch media outlets.

Whizpr's commercial model is professional services B2B: revenue is generated through project and retainer engagements with enterprise and mid-market clients, priced per engagement and not publicly disclosed. The go-to-market is relationship-driven, combining direct outreach, referrals, the agency's own website, and proprietary events such as the Whizpr Technology Outlook to acquire and retain clients. The firm claims reach across more than 30 countries via a team that speaks more than 10 languages, and currently operates with roughly 12-14 staff under co-owners Winnie Silvertand and Paul Maris, who took ownership of Whizpr (and Deepr) in July 2024.

Name

Whizpr

Legal name

Whizpr

Website

https://whizpr.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Whizpr is a Benelux-focused PR and communications agency, founded in 2000, serving technology, IT, and lifestyle brands with integrated PR, content, social media, events, media training, strategy, and AI-augmented services from offices in Wageningen and near Brussels.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Content creation
• Social media management
• Media training
• Event organization

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Whizpr provides a full suite of communications services including PR, content creation, social media management, events, media training, insight & strategy, and AI integration for technology and lifestyle brands in the Benelux. Revenue is generated through professional services engagements, likely billed on a project or retainer basis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Whizpr is a Benelux-based PR and communications agency that delivers integrated communications services for technology, IT, and lifestyle brands. Its offerings span public relations (media relations, thought leadership, crisis communication), content creation, social media management, event organization, media training, insight & strategy consulting, and AI-powered communications support. The agency combines strategic advice with creative execution, leveraging long-standing journalist relationships across the Netherlands and Belgium to secure earned media coverage and brand visibility for clients.

Product overview

Whizpr is a PR and communications agency serving technology, IT, and lifestyle brands in the Benelux market. The company offers an integrated service portfolio centered on seven core offerings: PR (media relations, thought leadership, crisis communication), Contentcreatie (content creation across multiple formats), Social Media (management and campaigns), Evenementen (event organization), Mediatraining (spokesperson preparation), Inzicht & Strategie (research and strategic consulting), and AI in de mix (AI-powered enhancements). Rather than a software product, Whizpr delivers professional services combining strategic advice with creative execution, leveraging media relationships, content strategies, creative campaigns, and events to position clients as authorities in their fields. The agency operates from offices in Wageningen (Netherlands) and Brussels (Belgium), supporting clients across the Benelux region.

Differentiator

Problem solved

Functional benefit

Products and services

• PR (Public Relations) Public relations service including media relations, thought leadership, storytelling, newsjacking, media events, corporate affairs, and crisis communication for technology and lifestyle brands in the Benelux market.
• Contentcreatie (Content Creation) Content creation service producing web texts, press releases, articles, videos, podcasts, infographics, whitepapers, e-books, and customer stories with recognizable brand DNA.
• Social Media Social media management including organic posts, promoted campaigns, influencer marketing, and community management across LinkedIn, Instagram, Facebook, and TikTok platforms.
• Evenementen (Events) Event organization services including press events, product launches, press briefings, trade shows, congresses, and relationship events with integrated PR and communication support.
• Mediatraining (Media Training) Media training services preparing experts and spokespersons for interviews, including presentation skills, message development, camera techniques, and crisis communication coaching.
• Inzicht & Strategie (Insight & Strategy) Strategic consulting service combining market research, audience analysis, keyword research, SEO, GEO (Generative Engine Optimization), and continuous monitoring to guide integrated communication strategies.
• AI in de mix AI integration service using artificial intelligence as a supporting tool for strategic insights, content optimization, reputation measurement, and operational efficiency enhancement across all PR and communication activities.

Quantifiable outcome

• Nearly 1 million views on a TikTok influencer campaign for Crime+Investigation with 191.7K combined influencer followers
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• ANP (Algemeen Nederlands Persbureau)coreGTM or Marketing Partner · 1 January 2023Whizpr entered into a partnership with the ANP as one of the first PR bureaus in the Netherlands to use ANP-expertquotes. Through this partnership, Whizpr's clients can distribute expert quotes via ANP's Connect platform, newsfeed, persportaal, and bronnenbank, reaching virtually all Dutch media outlets. Whizpr is a launching partner of the ANP Expert Support program (since early 2023).
• All Colors of CommunicationcoreStrategic or Co-development PartnerAll Colors of Communication is the parent company or closely affiliated group of Whizpr. Both entities share contact infrastructure and collaborate on client work, including cross-border Benelux projects (e.g., the Visma Women in Tech roundtables involved collaboration between Whizpr and All Colors of Communication Belgium).
• MT/Sprout (Media Partner)minorGTM or Marketing PartnerMT/Sprout served as media partner for the Women in Tech roundtable on female leadership organized for Visma in the Netherlands. A journalist from MT/Sprout attended and published content from the event.
• HRmagazine (Media Partner)minorGTM or Marketing PartnerHRmagazine served as media partner for the Women in Tech roundtable on HR topics organized for Visma in Belgium.
• Techzine (Media Partner)minorGTM or Marketing PartnerTechzine served as media partner for the Women in Tech roundtable on technology organized for Visma in Belgium.
• Out of Home MastersminorChannel Partner/ Reseller/ DistributorOut of Home Masters partnered with Whizpr for the eufy Out of Home campaign, which included an interactive bus shelter branding at Rotterdam Centraal and abri campaigns in Rotterdam and Utrecht.
• Hearst Networks EMEAcoreStrategic or Co-development PartnerHearst Networks EMEA is a key client of Whizpr, engaging the agency for PR campaigns across its entertainment brands including The HISTORY Channel, Crime+Investigation, HISTORY2, BLAZE, and COSMO TV in the Benelux. The relationship involves ongoing multi-campaign collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hill+Knowlton: Global PR network with Amsterdam operations serving enterprise and technology clients across multiple sectors. Comparable to Whizpr in offering integrated PR services to enterprise technology customers, but as part of a much larger global platform.
• Edelman: World's largest PR firm with Amsterdam operations serving global technology and consumer clients. Comparable to Whizpr in technology and B2B PR capabilities, but with substantially broader geographic and service reach.
• FleishmanHillard: Global PR and communications network with a significant Amsterdam office serving enterprise technology and consumer clients. Comparable to Whizpr's technology PR offerings as part of a much broader global portfolio, representing the larger incumbent competition.
• WE Communications: Global communications agency specialized in technology, with Benelux presence serving enterprise tech clients. Closely comparable to Whizpr's technology PR focus but operating at significantly greater scale and geographic reach.

Direct peers

• Twofiftysix: Dutch creative communications and PR agency blending PR, content, and creative campaigns for brands in the Netherlands. Comparable to Whizpr in integrated service model and Dutch market focus, though with a stronger creative orientation.
• Source Communications: Amsterdam-based technology PR and communications agency serving enterprise IT and tech clients. Closely comparable to Whizpr in vertical focus (tech), service portfolio (PR, content, social), and geographic market (Netherlands/Benelux).
• Talk of Town: Belgian PR and communications agency with operations serving both B2B and B2C clients across Belgium. Comparable to Whizpr's Belgian office presence via All Colors of Communication and overlapping Benelux market.
• Lubbers De Jong: Dutch B2B technology communications agency offering PR, content, and strategic communications to enterprise tech clients. Directly comparable to Whizpr in vertical focus, target customers, and integrated service model.
• ICMedia: Belgian PR and communications agency serving technology, lifestyle, and consumer brands. Comparable to Whizpr across client verticals and Benelux regional footprint, particularly relevant given Whizpr's Belgian office.
• Progress Communications: Dutch technology and B2B PR agency with a similar specialization profile to Whizpr, serving enterprise tech clients in the Netherlands. Directly comparable in target market, service mix (PR, content, social), and Benelux regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Whizpr
• LinkedInlinkedin.com/company/whizpr
• Instagraminstagram.com/whizpr
• Xx.com/whizpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whizpr