Kiubi

What Kiubi does

Kiubi is a French SaaS content management system (CMS) provider founded in 2006 and headquartered in Strasbourg, operating as an independent Société par Actions Simplifiée (S.A.S.). The company's platform combines content management, native e-commerce, SEO tooling, webmarketing automation, multilingual management, and 100% French-hosted infrastructure into a single unified SaaS product, with no third-party plugin dependencies. It exposes two REST APIs (API Developers/DBO for back-office data access and API Front-Office for real-time personalization) and provides full access to HTML, CSS, and JavaScript for custom theme development. Kiubi targets French enterprises, SMBs, educational institutions, NGOs, and web agencies, with the platform certified for RGAA accessibility and GDPR compliance, and is supported by Kiubi Professional Services (KPS) for bespoke enterprise projects.

Kiubi's commercial model is subscription-based SaaS with undisclosed tiered pricing and a 30-day free trial that requires no credit card, lowering entry friction for SMBs. Approximately 90% of clients are onboarded through a French web agency and freelance integrator partner network, with direct self-serve sign-up and a direct sales motion (including KPS) available for more complex projects. The company has accumulated a customer base of more than 5,000 clients across diverse verticals including education, retail, legal services, EV charging, wine e-commerce, and environmental NGOs, with documented case-study outcomes such as triple-digit percentage organic traffic growth and significant basket-size increases.

Operationally, Kiubi is a capital-efficient, bootstrapped business with 1-10 employees and a registered share capital of only €5,000, distributing its product exclusively within the French domestic market. Hosting is provided exclusively through French data centers (with OVHCloud referenced as infrastructure partner) with 99.99%+ availability documented since 2017. The company's competitive positioning emphasizes data sovereignty, regulatory compliance (RGAA, GDPR), and a plugin-free architecture as alternatives to international CMS platforms such as WordPress, Drupal, WooCommerce, PrestaShop, and Wix, supported by an extensive set of native integrations with French banks, carriers, marketing, analytics, and review platforms.

Name

Kiubi

Legal name

Kiubi S.A.S.

Website

https://kiubi.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Kiubi is a French SaaS CMS platform founded in 2006 and based in Strasbourg, offering an all-in-one content management, e-commerce, SEO, and webmarketing solution with native APIs, RGAA/GDPR compliance, and 100% French hosting, distributed primarily through a French web agency partner network to 5,000+ SMB, enterprise, institutional, and agency clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription: Kiubi operates as a SaaS CMS where customers pay recurring subscription fees for access to the platform, hosting, security, support, and all integrated features (CMS, e-commerce, SEO, marketing automation, multilingual). The subscription model includes tiered plans (not detailed in public sources), with hosting and maintenance included in the subscription price. No per-transaction fees are described as primary revenue; the platform is subscription-based with no plugins or add-ons required.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kiubi is a 100% French SaaS CMS platform that combines a professional content management system, a native e-commerce module, integrated webmarketing tools (SEO, marketing automation, forms), multilingual/multi-site management, and fully managed web hosting — all delivered without third-party plugins. Two proprietary REST APIs (API Front-Office and API Developers/DBO) and full access to HTML, CSS and JavaScript code allow agencies and developers to build bespoke institutional and e-commerce sites, while the platform maintains RGAA and GDPR compliance with data hosted exclusively in France.

Product overview

Kiubi is a unified SaaS CMS platform combining a professional content management system with integrated e-commerce capabilities, SEO tools, web marketing, and 100% French hosting. The core product is the Plateforme CMS Kiubi, which serves as the foundation for institutional and e-commerce websites. This core platform integrates multiple modules including the native Boutique en ligne (e-commerce) for product/orders/payments, SEO et Référencement for search optimization, Marketing Automation for campaign management, and CMS Multilingue for multi-language support. Developers can extend functionality through two APIs: the API Developers (DBO) for back-office data access and the API Front-Office for front-end personalization. Kiubi Professional Services (KPS) provides custom development for complex projects. The Personnalisation Avancée module enables full HTML/CSS/JavaScript code access for bespoke design. All sites are hosted on Kiubi's French infrastructure with 99.99%+ availability.

Differentiator

Problem solved

Functional benefit

Brands

• Kiubi Professional Services (KPS): Custom development and professional services for complex projects requiring specific integrations, third-party tool interfacing, or complete site redesign.

Products and services

• Plateforme CMS Kiubi All-in-one SaaS CMS platform enabling professionals to create, manage, host and scale institutional websites and e-commerce stores, combining content management, SEO, webmarketing and 100% French hosting with no third-party plugins.
• API Developers (DBO) REST back-office API at https://api.kiubi.com giving developers direct and secure access to all site data (site management, blog, catalogue, orders, members, forms, modules, media library, preferences), supporting JSON, pagination, ETag/Last-Modified caching, rate limiting (1000 requests per 15 minutes) and hypermedia links, with a public Sandbox console and PHP client on GitHub.
• API Front-Office REST API enabling dynamic interaction with site content in real time, covering CMS pages, blog, catalogue, cart, members, forms and search, allowing agencies and developers to personalise the front-end user experience on Kiubi-powered sites.
• Kiubi Professional Services (KPS) Bespoke professional services for complex projects, providing specific development, third-party tool integration or complete site redesign beyond what the standard platform and partner-agency ecosystem can deliver, targeting enterprise and complex requirements.

Quantifiable outcome

• 5,000+ clients supported across diverse industries including retail, education, legal, automotive, and NGOs
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor.

• Facebook, InstagramminorGTM or Marketing PartnerSocial media platforms integrated for social sharing, social login, and social commerce features on Kiubi websites.
• Ministère de l'Économie et des FinancesminorOthersFrench Ministry of Economy and Finance listed as an institutional partner, indicating government recognition or backing for Kiubi as a sovereign digital solution.
• AfnicminorOthersAfnic (.fr domain registry) is an institutional partner supporting Kiubi's operations as a French web platform and domain registrar ecosystem member.
• CCI Store, OVH MarketplaceminorChannel Partner/ Reseller/ DistributorListed as marketplace/institutional distribution channels where Kiubi is available as a product, including CCI Store (Chambre de Commerce et d'Industrie) and OVH Marketplace.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot CMS Hub: Integrated CRM + CMS + marketing platform from a global incumbent; competes with Kiubi for mid-market and enterprise buyers seeking an all-in-one marketing and content platform.
• Webflow: Design-focused visual CMS with e-commerce capabilities; targets a similar agency / professional-builder ecosystem as Kiubi, with a stronger design and visual-development positioning.
• Shopify: Global SaaS e-commerce leader; serves similar SMB and mid-market merchants with an all-in-one commerce platform, representing the international incumbent against which Kiubi competes in France.
• Squarespace: Global all-in-one website builder with strong design positioning; competes with Kiubi for design-conscious SMBs and creators seeking an integrated CMS / commerce solution.
• Wix: Global SaaS website builder with e-commerce capabilities; Kiubi publishes a 'Wix vs Kiubi' comparison, indicating direct competition for SMB and self-serve website-building buyers.

Direct peers

• Wizishop: French SaaS e-commerce / website builder targeting SMBs with integrated hosting, payments, and SEO — directly comparable to Kiubi's French SMB / e-commerce positioning.
• Drupal (Acquia): Kiubi publishes a 'Drupal vs Kiubi' comparison; Drupal is a leading open-source CMS used by institutions and large organizations, competing with Kiubi in the French institutional / enterprise CMS segment.
• WordPress.com (Automattic): Kiubi publishes a 'WordPress vs Kiubi' comparison; WordPress is the dominant open-source CMS globally and represents the most significant head-to-head competitive threat, especially via WooCommerce for commerce.
• Oxatis: Long-established French SaaS e-commerce platform serving SMBs with built-in CMS, payments, and logistics — directly overlapping with Kiubi's all-in-one French e-commerce CMS offering.
• PrestaShop: French-origin open-source e-commerce platform with a large European merchant base; Kiubi explicitly publishes a 'Prestashop vs Kiubi' comparison, signaling direct competitive overlap in the French SMB e-commerce market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kiubi
• GitHubgithub.com/Kiubi/api-dbo-PHP
• Facebookfacebook.com/Kiubi
• LinkedInlinkedin.com/company/kiubi-cms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiubi