BFS Insurance Group
BFS Insurance Group is a Clarksville, TN-based independent insurance agency distributing personal, commercial, and employee benefits coverage from roughly 20 carrier partners to individuals, families, and SMBs across 13 states on a commission-based brokerage model.
- Company typePrivate
- Founded2009
- HeadquartersClarksville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BFS Insurance Group does
BFS Insurance Group is an independent insurance agency founded in April 2009 through the merger of Baxter & Fish Insurance Agency and The Wyatt Group, headquartered at 1820 Madison Street, Suite G, Clarksville, Tennessee. The agency operates as a multi-line insurance brokerage distributing personal lines (home, auto, renters, condo, life, motorcycle, RV, watercraft, classic car, flood, earthquake, pet, wedding, umbrella), commercial lines (business owners policy, general liability, commercial property, workers' compensation, business auto, cyber liability, EPLI, D&O, E&O, surety bonds, environmental), and employee benefits (group health, dental, vision, disability, group life and AD&D, voluntary benefits) on behalf of approximately 20 carrier partners including Erie, Acuity, Auto-Owners, Travelers, Progressive, Nationwide, Chubb, Liberty Mutual, Westfield, Foremost, Donegal, Philadelphia, and CNA Surety. The agency is licensed across 13 states spanning the Southeast and Midwest, with a stated focus on Montgomery County and Middle Tennessee.
Revenue is generated on a commission basis, with the agency earning percentages on premiums placed with its carrier partners, while premiums are billed to policyholders on recurring monthly, semi-annual, or annual cadences. Distribution is sales-led: in-person consultations at the Clarksville office, phone and email inside sales across the 13-state footprint, and a 24/7 online Client Portal for policy management, claims reporting, certificate requests, and bill payment. BFS is a partner of Keystone Insurers Group, a network of more than 300 independent agencies across 19 states with $5.9 billion in 2020 aggregated premium volume, which provides access to national-level carrier relationships, specialized expertise, and operational resources. The technology stack is standard for an independent agency of its size — website, client portal, agency management systems, and social/content marketing — with no disclosed proprietary technology or AI/ML capability.
The team comprises approximately 15 professionals, including Managing Partner David Fish (CIC), Partner Scott Samuels (CIC), Controller/Director of Operations Heather Goodman, Director of Personal Lines Josh Medvecky, Hospitality Account Manager Amber Hamaker (CISR), and additional CISR-credentialed account managers and support staff. BFS has held IIABA Best Practices Agency designation for 10 consecutive years (2016–2025), and the firm is privately held under a partner ownership structure with no disclosed institutional investors, parent company, or funding rounds.
BFS Insurance Group firmographics
Firmographics- Name
- BFS Insurance Group
- Legal name
- BFS Insurance Group
- Website
- https://bfsinsurance.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BFS Insurance Group is a Clarksville, TN-based independent insurance agency distributing personal, commercial, and employee benefits coverage from roughly 20 carrier partners to individuals, families, and SMBs across 13 states on a commission-based brokerage model.
- Ownership category
- akta.pro rank
BFS Insurance Group industry classification
Industry- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429), All Other Insurance Related Activities (524298)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321), Surety Insurance (6351)
- akta.pro industry
- Mid-Market Commercial Package (Package Policies)Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)Restaurants, Bars & Food Service BOPFinancial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)Nonprofit / Social Services BOPFinancial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)
Keywords
Where BFS Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Clarksville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BFS Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, BFS Insurance Group earns commissions from multiple insurance carrier partners (Erie, Acuity, Auto Owners, Travelers, Progressive, Nationwide, and others) for policies sold to clients. Revenue is generated through a commission-based model where the agency receives a percentage of premiums paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom insurance policies are quoted individually based on client risk profiles and coverage requirements. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BFS Insurance Group product offering
Product offeringCore offering
BFS Insurance Group is an independent insurance agency that places personal, commercial, life, and employee benefits insurance policies on behalf of clients through dozens of top-rated national and regional insurance carriers. The agency earns commissions from carrier partners (Erie, Acuity, Auto-Owners, Travelers, Progressive, Nationwide, and others) and serves individual consumers, families, and businesses across 13 states from its Clarksville, TN headquarters. Service delivery combines personalized advisory consultations (phone, email, in-person) with a 24/7 self-service client portal for policy management, claims reporting, and certificate requests.
Product overview
BFS Insurance Group is an independent insurance agency offering a comprehensive suite of insurance solutions for individuals and businesses. The company operates as a multi-product insurance brokerage, providing personal insurance products (home, auto, renters, life, motorcycle, RV, watercraft, classic car, condo, mobile home, flood, earthquake, pet, and wedding insurance) and commercial insurance products (business owners policies, general liability, workers' compensation, commercial property, cyber liability, business auto, EPLI, D&O, E&O, surety bonds, and environmental insurance). Additionally, they offer employee benefits programs including group health, dental, vision, disability, and life insurance. The company also provides a Client Portal for policy management, claims reporting, and document requests. ErieSecure Home Bundles provide tiered home insurance packages with enhanced coverages.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Trusted by Clarksville residents since founding in 2009
Companies that use BFS Insurance Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
BFS Insurance Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BFS Insurance Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, minor and major.
- Keystone Insurers GroupcoreBFS Insurance Group is a proud partner of Keystone Insurers Group, a network of independent insurance agencies operating in 19 states with over 300 partner agencies and $5.9B in 2020 total premiums written. The partnership provides access to exclusive knowledge, industry insights, specialized expertise, and enhanced relationships with insurance companies at a national level while maintaining local service.
- PIA Tennessee (Professional Insurance Agents of Tennessee)minorMember of Professional Insurance Agents of Tennessee, an industry trade association providing advocacy, education, and networking resources for insurance professionals.
- Insurors of TennesseeminorMember of Insurors of Tennessee, a state insurance industry association supporting independent agents with resources and advocacy.
- Erie InsurancecorePrimary carrier partner offering home, auto, and business insurance products. Featured prominently with dedicated quote, bill pay, and life insurance calculator links on BFS website.
- Acuity InsurancemajorCarrier partner for commercial and personal insurance products, providing claims reporting and billing services.
- Auto-Owners InsurancemajorCarrier partner offering personal and commercial insurance coverage with dedicated claims and billing support.
- Travelers InsurancemajorNational carrier partner providing commercial and personal insurance products through the agency.
- Progressive InsurancemajorMajor auto and personal insurance carrier partner offering competitive rates and coverage options.
- Nationwide InsurancemajorNational carrier partner providing personal and commercial insurance coverage options.
- Westfield InsurancemajorRegional carrier partner offering commercial and personal insurance products.
- Accident FundminorWorkers compensation carrier partner providing coverage for business clients.
- Chubb InsurancemajorCommercial insurance carrier partner serving business clients with specialized coverage.
- CNA SuretyminorSurety bonds and commercial insurance carrier partner.
- Donegal Insurance GroupminorRegional mutual insurance carrier partner offering personal and commercial products.
- Foremost InsuranceminorSpecialty carrier partner particularly for mobile home and specialty insurance products.
- Liberty Mutual BusinessmajorNational commercial insurance carrier partner for business clients.
- National General InsuranceminorCarrier partner offering personal insurance products.
- Philadelphia InsuranceminorCommercial insurance carrier partner serving specialty business segments.
- Southern Mutual Church InsuranceminorSpecialty carrier partner for church and religious organization insurance.
- West Bend InsuranceminorRegional carrier partner offering personal insurance products.
- Markel Insurance (First Comp)minorWorkers compensation carrier partner for small business clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BFS Insurance Group competitors and assessment
Company assessmentDirect peers
- Cottingham & Butler: Mid-size independent insurance brokerage with diversified personal, commercial, and benefits lines. Comparable in scale and the same multi-carrier distribution model as BFS.
- Heffernan Insurance Brokers: Mid-size independent insurance brokerage operating across multiple U.S. states with a similar multi-line personal, commercial, and employee benefits offering. Comparable in size, multi-carrier model, and relationship-driven service philosophy to BFS.
- Woodruff-Sawyer & Co. Mid-size independent insurance brokerage with personal, commercial, and employee benefits practices. Similar advisor-led, multi-carrier model serving businesses and individuals across multiple states.
- M3 Insurance: Mid-market independent insurance agency providing personal, commercial, and employee benefits solutions across multiple states. Similar four-pillar product structure and emphasis on advisor-led client service.
- The Horton Group: Independent insurance and risk management firm serving businesses and individuals across the Midwest and beyond. Comparable mid-size independent agency model with multi-line offerings and carrier representation.
Broad incumbents
- Hub International: Large North American insurance brokerage offering personal, commercial, and employee benefits across the U.S. and Canada. Operates in the same independent-agency distribution model as BFS but at vastly greater scale.
- Brown & Brown: Large national insurance brokerage providing personal, commercial, and employee benefits through thousands of producers. Same general distribution category as BFS but at materially greater scale, often acquiring agencies of BFS's profile.
- AssuredPartners: Large national insurance brokerage with a heavy emphasis on acquiring mid-size independent agencies. Directly comparable in product lines (personal, commercial, benefits) and is a likely acquirer of agencies in BFS's size range.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant mid-market commercial and employee benefits practices. Operates in the same industry as BFS with overlapping product capabilities, though at a vastly different scale.
Others
- Keystone Insurers Group: Network of 300+ independent insurance agencies in 19 states with $5.9B in 2020 premiums. Not a competitor but a strategic partner and aggregator of agencies like BFS, providing infrastructure that is comparable in capability to what an agency of BFS's size could build alone.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BFS Insurance Group social profiles
Digital presenceBFS Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
BFS Insurance Group leadership team
Management profileNumber of profiles
Profiles13 records
BFS Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BFS Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BFS Insurance Group
What does BFS Insurance Group do?
BFS Insurance Group is an independent insurance agency that places personal, commercial, life, and employee benefits insurance policies on behalf of clients through dozens of top-rated national and regional insurance carriers. The agency earns commissions from carrier partners (Erie, Acuity, Auto-Owners, Travelers, Progressive, Nationwide, and others) and serves individual consumers, families, and businesses across 13 states from its Clarksville, TN headquarters. Service delivery combines personalized advisory consultations (phone, email, in-person) with a 24/7 self-service client portal for policy management, claims reporting, and certificate requests.
Is BFS Insurance Group a public or private company?
BFS Insurance Group is a private company. It is currently operating.
When was BFS Insurance Group founded?
BFS Insurance Group was founded in 2009. It employs 11 to 50 people.
Where is BFS Insurance Group based?
BFS Insurance Group is headquartered in Clarksville, United States, in the North America region.
How does BFS Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are BFS Insurance Group's main competitors?
Direct peers on record are Cottingham & Butler, Heffernan Insurance Brokers, Woodruff-Sawyer & Co., M3 Insurance and The Horton Group. Broad incumbents are Hub International, Brown & Brown, AssuredPartners and Arthur J. Gallagher & Co.. Keystone Insurers Group is listed as an others.
Does BFS Insurance Group have an API?
No public API is recorded for BFS Insurance Group.
What industry is BFS Insurance Group in?
Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJAFAG, Restaurants, Bars & Food Service BOP. Its NAICS code is 524210 and its SIC code is 6411.