Clica Online

What Clica Online does

Clica Online Soluciones S.L. is a privately held Spanish digital marketing agency (S.L. — Sociedad Limitada) headquartered in Madrid with regional offices in Asturias and Alicante. The company describes itself as a 'No Agencia de Marketing', operating through a hybrid model combining local and remote staff with high-level freelance collaborators to deliver result-oriented digital marketing and online advertising services. Its core offering is multi-platform paid media management across Google Ads (where it holds Premier Partner status, Agency ID 9035371300), Meta (Facebook and Instagram, as a Facebook Business Partner), LinkedIn, TikTok, Pinterest, and DOOH/RTB, complemented by conversion rate optimization, social media management, web analytics implementation, content planning, native advertising, advanced reporting, and media monetization. A distinct sub-product, 'Segundo Verbo', provides lead verification services that can be bundled with campaigns or sold independently. The company's most differentiated asset is the 'La Huella que Dejamos' environmental initiative, operationalized since 2020 through a partnership with EcoNorada, which uses a proprietary 'Calculadora Verde' carbon calculator to measure advertising-related CO2 impact and fund tree planting and ecosystem regeneration projects in Iraq and Portugal.

The business model is professional services revenue: Clica generates income through custom-quoted service fees for campaign management and consulting on a per-project or retainer basis, with no public pricing tiers disclosed. Go-to-market is sales-led and direct, with prospective clients engaging via website contact form, callback request, email ([email protected]), or phone (+34918321027). The customer base is horizontally segmented across Spanish businesses of varying sizes, with 12 named client logos visible on the homepage spanning luxury (LOEWE), construction/home services (Murprotec), food and beverage, hospitality, and professional services. Marketing channels are primarily content-driven, including a digital marketing blog active since 2019 and social media presence on Facebook, Twitter/X, and LinkedIn, with the environmental initiative serving as a brand-building differentiator. No revenue, headcount, funding, or investor information is disclosed; the ownership structure is private and undocumented in public sources.

Name

Clica Online

Legal name

Clica Online Soluciones S.L

Website

https://clicaonline.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Clica Online Soluciones S.L. is a privately held Spanish digital marketing agency operating from Madrid, Asturias, and Alicante that manages multi-platform paid advertising (Google Ads Premier Partner, Meta, LinkedIn, TikTok, Pinterest, DOOH/RTB), CRO, and analytics services for Spanish enterprise and SMB clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD)

Keywords

• Digital marketing agency
• Performance advertising
• Paid media management
• Conversion rate optimization
• Web analytics services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing and Advertising Services: Clica Online generates revenue by managing digital advertising campaigns for clients across platforms including Google Ads (as a Premier Partner), Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, and DOOH/RTB. They also offer social media management, web analytics implementation, content planning, native advertising, and advanced reporting services. Revenue is derived from service fees paid by clients for campaign management and consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Clica Online is a results-oriented digital marketing agency that manages paid media campaigns and online advertising for businesses across Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, and Pinterest. It complements campaign execution with Conversion Rate Optimization, web analytics implementation, advanced reporting, content planning, native advertising, DOOH/RTB strategies, and social media management. The offering is delivered via a hybrid local-and-remote team supported by senior freelancers, integrating into client teams as an embedded partner.

Product overview

Clica Online is a 'No Agencia de Marketing' (non-traditional marketing agency) that offers result-oriented digital marketing and online advertising services. The company operates with a hybrid local and remote team model. Their service portfolio includes specialized advertising management across major platforms (Google Ads as Premier Partner, Meta/Facebook/Instagram, LinkedIn, Pinterest, TikTok), combined with strategic services like CRO, web analytics implementation, content planning, native advertising, and advanced reporting. The offering also includes complementary services such as media monetization, DOOH/RTB advertising, and social media management. A unique differentiator is their 'Segundo Verbo' lead verification service and the 'La Huella que Dejamos' environmental initiative that compensates their carbon footprint through tree planting and regenerative projects.

Differentiator

Problem solved

Functional benefit

Brands

• Segundo Verbo: A lead verification service offered within Clica Online that can be part of campaign services or managed independently in collaboration with the client's current agency.

Products and services

• CRO (Conversion Rate Optimization) Conversion Rate Optimization service that helps clients convert more website visitors into customers without increasing traffic investment.
• DOOH y RTB Digital Out-of-Home advertising with Real-Time Bidding strategies to maximize relevance, efficiency, and impact of outdoor digital campaigns.
• Gestión de Campañas en LinkedIn LinkedIn advertising management service specializing in converting LinkedIn into the primary lead generation source for B2B clients.
• Gestión de Campañas en Meta (Facebook e Instagram) Meta advertising management for Facebook and Instagram, focused on lead generation and sales conversion for clients.
• Gestión de Campañas en Pinterest Pinterest advertising management service focused on converting user inspiration into conversions for clients.
• Gestión de Campañas en TikTok TikTok advertising management to connect clients with new audiences on the TikTok platform.
• Gestión de Google Ads Google Ads management with certified experts under Premier Partner status to maximize client advertising investment returns.
• Gestión de Redes Sociales Social media management service to build communities that drive business growth for clients.
• Implementación de Analítica Web Web analytics implementation service that converts client data into competitive advantage through proper tracking setup.
• Monetización de Medios Media monetization service designed to maximize return on clients' digital assets.
• Planes de Contenidos Strategic content planning service that converts visitors into customers through strategic content development.
• Publicidad Nativa Native advertising service that integrates client messages within relevant third-party content environments.
• Reporting Avanzado Advanced reporting service that converts client data into narratives that drive business decisions.
• Segundo Verbo Lead verification service that can be part of campaign services or managed independently in collaboration with the client's current agency.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• EcoNoradaminorStrategic or Co-development Partner · 1 January 2020EcoNorada is the environmental collaborator for the La Huella que Dejamos project. The founder, who transitioned from a leadership role in a traditional agency to an ecological vocation, travels the world planting trees. Clica Online works with EcoNorada to plant trees and carry out ecosystem regeneration projects that compensate for the company's carbon footprint.
• Facebook Business PartnercoreGTM or Marketing PartnerClica Online holds Facebook Business Partner status (Partner Directory ID: 797434317740363), providing certified expertise in Meta advertising on Facebook and Instagram platforms. This partnership enables them to offer trusted Meta Ads management services to clients.
• Google Partner 2025coreGTM or Marketing PartnerClica Online is a certified Google Partner (Agency ID: 9035371300) with Premier Partner status for Google Ads. This certification demonstrates verified expertise in Google advertising products and access to Google's partner ecosystem and resources.
• Microsoft PartnerminorGTM or Marketing PartnerClica Online holds Microsoft Partner certification, indicating verified expertise in Microsoft advertising or technology solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elogia: Spain-based digital performance marketing agency specializing in paid media, eCommerce activation, and analytics — closely mirroring Clica Online's service portfolio of paid media plus CRO and analytics.
• Humanlevel: Spanish digital performance marketing agency focused on paid search, paid social, and CRO — directly comparable in scale and channel coverage to Clica Online.
• T2O media: Spanish-headquartered performance marketing agency offering paid media management across Google, Meta, social, and programmatic channels with a similar multi-platform value proposition to Clica Online.
• Good Rebels: Madrid-based digital agency combining digital strategy, creative, paid media, and analytics; directly comparable in geography and bundled service offering.
• Making Science: Spanish data-driven digital marketing and ad-tech company offering paid media management, martech, and cloud services; competes directly in the Spanish market for similar mid-market and enterprise paid-media clients.

Broad incumbents

• iProspect (Dentsu): Dentsu's global digital performance and paid media agency — overlapping with Clica Online's core paid media services but operating inside a global holding-company network.
• Dentsu: Global advertising holding company with significant Spanish paid-media and performance marketing operations — competes for the same enterprise marketing budgets as Clica Online.
• Publicis Groupe: Global advertising holding company with strong Spanish operations across paid media, creative, and digital; competes for upper-tier Spanish and multinational brand-of-record business.
• GroupM (WPP): WPP's global media planning and buying network; competes for the same enterprise paid media budgets as Clica Online but at vastly greater scale and cross-market reach.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, creative, and analytics at scale; overlapping capability set but at broader, multinational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clica
• Facebookfacebook.com/clicaonline
• LinkedInlinkedin.com/company/clica-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clica Online