What James Delivery does

James Delivery is a Brazilian mobile delivery platform that operates as the captive last-mile delivery arm of Grupo Pão de Açúcar (GPA), one of Brazil's largest publicly traded retail conglomerates. The platform is operated by Companhia Brasileira de Distribuição (CBD/GPA) and connects gig-economy delivery drivers—using bicycles, motorcycles, or cars—with orders originating from GPA's physical retail stores, including the Pão de Açúcar, Extra, and Paes Mendonça banners. James maintains two Android applications: a consumer-facing ordering app and a driver-facing 'James Courier' app that handles order acceptance, real-time location tracking, and payout management. The underlying technology consists of a dynamic pricing algorithm, GPS-based route optimization, and an automated driver-to-order matching system that allocates deliveries based on distance, order size, and vehicle type, supplemented by SMS-based two-factor authentication.

The business model is a transaction-fee take-rate combined with dynamic distance/demand-based delivery fees. James collects approximately 10% in commission (labeled 'James Commission + Anticipation Fees') on each delivery's gross value, deducted before weekly Wednesday payouts to drivers. Promotions and bonuses are excluded from commission calculations, and deposits to Bradesco accounts are fee-free. The company historically received early-stage angel capital from Curitiba Angels (2018) and Caravela Capital (2020), but the corporate predecessor James Intermediação de Negócios Ltda was incorporated into CBD, making James Delivery an operating division rather than an independent legal entity.

The go-to-market motion is hybrid: product-led growth via the Google Play Store app download combined with a community-led driver referral and Pipefy-portal onboarding workflow supported by local city operations bases. The primary customer segment is individual gig-economy drivers seeking flexible supplemental income with no minimum hours or exclusivity requirements. End consumers are GPA retail customers reached through GPA's own digital channels rather than direct consumer marketing.

Name

James Delivery

Legal name

Companhia Brasileira de Distribuição

Website

https://jamesdelivery.com.br

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

James Delivery is a Brazilian mobile delivery platform operated by Grupo Pão de Açúcar (GPA) that connects gig-economy drivers with last-mile delivery orders from GPA's Pão de Açúcar, Extra, and Paes Mendonça retail stores, earning ~10% commission on transaction values.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery Services

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)

akta.pro secondary industries

Crowdsourced Grocery & Convenience Delivery (TLAAAGAD), Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD), Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)

Keywords

• Last-mile delivery
• Grocery delivery platform
• Gig economy delivery
• On-demand delivery app
• Retail delivery services

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Delivery Commission: James collects approximately 10% commission (James Commission + Anticipation Fees) on delivery transaction values. The fee is deducted automatically from driver earnings before payout. Promotions and bonuses are excluded from commission calculations.
2. Dynamic Delivery Rates: Delivery fees are calculated based on distance traveled, with additional multipliers applied during high-demand periods (dynamic pricing). Drivers earn based on platform-calculated distances and demand conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

James Delivery operates a mobile delivery platform that connects independent gig-economy drivers (using bicycles, motorcycles, or cars) with last-mile delivery orders originating from Grupo Pão de Açúcar (GPA) retail stores, including Pão de Açúcar, Extra, and Paes Mendonça locations. The platform uses intelligent allocation algorithms to match orders to drivers based on distance, order size, and vehicle type, charges approximately 10% commission on delivery transactions, and pays drivers on a weekly cycle.

Product overview

James Delivery is a single-product delivery platform operated by Companhia Brasileira de Distribuição (GPA/Grupo Pão de Açúcar). The platform consists of two components: the customer-facing James Delivery App for ordering deliveries, and the James Courier App for Android that enables deliverers (by bike, motorcycle, or car) to receive and fulfill delivery requests from GPA stores. Deliveries are allocated based on distance, order size, and vehicle type, with dynamic pricing and weekly payment cycles for deliverers.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Companhia Brasileira de Distribuição (CBD/GPA)OthersJames Delivery is operated by COMPANHIA BRASILEIRA DE DISTRIBUIÇÃO (CBD), commonly known as Grupo Pão de Açúcar. CBD is a publicly traded Brazilian retail conglomerate that incorporated its former subsidiary James Intermediação de Negócios Ltda. James functions as the delivery arm for GPA's physical retail stores, enabling last-mile delivery of products from Pão de Açúcar, Extra, and Paes Mendonça locations to end consumers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Daki: Brazilian quick-commerce grocery delivery startup operating dark stores and gig-driver networks for ultra-fast fulfillment. Comparable as a crowdsourced delivery platform targeting Brazilian grocery demand, though with a different store-based operating model.

Direct peers

• Rappi: Latin American multi-vertical delivery super-app with crowdsourced couriers serving restaurants, groceries, and retail. Comparable as a gig-economy delivery platform with similar last-mile dynamics, dynamic pricing, and multi-vehicle driver support, competing for the same Brazilian market.
• Loggi: Brazilian crowdsourced courier and parcel delivery platform using independent driver networks for last-mile fulfillment. Closely comparable business model and operational structure to James, though serving broader SMB and e-commerce clients beyond a single retail anchor.
• Zé Delivery (Ambev): Brazilian beverage and convenience delivery platform owned by Ambev, using gig drivers to fulfill last-mile orders. Highly comparable as a captive retailer-owned crowdsourced delivery platform leveraging a parent company's product catalog and store network.
• iFood: Brazil's leading food and grocery delivery platform operating a gig-economy driver network. Directly comparable as a crowdsourced on-demand delivery marketplace targeting Brazilian consumers and restaurants/retailers, with a similar commission-based revenue model.
• Lalamove: Global on-demand delivery platform connecting customers with independent drivers for last-mile and same-day deliveries. Comparable crowdsourced driver model with multi-vehicle support (bike, motorcycle, car), serving retail and SMB customers in Latin American markets.
• Cornershop by Uber: On-demand grocery and retail delivery platform with significant Brazilian operations. Comparable as a crowdsourced delivery marketplace for grocery and retail SKUs, with similar dynamic pricing and gig driver matching.

Broad incumbents

• Uber Eats: Global on-demand delivery platform operated by Uber, with a substantial Brazilian presence. Comparable as a gig-economy delivery marketplace, though part of Uber's broader mobility and delivery portfolio rather than specialized for retail/grocery last-mile.
• Glovo: European-headquartered multi-category on-demand delivery platform operating in select Latin American markets. Comparable crowdsourced courier model for grocery, retail, and restaurant delivery with dynamic pricing and gig driver matching.
• Mercado Livre (Mercado Envios): Latin America's largest e-commerce marketplace with its own last-mile delivery arm (Mercado Envios) using crowdsourced and contracted drivers. Comparable as a large-scale retail-anchored crowdsourced delivery operation, though serving a much broader merchant base than James.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Delivery