Flowers.ie

What Flowers.ie does

Flowers.ie (legal entity Springdrop Ltd., CRO 646578) is an Irish direct-to-consumer online flower delivery service headquartered in Dublin 24, operating nationwide across all 26 counties of the Republic of Ireland and Northern Ireland. The platform is built on Shopify with WhatsApp integration for customer communication, and offers a broad product portfolio spanning signature hatbox arrangements, vase collections (including ceramic vase and ceramic bowl variants), basket arrangements, hand-tied bouquets, luxury couture designs, funeral/sympathy arrangements, and occasion-specific collections covering birthdays, anniversaries, graduations, new babies, romance, get-well, and corporate life events. The most distinctive operational feature is a video/photo approval workflow, in which finished arrangements are captured and sent to the buyer via WhatsApp or email before dispatch for confirmation — a manual quality-control layer unusual in the category. Pricing is unit-based and tiered across Standard, Large, and Extra Large sizes (from €62.95 to €92.95), with a luxury/VIP tier extending to €1,004.95 for 200-stem rose couture designs, and delivery fees ranging from €8.95 (standard) to €29.95 (90-minute VIP Dublin).

The business model is purely transactional e-commerce: one-time purchases with no disclosed subscription or recurring revenue, monetized through (a) flower and arrangement sales, (b) gift add-ons and upsells (chocolates, balloons, candles, diffusers), and (c) premium delivery services including 90-minute, 3-hour, and guaranteed time-slot options in Dublin. Go-to-market is direct-to-consumer via the flowers.ie storefront with same-day delivery 7 days a week in Dublin and next-day delivery 6 days a week nationwide; marketing is concentrated in owned content (Flower Journal blog, email newsletter), SEO-led collection pages organized by occasion and style, and review-driven reputation (21k+ reviews, 4.9 Google, 4.7 Trustpilot). Customer base is entirely individual consumers segmented by gifting occasion. Sourcing spans farms in Ireland, South America, Holland, France, Italy, and Ethiopia, supporting a 7-day freshness guarantee.

Name

Flowers.ie

Legal name

Springdrop Ltd.

Website

https://flowers.ie

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Flowers.ie (Springdrop Ltd.) is an Irish direct-to-consumer online flower delivery service operating across all 26 counties, offering handcrafted arrangements with same-day Dublin delivery, video approval before dispatch, and a premium VIP express tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flower and Arrangement Sales: Direct sales of handcrafted flower arrangements including vases, hatboxes, baskets, hand-tied bouquets, and luxury arrangements. One-time purchase model with multiple size options (Standard, Large, Extra Large) and personalization add-ons.
2. Gift Add-ons and Upsells: Supplementary products including chocolates (Lily O'Brien's Crispy Hearts), balloons, teddy bears, candles, and diffusers bundled with flower orders to increase average order value.
3. Premium Delivery Services: Express and priority delivery options including 90-minute delivery (€29.95), 3-hour express delivery (€24.95), and guaranteed time-slot delivery (€15.95) in Dublin area.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Flowers.ie is an Irish online flower delivery service operating under the legal entity Springdrop Ltd. The company sells handcrafted floral arrangements and offers same-day delivery in Dublin and next-day nationwide delivery across all 26 counties of Ireland.

Product overview

Flowers.ie is an Irish online flower delivery platform offering a comprehensive portfolio of handcrafted floral arrangements. The core product line comprises four main presentation formats: Hatbox Collection (signature ready-to-display hatboxes), Vase Collection (luxury flower vases including Ceramic Vase and Ceramic Bowl variants), Basket Flowers (ready-to-display basket arrangements), Hand-tied Collection (classic wrapped bouquets), and Luxury Arrangements (premium designs). These are complemented by occasion-specific collections including Birthday Flowers, Anniversary Flowers, Graduation Flowers, New Baby Flowers, Romance Flowers, Sympathy Arrangements, and more. Seasonal offerings include the Peony Rose Collection and Summer Flowers Collection. The service tier includes a VIP Collection with 90-minute and 3-hour express delivery, Gift Sets bundling flowers with chocolates and candles, and Funeral Flowers and Wreaths for memorial services. The company operates on a same-day delivery model in Dublin with next-day nationwide coverage across Ireland, sourcing flowers from farms in Ireland, South America, Holland, France, Italy, and Ethiopia.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted floral arrangements Custom handcrafted floral arrangements for various occasions, available for delivery across Ireland.
• Same-day delivery in Dublin Same-day flower delivery service available within Dublin for urgent and last-minute orders.
• Next-day nationwide delivery Next-day flower delivery service covering all 26 counties of Ireland.

Quantifiable outcome

• 15,000+ five-star customer reviews
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eden Reforestation ProjectminorOthersEnvironmental partnership where Flowers.ie participates in reforestation efforts. This appears to be a CSR initiative rather than a commercial partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floom: Online florist marketplace connecting customers to local independent florists with same-day delivery in major cities. Direct peer on DTC e-commerce flower delivery with curated florist network, competing in the UK/Ireland premium segment.
• Arena Flowers: UK online florist offering same-day and next-day flower delivery with strong review-driven positioning. Closely comparable e-commerce florist model with tiered pricing, gift add-ons, and nationwide UK fulfillment — directly analogous operating model.
• Eflorist: UK online florist network offering same-day delivery through local partner florists with broad occasion coverage. Comparable on DTC delivery model, nationwide fulfillment via florist network, and occasion-organized catalog structure.
• Appleyard London: UK premium online florist specializing in luxury arrangements and same-day London delivery, with nationwide next-day reach. Comparable to Flowers.ie's VIP Collection and luxury tier (€1,004.95 arrangements) on premium product mix and tiered express delivery.
• Bloom & Wild: UK-founded premium online florist delivering letterbox flowers and arranged bouquets. Closest direct comparable to Flowers.ie on DTC model, premium positioning, and same-day/next-day delivery infrastructure, scaled across multiple European markets.
• Freddie's Flowers: UK-based online florist built on a subscription model delivering fresh seasonal arrangements weekly or fortnightly. Comparable premium positioning and DTC e-commerce operations, with a different revenue structure (recurring) but similar artisan-sourcing DNA.

Broad incumbents

• Interflora: Global flower delivery network operating in Ireland through partner florists, with broad occasion-based catalog. A larger incumbent offering overlapping capabilities (same-day delivery, nationwide reach, sympathy/anniversary verticals) but as a network aggregator rather than a single-brand operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FlowersIreland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers.ie