Philippe Vediaud Publicite

Name

Philippe Vediaud Publicite

Legal name

Philippe Vediaud Publicité

Website

https://vediaud.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Philippe Védiaud Publicité is a family-owned French outdoor advertising company operating 20,000+ advertising panels and urban furniture across all 101 French metropolitan departments. It serves municipalities with multi-year concession contracts and advertisers with temporary, permanent, and digital display campaigns.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising
• Urban furniture
• Billboard displays
• Digital out-of-home
• Municipal concessions

Headquarters

HQ city

Chaumontel

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising Display: Revenue is generated through the rental and display of advertising panels and urban furniture to businesses, agencies, and municipalities. The company offers three commercial poles: temporary display, long-conservation display, and digital display. Advertising space is sold across the national network of 20,000+ panels.
2. Long-Conservation Display: Year-round advertising placement on selected furniture within the company's networks, enabling permanent visibility at the most relevant addresses in targeted catchment areas.
3. Temporary Display Campaigns: Short-term advertising campaigns across the company's national and regional networks, targeting specific geographic areas and city departments across France.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Philippe Védiaud Publicité installs, operates, and maintains outdoor advertising panels and urban furniture across France through a national network of more than 20,000 units deployed in partnership with 350+ communes. The company sells three core commercial offerings—temporary advertising campaigns, year-round long-conservation displays, and digital out-of-home panels—alongside the provision, installation, and maintenance of urban furniture such as bus shelters and Morris columns to municipal clients.

Product overview

Philippe Vediaud Publicite operates as a national outdoor advertising company offering three core service lines—Affichage temporaire (temporary advertising campaigns), Affichage longue conservation (permanent year-round displays), and Affichage digital (dynamic digital out-of-home)—supported by a network of over 20,000 advertising panels and urban furniture units across France. The product portfolio includes Panneaux 2m² (with Diams and Pop ranges), Panneaux 8m² (with V and Square ranges), Panneaux digitaux (including Jei Led Cocktail, Jei Led Oslo, and LCD 2m² ranges), Abris voyageurs transit shelters (with six design ranges: Accent, Moleskine, Smart, Seven, Quadra, and Citizen), and Colonne Morris traditional advertising columns. The company serves both advertising clients (agencies, businesses, municipalities) and municipal clients seeking urban furniture infrastructure, providing an end-to-end offering from equipment provision to installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Affichage temporaire (Temporary Advertising) Time-limited outdoor advertising campaigns deployed across the company's national and departmental networks, enabling brands, agencies, and event organizers to run promotional campaigns with strong visual impact in targeted French cities and regions.
• Affichage longue conservation (Long-Conservation / Year-Round Advertising) Year-round permanent advertising placement on selected furniture within the company's national network, providing constant brand visibility at strategic addresses in target catchment areas. Sold as multi-year recurring placements to advertisers.
• Affichage digital (Digital Out-of-Home Advertising) Dynamic digital advertising through LCD and LED electronic display panels installed in key urban zones and city centers across France, enabling interactive and rotating content delivery for advertisers.
• Mobiliers urbains (Urban Furniture Supply & Maintenance) End-to-end provision, installation, and year-round maintenance of urban street furniture—including 2m² and 8m² advertising panels, bus shelters (Abris Voyageurs), Morris columns, and digital panels—for municipalities and city halls across France under long-term concession contracts.

Quantifiable outcome

• 10 million+ people reached per day through the advertising network
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VeoliacoreStrategic or Co-development PartnerVeolia serves as the company's recycling partner for its outdoor advertising paper production. More than 90% of advertising paper is recycled through this partnership. This is a critical sustainability partnership supporting the company's ESG commitments and environmental compliance.
• FC Chambly OiseminorGTM or Marketing PartnerPhilippe Védiaud Publicité is a major sponsor of FC Chambly Oise football club. The partnership was renewed, with the company sponsoring the club as it competes in the National league. The company also supports FC Coise football club.
• Various Local Associations and Sports ClubsminorGTM or Marketing PartnerThe company supports multiple local and national associations each year, including sports clubs and community organizations. Notable examples include Solid'Art 42 (cancer research fundraising), FC Coise, and other local sports clubs. This supports the company's local anchoring and community relations strategy.
• PrismaFlexminorStrategic or Co-development PartnerPrismaFlex is listed as one of the company's private partners. The company states it works exclusively with French service providers and suppliers, of which PrismaFlex is one.
• PanocolorminorStrategic or Co-development PartnerPanocolor is listed as one of the company's private partners. The company works exclusively with French service providers, of which Panocolor is one.
• LumiplanminorStrategic or Co-development PartnerLumiplan is listed as one of the company's private partners, providing urban furniture and related services. The company works exclusively with French partners.
• ArcomatminorStrategic or Co-development PartnerArcomat is listed as one of the company's private partners, selected for their French operations and eco-responsible approach.
• Solid'Art 42minorGTM or Marketing PartnerThe company is a partner of the Solid'Art 42 association, contributing to the annual art exhibition benefiting cancer research at the CHU Saint-Étienne. The company supported this initiative with a charitable advertising campaign.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Clear Channel Outdoor: One of the world's largest OOH advertising companies with significant French operations (Clear Channel France). Directly comparable to Philippe Védiaud Publicité as a global OOH network operator offering both static and digital panels, with similar municipal and advertiser customer segments.
• JCDecaux: World's largest street furniture and OOH advertising company, founded in France. Direct competitor to Philippe Védiaud Publicité in the French OOH and street furniture market, particularly in bus shelters (abris voyageurs) and 2m²/8m² panel formats where both compete for municipal contracts.
• Cityz Media: French OOH company formed from the merger of multiple French media transport and display companies. Directly competes with Philippe Védiaud Publicité across French municipal OOH concessions and static/digital panel advertising with a similarly broad geographic footprint.

Others

• Place Exchange: Programmatic DOOH platform and supply-side technology provider. Relevant to Philippe Védiaud Publicité as a digital OOH ecosystem enabler and as a competitive pressure point on independent OOH operators that lack direct programmatic integrations.
• VIOOH: Programmatic digital OOH (DOOH) buying platform, originally a JCDecaux joint venture. Relevant to Philippe Védiaud Publicité as a programmatic DOOH ecosystem enabler and a competitive threat as agency spend shifts toward programmatically-bought inventory.
• Lumiplan: French company providing urban digital signage, mobility information systems, and public transport display solutions. Listed as a partner in Philippe Védiaud Publicité's network; relevant as a supplier/adjacent technology provider in the urban furniture and digital display space.
• Hivestack: Programmatic DOOH supply-side platform connecting media owners with programmatic demand. Relevant to Philippe Védiaud Publicité as a digital OOH infrastructure provider that could enable or threaten the company's digital panel monetization as programmatic DOOH scales.

Broad incumbents

• Global (formerly Exterion Media): UK-headquartered OOH advertising company with European operations. Comparable to Philippe Védiaud Publicité in offering static and digital OOH formats to municipal and commercial clients, though Global is significantly larger and more focused on UK transit advertising.
• Outfront Media: North American leader in OOH advertising with transit and billboard assets. Comparable business model and product offering (static and digital OOH, transit advertising) to Philippe Védiaud Publicité, but operating primarily in the US and Canada with limited French presence.
• Ströer: Germany-headquartered OOH and digital advertising company with cross-European operations including France. Comparable to Philippe Védiaud Publicité as a major OOH network operator, but operating at substantially greater scale and with broader digital and programmatic capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PhilippeVediaudPublicite
• LinkedInfr.linkedin.com/company/philippe-v%C3%A9diaud-publicit%C3%A9
• Instagraminstagram.com/philippe.vediaud.publicite/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philippe Vediaud Publicite