Slow Food Italia

Name

Slow Food Italia

Legal name

Slow Food Italia

Website

https://slowfood.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bar

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees from individual associates who join through the Slow Food association network across Italian regions.
2. Publishing: Revenue from publishing food guides including Osterie d'Italia, Slow Wine, and educational materials through Slow Food Editore.
3. Event Revenue: Major food festivals and events including Terra Madre Salone del Gusto, Slow Fish, and Cheese generate revenue through tickets, sponsorships, and vendor participation fees.
4. Partnerships and Sponsorships: Regional and national partnerships with institutions, companies, and government bodies that support events and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Slow Food Italia is a nonprofit membership association that promotes good, clean, and fair food culture through a network of local chapters (Condotte), international and regional food events (Terra Madre Salone del Gusto, Slow Fish, Cheese), food preservation programs (Presìdi Slow Food, L'Arca del Gusto), a publishing division (Slow Food Editore producing Osterie d'Italia and Slow Wine guides), and educational initiatives (Master of Food, Slow Food Youth Network, Orti in Africa). It supports traditional small-scale producers and connects them with consumers via Earth Markets (Mercati della Terra).

Product overview

Slow Food Italia is a food advocacy and education organization rather than a technology company. Its core offering consists of programs, events, and publications centered on sustainable food culture. The portfolio includes a publishing division (Slow Food Editore) producing guidebooks such as Osterie d'Italia and Slow Wine; international and regional events including Terra Madre Salone del Gusto, Slow Fish, and Cheese; food preservation initiatives like Presìdi Slow Food, L'Arca del Gusto, and the Fondazione per la Biodiversità; market networks (Mercati della Terra); educational programs (Master of Food, Slow Food Youth Network); international development (Orti in Africa); and a mobile application (Slow Food App). These offerings work together to promote good, clean, and fair food culture throughout Italy and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Terra Madre Salone del Gusto: Major international event dedicated to good, clean, and fair food and food policies.
• Presìdi Slow Food
• L'Arca del Gusto
• Mercati della Terra
• Slow Food Editore
• Slow Wine
• Fondazione Slow Food per la Biodiversità

Products and services

• Osterie d'Italia Annual restaurant guide published by Slow Food Editore that celebrates traditional Italian osterie (taverns) and informal dining establishments, featuring restaurant reviews and promoting local culinary traditions. Now in its 35+ year of publication.
• Slow Wine Wine guide evaluating Italian wineries based on quality, sustainability, and adherence to Slow Food principles of good, clean, and fair production.
• Slow Food Editore Publishing arm of Slow Food that produces guidebooks, educational materials, and food-related literature, including Osterie d'Italia and other food guides. Distributed through its own bookstore and online channels.
• Terra Madre Salone del Gusto Major international event dedicated to good, clean, and fair food and food policies, featuring 600+ producers, markets, cooking demonstrations, and educational workshops. Scheduled for September 24-27, 2026 in Turin.
• Slow Fish Slow Food event focused on sustainable seafood and marine ecosystems, celebrating traditional fishing practices and responsible seafood consumption. Held in Genoa.
• Cheese International event dedicated to cheese and dairy products, celebrating traditional cheese-making practices and artisanal producers.
• Master of Food Educational program that trains food enthusiasts and professionals in sensory evaluation and food culture knowledge.
• Slow Food App (Slow Food Around You) Mobile application that helps users discover local Slow Food initiatives, events, and nearby food producers in their area.
• Mercati della Terra (Earth Markets) Network of farmers' markets organized according to Slow Food principles, connecting local producers with consumers and promoting sustainable, quality food. Includes markets such as Cairo Montenotte and Sarzana.
• Presìdi Slow Food Project that supports and promotes small-scale traditional food producers, helping to preserve endangered food products and production methods at risk of extinction. Includes 10 Presìdi in Lazio and 16 in Liguria.
• L'Arca del Gusto (Ark of Taste) Digital and physical catalog that documents and promotes endangered food products at risk of disappearing, working to preserve agricultural and culinary biodiversity.
• La Banca del Vino Wine cellar and repository in Pollenzo that preserves and showcases quality Italian wines, supporting wine culture and education.
• Orti in Africa (Gardens in Africa / 10,000 Gardens in Africa) Food security and agricultural education initiative that establishes school gardens and teaches sustainable farming techniques across African communities. Part of the broader 10,000 Gardens in Africa project.
• Slow Food Youth Network Global network connecting young people passionate about good, clean, and fair food, organizing events and initiatives worldwide.
• Individual Membership Subscription Annual membership subscription for individual associates who join through the Slow Food association network across Italian regions, providing access to local condotta activities, events, and published guides.

Quantifiable outcome

• 10000 Gardens in Africa project creating educational gardens across the continent
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• EniminorStrategic or Co-development Partner · 13 July 2026Eni supports the Mussel Festival in Marina di Ravenna as part of its offshore platform circular economy story, where mussels growing on platforms are transformed from maintenance residue into gastronomic products. The partnership involves mussel farming that evolved from decrustation work on submerged platform structures.
• Cooperativa Piccola e Media Pesca La RomagnolacoreStrategic or Co-development Partner · 13 July 2026Lead consortium of ten fishing companies managing mussel farming activity on Eni's offshore platforms. The consortium transformed platform maintenance residue into a prized gastronomic product with a collective brand registered in 2021.
• Municipality of RavennaminorStrategic or Co-development Partner · 13 July 2026Local government partner supporting the annual Mussel Festival in Marina di Ravenna.
• Regione Liguria Agenzia per la promozione TuristicacoreGTM or Marketing Partner · 6 October 2024Regional tourism promotion agency partnered with Slow Food Liguria for Terra Madre Salone del Gusto 2024 participation, enabling representation of Ligurian condotte and products at the international event.
• ConfoCommerciominorStrategic or Co-development Partner · 15 April 2024Host venue partner for Slow Food Liguria assembly meetings at their facility in Genoa.
• Regione LiguriacoreStrategic or Co-development Partner · 15 May 2021Regional government partner for Slow Fish events, co-organizing the international seafood event in Genoa Porto Antico. Also collaborates on Terra Madre participation and regional food promotion initiatives.
• Comune di GenovacoreStrategic or Co-development Partner · 15 May 2021City of Genoa as host city partner for Slow Fish events at Porto Antico, providing venue and institutional support for the food festival.
• Camera di Commercio di GenovacoreStrategic or Co-development Partner · 15 May 2021Chamber of Commerce partner for Slow Fish 2021, supporting the event organization and participating in producer markets and activities.
• EatalyminorChannel Partner/ Reseller/ Distributor · 15 May 2021Retail partner hosting producer markets and events at Eataly Genova Porto Antico, featuring Ligurian products and Slow Food presìdi.
• FPT IndustrialminorGTM or Marketing Partner · 15 May 2021Corporate sponsor for Slow Fish 2021 event, supporting the organization of the international seafood festival.
• Pastificio Di MartinominorGTM or Marketing Partner · 15 May 2021Pasta company sponsor for Slow Fish 2021, supporting the seafood festival organization.
• QBAminorGTM or Marketing Partner · 15 May 2021Corporate sponsor for Slow Fish 2021 event.
• Reale MutuaminorGTM or Marketing Partner · 15 May 2021Insurance company sponsor for Slow Fish 2021 event.
• UnicreditminorGTM or Marketing Partner · 15 May 2021Banking partner sponsor for Slow Fish 2021 event, supporting the seafood festival.
• Fondazione Slow Food per la BiodiversitàcoreStrategic or Co-development PartnerThe Slow Food Foundation for Biodiversity is a core partner organization managing the Ark of Taste, Presìdi, and Earth Markets programs, working to protect endangered food products and support traditional producers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Food Tank: Global non-profit think tank focused on sustainable agriculture, food policy, and biodiversity. Comparable as a food-advocacy non-profit producing publications, events, and educational content on similar themes to Slow Food, but with a global English-language footprint.
• Civil Eats: US-based non-profit food journalism organization covering food policy, sustainability, and the food movement. Comparable as a mission-driven food-advocacy publisher amplifying small producers and sustainable food systems, but operating primarily through digital editorial rather than events.
• LocalHarvest: US non-profit supporting local farmers, CSAs and farmers' markets. Comparable in mission to Slow Food's Mercati della Terra (Earth Markets) and producer-support work, but limited to North America and a narrower CSA/farmers-market focus.

Others

• Università degli Studi di Scienze Gastronomiche (UNISG): Polled-based university in Pollenzo founded by Carlo Petrini and Slow Food, focused on gastronomic sciences, food culture, and sustainability. Closely linked as a Slow Food ecosystem institution and functions as an educational extension of the movement.

Broad incumbents

• Coldiretti: Italy's largest agricultural employers' association representing Italian farmers and food producers. Comparable as a national-scale advocacy and representation body for Italian producers, with much broader political and lobbying scope than Slow Food Italia.
• Gambero Rosso: Italian food and wine publishing and education company producing guides (including Tre Bicchieri), events, and training programs. Directly comparable through editorial-publishing format (guides, rankings) and Italian food events, alongside Slow Food Editore and Slow Wine.
• CIA - Agricoltori Italiani: Confederazione Italiana Agricoltori is one of Italy's main farmers' associations, with parallel goals of supporting small and traditional producers, regional food culture, and policy advocacy on Italian agriculture and food systems.
• Eataly: Large Italian retail/restaurant operator promoting quality Italian food and producer visibility. Comparable in mission (celebrating artisanal Italian producers) but operates for-profit across retail, restaurants and distribution; named Slow Food retail partner in Genoa Porto Antico.

Direct peers

• Fondazione Slow Food per la Biodiversità: Slow Food's biodiversity foundation and core strategic partner managing Ark of Taste, Presìdi Slow Food and Mercati della Terra; runs overlapping programs on producers, biodiversity and traditional food on behalf of the Slow Food movement including Slow Food Italia.
• Slow Food International: The parent global movement founded in Bra in 1986/1989 by Carlo Petrini. Operates the same mission ('good, clean and fair'), overlapping programs (Terra Madre, Ark of Taste, Presìdi, Slow Fish), and shared branding, with national chapters coordinated globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SlowFoodItalia
• Xx.com/SlowFoodItaly
• Facebookfacebook.com/Italia.slowfood
• LinkedInlinkedin.com/company/slow-food

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slow Food Italia