Bike Accessories
J&S Accessories Limited is a privately held UK motorcycle accessories retailer operating 30 physical stores and an e-commerce platform, selling helmets, clothing, boots, gloves, motocross gear, and accessories from over 100 brands to UK motorcyclists across multiple riding segments.
- Company typePrivate
- Founded-
- HeadquartersOakmere, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bike Accessories does
J&S Accessories Limited is a UK-based, privately held motorcycle accessories retailer operating an omnichannel model anchored by 30 physical retail stores and a dedicated e-commerce platform at jsaccessories.co.uk. The company retails motorcycle helmets, clothing, boots, gloves, motocross gear, and accessories sourced from over 100 brands, including premium names such as AGV, Alpinestars, Arai, Bell, Dainese, Fox, HJC, Richa, RST, Shark, Shoei, and TCX. It claims the UK's largest stock of motorcycle clothing and boots, with 60,000+ helmets held in inventory, and supports purchases with free UK delivery on orders over £50, a price-match guarantee, no-quibble returns, and flexible consumer credit via Klarna, Clearpay, and PayPal Pay in 3.
The business operates a one-time unit-pricing retail model segmented horizontally across six customer types: general motorcyclists, female riders, children/beginners, sports/racers, touring/cruiser riders, and commuter/daily riders. The technology stack is a conventional e-commerce storefront integrated with in-store point-of-sale, supported by a Feefo-powered verified review platform (15,000+ reviews; 4.8141/5 stars; 89% five-star), a content blog, and organic social channels on X, YouTube, Facebook, and Instagram. The firm holds the Feefo Platinum Trusted Service Award and operates as a credit broker rather than a lender for BNPL transactions.
The company is headquartered in Oakmere, Cheshire (Chester Rd, CW8 2HB), with retail showrooms across major UK cities including Aberdeen, Birmingham, Bristol, Cardiff, Edinburgh, Leeds, Manchester, Newcastle, and 21 additional locations. It is incorporated in England as J&S Accessories Limited, is privately held with no public ticker, has no identified parent company, no institutional investors in the disclosed data, and no recorded funding history. Geographic operations are confined to the United Kingdom.
Bike Accessories firmographics
Firmographics- Name
- Bike Accessories
- Legal name
- J&S Accessories Limited
- Website
- https://jsaccessories.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- J&S Accessories Limited is a privately held UK motorcycle accessories retailer operating 30 physical stores and an e-commerce platform, selling helmets, clothing, boots, gloves, motocross gear, and accessories from over 100 brands to UK motorcyclists across multiple riding segments.
- Ownership category
- akta.pro rank
Bike Accessories industry classification
Industry- Product category
- Motorcycle Accessories Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where Bike Accessories is headquartered
LocationHeadquarters
- HQ city
- Oakmere
- HQ country
- United Kingdom
- HQ region
- Europe
Offices30 records
Markets served
Bike Accessories business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Motorcycle Accessories: Revenue generated through direct retail sales of motorcycle helmets, clothing, boots, gloves, and accessories via 30 physical stores and online e-commerce platform. Products sold at retail markups with free delivery threshold of £50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bike Accessories product offering
Product offeringCore offering
J&S Accessories is a UK-based motorcycle accessories retailer that sells motorcycle helmets, clothing, boots, gloves, motocross gear, and a wide range of motorcycle accessories through 30 physical retail stores across the UK and a full e-commerce platform. The company holds the UK's largest stock of motorcycle clothing and boots with over 60,000 helmets in inventory, offering products from brands such as AGV, Alpinestars, Arai, Dainese, Shoei, HJC, RST, Richa, and TCX.
Product overview
J&S Accessories is a UK-based motorcycle accessories retailer operating 30 stores across the UK with a comprehensive e-commerce platform. They offer a single unified retail offering centered around their e-commerce store and physical retail locations, selling motorcycle helmets, clothing, boots, gloves, motocross gear, and accessories from over 100 brands including AGV, Alpinestars, Arai, Bell, Dainese, Fox, HJC, Richa, RST, Shark, Shoei, and TCX. The product portfolio includes Helmets, Clothing, Boots, Gloves, Motocross Gear, Accessories, and Ladies-specific gear. They offer free UK delivery on orders over £50, price matching, flexible credit options through Klarna, Clearpay, and PayPal Pay in 3, and no-quibble returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Helmets
Companies that use Bike Accessories
Customer profileSegments6 records
Ideal customer profiles2 records
Bike Accessories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bike Accessories partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FeefocoreFeefo is the company's review partner. Feefo ensures all reviews are genuine by verifying each purchase. The company has achieved Feefo Platinum Trusted Service Award and displays 15,000+ verified reviews on their platform.
- KlarnacoreKlarna provides flexible payment options (Pay in 3 and Pay in 30 days) enabling customers to spread purchase costs. J&S Accessories is a credit broker introducing customers to Klarna.
- ClearpaycoreClearpay provides Pay in 4 payment option enabling customers to split purchases into four interest-free installments. J&S Accessories acts as credit broker introducing customers to Clearpay.
- PayPal Pay in 3corePayPal Pay in 3 enables customers to split purchases into three interest-free payments. J&S Accessories is a credit broker introducing customers to PayPal Pay in 3.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Bike Accessories competitors and assessment
Company assessmentDirect peers
- Wemoto: UK-based online motorcycle and scooter parts, accessories and riding-gear retailer. Competes with J&S in helmet selection, protective gear, and motorcycle accessories categories for UK consumers.
- SportsBikeShop: One of the UK's largest online motorcycle clothing and accessories retailers with an extensive multi-brand catalog (AGV, Alpinestars, Arai, Shoei, RST etc.). Directly competes with J&S across the same UK consumer base and product categories (helmets, jackets, boots, gloves, accessories).
- Infinity Motorcycles: UK motorcycle apparel and accessories retailer combining physical stores (London-centric) with e-commerce. Sells the same premium brand assortment (Arai, Shoei, AGV, Dainese, RST) and competes directly with J&S for UK motorcycle gear spend.
- Demon Tweeks: UK motorsport retailer with multi-channel (online + catalogue + retail) offering across motorcycle, kart, and car racing apparel and accessories. Overlapping product set (helmets, race suits, gloves, boots, accessories) and overlapping UK customer base with J&S.
- GetGeared: UK-based online and retail motorcycle gear retailer selling helmets, clothing, boots, gloves, and accessories from many of the same brands as J&S (Alpinestars, Dainese, Shoei, HJC, RST). Direct head-to-head competitor across motorcycle apparel in the UK market.
- BikeIt: UK motorcycle parts, accessories, and riding-gear retailer and wholesaler. Sells overlapping product categories (helmets, gloves, jackets, luggage, parts) with J&S and serves overlapping UK consumers, though with a stronger wholesale orientation.
Regional players
- Hein Gericke: Established German motorcycle apparel and accessories retailer with physical stores and online channels across German-speaking markets. Comparable assortment (helmets, suits, gloves, boots) and comparable omnichannel model to J&S, but geographically focused on DACH.
- Held: German motorcycle glove and apparel manufacturer with its own brand e-commerce and B2B retail presence. Comparable product lines (gloves, jackets, touring gear, boots) and overlapping brand-level distribution in DACH-region motorcycle gear.
- RevZilla: US-based online motorcycle gear retailer widely regarded as the category leader in content-driven, review-rich selling. Comparable to J&S in product breadth and brand portfolio (Shoei, Arai, AGV, Alpinestars, Dainese); operates in a different geography but shapes global consumer expectations.
- DAYTONA JAPAN: Japanese motorcycle parts, accessories, and apparel manufacturer-retailer with brand-direct sales across Asia. Overlaps with J&S in motorcycle accessories (security, luggage, tools, parts) though primarily serves the Japanese market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bike Accessories social profiles
Digital presenceBike Accessories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike Accessories leadership team
Management profileNumber of profiles
Bike Accessories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike Accessories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike Accessories
What does Bike Accessories do?
J&S Accessories is a UK-based motorcycle accessories retailer that sells motorcycle helmets, clothing, boots, gloves, motocross gear, and a wide range of motorcycle accessories through 30 physical retail stores across the UK and a full e-commerce platform. The company holds the UK's largest stock of motorcycle clothing and boots with over 60,000 helmets in inventory, offering products from brands such as AGV, Alpinestars, Arai, Dainese, Shoei, HJC, RST, Richa, and TCX.
Is Bike Accessories a public or private company?
Bike Accessories is a private company. It is classified as unknown and is currently operating.
When was Bike Accessories founded?
Bike Accessories was founded in -1. It employs 1 to 10 people.
Where is Bike Accessories based?
Bike Accessories is headquartered in Oakmere, United Kingdom, in the Europe region.
How does Bike Accessories make money?
One revenue line is on record: retail Sales - Motorcycle Accessories.
Who are Bike Accessories's main competitors?
Direct peers on record are Wemoto, SportsBikeShop, Infinity Motorcycles, Demon Tweeks, GetGeared and BikeIt. Regional players are Hein Gericke, Held, RevZilla and DAYTONA JAPAN.
Does Bike Accessories have an API?
No public API is recorded for Bike Accessories.
What industry is Bike Accessories in?
Bike Accessories's product category is Motorcycle Accessories Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 458110 and its SIC code is 5600.