What CMC Motorcycles does

CMC Motorcycles is the trading style of CMC Chesterfield Limited, a UK private limited company (Company Reg. No. 04330784) operating a five-store motorcycle retail and after-sales network across the English Midlands and South Wales (Clay Cross/Chesterfield, Cannock, Coleshill, Newport and Bridgend). Founded in 1975 and family-run, the group is an authorised Honda Premier Dealer and Yamaha Premier Dealer, with a combined on-site inventory of 1,039+ used motorcycles across 20+ marques (Aprilia, BMW, Ducati, Harley-Davidson, Honda, Triumph, Yamaha and others), 181 new Yamaha units and 33 new Honda units at sample time. The business is described by the company as among the largest UK motorcycle dealer groups and holds a 4.6-star Google rating across 4,588 verified reviews.

The underlying operating platform is a multi-store retail and service engine rather than a digital product: five physical dealerships with workshops, an owned e-commerce storefront (cmcbikes.com), a dedicated nationwide cash-buying microsite (buymybike.co.uk), an eBay parts storefront, and an FCA-regulated credit-broker arrangement for HP and PCP finance via Automotive Compliance. Service operations use OEM-certified tooling (Yamaha Diagnostic System, Honda Yūshū) with factory-trained technicians and digital service records (MyYamaha App, Honda DSR). CMC operates DVSA-approved MOT test centres across its service locations.

Revenue is generated across six streams: new Honda and Yamaha franchise sales (one-time hardware), used motorcycle sales (often funded via part-exchange), motorcycle finance commission (credit brokerage only, not lender), parts and accessories retail (OEM and aftermarket brands), workshop services (servicing, MOT at £29.65, tyres, fitting) and part-exchange/cash bike-buying. Customers are UK consumer motorcycle riders, including commuters, enthusiasts, touring and adventure riders, DIY parts buyers and finance buyers including sub-prime segments; B2B exposure is not material. The customer-acquisition mix combines organic search-optimised make/model pages, a Mailchimp newsletter, per-store Facebook pages and 4,588 accumulated Google reviews, with conversion supported by free UK mainland delivery within 160 miles, same-day ride-away on most used bikes, the CMC Lifetime Warranty on eligible used stock, and 0% APR over 12 months on parts/accessories over £300.

Name

CMC Motorcycles

Legal name

CMC Chesterfield Limited

Website

https://cmcbikes.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

CMC Motorcycles is a UK family-run motorcycle dealership group operating five Honda and Yamaha Premier Dealer stores in the Midlands and South Wales, selling new and 1,000+ used bikes, parts, accessories, finance and certified workshop services to consumer riders nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Clay Cross

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Motorcycle Sales: Sale of new Honda and new Yamaha motorcycles through franchise dealership agreements; includes 181 new Yamaha and 33 new Honda listed at sample time. One-time hardware revenue per unit.
2. Used Motorcycle Sales: Sale of pre-owned motorcycles from 20+ brands (BMW, Triumph, Yamaha, Honda, Kawasaki, Suzuki, Ducati, Harley-Davidson, etc.). 1,039 used bikes listed at sample time. One-time hardware revenue per unit, often bundled with part-exchange trade-ins.
3. Motorcycle Finance Commission: CMCBikes.com offers HP and PCP finance on bikes, clothing, accessories and parts, acting as a credit broker (not lender) via Automotive Compliance Ltd. Receives fixed-fee or fixed-percentage commission from a panel of lenders for each funded agreement.
4. Parts & Accessories Sales: Retail of OEM and aftermarket parts across OEM brands (Derbi, Gilera, Harley Davidson, Scarabeo, Vespa) and aftermarket brands (Akrapovic, R&G, Rizoma, Yoshimura, K&N, Givi, Brembo, etc.), plus helmets (Shoei, HJC, MT) and clothing. Eligible for 0% APR over 12 months on purchases over £300.
5. Workshop Services (Service, MOT, Tyres, Fitting): DVSA-approved MOT testing at £29.65, scheduled servicing for all makes/models, tyre supply & fit at trade prices, and parts fitting (exhausts, alarms, performance mods). Quote-based recurring workshop revenue.
6. Part-Exchange & Cash Bike Buying: buymybike.co.uk enables nationwide instant online bike valuations and doorstop collection for cash purchases; trade-in valuations also feed used inventory replenishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CMC Motorcycles is a family-run UK motorcycle dealership group operating five physical stores across the Midlands and South Wales. It sells new Honda and Yamaha franchise motorcycles, over 1,000 used bikes from 20+ manufacturers, OEM and aftermarket parts, helmets, clothing and accessories, and provides manufacturer-certified servicing, DVSA-approved MOT testing, tyre supply and fit, and FCA-regulated HP/PCP finance brokerage.

Product overview

CMC Motorcycles operates a multi-store motorcycle retail and service platform rather than a single unified product. The core platform consists of five physical dealerships in the Midlands and Wales (CMC Clay Cross, CMC Cannock, CMC Coleshill, CMC South Wales, CMC Thunder Road), through which it sells the New Yamaha Range (officially a Yamaha Premier Dealer) and the New Honda Range as authorised franchises, alongside a Used Motorcycles catalogue of 1,000+ bikes. Layered on top are retail modules — the Helmets Shop, Clothing Shop, Accessories Shop and Motorcycle Parts & Spares (with brands such as Shoei, HJC, NGK, EBC, Akrapovic, R&G and an eBay store for discontinued parts) — and service modules covering Motorcycle Service & MOT (DVSA-approved, with Honda Institute-trained and Yamaha Technical Academy-certified technicians using YDIS and Yūshū diagnostics) and Motorcycle Tyres (Avon, Bridgestone, Metzeler, Michelin, Mitas, Pirelli). Cross-cutting programs tie the modules together: CMC Lifetime Warranty on eligible used bikes, Motorcycle, Clothing and Accessories Finance (HP and PCP via Automotive Compliance Ltd as FCA-regulated credit broker), and Sell Your Bike / Part-Exchange, all of which can be consumed online or in any of the five stores.

Differentiator

Problem solved

Functional benefit

Brands

• CMC Café: On-site café at CMC Motorcycles, scheduled to re-open in April 2026.
• buymybike.co.uk

Products and services

• New Yamaha Motorcycles Authorised franchise sales of new Yamaha motorcycles across the full model range (MT-07/09/125, R7/R125, Tracer 7/9, Tenere 700/Rally/World Raid, XSR125/900/GP, XMAX, NMAX, WR125, RayZR, Tricity 300) for individual consumers and enthusiasts.
• New Honda Motorcycles Authorised franchise sales of new Honda motorcycles across the full model range (CB, CBR, CRF, CMX Rebel, NC750X, NT1100, NX500, XL750 Transalp, ADV350, Forza 350, PCX125, SH, Vision 110, Dax 125, Monkey, MSX125, GL1800 Goldwing) for individual consumers.
• Used Motorcycles Sale of over 1,000 pre-owned motorcycles from 20+ manufacturers, eligible for the CMC Lifetime Warranty when serviced at a CMC store.
• CMC Lifetime Warranty Complimentary warranty included on many used motorcycles covering mechanical and electrical parts against unexpected failure, remaining active as long as the owner services the bike at any CMC service centre.
• Helmets Shop Online and in-store retail of motorcycle helmets (Flip Front, Full Face, Open Face, Spares, Visors & Pinlock) stocking brands including Shoei, HJC and MT for individual riders.
• Motorcycle Clothing Shop Retail of motorcycle clothing including armoured casual tops, denim/leggings, base layers, heated gear, leather jackets/suits/trousers, protectors, sliders, rain wear, reflective/safety wear, textile jackets and trousers.
• Motorcycle Accessories Shop Retail catalogue of motorcycle accessories including battery care, covers, eyewear, handlebar accessories, lighting, luggage (backpacks, panniers, top/tank boxes), paint protection, security (locks, trackers), styling, travel and workshop supplies.
• Motorcycle Parts and Spares Retail of OEM parts (Derbi, Gilera, Harley-Davidson, Scarabeo, Vespa, etc.) and aftermarket parts (Akrapovic, R&G, Rizoma, Yoshimura, K&N, Brembo, NGK, EBC, Givi, etc.) with a dedicated eBay storefront for vintage and discontinued parts.
• Motorcycle Service and MOT Authorised Honda Service Centre and Yamaha Service Centre providing DVSA-approved MOT testing (from £29.65), routine servicing, advanced diagnostics (YDIS for Yamaha, Yūshū for Honda), genuine parts fitting, ECU/software updates and digital service record logging.
• Motorcycle Tyres Supply and Fit Tyre supply and fit-only services at trade prices for Avon, Bridgestone, Metzeler, Michelin, Mitas and Pirelli motorcycle tyres with while-you-wait fitting at CMC's tyre centres.
• Motorcycle Finance (HP and PCP) FCA-authorised credit brokerage arranging Hire Purchase (HP) and Personal Contract Purchase (PCP) finance on motorcycles plus 0% APR over 12 months on parts/accessories over £300, with sub-prime lender options for impaired credit.
• Sell Your Bike (Cash Sale and Part-Exchange) Nationwide cash-purchase and part-exchange motorcycle buying service with instant online valuations via buymybike.co.uk, doorstep collection and in-store valuations across CMC's five locations.

Quantifiable outcome

• 4.6-star Google rating across 4,588 verified reviews
• +6 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Yamaha Motor UK (Yamaha Premier Dealer)flagshipOEM/ Whitelabel/ Licensing PartnerCMC is an official Yamaha Premier Dealer authorised to sell new Yamaha motorcycles (181 new units at sample), operate a Yamaha Service Centre with factory-trained (YTA) technicians, use Yamaha Diagnostic System (YDIS), supply genuine parts and Yamalube, log Digital Service Records via the MyYamaha App, and protect manufacturer warranty.
• Honda Motor UK (Honda Service Centre / Premier Dealer)flagshipOEM/ Whitelabel/ Licensing PartnerCMC is an authorised Honda dealer and Service Centre with Honda Institute-trained technicians, Honda Yūshū diagnostic tools, genuine Honda parts (12-month warranty), 6-Year Service-Activated Warranty activation, ECU/firmware updates, and Honda Digital Service Record logging; sells new Honda motorcycles (33 new units at sample).
• DVSA (Driver and Vehicle Standards Agency)coreOthersCMC's service centres are DVSA-approved MOT test centres with online booking available; required regulatory authorisation to legally perform statutory MOT tests on motorcycles across all UK stores offering the service.
• ShoeiminorChannel Partner/ Reseller/ DistributorShoei helmets have been launched at CMC Motorcycles (announced March 2026); Shoei products are now stocked across CMC's helmet range.
• HJCminorChannel Partner/ Reseller/ DistributorHJC helmets are stocked as a featured helmet brand across CMC stores, with models such as the RPHA 12 Diablo Blizzard, RPHA 1 Garrett Gerloff Replica and RPHA 1 Quartararo Replica available.
• Aftermarket & OEM parts brand partners (Apico, BMC, DC Chains, DID Chains, EBC Brakes, Koyo, NGK, Putoline, Rockoil, Silkolene, Velo Sport, Wurth, Yamalube, Akrapovic, ASV, Crosspro, Dynojet, Evotech, Galespeed, Gilles, Givi, Galfer, Ilmberger Carbon, Hel, Hyperpro, K&N, LSL, Nation Cycle, Power Commander, Rapid Bike, Rizoma, Remus, R&G, Scorpion, Shido, Supersprox, Yoshimura, Zero Gravity, Z-Technik)minorChannel Partner/ Reseller/ DistributorCMC stocks a broad range of OEM and aftermarket motorcycle parts brands across routine consumables (oil, brake pads, filters, spark plugs), performance upgrades (exhausts, ECU tuning, suspension) and touring accessories. Branded aftermarket parts include Akrapovic, R&G, Rizoma, Yoshimura, K&N, Brembo and others.
• Tyre brand partners (Avon, Bridgestone, Metzeler, Michelin, Mitas, Pirelli)minorChannel Partner/ Reseller/ DistributorCMC stocks and fits motorcycle tyres from these leading manufacturers at trade prices across all CMC tyre centres.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• J&S Accessories: One of the UK's largest motorcycle accessories and used-bike retailers with both online and physical stores. Direct comparator to CMC's scale and breadth across parts, accessories, used bikes and protective gear.
• Infinity Motorcycles: Large UK motorcycle retailer combining a substantial e-commerce platform with physical stores. Comparable to CMC in offering multi-brand used inventory, accessories and protective gear to UK riders.
• Fowlers of Bristol: Long-established multi-franchise motorcycle and scooter dealership in the South West of England carrying new and used bikes, parts, clothing and workshop services. Highly comparable multi-store, multi-OEM UK dealer-group model.
• Sportsbikeshop: Large UK online motorcycle accessories, clothing and parts retailer with a strong catalogue presence comparable to CMC's accessories and parts business.
• Padgett's Motorcycles: Established UK multi-franchise motorcycle dealer with new and used bike sales, servicing and parts operations. Closely comparable family-run multi-store dealership proposition.
• Laguna Motorcycles: UK multi-franchise motorcycle dealer with multiple showrooms offering new and used bikes, finance, parts, accessories and servicing — a direct operational analogue to CMC's five-store model.

Regional players

• Midland Scooter Centre: Midlands-based specialist motorcycle/scooter retailer and workshop. Operates in CMC's broader region but with a narrower product focus; useful benchmark for regional parts-and-service economics.

Broad incumbents

• Bennetts (BSM/BSA Group): UK motorcycle-focused brand spanning insurance, accessories and content services. Comparable only at the broader category level — an incumbent in motorcycle retail-adjacent services rather than a like-for-like dealer group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cmcmotorcycles
• Xx.com/cmcbikes
• LinkedInlinkedin.com/company/cmcmotorcycles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMC Motorcycles