Seterra

Educational Softwareseterra.com

Seterra is a private Uppsala-based geography quiz platform founded in 1997, offering 400+ free map quizzes across web, iOS, and Android in 12 languages, with paid mobile and GeoGuessr Pro monetization serving students, educators, and casual learners.

Company typePrivate
Founded1997
HeadquartersUppsala, Sweden
Headcount1–10
GTM typeB2C
OfferingSoftware

What Seterra does

Seterra is a geography quiz platform founded in 1997 and headquartered in Uppsala, Sweden, operating as a small private team of 1–10 employees. The company provides a web-based platform at seterra.com offering 400+ map quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all continents, alongside paid iOS and Android mobile applications (the "Full Version" app with 16.6k App Store reviews) and a Printables line of PDF worksheets for educators. The platform also extends beyond geography into an Anatomy & Science category covering human anatomy (organs, bones, brain, ear, eye, skin, heart) and the periodic table, and supports 12 languages including English, German, Spanish, French, Italian, Dutch, Portuguese, Swedish, Turkish, Japanese, Polish, and Korean.

The product is built on a simple deterministic quiz engine with no documented AI/ML capabilities, distributed via web, Google Play, and the Apple App Store using a product-led growth motion. Seterra's product surface and user login are now integrated into GeoGuessr's infrastructure (all quiz URLs, sign-in, and subscription routing resolve to geoguessr.com), positioning Seterra as the structured-curriculum complement to GeoGuessr's location-guessing game within the GeoGuessr product family.

The business operates a freemium model: core map quizzes are free on the web and within the mobile apps, while a paid mobile "Full Version" and a GeoGuessr Pro subscription (referenced at geoguessr.com/pro) provide the monetization layer. Customer segments are individual students and self-directed learners as the primary users, educators and K-12 classrooms as a secondary institutional segment served via Printables, and casual "curious individuals" as a tertiary consumer segment. No enterprise contracts, anchor customers, funding rounds, or leadership team are disclosed in the source material.

Seterra firmographics

Firmographics

Name: Seterra
Website: https://seterra.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 1–10 employees
Short description: Seterra is a private Uppsala-based geography quiz platform founded in 1997, offering 400+ free map quizzes across web, iOS, and Android in 12 languages, with paid mobile and GeoGuessr Pro monetization serving students, educators, and casual learners.
Ownership category
akta.pro rank

Seterra industry classification

Industry

Product category: Educational Software
NAICS: Web Search Portals, Libraries, Archives, and Other Information Services (5192)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)
akta.pro secondary industries: Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

Keywords

Geography map quizzes
Educational quiz platform
Mobile learning apps
Classroom geography tools
Multi-language learning

Where Seterra is headquartered

Location

Headquarters

HQ city: Uppsala
HQ country: Sweden
HQ region: Europe

Markets served

Seterra business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Marketing or Sales, Personnel

Revenue model

Freemium Map Quizzes: Free access to core map quiz functionality with basic features available to all users. Premium features likely available through GeoGuessr Pro subscription.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier with basic quiz access

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Seterra product offering

Product offering

Core offering

Seterra provides a free geography map quiz platform with 400+ quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all continents, plus science/anatomy sub-quizzes, delivered through a browser-based platform and native iOS/Android mobile applications in 12 languages. The platform also offers downloadable printable worksheets for classroom use by educators.

Product overview

Seterra is a geography and science quiz platform operated by Geoguessr. The core offering consists of the free Seterra Web Platform (browser-based quizzes with 400+ map quizzes covering countries, capitals, states, cities, rivers, mountains, and flags across all major world regions), the paid Seterra Mobile App (iOS/Android full version for learning on mobile), the Seterra Science Quizzes sub-product (anatomy and science topics including organs, bones, brain, and the periodic table), and Seterra Printables (downloadable worksheets for educators). The platform supports 11 languages including English, German, Spanish, French, Italian, Dutch, Portuguese, Swedish, Turkish, Japanese, Polish, and Korean.

Differentiator

Problem solved

Functional benefit

Products and services

Seterra Web Platform

Companies that use Seterra

Customer profile

Segments3 records

Ideal customer profiles2 records

Seterra technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Seterra partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Seterra competitors and assessment

Company assessment

Emerging players

Anki: Spaced-repetition flashcard platform widely used by learners, including geography decks. Competes for the same self-directed memorization use case Seterra targets.
Brainscape: Adaptive flashcard and quiz learning platform with web and mobile apps. Comparable consumer-led, self-paced study model to Seterra but focused on flashcards rather than map-based labeling.
ProProfs: Online quiz maker and assessment platform with educator-facing features. Overlaps with Seterra's classroom use case and printable/quiz authoring workflow.

Broad incumbents

Duolingo: Global gamified learning platform with quiz-style mechanics and mobile-first delivery. Shares Seterra's product-led, multi-language, mobile-app-led GTM and competes for consumer learning minutes.
Quizlet: Large consumer study-tools platform with flashcards, quizzes, and learning modes. Competes with Seterra for student learning time and geography memorization workflows.
Kahoot!: Scaled EdTech quiz and classroom-response platform serving educators and learners globally. Competes with Seterra for teacher mind-share in formative assessment and quiz-based learning.
GeoGuessr: Parent-adjacent geography game and platform where Seterra's quizzes are hosted. Closest brand and infrastructure peer, with overlapping geography-learning audience and shared distribution.

Direct peers

Sporcle: Long-standing trivia and geography quiz website with map-based games. Most directly comparable product to Seterra on subject matter, web-first quiz delivery, and casual learner audience.
Lizard Point Geography Quizzes: Geography-focused quiz site covering countries, states, capitals, and flags. Closely aligned content library and audience overlap with Seterra.
PurposeGames: User-generated geography and map-labeling quiz platform. Closely comparable product in subject, mechanic, and target geography-curious audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Seterra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Seterra leadership team

Management profile

Number of profiles

Seterra funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Seterra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seterra

What does Seterra do?

Is Seterra a public or private company?

Seterra is a private company. It is classified as unknown and is currently operating.

When was Seterra founded?

Seterra was founded in 1997. It employs 1 to 10 people.

Where is Seterra based?

Seterra is headquartered in Uppsala, Sweden, in the Europe region.

How does Seterra make money?

One revenue line is on record: freemium Map Quizzes.

Who are Seterra's main competitors?

Emerging players on record are Anki, Brainscape and ProProfs. Broad incumbents are Duolingo, Quizlet, Kahoot! and GeoGuessr. Direct peers are Sporcle, Lizard Point Geography Quizzes and PurposeGames.

Does Seterra have an API?

No public API is recorded for Seterra.

What industry is Seterra in?

Seterra's product category is Educational Software. Its primary akta.pro industry code is EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools, with a secondary code of EDAGADAG, Assessment Item Banks, Question Authoring & Test Development Content. Its NAICS code is 5192 and its SIC code is 8200.