Mplusm
Mplusm is a founder-led Swedish creative communications and PR agency in Helsingborg offering campaigns, media relations, influencer marketing, content, social media, distribution, and strategy services to B2B clients across diverse verticals.
- Company typePrivate
- Founded2012
- HeadquartersHelsingborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mplusm does
Mplusm is a privately held Swedish creative communications and PR agency founded in 2012 and headquartered in a co-working space in Helsingborg, Sweden. The firm offers a portfolio of seven interconnected professional services—campaign development and launches, media relations and PR, influencer relations, content marketing, social media management, content distribution, and communications strategy—delivered to B2B clients seeking brand strengthening and audience growth. Its business model is sales-led and engagement-based: the company acquires clients through direct outreach, a website-driven free 45-minute consultation funnel, and a published portfolio of case studies demonstrating creative campaign outcomes. There is no proprietary technology platform; the firm's core "product" is creative talent, a curated network of 100+ editorial/media contacts used for earned media, and demonstrated campaign results.
The firm's commercial positioning centers on "earned attention versus stolen attention," explicitly positioning against traditional intrusive advertising. It has won repeated recognition in Swedish industry awards (100-wattaren and Spinn) and its social media accounts have been named Sweden's most successful. Its named client roster spans more than 15 brands across at least 10 verticals—including Ritter Sport, Haribo, Inwido, Metsä Wood, Malmö Redhawks, Odlarna.se, STF, Nokas, Easy Depot, and Haribo—and case studies cite measurable outcomes such as 10M+ campaign reach, 66% hook rates, and 80,000 participants in a school competition. The firm operates as a founder-led boutique with 1–10 employees, no disclosed outside investors, no acquisitions, and no disclosed revenue.
Mplusm firmographics
Firmographics- Name
- Mplusm
- Legal name
- mplusm
- Website
- https://mplusm.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mplusm is a founder-led Swedish creative communications and PR agency in Helsingborg offering campaigns, media relations, influencer marketing, content, social media, distribution, and strategy services to B2B clients across diverse verticals.
- Ownership category
- akta.pro rank
Mplusm industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Social Media Community Management & Response (BPAAABAJ)
Keywords
Where Mplusm is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Mplusm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services and Creative Consulting: mplusm generates revenue through providing communication, marketing, and PR services to business clients. This includes campaign development, social media management, content creation, influencer relations, and PR strategy engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mplusm product offering
Product offeringCore offering
Mplusm is a Swedish communication and PR agency that helps businesses strengthen their brands, accelerate growth, and increase awareness through creative campaigns, media relations, influencer marketing, content marketing, and social media management. The agency positions itself around the concept of "earned attention," producing content that audiences actively want to engage with rather than intrusive traditional advertising. Services span campaign development, journalist outreach, influencer collaborations, content production, and strategy consulting.
Product overview
mplusm is a Swedish communication agency offering a comprehensive suite of marketing and communication services organized around the concept of 'earned attention.' The service portfolio consists of seven interconnected offerings: Kampanjer och lanseringar (campaign development and launch), PR och medierelationer (media relations), Influerarrelationer (influencer relations), Content marketing, Social media management, Content distribution, and Strategier (strategic consulting). These services work together to help clients strengthen their brand, accelerate growth, and increase awareness through creative campaigns that earn genuine audience engagement rather than intrusive advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Kampanjer och lanseringar (Campaigns and Launches) Creative campaign development and launch services for business clients, including communication strategy, concept development, campaign production, and paid social distribution.
- PR och medierelationer (PR and Media Relations) Media relations and PR campaign services for corporate clients, including journalist outreach, media processing, creative pitches, market monitoring, and crisis communication.
- Influerarrelationer (Influencer Relations) Influencer marketing services for brands, including influencer campaigns, creative pitches to influencers, collaborations, and influencer-generated content production.
- Content Marketing Content marketing campaigns for businesses producing videos, articles, case studies, infographics, podcasts, and landing pages with news value and engagement focus.
- Social Media Management Social media management services for corporate clients, including content creation, engaging content production, paid social ads, and whitelisting.
- Content Distribution Content distribution services including audience analysis, targeting, distribution tactics, paid social media buying, campaign activation, and tracking analytics.
- Strategier (Strategy Consulting) Strategy development services for businesses, including brand strategy, PR strategy, channel and content strategy, and social media strategy.
Quantifiable outcome
- 10+ million reach for brand campaigns
- +3 more outcomes
Companies that use Mplusm
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Mplusm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mplusm partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights4 records
Mplusm competitors and assessment
Company assessmentBroad incumbents
- ANR BBDO: Stockholm creative agency within the BBDO network. Comparable in offering integrated campaigns and creative content, but with broader network backing.
- DDB Stockholm: Swedish arm of DDB network providing advertising and brand communications. Comparable in integrated creative offerings; broader portfolio than mplusm's PR-led mix.
- Prime Weber Shandwick: Global PR network with strong Nordic presence. Comparable in PR and influencer services but operates at much larger scale as part of a holding-company network.
Regional players
- Involve: Nordic communications and PR consultancy. Comparable service offering around earned media and brand communications; primarily serves the broader Nordic region rather than Sweden-only.
Direct peers
- Åkestam Holst: Stockholm-based creative agency known for earned-media-driven campaigns. Comparable to mplusm in leveraging PR and creative content rather than paid media.
- North Kingdom: Swedish digital creative agency focused on content, social and digital experiences. Comparable to mplusm's content marketing and influencer-driven engagement model.
- Narva: Stockholm creative agency offering brand, content and social communications. Closely comparable scope of services and Swedish enterprise client focus.
- Volontaire: Nordic PR and communications agency working with brand awareness and corporate communications. Comparable in delivering earned-media outcomes across Swedish and Nordic markets.
- Garbergs: Swedish communications agency with brand strategy, PR, and content offerings. Directly comparable as a Stockholm-rooted firm serving similar Swedish B2B clients.
- Forsman & Bodenfors: Leading Swedish creative/PR agency with a similar integrated creative, content and PR offering. Highly comparable due to overlapping Swedish enterprise client base and award-winning creative reputation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mplusm social profiles
Digital presenceMplusm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mplusm leadership team
Management profileNumber of profiles
Profiles3 records
Mplusm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mplusm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mplusm
What does Mplusm do?
Mplusm is a Swedish communication and PR agency that helps businesses strengthen their brands, accelerate growth, and increase awareness through creative campaigns, media relations, influencer marketing, content marketing, and social media management. The agency positions itself around the concept of "earned attention," producing content that audiences actively want to engage with rather than intrusive traditional advertising. Services span campaign development, journalist outreach, influencer collaborations, content production, and strategy consulting.
Is Mplusm a public or private company?
Mplusm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mplusm founded?
Mplusm was founded in 2012. It employs 1 to 10 people.
Where is Mplusm based?
Mplusm is headquartered in Helsingborg, Sweden, in the Europe region.
How does Mplusm make money?
One revenue line is on record: professional Services and Creative Consulting.
Who are Mplusm's main competitors?
Broad incumbents on record are ANR BBDO, DDB Stockholm and Prime Weber Shandwick. Involve is listed as a regional player. Direct peers are Åkestam Holst, North Kingdom, Narva, Volontaire, Garbergs and Forsman & Bodenfors.
Does Mplusm have an API?
No public API is recorded for Mplusm.
What industry is Mplusm in?
Mplusm's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820 and its SIC code is 7311.