What Involve does

Involve is a Norwegian full-service communications agency headquartered in Oslo, operating as the parent brand of Kommunikasjonshuset Involve — a multi-entity group comprising Involve Advertising (the primary creative, PR, digital, and content brand), Involve Pro-X (production, interior film, signage, vehicle graphics, and now exhibition via acquired Expoline), and Profileringsartikler AS (branded merchandise and corporate gifts). Founded in 1989 and affiliated with the global Havas network, the firm delivers advertising, PR, design, content and social media, web/WordPress/WooCommerce development, SEO/SEM, digital marketing, film/photo/animation, and integrated AI services to Norwegian enterprise clients across luxury spirits (The Macallan/Edrington), food and beverage (Bama, Ringnes, Ragasco, Nortura), real estate (KLP, Avantor, Thon), healthcare and pharma (Bayer, Abbott, AstraZeneca, Kreftforeningen), automotive (Defender, Land Rover, STO), government (Ruter), and sports (NFF). Its go-to-market is direct, relationship-based B2B sales with a single dedicated contact person per client, supported by breakfast seminars, industry content, and word-of-mouth referrals within the Havas network.

The business runs on a project-and-retainer professional services model with bespoke quoting per engagement and no public rate card. Technology stack centers on WordPress, WooCommerce, and custom web development with CRM/PIM integrations, augmented by a broad third-party toolset (Google Analytics, Hotjar, Moz, Facebook Pixel, Woomio, Inzpire.me) for analytics and influencer marketing. AI — primarily generative AI for text, image, and motion workflows plus AI-driven search optimization — is embedded across all 11 service lines and marketed as a standalone service. Revenue is not disclosed and headcount at the core Involve Advertising entity is small (1-10 per firmographics), though the group operates across multiple wholly-owned subsidiaries, with two acquisitions (Fuel Reklamebyr\u00e5 in 2024 and Expoline in 2025) signaling recent roll-up activity.

The customer base is diversified across industries and includes several multi-year anchor accounts (Ringnes across multiple beverage brands; Bama across produce, packaging, recipe, and social; KLP across real estate projects), with project wins like the 2024 Ruter public procurement contract indicating expansion into government. The firm holds ISO 9001 (DNV), Milj\u00f8fyrt\u00e5rn (Eco-Lighthouse) certification, GDPR compliance, and 2023 Gasellebedrift recognition. Notable recent strategic moves include the Expoline acquisition (January 2025), Fuel integration (2024), leadership change with Linn Tidemandsen as Byr\u00e5leder (2024), framework agreement with NFF (June 2024), and public-sector entry via Ruter (October 2024).

Name

Involve

Legal name

Involve

Website

https://involve.no

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Involve is a Norwegian full-service communications agency in Oslo (founded 1989), part of Havas Group, offering advertising, PR, design, digital marketing, web development, film production, and AI services to enterprise clients across Norwegian industries. The group bundles four operating entities — Involve Advertising, Pro-X, Profileringsartikler, and acquired Expoline — under one roof.

Ownership category

akta.pro rank

Product category

Advertising and Communications Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Advertising agency services
• Public relations consulting
• Digital marketing services
• Brand identity design
• Creative content production

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Services - Advertising and Marketing: Full-service advertising agency providing campaign development, branding, digital marketing, and creative services to business clients in Norway.
2. PR and Communications Consulting: Strategic PR, media handling, crisis communication, and reputation management services.
3. Web Design and Development: Website development, e-commerce solutions, and digital platform creation using WordPress and custom solutions.
4. Production Services: Film, photography, animation, and content production services.
5. Profileringsartikler (Corporate Gifts): Branded merchandise and corporate gift solutions through Profileringsartikler AS.
6. Pro-X Services: Interior foil installation and signage/production services through Involve Pro-X subsidiary.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Involve is a Norwegian full-service communications agency that delivers advertising, PR, design, digital marketing, content and social media, web design and development (WordPress/WooCommerce), SEO/SEM, film/photo/animation, brand and communications strategy, market insights, and AI-assisted marketing services. Operations span three entities under Kommunikasjonshuset Involve: Involve Advertising (the primary agency brand), Involve Pro-X (interior foil, vehicle graphics, signage, production), and Profileringsartikler (branded merchandise and corporate gifts). Services are sold on a project and retainer basis to Norwegian B2B clients, with each client assigned a single dedicated contact person.

Product overview

Involve (Kommunikasjonshuset Involve) is a Norwegian full-service communications agency headquartered in Oslo. The company operates as a unified communications house offering all services under one roof, organized across several entities: Involve Advertising (the primary brand delivering advertising, PR, design, digital marketing, film, animation, and AI services), Involve Pro-X (specializing in physical installations including interior film/wrapping, vehicle graphics, and signage), and Profileringsartikler (promotional articles and branded merchandise). The service portfolio is structured around 11 core service areas: (1) Reklame og markedsføring (Advertising & Marketing), (2) Design og identitet (Design & Identity), (3) PR og rådgivning (PR & Advisory), (4) Content og sosiale medier (Content & Social Media), (5) Webdesign og utvikling (Web Design & Development), (6) SEO og SEM, (7) Digital markedsføring (Digital Marketing), (8) Markedsstrategi og innsikt (Market Strategy & Insights), (9) Merkevare og kommunikasjonsstrategi (Brand & Communications Strategy), (10) Film, foto og animasjon (Film, Photo & Animation), and (11) Kunstig intelligens (AI Services). AI capabilities are integrated across all service areas rather than offered as a standalone product. The company is part of the Havas global network and holds ISO certification and Miljøfyrtårn (Eco-Lighthouse) environmental certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and Marketing (Reklame og markedsf\u00f8ring) Full-service advertising and marketing campaigns including idea and concept development, campaign development, brand building, and digital marketing integration for Norwegian B2B clients.
• Public Relations and Advisory (PR og r\u00e5dgivning) Strategic public relations including strategy, insight and analysis, media handling and reputation management, crisis and preparedness planning, sustainability communication, events, and editorial content production.
• Design and Identity (Design og identitet) Strategic design services including logo and visual identity development, packaging design, illustration, and brand naming processes, delivered as strategic advice, naming processes, complete brand concepts, and visual identity systems.
• Content and Social Media (Content og sosiale medier) Social media strategy and content production across Facebook, Instagram, LinkedIn, TikTok, and YouTube, including social media strategy, content strategy, community management, content production, and influencer marketing.
• Web Design and Development (Webdesign og utvikling) Website and e-commerce development covering custom WordPress solutions, WooCommerce stores, and bespoke solutions with unique functionality, including frontend and backend development, UX and UI design, and integrations with CRM and PIM systems.
• SEO and SEM Search engine optimization (SEO) focused on organic ranking through content, structure, and technical improvements, and search engine marketing (SEM) covering paid search advertising for immediate visibility with ongoing optimization and reporting.
• Digital Marketing (Digital markedsf\u00f8ring) Digital marketing strategy and execution including targeted advertising, search, content, email marketing, and other channels, focused on customer journeys and coordinated measures across channels for measurable results.
• Film, Photo and Animation (Film, foto og animasjon) Creative production of advertising films, social media clips, internal videos, and motion graphics, including concept development, full production, photography (portraits, product, food, advertising), and motion graphics for explainer content.
• Brand and Communications Strategy (Merkevare og kommunikasjonsstrategi) Brand and communications strategy development including target audience analysis, positioning, communication and marketing strategy, and media strategy and channel selection, delivered as actionable plans grounded in customer, competitor, and brand insights.
• Market Strategy and Insights (Markedsstrategi og innsikt) Market strategy and research services including research, target audience insights, digital strategy, and media analysis, helping clients understand their market, competitors, and positioning.
• Artificial Intelligence Services (Kunstig intelligens / AI Services) AI-powered marketing services integrated across all disciplines, including AI-assisted content creation (text and image), data analysis, idea development, and workflow automation. AI is positioned as a practical tool in daily work.
• Profileringsartikler (Promotional Articles and Corporate Gifts) Promotional and branded merchandise production offering corporate gifts, promotional items, and custom branded merchandise across price categories, including winning framework agreements such as the 2024 contract with Norges Fotballforbund.
• Involve Pro-X (Interior Foil, Signage, Vehicle Wrapping, Production) Physical installation and production services including interior film/wrapping, vehicle graphics, signage, exhibition materials, and environmental graphics, offering sustainable surface renewal solutions for furniture, kitchen surfaces, walls, and doors.

Quantifiable outcome

• Kreftforeningen kidney disease campaign achieved media exposure worth 5 million NOK and ROI of approximately 15
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ExpolinecoreStrategic or Co-development Partner · 1 January 2024Expoline was integrated into Involve Pro-X, bringing solid experience and impressive competence to strengthen the production and signage capabilities of the group.
• Fuel ReklamebyråminorStrategic or Co-development Partner · 1 January 2024Fuel Reklamebyrå experienced growth challenges and has been supported by Involve Group as a complete communications house. Fuel continues to operate with assistance from Involve.
• Havas GroupcoreStrategic or Co-development PartnerInvolve is part of Havas Group, a global communications network. This partnership provides access to world-leading market insights, research data including Ipsos SoMe Tracker and Meaningful Brands reports, Prosumer reports, and international best practices. The relationship enables cross-border collaboration and credibility in the Norwegian market.
• EdringtoncoreGTM or Marketing PartnerInvolve serves as PR and storytelling partner for Edrington's premium brands including The Macallan and Highland Park whisky in the Norwegian market. Creates and distributes stories, and organizes exclusive closed events with selected partners.
• IpsosminorStrategic or Co-development PartnerCollaboration with Ipsos for SoMe Tracker data on Norwegian social media usage, providing insights for breakfast seminars and client presentations.
• Kommunikasjonshuset Involve entitiescoreStrategic or Co-development PartnerInvolve is part of Kommunikasjonshuset Involve which also includes Involve Pro-X (interior foil, signage), Profileringsartikler (corporate gifts), and other companies. These entities work together to provide comprehensive services under one roof.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Geelmuyden.Kiese: One of Norway's largest PR and communications consultancies, offering strategic PR, crisis and stakeholder communications. Directly comparable for Involve's PR og r\u00e5dgivning service line and crisis comms capability.
• TRY Apt: One of Norway's largest independent creative/advertising agencies, headquartered in Oslo. Directly comparable as a Norwegian full-service agency competing for the same Ringnes/Bama-class enterprise briefs.
• Kitchen: Oslo-based creative agency with brand strategy, advertising and digital capabilities. Comparable peer for Norwegian brand-led communications work across similar verticals.
• Anorak: Norwegian full-service creative agency offering advertising, design, digital and film production. Comparable in service breadth and Norwegian mid-market/enterprise client mix.
• Trigger Oslo: Norwegian creative agency with strong digital, content and campaign capabilities. Comparable for B2B brand storytelling and integrated campaign work in Norway.

Broad incumbents

• Dentsu Creative Norway: Norwegian arm of the Dentsu network, offering advertising, creative and media services. Comparable global-network competitor for multi-channel Norwegian enterprise campaigns.
• Hill+Knowlton Strategies Norway: International PR and communications consultancy with Norwegian operations. Comparable for PR, corporate communications and crisis-management services overlapping with Involve's PR og r\u00e5dgivning offering.
• Publicis Norway: Norwegian operations of Publicis Groupe. Comparable global holding-company peer for enterprise advertising, digital and media-buying engagements in the Norwegian market.
• McCann Norway: Norwegian arm of the global McCann network, offering advertising, brand strategy and communications. Larger global-network peer providing the closest structural parallel to Involve's Havas affiliation.
• Ogilvy Norway: Norwegian operations of the WPP-owned Ogilvy network. Comparable global-network competitor for multi-market enterprise clients in Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/involveoslo
• LinkedInlinkedin.com/company/involve-
• Instagraminstagram.com/involveoslo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Involve