ViDiTrust

What ViDiTrust does

ViDiTrust S.r.l. is an Italian anti-counterfeiting technology company founded in 2010 and headquartered in Siena, Italy. The company has developed and patented ViSeQR®, a visual recognition technology that combines a colored frame with an integrated QR code to create an uncounterfeitable 'printing fingerprint.' This fingerprint establishes a unique link between public information visible in the QR code and private information that is invisible to the human eye, making the marker unreproducible by counterfeiters. Authentication is performed via a free consumer-facing smartphone application (ViseQR®) that connects to ViDiTrust's cloud platform, enabling real-time verification, track-and-trace, and geolocalization of inspected products and end consumers. Leadership includes CEO Giacomo Cancelli, President and co-founder Marco Cappellini, and Global Sales lead Jeanna Zornada.

The product portfolio is structured to serve diverse customer risk profiles and operational preferences. Three security tiers are offered — ViSeQR® standard (same marking across a series), ViSeQR® serial (incremental numbering), and ViSeQR® duo-serial (unique marking with redundant numbering under the marker for the highest security) — alongside two deployment configurations: Stamp&Go, which licenses artwork to the customer's trusted printer for integration into existing offset or serigraphic processes, and Stick&Go, in which ViDiTrust supplies pre-printed labels from a certified facility as a fully-managed service. The company targets enterprise customers across six verticals: Food & Beverage, Automotive & Aeronautics, Fashion & Luxury, Healthcare, Documents & Ticketing, and Tobacco & Cigarettes. Publicly named customers include Amate Audio (Spain) and Nivi Group (Italy/Europe).

Revenue is generated through three streams: volume-linked subscription/recurring fees for cloud database access, one-time sales of physical ViSeQR® labels and stickers, and licensing/royalties on the marker technology supplied for in-house printing. Distribution combines direct enterprise field sales (led by named executives) with a product-led consumer app available on Android and iOS. Pricing is not publicly disclosed. The company operates with a small 1–10 person team, is privately held with no disclosed funding rounds or institutional investors, and supports its commercial efforts with a partner ecosystem spanning innovation, advisory, sector GTM, integration, and business development.

Name

ViDiTrust

Legal name

ViDiTrust S.r.l.

Website

https://viditrust.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ViDiTrust is an Italy-based technology company that has developed the patented ViSeQR® visual recognition platform for smartphone-based product authentication and anti-counterfeiting. It serves enterprise customers across food & beverage, automotive, fashion & luxury, healthcare, documents, and tobacco verticals through tiered marking products and licensed or managed label deployment.

Ownership category

akta.pro rank

Product category

Anti-Counterfeiting / Product Authentication Technology

NAICS

Converted Paper Product Manufacturing (3222), Commercial Printing (except Screen and Books) (323111)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industries

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ)

Keywords

• Anti-counterfeiting solutions
• Product authentication
• Visual recognition technology
• Brand protection
• Supply chain traceability

Headquarters

HQ city

Siena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Database Access Fee: Volume-linked fee for accessing the powerful cloud database for authentication verification and data collection. This is an ongoing recurring fee component.
2. ViSeQR® Labels and Stickers: Sale of physical labels (ViSeQR® Stick&Go) directly to customers for marking products or packaging. Full control of printing process in certified facility ensures end-to-end safety.
3. Marker Technology Licensing: Supply of markers with adequate resolution in necessary format for customers or trusted printers to use in their own printing process (ViSeQR® Stamp&Go).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ViDiTrust sells the ViSeQR® anti-counterfeiting platform, a patented visual recognition technology that pairs a colored frame with a QR code to create a unique, uncloneable printing fingerprint on labels, packaging, or directly on products. Enterprises deploy the markers either by integrating them into their own printing process (Stamp&Go) or by purchasing pre-printed labels from ViDiTrust's certified facility (Stick&Go), with verification performed via a free smartphone app connected to ViDiTrust's cloud authentication database. The solution is targeted at manufacturers and brand owners across food & beverage, fashion & luxury, healthcare, automotive, tobacco, and documents/ticketing.

Product overview

ViDiTrust offers a unified anticounterfeiting and product authentication platform built around its patented ViSeQR® technology. The core product combines a colored frame with an integrated QR code that creates an uncloneable printed fingerprint. The portfolio includes three marking tiers (standard, serial, and duo-serial) and two deployment methods (Stamp&Go for self-service printing and Stick&Go for factory-supplied labels), allowing customers to select appropriate security levels from basic series marking to high-security individual product tracking. All solutions leverage a free smartphone app for consumer authentication.

Differentiator

Problem solved

Functional benefit

Brands

• ViSeQR®: Patented visual recognition technology for anticounterfeiting and product authentication, enabling verification via smartphone application.
• ViSeQR® Stamp&Go
• ViSeQR® Stick&Go

Products and services

• ViSeQR® Anti-Counterfeiting Platform
• ViSeQR® Stamp&Go
• ViSeQR® Stick&Go

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• COMONEXTminorStrategic or Co-development PartnerInnovation hub partner. COMONEXT is an innovation hub that appears in the partners section of ViDiTrust's website.
• DenConsultantminorStrategic or Co-development PartnerConsulting partner listed on ViDiTrust's partners page, providing advisory services.
• GastromarketingminorStrategic or Co-development PartnerMarketing partner specializing in food/gastronomy sector, listed as a partner supporting ViDiTrust's go-to-market efforts.
• OwnYourBusinessminorGTM or Marketing PartnerBusiness development partner supporting market expansion and go-to-market activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AlpVision: Swiss company providing digital authentication technologies for packaging and products, including invisible marking and smartphone verification. Most directly comparable to ViDiTrust as a specialist anti-counterfeiting technology vendor with patented covert marking solutions and a similar target customer base.
• Scantrust: Provider of secure QR codes and supply chain traceability for brands and consumers. Comparable to ViDiTrust's ViSeQR technology with a similar focus on smartphone-verifiable authentication, though Scantrust uses cryptographic QR rather than printing fingerprint.
• Systech (Markem-Imaje): Provides serialization, traceability, and authentication solutions for pharmaceuticals and consumer goods. Directly comparable to ViDiTrust in offering product authentication and anti-counterfeiting solutions, with a stronger focus on pharma serialization compliance.
• Certilogo: Italian company providing digital authentication services for fashion and luxury brands, including QR code and NFC-based verification. Highly comparable to ViDiTrust's fashion & luxury vertical, with a similar European heritage and B2B-to-consumer authentication model.
• Authentix: Provider of authentication and traceability solutions for fuel, pharmaceuticals, and consumer goods. Directly competes with ViDiTrust in the brand protection and authentication technology space, offering both covert and overt security features and serialization.
• TraceLink: Specialized in pharmaceutical serialization and supply chain traceability, helping pharma companies comply with DSCSA, FMD, and other regulations. Comparable to ViDiTrust's healthcare vertical, though focused on track-and-trace rather than consumer authentication.

Broad incumbents

• SICPA: Swiss multinational and global leader in security inks and authentication solutions for currencies, identity, and brand protection. Directly comparable to ViDiTrust as it offers anti-counterfeiting technologies to governments and brands, but at vastly larger scale and breadth, including tax stamps and track-and-trace systems.
• De La Rue: British security printing and authentication company producing banknotes, identity documents, and brand protection solutions. Comparable to ViDiTrust in providing anti-counterfeiting security features for documents and consumer goods, though at much larger scale and focused on government contracts.
• LEONHARD KURZ: German manufacturer of hot stamping foils and security features for packaging, documents, and brand protection. Comparable to ViDiTrust in providing anti-counterfeiting security elements integrated into printing processes, though KURZ focuses on physical foil technologies rather than smartphone verification.

Emerging players

• Entrupy: AI-powered authentication provider for luxury goods using microscopic image analysis via smartphone. Comparable to ViDiTrust's fashion & luxury vertical with a similar smartphone-based authentication approach, though Entrupy uses AI/computer vision rather than printing fingerprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/viditrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViDiTrust