Heartland Center For Reproductive Medicine

What Heartland Center For Reproductive Medicine does

Heartland Center for Reproductive Medicine (HCRM) is a private, physician-owned fertility clinic founded in 2000 and headquartered in Omaha, Nebraska. The practice operates three clinic locations across Omaha NE, Lincoln NE, and Overland Park KS, delivering a comprehensive suite of assisted reproductive technology (ART) services including in vitro fertilization (IVF), intrauterine insemination (IUI), preimplantation genetic diagnosis (PGD), intracytoplasmic sperm injection (ICSI), egg donation, egg and embryo cryopreservation, andrology, and LGBTQ family building (reciprocal IVF, gestational carrier arrangements, family building for male and female couples). All clinical work is supported by an on-site IVF/ART laboratory, modern surgical suites including a DaVinci Robot system, and a staff that includes five board-certified female reproductive endocrinology specialists, a Women's Health Nurse Practitioner, and an embryology laboratory director with Stanford affiliation.

The practice serves individual consumer-patients experiencing infertility, LGBTQ couples and individuals seeking biological family building, and patients pursuing fertility preservation prior to medical treatment or age-related delay. Patient acquisition runs through direct consultation scheduling (phone and online), physician referrals, and word-of-mouth, supported by a digital presence across the company website, Facebook, Instagram, Google Reviews, and a video gallery. Treatment and consultation fees are quote-based and not publicly disclosed; revenue is generated primarily through one-time clinical procedure payments (IVF cycles, IUI, egg donation, third-party reproduction arrangements) with recurring components from cryopreservation storage and ongoing monitoring appointments.

HCRM is an independent private medical practice with no external venture capital, private equity, or institutional investor backing disclosed. Strategic differentiation rests on the depth and training pedigree of the physician team, the integrated on-site laboratory and surgical infrastructure enabling end-to-end care, and specialized service lines in fertility preservation and LGBTQ family building. Operational credentials include three consecutive Methodist Meaning of Care Awards (2020-2022) and an Omaha Premier Physician designation.

Name

Heartland Center For Reproductive Medicine

Legal name

Heartland Center for Reproductive Medicine

Website

https://heartlandfertility.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Center for Reproductive Medicine is a private fertility clinic operating three Midwest locations that delivers IVF, IUI, fertility preservation, LGBTQ family building, and andrology services to individual patients and couples experiencing infertility, using an on-site lab and surgical suites staffed by five board-certified reproductive endocrinologists.

Ownership category

akta.pro rank

Product category

Reproductive Medicine Services

NAICS

Family Planning Centers (62141), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility preservation services
• LGBTQ family building

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. IVF and Fertility Treatments: Revenue from in vitro fertilization procedures, intrauterine insemination (IUI), and comprehensive fertility treatments
2. Cryopreservation Services: Cryopreservation of sperm, eggs, and embryos with storage services for fertility preservation
3. Egg Donation: Third-party reproduction services including egg donation programs
4. LGBTQ Family Building Services: Comprehensive family building services for LGBTQ couples including gestational carrier arrangements and reciprocal IVF
5. Fertility Preservation: Egg freezing and fertility preservation services for patients undergoing medical treatments or delaying parenthood
6. Consultations and Monitoring: Patient consultations, diagnostic testing, and ongoing monitoring appointments throughout treatment cycles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heartland Center For Reproductive Medicine (HCRM) is a fertility clinic operating three locations in Omaha NE, Lincoln NE, and Kansas City KS that delivers assisted reproductive technology services. Its core offerings include in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), preimplantation genetic diagnosis (PGD), intrauterine insemination (IUI), egg and sperm cryopreservation, egg donation, and LGBTQ family building services. All treatment stages are performed on-site using in-house IVF/ART laboratory and surgical facilities staffed by five board-certified female reproductive endocrinology specialists.

Product overview

Heartland Center for Reproductive Medicine (HCRM) is a fertility clinic offering a comprehensive suite of assisted reproductive technology services across three locations in Omaha, NE, Lincoln, NE, and Kansas City, KS. The core offerings include In Vitro Fertilization (IVF) with associated laboratory procedures such as Embryo Culture, Preimplantation Genetic Diagnosis (PGD), and Intracytoplasmic Sperm Injection (ICSI). The practice also provides fertility preservation services including egg freezing, sperm freezing, and embryo cryopreservation, along with donor egg programs. Additional services include intrauterine insemination (IUI), andrology/male fertility services, LGBTQ family planning, and treatment for conditions such as PCOS, endometriosis, and recurrent miscarriage. All services are delivered by five board-certified reproductive endocrinology specialists using on-site laboratory and surgical facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) A fertility treatment in which eggs are retrieved and combined with sperm in a laboratory to create embryos that are then transferred to the uterus. Provided for patients experiencing infertility in the Midwest region.
• Embryo Culture Laboratory process of monitoring and culturing embryos after fertilization to assess development and determine transfer readiness. Performed on-site in the HCRM IVF/ART lab.
• Preimplantation Genetic Diagnosis (PGD) Genetic testing of embryos prior to transfer to identify chromosomal abnormalities or specific genetic conditions. Provided to IVF patients seeking genetic screening of embryos.
• Intracytoplasmic Sperm Injection (ICSI) A specialized IVF technique in which a single sperm is injected directly into an egg to facilitate fertilization, used for male factor infertility and other indications.
• Intrauterine Insemination (IUI) Artificial insemination procedure in which washed sperm is placed directly into the uterus during ovulation. Used as a less invasive fertility treatment option.
• Egg Donation Third-party reproduction service in which donated eggs are used in IVF treatment for recipients who cannot use their own eggs, coordinated by the HCRM team.
• Egg Freezing Cryopreservation service that preserves a woman's eggs for future fertility treatment, with on-site storage capability at the HCRM lab.
• Fertility Preservation Cryopreservation of sperm, eggs, and embryos for individuals undergoing medical treatments that may affect fertility or for those who wish to delay childbearing.
• Andrology Services Male infertility diagnostics and treatments including sperm analysis, sperm processing, and treatment of reproductive tract issues. Delivered at HCRM's on-site andrology lab.
• LGBTQ Family Planning Comprehensive fertility services for LGBTQ individuals and couples, including gestational carrier services, egg donation, and reciprocal IVF options.
• Polycystic Ovarian Syndrome (PCOS) Treatment Diagnosis and treatment of PCOS-related infertility and associated symptoms, with reproductive endocrinology specialists coordinating care.
• Endometriosis Treatment Medical and surgical treatment for endometriosis-related infertility, including minimally invasive fertility-sparing surgical options.
• Recurrent Miscarriage Treatment Diagnostic and treatment services for couples experiencing repeated pregnancy loss, including underlying cause identification and management.
• Fertility Testing Comprehensive fertility diagnostic testing to identify male and female infertility factors, used to inform personalized treatment planning.

Quantifiable outcome

• State-of-the-art fertility treatments helping countless individuals achieve parenthood
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kindbody: Tech-forward fertility clinic and employer-benefit provider with growing owned-clinic footprint — directly competes with HCRM for self-pay and employer-channel patients, distinguished by proprietary digital platform.

Direct peers

• Shady Grove Fertility: Large U.S. fertility practice network (now part of US Fertility) operating 30+ locations providing IVF, donor egg, fertility preservation, and LGBTQ services — same comprehensive offering as HCRM but at substantially greater regional scale.
• Reproductive Medicine Associates (RMA): Multi-site REI practice network with embryology labs across the U.S. offering IVF, PGD, egg freezing, and LGBTQ services — comparable clinical model and service breadth to HCRM at a larger scale.
• ORM Fertility (Oregon Reproductive Medicine): Independent reproductive medicine practice in the Pacific Northwest offering IVF, donor eggs, surrogacy, and LGBTQ family building with an on-site lab — analogous mid-sized single-network competitor.
• Boston IVF: Network of fertility clinics across the Northeast and Midwest providing IVF, ICSI, PGD, egg donation, and LGBTQ family building — directly comparable to HCRM in service catalog and physician-led model.
• CCRM Fertility: Multi-location U.S. fertility clinic network offering IVF, IUI, egg freezing, and LGBTQ family building with on-site labs — directly comparable to HCRM in service mix, lab ownership model, and regional clinic footprint.

Broad incumbents

• Inception Fertility: PE-backed parent of multiple REI practices (including Shady Grove Fertility) operating on a roll-up strategy — competes with HCRM for patients and for acquisition targets in reproductive medicine.
• Mayo Clinic Fertility: Reproductive endocrinology program within a major academic health system — broader incumbent offering REI services with deeper brand, research, and capital base than HCRM, but less specialized to private-pay fertility care.

Regional players

• Pacific Fertility Center: Independent REI practice in San Francisco offering IVF, ICSI, egg freezing, and LGBTQ family building — comparable service mix and physician-led independent model, but serving a different geography.

Others

• Carrot Fertility: Fertility benefits platform partnering with employers to fund employee fertility care including clinic services — adjacent rather than directly competitive, but increasingly directs patient flow toward in-network clinics like HCRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Heartland.Center.for.Reprod.Med
• Instagraminstagram.com/heartlandfertility/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Center For Reproductive Medicine