GoodJobs

What GoodJobs does

GoodJobs GmbH, founded in 2016 and headquartered in Berlin, operates Germany's largest job platform dedicated to sustainable and values-driven employment. The company runs a two-sided marketplace at goodjobs.eu: job seekers access listings for free with optional registered membership features (AI-powered job matching, one-click applications, personalized email job alerts), while employers pay to publish job postings and purchase performance-based media upgrades such as Social Media Boost, refresh features, greenjobs.de placements, and JobStory video campaigns. Employers are pre-vetted against five sustainability categories and exclusion criteria reviewed by human analysts, producing a 'GoodCompany' or 'Company' classification that distinguishes the platform from generic job boards.

The underlying technology is a job-matching platform built around two AI capabilities: a candidate-facing probabilistic Job Match Score (presented as a color scale with text recommendations and CV improvement suggestions) and an employer-facing AI-assisted job ad review tool that optimizes listings before and after publication. The product surface extends beyond transactional job search into an editorial ecosystem comprising a careers magazine (Magazin), a podcast, and a weekly newsletter ('Geil Montag'), complemented by an active Instagram and LinkedIn community totaling over 150,000 engaged members and 3.5 million annual reach.

Revenue is generated exclusively on the employer side through subscription and one-time fees for job postings and media campaigns; pricing is not publicly listed and is provided on request via a Mediadaten data sheet. Go-to-market blends self-serve online booking with managed enterprise services. The company operates as a subsidiary of ZEIT-Verlagsgruppe, a major German media conglomerate, and is led by Geschäftsführer Thorsten Abs. Geographic focus is Germany/DACH, with no disclosed expansion outside the German-speaking market.

Name

GoodJobs

Legal name

GoodJobs GmbH

Website

https://goodjobs.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodJobs is Germany's largest job platform for sustainable and values-driven employers, connecting purpose-driven job seekers with vetted sustainable companies via AI-powered matching, editorial content, and a Berlin-based marketplace operating under ZEIT-Verlagsgruppe.

Ownership category

akta.pro rank

Product category

Online Recruitment Platform

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

Keywords

• Sustainable job board
• Purpose-driven recruitment
• Social impact hiring
• Green jobs platform
• Values-aligned employers

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Job Posting / Stellenanzeigen: Employers pay to publish job listings on the GoodJobs platform. The platform offers various performance-based upgrades (Media-Kampagnen) such as Social Media Boost, refresh listings, greenjobs.de placement, and newsletter integration. Job postings have a defined duration and run on a subscription or one-time fee basis depending on the package.
2. Media-Kampagnen (Media Campaigns): Employers can purchase enhanced media campaigns (e.g., JobStory) that distribute audiovisual content (videos) about their job postings through GoodJobs' social media channels and other owned channels. These are paid add-ons to standard job listings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GoodJobs operates an online job platform that connects purpose-driven job seekers with sustainable and values-driven employers, primarily in Germany. Job seekers use the platform free of charge to search, apply, and receive AI-based job matching; employers pay to publish job listings and can purchase media campaigns such as Social Media Boost, Newsletter Integration, and JobStory video campaigns to amplify reach. The platform layers on AI-powered matching, a curated 'GoodCompany' employer verification system, and editorial content (Magazine, newsletter, podcast) to form a community ecosystem around sustainable employment.

Product overview

GoodJobs operates a job board platform focused on sustainable and values-driven employment. The core offering combines a free job search platform (GoodJobs Job Platform) with verified employer profiles (GoodCompanies), a free membership program (GoodJobs Member Profile), and editorial content (GoodJobs Magazine). For employers, GoodJobs offers paid job posting services with optional AI optimization, plus premium media campaigns such as JobStory, social media boosts, and refresh features. The platform uses AI-powered matching to connect candidates with suitable positions and companies.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodJobs Job Platform Online job board that connects individual job seekers with sustainable and values-driven employers. Job seekers can search and apply to listings free of charge; the platform uses AI-powered matching to recommend roles and provides company profiles, job alerts, and editorial content.
• GoodCompanies Verified Employer Directory Directory of sustainability-vetted employer profiles on GoodJobs. Companies are reviewed against GoodJobs' five-category sustainability criteria and exclusion criteria by human analysts and classified as 'GoodCompany' (top sustainability standards) or 'Company' (on the sustainability journey).
• Employer Job Posting Service
• Media Campaigns (Social Media Boost, Refresh, greenjobs.de placement, Newsletter Integration, JobStory)

Quantifiable outcome

• Over 150,000 people actively engaged with the GoodJobs community
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

17 partnerships are on record, tiered minor.

• SozialBankminorGTM or Marketing PartnerSozialBank appears as a partner logo on GoodJobs' homepage. As a social/ethical bank, the partnership likely involves financial services support or co-marketing around social enterprises.
• Green Planet EnergyminorGTM or Marketing PartnerRenewable energy provider shown as a partner. The partnership supports GoodJobs' positioning around sustainable energy and clean energy companies as employers.
• Fairtrade DeutschlandminorGTM or Marketing PartnerFairtrade appears as a partner logo. As a fair trade certification and advocacy organization, the partnership reinforces GoodJobs' credibility around ethical supply chains and fair working conditions.
• Deutsche UmwelthilfeminorGTM or Marketing PartnerEnvironmental advocacy organization (DUH) appears as a partner. The partnership signals shared commitment to environmental protection as a core employment value.
• Ärzte ohne Grenzen (Médecins Sans Frontières)minorGTM or Marketing PartnerInternational medical humanitarian organization shown as a partner on the platform. As a purpose-driven employer, the organization likely uses GoodJobs to reach healthcare professionals committed to humanitarian aid.
• UNICEF DeutschlandminorGTM or Marketing PartnerUNICEF Deutschland appears as a partner. As one of the world's largest child welfare organizations, it represents a high-profile purpose-driven employer posting on GoodJobs.
• Save the Children DeutschlandminorGTM or Marketing PartnerChild welfare NGO shown as a partner. The organization represents GoodJobs' reach into the humanitarian and development sector for employer recruitment.
• OatlyminorGTM or Marketing PartnerOatly, the plant-based food and beverage company, appears as a partner. As a sustainability-focused brand, Oatly represents GoodJobs' presence in the sustainable consumer goods sector for employer branding.
• dm-drogerie marktminorGTM or Marketing Partnerdm is one of Germany's largest drugstore chains, with strong sustainability initiatives. As a partner, it represents GoodJobs' reach into the sustainable retail sector for recruitment.
• AlnaturaminorGTM or Marketing PartnerAlnatura, a leading organic supermarket chain in Germany, appears as a partner. The company embodies the sustainable retail segment that GoodJobs targets for job postings.
• Too Good To GominorGTM or Marketing PartnerThe food waste reduction app appears as a partner. As a sustainability-focused company, it exemplifies the impact-oriented employers GoodJobs works with.
• GLS BankminorGTM or Marketing PartnerGLS Bank, Germany's ethical and social banking institution, appears as a partner. The partnership aligns with GoodJobs' financial sector focus on sustainable and social banking.
• Oxfam DeutschlandminorGTM or Marketing PartnerGlobal development and humanitarian organization appearing as a partner. Represents GoodJobs' reach into the international development and fair trade employer sector.
• Bundesagentur für ArbeitminorGTM or Marketing PartnerGermany's Federal Employment Agency appears as a partner. This represents a significant public-sector institutional relationship, potentially involving job placement and public employment services.
• dena (Deutsche Energie-Agentur)minorGTM or Marketing PartnerThe German Energy Agency (dena) appears as a partner, aligning with GoodJobs' focus on the clean energy and sustainability transition employer segment.
• InterzerominorGTM or Marketing PartnerInterzero, a circular economy services provider, appears as a partner, representing GoodJobs' reach into the circular economy and resource efficiency employer sector.
• Goethe-InstitutminorGTM or Marketing PartnerThe Goethe-Institut, Germany's cultural exchange organization, appears as a partner, representing GoodJobs' connection to education, culture, and international exchange employers.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Stellenwerk: German regional job-board network focused on student and graduate roles. Comparable in business model (curated job board) but targets an adjacent early-career segment rather than sustainability-aligned professionals.

Direct peers

• Greenjobs.de: Germany's other leading sustainability-focused job board, explicitly cross-promoted via GoodJobs' greenjobs.de placement add-on. Most direct competitor in the same niche with overlapping employer base and target audience.
• Jobverde: German job board focused on green and sustainable jobs. Competes head-to-head with GoodJobs for the same purpose-driven employer budgets and ESG-oriented job seekers in Germany.
• Work for Impact: European job platform focused on impact-driven and sustainability roles. Direct competitor with similar mission, employer vetting, and candidate audience — overlapping with GoodJobs' positioning.

Emerging players

• ImpactHub Job Board: Impact-focused job listings surfaced via the ImpactHub global network. Smaller and more community-tied, but addresses the same purpose-driven employer/candidate segment GoodJobs targets.

Broad incumbents

• StepStone: One of Germany's largest generalist job boards, owned by Axel Springer. Competes for the same employer recruitment budgets across all segments, including sustainability-focused roles, with vastly greater scale.
• Xing: Germany's dominant professional network and job platform (owned by New Work SE). Competes directly for employer recruitment spend and job-seeker mindshare in the German-speaking market.
• LinkedIn: Global professional network with a strong presence in Germany. Increasingly adding ESG/sustainability filters that overlap with GoodJobs' niche, and capturing premium employer recruitment budgets at scale.
• Kununu: Germany's leading employer-review and salary platform (owned by Xing/New Work). Adjacent competitor for employer branding and reputation-driven recruitment, overlapping with GoodJobs' values/vetting positioning.
• Indeed Germany: Global job-aggregation incumbent with a large German footprint. Competes on volume and SEO in the same employer-recruitment budget pool as GoodJobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/goodjobs_eu
• Instagraminstagram.com/goodjobs.eu
• Pinterestpinterest.com/goodjobs
• Facebookfacebook.com/GoodJobsNetzwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodJobs