What MadCup does

MADCUP S.L. is a Madrid-headquartered Spanish for-profit sports organization that operates a portfolio of international youth sports tournaments targeting clubs, academies, schools, and national federations. The company was legally incorporated on November 18, 2019, with its tournament project launching in 2021. As of 2026, MADCUP runs four sport disciplines under a unified brand: MADCUP FOOTBALL (VI Edition, June 19-24, 2026), MADCUP BASKET (III Edition, March 2026, including BASE, ÉLITE, and 3x3 sub-formats), MADCUP VOLLEY (II Edition), and MADCUP TENNIS (I Edition, June 25-28, 2026). The flagship MADCUP FOOTBALL MADRID 2026 projects 14,000+ children from 60 countries across venues in the Community of Madrid, anchored by Atlético de Madrid's Wanda Alcalá de Henares sports city and the Riyadh Air Metropolitano stadium.

The underlying technology comprises two proprietary assets: a tournament management and registration platform hosted at torneos.madcup.es, which handles online registration, scheduling, results, and team management across all sports; and MADCUP TV, an OTT streaming platform built in partnership with Plenitas that delivers live matches, reports, interviews, drills, and club channels worldwide. The organization is supported by an extensive institutional partner network, including national federations (RFEF, FEB, RFEVB), regional federations (RFFM, FBM), the Comunidad de Madrid government, UN Tourism, Atlético de Madrid's academy, Quirónsalud for medical services, and media partners including MARCA, Radio Marca, Telemadrid, EFE, and DAZN.

MADCUP's business model combines three revenue streams: per-team tournament participation fees (e.g., €60 per team for MADCUP BASKET 3x3 with inclusions such as medical insurance, referees, and trophies), sponsorship and media rights (Plenitas, Barceló Hotel Group, Bristol Myers Squibb, DAZN), and B2B event revenue from Sports Summit Madrid (II Edition at IFEMA MADRID, June 17-18, 2026). Adjacent revenue and engagement lines include STEM Racing Spain (educational competitions), the MADHER initiative (female participation), the official MADCUP Store for merchandise, and accommodation packages via Barceló. The company operates with 11-50 employees, is privately held with no disclosed institutional funding, and is registered as MADCUP S.L. (CIF B88526686).

Name

MadCup

Legal name

MADCUP S.L.

Website

https://madcup.es

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MADCUP S.L. is a Madrid-based sports organization operating international youth tournaments in football, basketball, volleyball, and tennis for clubs, academies, schools, and federations, monetizing through participation fees, sponsorships, and the Sports Summit Madrid industry event.

Ownership category

akta.pro rank

Product category

Youth Sports Tournament Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth sports tournaments
• International football competitions
• Basketball tournament management
• Sports event organization
• Youth athletic programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Tournament Participation Fees: Revenue generated from team registration fees for participation in MADCUP tournaments across football, basketball, volleyball, and tennis disciplines.
2. Sponsorship and Media Rights: Partnerships with sponsors and media companies including Plenitas (technology), Barceló Hotel Group (accommodation), and media partners like MARCA, Radio Marca, Telemadrid, and EFE.
3. Sports Summit Madrid: Professional event connecting sports and related industries, generating revenue through exhibitor participation, sponsorships, and attendee fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MADCUP organizes international youth sports tournaments across multiple disciplines (football, basketball, volleyball, tennis) held primarily in the Community of Madrid. The organization sells team registration slots to youth clubs, academies, and schools, while also operating MADCUP TV for streaming content, STEM Racing Spain for educational competitions, and Sports Summit Madrid as a professional industry event.

Product overview

MADCUP is an innovative sports organization focused on youth sports tournaments and education in values. The offering consists of a portfolio of international youth sports tournaments (MADCUP FOOTBALL, MADCUP BASKET, MADCUP VOLLEY, and MADCUP TENNIS) that serve as the core products, complemented by supporting platforms and initiatives. MADCUP TV provides streaming content across the ecosystem, while the Tournament Management System (torneos.madcup.es) enables organization of all competitions. Additional offerings include MADCUP BASKET 3x3 for urban basketball formats, STEM Racing Spain for educational STEM competitions, MADHER for promoting female participation in sports, MADCUP Community for engagement, MADCUP Store for merchandise, and Sports Summit Madrid as a professional industry event. The organization positions itself at the intersection of sports, education, health, tourism, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• MADCUP FOOTBALL: International youth football tournament, the primary tournament of the organization, hosting its VI Edition in June 2026.
• MADCUP BASKET
• MADCUP VOLLEY
• MADCUP TENNIS
• MADCUP TV
• MADHER
• SPORTS SUMMIT MADRID
• STEM RACING SPAIN

Products and services

• MADCUP FOOTBALL International youth football tournament held annually in the Community of Madrid, with the main venue at Ciudad Deportiva Alcalá de Henares (Atlético de Madrid). Attracts teams from multiple countries and has established itself as a reference tournament for grassroots football nationally and internationally.
• MADCUP BASKET International youth basketball tournament with BASE, ÉLITE, and 3x3 formats, supported by the Spanish Basketball Federation (FEB) and Madrid Basketball Federation (FBM). Held primarily in Alcalá de Henares, Madrid, with over 100 teams and 1,000 players.
• MADCUP VOLLEY International youth volleyball tournament supported by the Spanish Volleyball Federation (RFEVB), in its second edition in 2026.
• MADCUP TENNIS International youth tennis tournament launching its first edition June 25-28, 2026, featuring 24 tennis clubs.
• MADCUP BASKET 3x3 3x3 basketball tournament variant with a dynamic, urban format. Launched March 29, 2026 at Movistar Academy Magariños with categories from benjamín to junior/senior, priced at 60€ per team.
• MADCUP TV OTT streaming platform broadcasting youth sports content worldwide on all devices, offering club channels, formations, drills, techniques, entertainment, live match broadcasts, and exclusive reports and interviews. Developed in partnership with Plenitas.
• Sports Summit Madrid Professional sports summit connecting sport and associated industries (tourism, education, health, innovation, sustainability), held at IFEMA MADRID. Generates revenue through exhibitor participation, sponsorships, and attendee fees.
• STEM Racing Spain STEM competition program inviting ESO, Bachillerato, and Formación Profesional students to participate in the F1 in Schools STEM competition, combining science, technology, engineering, and mathematics with racing.
• MADCUP Tournament Management System Online tournament management platform (torneos.madcup.es) for organizing competitions, managing registrations, match scheduling, results, and standings across all MADCUP sports disciplines.

Quantifiable outcome

• 14,000+ children from 60 countries participating in MADCUP FOOTBALL MADRID 2026
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ONU Tourism (World Tourism Organization)coreStrategic or Co-development Partner · 1 January 2021UN Tourism (formerly UNWTO) is a specialized United Nations agency promoting responsible, sustainable tourism. Supports MADCUP as a strategic partner, with tourism contributing to the economic growth, inclusive development and environmental sustainability goals through youth sports tourism.
• Academia Atlético de MadridcoreStrategic or Co-development PartnerThe Atlético de Madrid Academy provides its Wanda Alcalá de Henares sports city as the main venue and Civitas Metropolitano stadium for celebration events. The club's foundation contributes to spreading positive sports values and supporting youth development programs.
• Real Federación Española de Fútbol (RFEF)coreStrategic or Co-development PartnerThe Spanish Football Federation is the governing body for football in Spain, supporting MADCUP FOOTBALL as a key federative partner for youth football tournaments.
• Real Federación de Fútbol de Madrid (RFFM)coreStrategic or Co-development PartnerThe Madrid Football Federation is responsible for all football modalities and divisions in the Community of Madrid, serving as a guarantor for youth football base development.
• Comunidad de MadridcoreStrategic or Co-development PartnerThe regional government of Madrid supports MADCUP tournaments through its Tourism, Culture and Sports department, positioning Madrid as a European capital of sports.
• QuirónsaludcoreOthersLeading healthcare group in Spain and Europe provides official medical health services for MADCUP FOOTBALL MADRID and MADCUP TENNIS 2026 tournaments, with over 50,000 professionals and 180+ healthcare centers.
• PlenitascoreTechnology or IntegrationPlenitas is the first 2.0 OTT technology platform including e-commerce and interactivity in offline and streaming content. Technology partner for MADCUP TV, providing exclusive reports, interviews, live match broadcasts and pre-match content.
• Bristol Myers SquibbminorStrategic or Co-development PartnerGlobal biopharmaceutical company collaborating with MADCUP to promote sports among youth, demonstrating that sport is key to improving health and preventing serious diseases in the medium and long term.
• Federación Española de Baloncesto (FEB)coreStrategic or Co-development PartnerThe Spanish Basketball Federation is the governing body managing basketball in Spain, collaborating with MADCUP BASKET tournaments.
• Federación de Baloncesto Madrid (FBM)coreStrategic or Co-development PartnerPrivate entity of public utility managing basketball promotion in the Community of Madrid with exclusive representation of basketball in the region.
• Real Federación Española de Voleibol (RFEVB)coreStrategic or Co-development PartnerThe Spanish Volleyball Federation organizes volleyball and beach volleyball in Spain, integrating regional federations, sports clubs, athletes, referees and coaches.
• Fundación PRODISminorOthersFoundation committed to people with disabilities, helping in their personal and professional development through participation in MADCUP BASKET tournaments.
• DAZNminorGTM or Marketing PartnerThe world's largest sports streaming platform provides sports content coverage, expanding MADCUP's media reach through digital platforms.
• IberiaminorChannel Partner/ Reseller/ DistributorSpain's main airline, founded in 1927, operates flights to 108 destinations in 42 countries. MADCUP uses Iberia for international team transportation, with direct flights to Dallas, USA supporting cross-Atlantic tournament connections.
• Universidad de Alcalá de HenaresminorStrategic or Co-development PartnerFounded in 1499 by Cardinal Cisneros, one of the world's most prestigious and long-standing universities. UNESCO declared the University and historic center of Alcalá de Henares World Heritage in 1998. Partners to unite sport, culture and knowledge.
• GO2 (Global Omnium)minorOthersStrategic consultancy driving sustainability through impact measurement, climate neutrality and ESG criteria application. Calculates MADCUP's carbon footprint, verifies data through Bureau Veritas and applies improvement strategies.
• Laureus - Sports For GoodminorStrategic or Co-development PartnerFoundation supporting community programs using sport to improve young people's lives and opportunities. In Spain since 2006, supporting programs like Futbol Mas, Kind Surf and Natacion Infantil.
• FEDDIminorStrategic or Co-development PartnerFederation promoting competitive adapted sports for people with intellectual disabilities in Spain. Public utility non-profit entity working to improve quality of life through equal sports opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mediterranean International Cup (MICFootball): A leading international youth football tournament held annually in Costa Brava/Madrid since 2001, attracting over 350 teams from multiple countries. Highly comparable as it competes for the same youth football clubs, academies, and international delegations that MADCUP targets, with overlapping federation-backed positioning.
• IberCup: Large international youth football tournament series held across multiple Iberian and international locations, drawing thousands of teams. Highly comparable as a multi-location European youth football tournament competing for the same Spanish and international club teams.
• Gothia Cup: The world's largest international youth football tournament, held annually in Gothenburg, Sweden, attracting around 1,700 teams from ~75 countries. Directly comparable event-led, international youth football model anchored by federation support and global recruitment of youth teams.
• Paris World Games: International multi-sport youth tournament held annually in Paris including football, basketball and other disciplines. Comparable multi-sport youth tournament business model with international club recruitment and federation ties.
• Norway Cup: World's largest youth football tournament by participant count, held annually in Oslo with around 30,000 participants from 65+ countries. Direct peer offering an international, federation-supported youth tournament product targeting traveling youth clubs.
• Copa Ibérica / Disney International Soccer Showcase: International youth soccer showcase tournaments attracting clubs globally. Comparable on event-led youth football business targeting international club delegations, though US-centric in delivery.
• Dana Cup: One of the world's largest international youth football tournaments, held in Hjørring, Denmark, attracting 1,000+ teams annually across age groups. Direct peer on the international youth football tournament circuit, with comparable federation and club recruitment model.

Emerging players

• International Children's Games: Multi-sport international youth athletic competition held in various host cities since 1968, recognized by the IOC. Comparable multi-sport, international, youth-targeted competition model with institutional backing.

Broad incumbents

• LaLiga: The top-tier Spanish professional football league with massive youth development initiatives and international brand presence. A broad incumbent that overlaps with MADCUP's federation-aligned positioning and youth tournament ecosystem, though operating primarily at the professional rather than grassroots level.
• RFEF (Real Federación Española de Fútbol): Spain's national football federation governing body, responsible for organizing federated competition across age groups. A governing body that sits above MADCUP in the federation hierarchy but shares the same youth football tournament and development value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MADCUPOFFICIAL
• Facebookfacebook.com/MadCupOfficial
• Instagraminstagram.com/madcupfootball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MadCup