Kallo

What Kallo does

Kallo Foods Limited is a UK-based natural and organic consumer packaged goods (CPG) company, founded in 2011 and headquartered in Camberley, Surrey. The company manufactures and sells a portfolio of simple, feel-good food products across four categories: rice, corn, oat, lentil, and veggie snack cakes; organic stock cubes and bone broths (cooking ingredients); organic wholegrain cereals; and oat-based dairy alternatives. Notable technical and product features include the use of organic certified ingredients, no added MSG, no artificial additives, gluten-free and vegan options, and a proprietary oat-puffing technique used in the 2025-launched Puffed Oat Cakes range delivering beta-glucan for heart-health positioning.

Kallo operates a traditional CPG go-to-market: products are listed across all major UK grocery chains (Sainsbury's, Waitrose, ASDA, Morrisons, Tesco, Ocado) and are also sold direct-to-consumer through the company-operated Kallo Shop e-commerce storefront. Revenue is generated through one-time unit sales of branded packaged goods via these retailers; no subscription, licensing, or service revenue is disclosed. The company targets health-conscious UK consumers, dietary-restricted shoppers (gluten-free, vegan, low-salt, low-sugar), and functional-snacking buyers, with brand messaging reinforced through Instagram (@kallo), recipe content marketing (including co-branded content with BOSH! and Annabel Karmel), and PR handled by Highlight PR.

Kallo is a wholly-owned subsidiary of Ecotone UK (formerly Wessanen UK), part of the Ecotone group of European organic food brands, and the company has 51-100 employees with no disclosed public financial metrics. Strategic activity in 2025 has concentrated on product-line extension rather than geographic or channel expansion, with two new product launches — Puffed Oat Cakes and Organic Oat Milk — entered within a six-month window.

Name

Kallo

Legal name

Kallo Foods Limited

Website

https://kallo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Kallo Foods Limited is a UK-based natural and organic CPG brand producing rice cakes, veggie cakes, organic stock cubes, cereals, and oat milk, sold through major UK supermarkets and its own e-commerce shop under parent Ecotone UK.

Ownership category

akta.pro rank

Product category

Natural and Organic Packaged Foods

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052)

akta.pro primary industry

Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)

Keywords

• Organic packaged foods
• Rice cake snacks
• Stock cubes
• Organic dairy alternatives
• Healthy cereals

Headquarters

HQ city

Cromwell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Kallo generates revenue through the sale of packaged food products including rice cakes, stock cubes, cereals, and dairy alternatives through retail grocery channels and direct-to-consumer e-commerce. The company operates as a private-label and branded CPG manufacturer selling to UK consumers through major supermarket chains.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kallo manufactures and sells branded natural and organic packaged foods, including rice cakes, corn cakes, oat cakes, veggie cakes, organic stock cubes, bone broths, wholegrain cereals, and oat-based dairy alternatives. Products are formulated without artificial additives, colours, flavours, preservatives, or added MSG, and are positioned for health-conscious consumers seeking organic, gluten-free, vegan, low-salt and low-sugar options.

Product overview

Kallo is a UK-based natural and organic food company offering a portfolio of snack products, cooking ingredients, cereals, and dairy alternatives. The product range spans rice cakes, corn cakes, veggie cakes, and puffed oat cakes (snacks category); beef, chicken, and vegetable stock cubes plus bone broths (cooking ingredients); oat and wheat cereals with various superfruit and nut additions; and organic oat-based drinks as dairy alternatives. Products are marketed as simple, feel-good foods with natural ingredients and no artificial additives. The company emphasizes organic certification, health-conscious attributes (low salt, gluten-free, vegan, high protein options), and availability through major UK retailers including Sainsbury's, Waitrose, ASDA, Morrisons, Tesco, and Ocado. Kallo is owned by Ecotone UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Veggie Cakes range Lentil and green pea-based savoury cakes in flavours including Thai Curry, Caramelised Onion Chutney, Beetroot, Spinach & Pesto, Sea Salt and Cider Vinegar, Beetroot and Balsamic Mini, and Sweet Chilli, targeted at health-conscious UK consumers seeking high-protein, gluten-free snacks.
• Rice Cakes range Wholegrain and organic rice cakes in variants including Organic Lightly Salted, Lightly Salted (low fat), Organic Unsalted, Blueberry & Vanilla, Apple & Cinnamon, and Protein Packed Lentil, for everyday healthy snacking.
• Corn Cakes range Organic corn cakes in lightly salted and thin variants, positioned as a low-fat wholegrain snack alternative.
• Puffed Oat Cakes range Puffed oat cakes made from gluten-free oats with beta glucan, available in Strawberry, Honey and Apple & Cinnamon flavours, targeting the functional snacking market with heart-health and energy benefits.
• Chocolate-topped Rice Cakes range Rice cake thins and minis topped with organic milk chocolate, organic dark chocolate and Belgian chocolate, available in single packs, twin packs and 4-snack multi-packs.
• Organic Stock Cubes range Organic stock cubes in Beef, Chicken, Vegetable, Garlic & Herb, Mushroom, Very Low Salt variants and a Yeast Free Vegetable option, used as cooking ingredients for soups, sauces, gravies and family meals.
• Organic Bone Broths range Organic chicken, beef and vegetable bone broths for cooking or drinking, marketed as wholesome meal-preparation ingredients.
• Organic Cereals range Organic cereals including wholegrain puffed rice, Organic Superfruit Crunch (with freeze-dried cranberries, blackcurrants and blueberries), Organic Three Nut Crunch (hazelnuts, almonds and cashews), and Organic Gluten-Free Golden Cornflakes.
• Organic Oat Dairy Alternatives range Organic oat-based drinks including an Organic Gluten-Free Oat Drink and an Organic Oat & Protein Drink, positioned as plant-based dairy alternatives for the UK alt-dairy market.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Ecotone UKcoreStrategic or Co-development PartnerEcotone UK owns the Kallø brand. Kallo (spelled Kallø) is a brand owned by Ecotone UK, with the company introducing products like Puffed Oat Cakes as part of its functional snacking portfolio under the Ecotone group umbrella.
• BOSH!minorGTM or Marketing PartnerBOSH! is a plant-based recipe content collaboration partner. Kallo features BOSH! recipes on its website and has co-branded content featuring BOSH! plant-based recipes that use Kallo products. The partnership supports Kallo's positioning in the health-conscious and plant-based eating space.
• Annabel KarmelminorGTM or Marketing PartnerAnnabel Karmel is a child nutrition expert and author who collaborates with Kallo on recipe content. Kallo features Annabel Karmel recipes on its website featuring Kallo stock cubes in family-friendly meal preparations, supporting Kallo's positioning in the family and children's food market.
• Merchant GourmetminorGTM or Marketing PartnerMerchant Gourmet is featured alongside Kallo products in recipe content. Kallo recipes incorporate Merchant Gourmet ingredients such as Whole Chestnuts, demonstrating recipe collaboration partnerships to drive usage occasions for Kallo products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oatly: Global oat-milk category leader entering UK with large-scale grocery distribution. Directly comparable to Kallo's newly launched oat drink — same product category, same UK supermarket channels, same plant-based consumer target.
• Biona Organic: UK-based organic CPG brand with broad natural-and-organic assortment (cereals, snacks, cooking ingredients, dairy alternatives) sold through the same health-food and mainstream grocery channels as Kallo — a near-direct comparable on positioning, channels, and category mix.
• Meridian Foods: UK natural and free-from CPG maker (nut butters, tahini, syrups, cooking ingredients) sold in mainstream UK grocery. Comparable as a fellow UK natural-foods brand with multiple SKUs across grocery aisles and similar health-oriented positioning.
• Marigold Health Foods: UK organic stocks, gravies, and cooking-ingredients brand stocked in Sainsbury's, Waitrose and other Kallo retailers. Direct overlap with Kallo's organic stock cube and broth product lines in identical channels.
• Eat Real: UK-based natural snacks brand selling lentil, chickpea, and vegetable-based crisps and crackers in major grocers. Directly comparable to Kallo's Veggie Cakes and rice/corn cake range on product format, target consumer, and UK grocery distribution.
• Clearspring: UK organic and natural foods brand spanning cooking ingredients, snacks, and pantry items stocked in independent and mainstream UK retailers. Comparable on UK natural-foods brand positioning and multi-category organic assortment.
• Whole Earth: UK natural/organic CPG brand (peanut butter, spreads, cereals, drinks) stocked across all major UK supermarkets. Comparable because it sells through identical grocery channels with a comparable 'natural, no nasties' positioning aimed at health-conscious UK consumers.

Emerging players

• Nim's Fruit Crisps: UK natural snacks challenger specialising in fruit- and vegetable-based healthy snacks sold through UK retailers. Comparable as a smaller UK natural-snack brand competing in similar health-conscious grocery aisles with adjacent product formats.

Broad incumbents

• Alpro: Danone-owned European leader in plant-based dairy alternatives (oat, soya, almond milks, yogurts, desserts, cream). Comparable as the dominant incumbent competing for the same chiller shelf space as Kallo's new oat drink portfolio, with vastly broader scale.

Regional players

• Plamil Foods: UK-based dairy-free and organic specialist (plant milks, chocolate, condiments) selling into UK grocery and health channels. Comparable on UK plant-based/organic positioning in overlapping categories (plant milks, cooking ingredients).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kallofood
• Xx.com/saykallo
• Facebookfacebook.com/saykallo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kallo