Nim's Fruit Crisps
Nim's Fruit Crisps is a UK-based food producer that manufactures single-ingredient, air-dried fruit and vegetable snacks, cocktail garnishes, and fruit teas. Founded in 2009 by Nimisha Raja, it sells direct-to-consumer via its own Shopify store and through a B2B trade channel serving hospitality and retail.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nim's Fruit Crisps does
Nim's Fruit Crisps (legal name Nim's ...naturally) is a UK-based food producer founded in 2009 by Nimisha Raja in Kent. The company manufactures air-dried fruit and vegetable products from single ingredients with no added sugar, preservatives, or additives, using a proprietary air-drying process that operates out of a BRC AA accredited, 100% allergen-free factory. Its product range spans Fruit Crisps, Veg Crisps, Kids Crisps, Drink/Cocktail Garnishes, Fruit & Veg Teas, Botanicals, and a bundled Multipack Box.
The company operates a dual-channel go-to-market: direct-to-consumer sales through an owned Shopify storefront at nimsnaturally.com, and a Trade & B2B channel targeting hospitality venues (bars, restaurants) and retail partners. Its supply chain is built around direct relationships with British farmers to process surplus harvests, supplemented by a partnership with FareShare as a last-line-of-defence food waste processor, underpinning a zero-food-waste positioning. Customer segments are fragmented across health-conscious adult consumers, the hospitality industry (for cocktail garnishes), and families seeking allergen-free children's snacks.
Revenue is generated entirely through one-time product sales (B2C and B2B) with no subscription, licensing, or recurring model evident. Marketing relies on content (The Wonky Blog), an email newsletter offering 10% off first purchase, organic social media, and a referral program that awards 15% discounts for social shares. The company is founder-owned, privately held, has no disclosed external funding, and operates exclusively in the United Kingdom.
Nim's Fruit Crisps firmographics
Firmographics- Name
- Nim's Fruit Crisps
- Legal name
- Nim's ...naturally
- Website
- https://nimsfruitcrisps.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nim's Fruit Crisps is a UK-based food producer that manufactures single-ingredient, air-dried fruit and vegetable snacks, cocktail garnishes, and fruit teas. Founded in 2009 by Nimisha Raja, it sells direct-to-consumer via its own Shopify store and through a B2B trade channel serving hospitality and retail.
- Ownership category
- akta.pro rank
Nim's Fruit Crisps industry classification
Industry- Product category
- Air-Dried Fruit and Vegetable Snacks
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Snack Food Manufacturing (31191)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where Nim's Fruit Crisps is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nim's Fruit Crisps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales of air-dried fruit crisps, vegetable crisps, cocktail garnishes, and fruit teas through their e-commerce platform. One-time purchase model.
- Trade & B2B Sales: B2B sales to hospitality industry (bars, restaurants) for cocktail garnishes, and retail distribution through trade partnerships.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Nim's Fruit Crisps product offering
Product offeringCore offering
Nim's Fruit Crisps (also known as Nim's ...naturally) manufactures and sells 100% natural air-dried fruit and vegetable products made from a single ingredient with no additives, preservatives, or added sugar. Its range includes fruit crisps, vegetable crisps, kids' crisps, edible cocktail drink garnishes, premium loose fruit and vegetable teas, and botanicals, all produced at a BRC AA accredited, 100% allergen-free factory in Kent, UK, using surplus British farm harvests.
Product overview
Nim's ...Naturally is a food products company offering air-dried fruit and vegetable products from a single ingredient with no additives or preservatives. The product portfolio consists of Fruit Crisps (air-dried fruit chips), Veg Crisps (air-dried vegetable chips), Kids Crisps (child-focused air-dried snacks), Drink Garnishes (edible cocktail garnishes in various fruit varieties), Fruit and Veg Teas (caffeine-free loose air-dried fruit teas), and Botanicals. Products are produced in a BRC AA accredited, 100% allergen-free factory in Kent, UK. The company also offers bundled products like the Nim's Multipack Box. The offerings are sold direct-to-consumer through their Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Crisps Air-dried fruit crisps made from a single ingredient with no additives, preservatives, or added sugar; available in various fruit varieties and sold to UK consumers directly through the brand's Shopify store.
- Veg Crisps Air-dried vegetable crisps made from single vegetables (including beetroot, courgette, and peppers) with no additives or preservatives; sold to UK consumers.
- Kids Crisps Air-dried fruit and vegetable crisps specifically formatted and marketed for children, allergen-free and made from single ingredients; sold to UK parents and families.
- Drink Garnishes / Cocktail Garnishes Air-dried fruit slices used as edible cocktail garnishes, available in Blood Orange, Lemon, Lime, Orange, and Grapefruit varieties; sold to UK consumers and B2B hospitality partners (bars and restaurants).
- Fruit and Veg Teas Premium loose air-dried fruit and vegetable teas, caffeine-free and single-ingredient; varieties include Beetroot Pineapple, Apple Beetroot, Orange Lemon Pineapple, Pineapple Kiwi, and Watermelon Lime; sold to UK consumers.
- Nim's Multipack Box Pre-packaged multipack box containing air-dried fruit crisps; single-ingredient, no added sugar, allergen-free, and vegan.
- Botanicals Air-dried botanical ingredients offered alongside the company's fruit and vegetable products as part of its air-dried product range.
Quantifiable outcome
- Zero food waste from processed produce
Companies that use Nim's Fruit Crisps
Customer profileSegments3 records
Ideal customer profiles3 records
Nim's Fruit Crisps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nim's Fruit Crisps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- British Farmers (Surplus Harvest Suppliers)coreDirect partnerships with British farmers to source surplus harvests for processing into air-dried products. Supports local agriculture and enables the company's zero food waste mission by utilizing produce that would otherwise go unsold.
- FareSharecoreLast-line-of-defence food waste processor partnership. Air-dries produce that would otherwise go to waste, giving it new life. FareShare is a UK charity fighting food waste and food poverty, making this partnership both strategic and socially impactful.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Nim's Fruit Crisps competitors and assessment
Company assessmentBroad incumbents
- Tyrrells: Larger UK premium crisp/snack brand portfolio under Premium Snacks/Hain Celestial; relevant broader incumbent in UK premium natural snacks that Nim's may compete against for shelf space and consumer occasions.
- Kettle Foods: Established UK premium hand-cooked crisp brand; a broader premium-snack incumbent in UK grocery that competes for the same 'better-for-you premium snack' shopper Nim's targets.
Direct peers
- Urban Fruit: UK dried-fruit snacking brand offering single-ingredient fruit snacks in multipack formats, competing directly in the dried-fruit-snack aisle with similar single-ingredient, no-additive positioning.
- Proper Snacks: UK premium natural snack brand with popcorn and corn-based snacks; comparable premium natural-snack positioning in UK grocery and similar B2B food-service ambitions.
- Made in Nature: US organic dried-fruit and snack brand with single-ingredient positioning; comparable product architecture (dried fruit, fig, mango) and clean-label branding approach.
- Eat Real: UK healthy snack brand producing vegetable crisps, crackers, and pulse-based snacks free from artificial additives; closely aligned clean-label, allergen-free, vegetable-crisp positioning.
- Bare Snacks: US baked fruit and vegetable crisp brand; comparable single-ingredient, no-additive fruit/veg snack format and premium natural positioning in the dried-fruit/crips category.
- Crispy Green: US single-ingredient dried-fruit snack brand; comparable format (single-ingredient dried fruit), clean-label claim set, and snacking use case to Nim's fruit crisps.
- Fruit Bowl: UK children's fruit snack brand (strawberry, apple, fruit flake ranges); comparable kids-focused fruit snack offering competing in the same UK lunchbox and family-snacking occasions.
- Bear (Bear Nibbles): UK-based fruit-snack brand selling 100% fruit-based children's snacks and fruit rolls. The closest direct comparable in the UK healthy/allergen-conscious fruit snack category, with similar clean-label and kids-positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Nim's Fruit Crisps social profiles
Digital presenceNim's Fruit Crisps compliance and trust
Trust signalCompliance1 record
Nim's Fruit Crisps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nim's Fruit Crisps leadership team
Management profileNumber of profiles
Profiles1 record
Nim's Fruit Crisps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nim's Fruit Crisps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nim's Fruit Crisps
What does Nim's Fruit Crisps do?
Nim's Fruit Crisps (also known as Nim's ...naturally) manufactures and sells 100% natural air-dried fruit and vegetable products made from a single ingredient with no additives, preservatives, or added sugar. Its range includes fruit crisps, vegetable crisps, kids' crisps, edible cocktail drink garnishes, premium loose fruit and vegetable teas, and botanicals, all produced at a BRC AA accredited, 100% allergen-free factory in Kent, UK, using surplus British farm harvests.
Is Nim's Fruit Crisps a public or private company?
Nim's Fruit Crisps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nim's Fruit Crisps founded?
Nim's Fruit Crisps was founded in 2009. It employs 11 to 50 people.
Where is Nim's Fruit Crisps based?
Nim's Fruit Crisps is headquartered in London, United Kingdom, in the Europe region.
How does Nim's Fruit Crisps make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are trade & B2B Sales.
Who are Nim's Fruit Crisps's main competitors?
Broad incumbents on record are Tyrrells and Kettle Foods. Direct peers are Urban Fruit, Proper Snacks, Made in Nature, Eat Real, Bare Snacks, Crispy Green, Fruit Bowl and Bear (Bear Nibbles).
Does Nim's Fruit Crisps have an API?
No public API is recorded for Nim's Fruit Crisps.
What industry is Nim's Fruit Crisps in?
Nim's Fruit Crisps's product category is Air-Dried Fruit and Vegetable Snacks. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311423 and its SIC code is 2030.