What Pinnacle Human Resources does

Pinnacle Human Resources is the consulting-services brand of GTM Payroll Services Inc., a privately held firm founded in 1998 and headquartered at 9 Executive Park Dr., Clifton Park, New York. Operating with 11-50 employees, the company delivers outsourced human resources consulting to small and medium businesses in the Northeast United States. Rose Miller is listed as President of Pinnacle Human Resources. The firm markets more than 25 years of senior-level HR practitioner experience across an unusually broad consulting catalog that includes HR support and consulting, project-based HR work, leave management administration (FMLA/ADA/paid leave), inclusivity training, cultural reviews, DiSC assessments, talent acquisition, executive search, HR audits, internal investigations, payroll support, training and coaching, organizational development, and merger and acquisition support.

The core technology offering is an end-to-end Human Capital Management (HCM) platform that combines payroll processing, applicant tracking, onboarding, employee engagement (powered by isolved), benefits administration, time and labor management, a learning management system, and HR management modules, with business payroll integrations. Service delivery models span Administrative Service Offering (ASO), Professional Employer Organization (PEO), Payroll & HR Basic, and Managed Payroll Administration. Employee benefits and insurance solutions are delivered in conjunction with GTM Insurance, covering workers' compensation, disability insurance, paid family leave, and employee benefits.

Revenue is generated through professional-services fees for consulting engagements, recurring payroll/HCM platform subscriptions, PEO/ASO co-employment arrangements, and insurance commissions. Pricing is quote-based via a 'Get a Quote' CTA and structured as multi-year contracts. Go-to-market is sales-led, combining phone-based direct sales (518-373-4111), a 'Partner With GTM' channel program, a Business Referral Rewards referral scheme, and content marketing through a resource center, blog, email newsletter, and active social profiles on Facebook, Twitter/X, Instagram, and LinkedIn. The firm's primary customer segment is SMBs across various industries in the Northeast USA.

Name

Pinnacle Human Resources

Legal name

GTM Payroll Services Inc.

Website

https://pinnaclehrllc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Human Resources is the HR consulting arm of GTM Payroll Services Inc., providing outsourced HR support, leave management, talent acquisition, and executive search to small and medium businesses across the Northeast United States, complemented by an end-to-end Human Capital Management platform covering payroll, benefits, onboarding, time and labor, and learning management.

Ownership category

akta.pro rank

Product category

HR Consulting & Payroll Services

NAICS

Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Employment Placement Agencies and Executive Search Services (56131), Business Support Services (5614)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Core HR & HRIS (BPACAPAA)

Keywords

• HR consulting services
• Payroll processing
• Human capital management
• Employee benefits administration
• PEO and ASO services

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HR Consulting Services: Professional HR consulting including support & consulting, project work, leave management, inclusivity training, cultural reviews, DiSC assessments, talent acquisition, executive search, HR audits, internal investigations, payroll support, training & coaching, organizational development, and merger & acquisition support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pinnacle Human Resources provides outsourced HR consulting, payroll administration, and human capital management (HCM) technology to small and medium-sized businesses. Core offerings include dedicated HR support, leave management, talent acquisition and executive search, HR audits, workplace investigations, cultural reviews, DiSC assessments, organizational development, and merger & acquisition support, delivered alongside a PEO/ASO service model and an integrated HCM platform that bundles payroll, benefits, time and labor, onboarding, and learning.

Product overview

Pinnacle Human Resources (operated as GTM Payroll Services) offers a comprehensive suite of HR consulting services combined with an end-to-end Human Capital Management (HCM) technology platform. The offering is structured as a platform-plus-modules architecture where the core HCM Platform serves as the foundation, supplemented by specialized HR consulting services and additional service delivery models. The HCM Platform includes integrated modules for Payroll Processing, Applicant Tracking, Onboarding, Employee Engagement (powered by isolved), Benefits Administration, Time & Labor Management, Human Resources, Learning Management System (LMS), and Business Payroll Integrations. The consulting services portfolio includes HR Support & Consulting, HR Project Work, Leave Management Administration, Inclusivity Training, Cultural Reviews, DiSC Assessments and Training, Talent Acquisition Support, Executive Search Service, HR Audit Service, Internal Investigation Service, Payroll Support, Training & Coaching, Organizational Development, and Merger & Acquisition Support. Additional service delivery options include Administrative Service Offering (ASO), Professional Employer Organization (PEO), Payroll & HR Basic, and Managed Payroll Administration. The company also provides employee benefits and insurance solutions in partnership with GTM Insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Pinnacle HR: GTM's comprehensive HR consulting services brand offering HR support, talent acquisition, leave management, cultural reviews, DiSC assessments, executive search, HR audits, internal investigations, payroll support, training and coaching, organizational development, and merger & acquisition support.

Products and services

• HR Support & Consulting Dedicated HR specialist or manager assigned to a business to build compliance, streamline HR processes, and develop HR best practices; targeted at SMB clients lacking internal senior HR leadership.
• HR Project Work Project-based HR consulting including employee handbook creation, compensation analysis, and other HR initiatives to complement existing internal HR staff.
• Leave Management Administration Outsourced leave of absence administration covering FMLA, ADA, and paid leave compliance, including communication of leave policies to employees.
• Inclusivity Training Strategies and training programs to assess current HR policies and training to help businesses attract and retain top talent through inclusive practices.
• Cultural Reviews Independent cultural assessment conducted by HR experts using employee surveys to evaluate company culture, reduce turnover, and improve productivity.
• DiSC Assessments and Training DiSC-based personal development learning experience that equips people with social and emotional skills for more effective workplace interactions.
• Talent Acquisition Support Sourcing consulting using established networks and behavioral interviewing techniques to identify and place top talent aligned to company culture.
• Executive Search Service Recruitment of top-tier executive talent aligned with company vision, culture, and strategic goals.
• HR Audit Service Diagnostic HR audit that pinpoints potential areas of risk (discrimination, harassment, wrongful termination) and recommends mitigation measures.
• Workplace Investigation Service Independent and unbiased HR professional conducts internal investigations into claims of harassment, discrimination, and retaliation.
• Training & Coaching Training and coaching on HR topics including harassment, FMLA, handling difficult employees, and smart hiring techniques, delivered on-site or via webinar.
• Organizational Development Consulting expertise to manage change and align people, process, and practices for organizational success across structural, cultural, team, and individual dimensions.
• Merger & Acquisition Support Human resources analysis and strategic planning support to create successful merger and acquisition strategies.
• Administrative Service Offering (ASO) Administrative Service Organization offering providing outsourced HR administrative functions for businesses that retain internal HR leadership.
• Professional Employer Organization (PEO)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GTM Payroll ServicescoreOthersPinnacle Human Resources appears to be associated with GTM Payroll Services as a client, receiving HR consulting services including support, compliance, and strategic HR alignment.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Insperity: Insperity is a national PEO/workforce solutions provider offering co-employment, payroll, benefits, and HR consulting — directly comparable to GTM's PEO service line and broader HR outsourcing model.
• Paylocity: Paylocity is a cloud HCM/payroll/benefits/talent SaaS provider competing for the same mid-market and SMB clients GTM serves, with overlapping payroll, benefits admin, and talent acquisition functionality.
• TriNet: TriNet is a PEO providing payroll, benefits, HR consulting, and compliance services to SMBs across multiple industries, competing head-to-head with GTM/Pinnacle HR's outsourced HR model.
• Justworks: Justworks is a tech-enabled PEO serving SMBs with payroll, benefits, HR support, and compliance tooling — a direct competitor to GTM's PEO and HR service delivery offerings.
• Paycor: Paycor is an HCM SaaS provider offering payroll, benefits admin, talent management, and learning — overlapping GTM's HCM platform modules and competing for the same SMB buyer.
• Paychex: Paychex is a major payroll, HR, and benefits administration provider serving SMBs with bundled HCM and PEO services — directly comparable to GTM Payroll Services' payroll + HR + benefits + PEO offering.
• isolved: isolved is the underlying HCM technology platform powering GTM's offering (employee engagement is explicitly 'powered by isolved'), making it both a platform partner and direct competitor when selling direct to the same SMB customers.

Broad incumbents

• ADP (Automatic Data Processing): ADP is the dominant national payroll/HCM/PEO incumbent serving SMB through enterprise segments, providing the same payroll, benefits, and HR consulting capabilities as GTM but at vastly larger scale.

Emerging players

• Sequoia Consulting Group: Sequoia is a boutique HR consulting and PEO/ASO provider that combines advisory HR services with outsourced administration, similar to GTM/Pinnacle HR's consulting-plus-platform hybrid model.
• HRchitect: HRchitect is an HR technology advisory and implementation firm that helps clients select and implement HCM systems — comparable to GTM/Pinnacle HR's HR consulting and 'Payroll Support' implementation offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PinnacleHrllc
• Facebookfacebook.com/215214481890872
• LinkedInlinkedin.com/company/gtm-payroll-services
• Instagraminstagram.com/gtmpayrollservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Human Resources