Servicecenter Kobenhavn Nord

What Servicecenter Kobenhavn Nord does

Home a/s is the franchisor of 'home', Denmark's most well-known residential real estate brokerage chain, founded in 1990 and owned by the Danske Bank Group. The company operates through up to approximately 175 independently owned franchise branches distributed nationwide across major cities and regional areas, with each franchisee handling local sales, buyer advisory, project sales, summer house sales, and luxury property (Liebhaveri) transactions under the unified home brand. The head office is located at Søren Frichs Vej 36F in Åbyhøj (Aarhus), and home a/s provides centralized brand, IT infrastructure, governance, and partnership management while franchisees execute local customer-facing operations under a joint data-controller arrangement.

The company monetizes primarily through transaction commissions on residential property sales and purchases, with individual franchisees setting their own commission terms and some branches offering a 'solgt eller gratis' (sold or free) guarantee. Supporting revenue and value-add come from dedicated buyer advisory (Køberrådgivning), project sales and rentals (Projektsalg og -udlejning) for developers, and the køberkartotek buyer registry that gives early access to off-market listings. The pricing model is transaction-based take-rate with multi-year contractual engagements, and pricing is not publicly disclosed at the franchisee level.

The technology stack centers on four proprietary digital products layered on top of the franchise distribution: myhome (a cross-device client portal for transaction tracking, document access, agent messaging, and digital signing), BoligOverblik (a property condition overview tool aggregating condition reports, electrical installation reports, and energy labels), Klara (a 24/7 AI-powered buyer-assistant chatbot), and the home Boligbrief (a monthly housing market report produced in cooperation with Danske Bank). The franchise is positioned within the Danske Bank ecosystem for cross-referrals between banking and real estate services, and listings are syndicated to Denmark's major property portal, Boligsiden.

Name

Servicecenter Kobenhavn Nord

Legal name

home a/s

Website

https://home.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

home a/s is the franchisor of 'home', Denmark's largest residential real estate brokerage chain, operating ~175 franchise branches nationwide under the Danske Bank Group and serving Danish home sellers, buyers, and property developers via proprietary digital tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Real estate brokerage
• Property sales
• Buyer advisory
• Summer house sales
• Luxury property sales

Headquarters

HQ city

Åbyhøj

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission / Transaction Fees: Home operates as a franchise network of real estate brokerages. Individual franchisees earn commission on completed property sales and purchases. The company offers services including property sales, summer house sales, luxury property sales, project sales and rentals, and buyer advisory services. Some branches offer 'solgt eller gratis' (sold or free) guarantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Servicecenter Kobenhavn Nord is a local franchise branch of home, Denmark's most well-known real estate brokerage chain, operating under the Danske Bank Group. The branch provides residential property sales (villas, apartments, row houses), summer house sales, luxury property (Liebhaveri) sales, buyer advisory (køberrådgivning), access to the buyer registry (køberkartotek), and project sales/rentals supported by digital tools including the myhome client portal, BoligOverblik property overview, and the Klara AI assistant.

Product overview

home is a Danish real estate agent chain operating as a franchise network across Denmark. The company offers a comprehensive portfolio of real estate services including property sales (boligsalg), property purchases (boligkøb), summer house sales, luxury property sales (Liebhaveri), project sales and rentals (projektsalg), and buyer advisory services (køberrådgivning). The digital ecosystem includes myhome (client portal for tracking transactions), BoligOverblik (property overview tool providing transparency on property condition), Klara AI assistant (24/7 chatbot for buyer inquiries), and the home Boligbrief (monthly market report on showings, sales activity, and prices prepared in cooperation with Danske Bank). Supporting educational content includes the Boligordbog (property dictionary), KøberGuide (buyer guide), and SælgerGuide (seller guide), along with free relocation books and a newsletter. The company operates under the Danske Bank group umbrella and maintains a network of branches throughout Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• myhome client portal Digital client portal accessible via PC, tablet, or mobile where customers track property transactions, create buyer search profiles, save favorite properties, receive notifications, communicate with their agent, and access documents including digital signing capabilities.
• BoligOverblik property overview Digital overview tool presenting a property's condition and possibilities, including summaries of condition reports, electrical installation reports, and energy labels, along with concrete proposals for energy savings and improvements.
• Klara AI housing assistant AI-powered housing assistant available 24/7 to answer questions from potential buyers about properties listed on home's platform. Quickly finds answers and provides responses to inquiries throughout the home selling process.
• home Boligbrief market report Monthly market report prepared in cooperation with Danske Bank providing insight into the Danish housing market, including showing activity, sales activity, and prices for villas, townhouses, condominiums, and summer houses, published nationally and by region.
• Køberrådgivning (Buyer advisory) Buyer advisory services where dedicated buyer advisors guide clients through the property purchase process, including contract review, financial advice, area evaluation, negotiation support, and ongoing guidance from start to finish.
• Projektsalg og -udlejning (Project sales and rentals) Project sales and rental services for housing development projects, where home acts as an experienced collaboration partner selling and renting project properties across Denmark.
• Liebhaveri (Luxury property sales) Luxury property sales service for exceptional properties including penthouses, waterfront summer houses, and exclusive villas, featuring specialized marketing strategies to distinguish these properties from standard listings.
• Salg af sommerhus (Summer house sales) Summer house sales service with specialists covering all of Denmark, leveraging an extensive buyer registry of interested purchasers.
• Køberkartotek (Buyer registry) Buyer registry system allowing buyers to create search profiles and receive early access to properties before they are publicly listed (off-market or 'skuffesalg' sales).
• Salg af bolig (Residential property sales) Core residential property brokerage service including free sales valuation, professional marketing across Danish real estate portals, buyer representation, and transaction management for villas, apartments, row houses, and condominiums.
• Leje af bolig (Rental services) Rental brokerage service connecting landlords with tenants for residential properties through home.dk listings.

Quantifiable outcome

• Up to ~500,000 property transactions since 1990

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Danske BankcoreStrategic or Co-development PartnerHome is the real estate brokerage chain for the Danske Bank group. The Boligbrief newsletter is produced in cooperation with Danske Bank. Home is positioned as Danske Bank's strategic real estate partner, with a shared interest in helping customers with home buying, selling, and financing decisions. The partnership enables cross-referrals between banking and real estate services.
• home a/s Franchisors and Franchisees (Internal)coreOthersHome a/s operates as franchisor with individual franchisees operating under the home brand. The relationship is formalized through a franchise concept with shared data responsibility (joint data controller agreement under GDPR Article 26). Home a/s provides central IT infrastructure, governance, and brand standards; franchisees handle local sales operations.
• Danske Bank (Boligbrief)coreStrategic or Co-development PartnerHome produces its monthly Boligbrief market report in cooperation with Danske Bank. The report covers viewing activity, sales activity, and price developments for villas, townhouses, owner-occupied apartments, and summer houses across Denmark and by region.
• Realkredit DanmarkminorOthersReferenced as a financial partner in the practical information section of specific franchisee pages (e.g., home Nørresundby). Provides mortgage lending services in connection with property transactions.
• Boligsiden A/SminorChannel Partner/ Reseller/ DistributorHome listings are syndicated to boligsiden.dk, Denmark's major property portal, expanding reach for properties listed through the home network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Engel & Völkers: International specialty brokerage with strong presence in premium and luxury residential segments. Comparable to home's Liebhaveri and premium property service offering.

Broad incumbents

• Zillow: US-based online real estate marketplace and brokerage operator. Comparable as a digital real estate platform investing in consumer-facing tools, AI assistants, and transaction services.
• Rightmove: UK property portal that aggregates listings from agents and brokerages, analogous to boligsiden in Denmark. Relevant comparison for portal-channel dynamics and listing-driven lead generation.
• Compass: Large US-based real estate brokerage that has invested heavily in agent-facing technology and franchise/agent networks. Comparable in franchise-style economics and focus on tech-enabled agent productivity.

Direct peers

• Danbolig: Danish real estate brokerage chain owned by Jyske Bank, with a nationwide franchise network paralleling home. Directly comparable business model and bank-anchored customer acquisition.
• Nybolig: Major Danish real estate chain owned by Nykredit bank, mirroring home's bank-ownership and franchise structure. Competes head-to-head on residential brokerage, project sales, and financial-services cross-referrals.
• Estate (Salg af bolig): Danish real estate brokerage chain competing with home on residential sales, summer houses, and project sales. Comparable nationwide branch model and use of digital tools for customer engagement.
• EDC (EjendomsCentrum Danmark): One of Denmark's largest real estate brokerage chains, operating a comparable franchise-style network of agents across the country. Directly competes with home on residential sales, buyer representation, and nationwide brand presence.
• RE/MAX Denmark: Global franchise real estate brand operating in Denmark with franchisee-owned offices. Directly comparable franchise model, broker support infrastructure, and brand-driven lead generation.

Others

• Boligsiden: Denmark's leading property portal where home listings are syndicated. Acts as both a channel partner and an indirect competitive force by enabling direct consumer-to-listing engagement outside the brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homedk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servicecenter Kobenhavn Nord