What Things Solver does

Things Solver d.o.o. Beograd is a Belgrade-headquartered software company operating as the AI-powered products division of ASEE Group (Asseco South Eastern Europe). Founded in 2015, the company builds a modular Customer Data Platform (Solver 360 / Customer 360) and Agentic AI stack used by enterprise and mid-market customers across telecom, retail, banking, and loyalty in Southeastern Europe and the DACH region. The platform comprises interconnected studios covering identity resolution, customer profiling, segmentation (100+ filters, RFM, lookalike, CLV, churn prediction), audience management, lead capture, omnichannel broadcast (email, SMS, Viber, WhatsApp, push), marketing automation journeys, AI-powered product recommendations and search, and an on-premise data lake (Atlas). On top of the CDP, Things Solver offers Workforce Hub, an agentic AI framework for creating, training, and deploying AI employees across customer service, banking, sales, marketing, legal, HR, and finance functions, backed by an LLM-based Brain Studio and a Knowledge Studio for retrieval-augmented responses.

The company monetizes through subscription licensing plus usage-based consumption. Published tiered pricing starts at €49/month (Starter, 1,000 profiles) and progresses through SMB Standard (€499/month, 10,000 profiles) and SMB Pro (€999–€1,999/month, 100,000 profiles), with Enterprise E1–E3 tiers requiring sales engagement, dedicated account management (1–5 hours/month), and customer success set at 30% of net subscription. A Pay-As-You-Go model layers usage-based pricing on top. Distribution is hybrid: direct sales-led motion for enterprise, demo-driven self-serve funnels for SMB, and indirect channel distribution through ASEE Group's enterprise software portfolio across SEE and DACH.

Things Solver reports a 50+ person global team, 100+ customers served, ISO 9001/27001/27701 certifications, and GDPR-compliant audience and form modules. Founder and CEO is Darko Marjanovic. Key risk factors include absence of disclosed revenue or ARR, undated product launches, no independent funding rounds, and an LLM dependency profile that is not publicly characterized.

Name

Things Solver

Legal name

Things Solver d.o.o. Beograd

Website

https://thingsolver.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Things Solver, a Belgrade-based subsidiary of ASEE Group, provides a modular Customer Data Platform (Solver 360) with Agentic AI capabilities (Workforce Hub) for enterprise and mid-market customers in telecom, retail, banking, and loyalty across Southeastern Europe and the DACH region.

Ownership category

akta.pro rank

Product category

Customer Data Platform (CDP) and Marketing Automation

NAICS

Software Publishers (5132), Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Customer data platform
• Marketing automation software
• AI personalization tools
• Agentic AI platform
• Omnichannel customer engagement

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licensing: Subscription-based pricing with multiple tiers (Starter, SMB Standard/Pro, Enterprise). Pricing based on number of profiles (Active, Non-Active, Visitor/Prospect), interactions, and additional features.
2. Usage-Based Consumption: Pay As You Go option available. Additional charges for exceeding included profiles and interactions. Pricing calculated based on consumption.
3. Professional Services: Dedicated account managers (1-5 hours/month based on tier), implementation support and customer success services (30% of Net Subscription for Enterprise)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Things Solver sells a modular AI-powered Customer Data Platform (Solver 360) and Agentic AI suite (Workforce Hub) that consolidates customer data from multiple sources into unified profiles and enables personalized marketing, automated campaigns, AI-driven recommendations, and AI-employee agents. The platform includes twelve specialized studios covering profiling, segmentation, audience management, forms, broadcasting, automation, personalization touchpoints, AI search, AI model building, and an on-premise Atlas Data Lake.

Product overview

Things Solver is a modular platform for Customer Data Management and Agentic AI, consisting of a core Customer 360 (Solver 360) platform with multiple specialized modules. The platform includes Profile Studio and Segmentation Studio for customer data management and analysis; Audience Studio for audience organization; Form Studio for lead capture; and marketing campaign tools including Automation Studio, Broadcast Studio, Touchpoint Studio (personalization), and Search Studio (AI-powered search). AI Hub provides recommendation system development capabilities, while Workforce Hub offers AI agent management. Atlas Data Lake enables on-premise/cloud-agnostic data storage. The platform integrates with major e-commerce platforms (WooCommerce, Shopify, Magento), communication channels (Email, SMS, Viber, WhatsApp, Push), and analytics tools (Power BI, Tableau), targeting enterprises across telecom, retail, banking, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• Solver 360: Customer 360 platform for consolidating customer data
• Workforce Hub
• AI Hub
• Search Studio
• Touchpoint Studio
• Automation Studio
• Broadcast Studio
• Form Studio
• Segmentation Studio
• Profile Studio
• Audience Studio
• Atlas Data Lake

Products and services

• Solver 360 (Customer 360)
• Workforce Hub
• AI Hub
• Profile Studio
• Segmentation Studio
• Audience Studio
• Form Studio
• Automation Studio
• Broadcast Studio
• Touchpoint Studio
• Search Studio
• Atlas Data Lake

Quantifiable outcome

• First results visible within 2 months of implementation
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability15 records

Feature14 records

Partnerships

One partnership is on record.

• ASEE GroupcoreOthersThings Solver is a proud member of ASEE Group (Asseco South Eastern Europe). ASEE Group is a publicly listed technology company providing comprehensive IT solutions across banking, telecom, public sector, utilities, and more. Things Solver operates as the AI-powered products division within ASEE's portfolio, enabling distribution through larger enterprise software deals and regional presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Klaviyo: Klaviyo is an ecommerce-focused marketing automation platform with CDP and AI-driven segmentation/personalization, a direct functional overlap with Things Solver's Broadcast, Automation, and Touchpoint Studios for SMB and mid-market online retailers.
• Cresta: Cresta focuses on AI agents for customer service and contact center operations, a direct competitor to Things Solver's Workforce Hub 'service agent' persona and broader agentic AI capabilities.

Direct peers

• Tealium: Tealium delivers an enterprise CDP and real-time data orchestration platform with identity resolution and audience segmentation directly comparable to Things Solver's Solver 360 and Segmentation Studio.
• Bloomreach: Bloomreach offers a commerce-focused CDP plus AI-driven personalization and merchandising tools, directly overlapping with Things Solver's Solver 360, Touchpoint Studio, and Search Studio.
• Optimove: Optimove is a customer data platform with built-in AI-driven segmentation, churn prediction, and journey orchestration, overlapping with Things Solver's Profile, Segmentation, and Automation Studios.
• Insider: Insider provides a CDP with cross-channel personalization, segmentation, and AI-powered product recommendations targeting retail and ecommerce, sharing the same customer base and product wedge as Things Solver's marketing/personalization studios.
• BlueConic: BlueConic is a pure-play CDP focused on unified customer profiles, segmentation, and activation—overlapping with Things Solver's Profile, Audience, and Segmentation Studios for mid-market and enterprise buyers.
• Treasure Data: Treasure Data offers an enterprise CDP with AI-driven personalization and a customer data lake, closely aligned with Things Solver's combined Solver 360 CDP and Atlas Data Lake offering.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud bundles CDP, journey orchestration, personalization, and now Agentforce AI agents at enterprise scale, the dominant incumbent competing against Things Solver's full stack and Agentic AI (Workforce Hub).
• Segment (Twilio): Segment is the category-defining CDP within Twilio, providing identity resolution and customer data pipelines that directly compete with Things Solver's Solver 360 core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/things-solver

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Things Solver