What easyTableBooking does

easyTableBooking, operating commercially as easyTable, is a Copenhagen-headquartered SaaS provider of online table reservation and booking-management software for the hospitality industry. Founded in 2012 and operating as a private, bootstrapped company with 11–50 employees, the platform is built on a cloud-based reservation engine and offers three interchangeable front-end views — table plan, timeline, and list — to manage floor layouts, time-sequenced bookings, and reservation lists. Supporting modules include a guest self-service booking change interface, a no-show prevention layer (automated reminders plus optional credit-card-secured bookings), a feedback module with NPS and customizable surveys, and a multi-location dashboard for chain and group operators. The product exposes an API for custom integrations and connects natively to five external booking channels — Google (Reserve with Google), Instagram, Facebook, TripAdvisor, and Michelin Guide — which function as both a customer acquisition channel and an incremental booking funnel.

The company's go-to-market is product-led and self-serve: restaurants sign up directly via the website, receive a 30-day free trial with no credit card required, and get free installation and onboarding assistance. Revenue is generated through fixed, transparent monthly subscriptions with pricing that steps down for longer-tenure customers; the company explicitly avoids binding contracts and hidden fees. The customer base is horizontal and SMB-skewed, spanning 3,100+ restaurants across 45 countries and 11 localized languages, with named references including John & Woo (independent restaurant, Denmark) and Cornaro Hotel (hospitality, Croatia). Compliance and security positioning includes GDPR-aligned data handling and ISA 3000 ASSURED certification, supporting deeper sales into enterprise hospitality segments.

Within the broader restaurant technology stack, easyTable positions itself as an affordable, easy-to-implement alternative to higher-end reservation suites. It competes on breadth of multi-channel booking distribution, simplicity of onboarding, and transparent pricing rather than on enterprise functionality or AI-driven optimization. The company is identified as a participating vendor in the broader Restaurant Reservations Software Market, which is valued at approximately USD 6.6 billion in 2024, though easyTable's own revenue, funding, and ownership structure are not publicly disclosed.

Name

easyTableBooking

Legal name

easyTable

Website

https://easytablebooking.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

easyTableBooking is a Copenhagen-based SaaS company providing cloud-based online table reservation software for restaurants and cafés. Its platform, used by 3,100+ restaurants across 45 countries, offers multi-channel booking integrations, no-show prevention, and NPS feedback tools on a fixed-price subscription.

Ownership category

akta.pro rank

Product category

Restaurant Reservation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Restaurant/Table Reservation & Booking Engines (THALADAH)

Keywords

• Restaurant reservation software
• Online booking system
• Table management software
• Restaurant SaaS platform
• Reservation management system

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based SaaS: Fixed subscription pricing model for restaurant table booking system with transparent billing. Price decreases over time for longer-term customers. No hidden fees, no binding contracts, no long-term lock-in periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

easyTableBooking (DBA: easyTable) is a cloud-based SaaS online table booking system for restaurants and cafés. The platform enables restaurants to accept and manage reservations through multiple web channels (Google, Instagram, Facebook, TripAdvisor, Michelin Guide), provides multi-view booking interfaces (table plan, timeline, list), reduces no-shows via automated reminders and optional credit card security, and supports multi-location management from a single dashboard.

Product overview

easyTable is a unified restaurant reservation platform consisting of a core online booking system with multiple integrated modules and views. The main easyTable Online Booking System serves as the central platform, while supporting modules include Table Plan View, Timeline View, and List View for different reservation management interfaces. Additional features include Self Booking Changes for guest self-service, a Feedback Module for customer satisfaction tracking, No-Show Prevention for reducing missed reservations, and a Multi-Location Dashboard for managing multiple restaurant venues. The platform integrates with major booking channels including Google, Instagram, Facebook, Trip Advisor, and Michelin Guide, and offers API access for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• easyTable Online Booking System

Quantifiable outcome

• Served over 250 million guests worldwide
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Reserve integration allows guests to book reservations directly through Google search results. This is a core distribution channel for easyTable, providing significant visibility and booking volume through Google's platform.
• InstagramcoreTechnology or IntegrationIntegration allows guests to make reservations directly through the restaurant's Instagram business page, enabling social media-driven bookings.
• FacebookcoreTechnology or IntegrationFacebook page integration enables guests to book restaurant reservations directly through Facebook, expanding booking reach to social media audiences.
• TripAdvisorcoreTechnology or IntegrationIntegration with TripAdvisor allows guests to discover restaurants and book reservations through the popular travel and dining review platform.
• Michelin GuidecoreTechnology or IntegrationPartnership with Michelin Guide enables reservations for Michelin-recognized restaurants through the prestigious dining guide platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SevenRooms: Restaurant CRM, marketing, and reservation platform serving independent restaurants and hotel groups. Comparable product breadth (booking, guest data, marketing automation) and overlapping target customer segments in the upscale independent and hospitality spaces.
• Tock: Reservation and ticketing platform for restaurants, bars, and events, owned by Squarespace. Comparable reservation engine and deposit/no-show prevention functionality, often competing for the same independent chef-driven restaurants.
• ResDiary: UK-headquartered restaurant reservation and table management SaaS serving independent restaurants across Europe and APAC. Direct competitor with similar SMB focus, channel manager integrations, and pricing model.
• Resy: Restaurant reservation platform acquired by American Express, serving independent and chain restaurants in the US and internationally. Comparable to easyTable in core online booking functionality, payment integrations, and diner network features.

Emerging players

• CoverManager: Spanish-origin restaurant management SaaS offering reservations, channel management, and POS integration. Comparable in scope (booking + integrations) and increasingly competitive in the European market.
• Tablein: European online restaurant reservation system for small and medium restaurants, offering website widget and channel integrations. Closely comparable in size, SMB target, and feature set to easyTable.

Broad incumbents

• OpenTable: Market-leading restaurant reservation platform, owned by Booking Holdings, serving hundreds of thousands of restaurants globally. Directly competes with easyTable in the same restaurant booking/management category but operates at vastly larger scale with enterprise diner and marketing integrations.
• Quandoo: Restaurant reservation marketplace owned by Recruit, operating across Europe and APAC. Comparable as a booking platform with diner network effects, although more marketplace-driven than easyTable's SMB SaaS approach.
• Yelp Reservations: Reservation module within Yelp's broader restaurant discovery platform, leveraging Yelp's diner audience. Comparable to easyTable for SMB restaurants already on Yelp, and a potential distribution alternative.
• TheFork: European restaurant booking platform owned by Tripadvisor, operating in 20+ countries with strong overlap with easyTable's European footprint. Particularly comparable because easyTable integrates with TripAdvisor for distribution while TheFork is the native Tripadvisor booking solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyTableBooking