Al-Ettifaq Club

What Al-Ettifaq Club does

Al-Ettifaq Club is a private, for-profit professional football club headquartered in Dammam (with a listed address in Al Khobar) in the Eastern Province of Saudi Arabia. Founded in 1945, the club fields a first team competing in the Saudi Pro League (دوري روشن السعودي) and the Gulf Clubs Championship, and operates a broader sports portfolio that includes a youth academy, a U-21 team (Team 21), women's teams, and multiple other sport disciplines (الألعاب المختلفة). The club has a documented competitive history of four major championships — three Gulf Clubs Championships (1983, 1988, 2006) and an Arab Clubs Championship (1984), as well as two King's Cups and three Prince Faisal bin Fahad Cups — establishing it as one of Saudi Arabia's heritage football institutions. It is led by President Samir Al-Masahal and CEO Hamad bin Abdullah Al-Mutawwa, with a board of directors and a CFO (Marwan bin Adel Al-Mala).

The club monetizes through three core revenue streams: (1) commercial sponsorships, with ten partner deals in the 2025/2026 season across IT, transport, insurance, healthcare, and technical categories, several with multi-year renewal histories; (2) matchday ticket sales via the webook.com platform; and (3) merchandise sales via its own e-commerce store at ettifaqstore.com, which sells seasonal home, away, and third kits alongside fan apparel. Operations are supported by a standard enterprise software stack — Microsoft 365 for email, SAP HCM for HR, and SharePoint-based portals for finance, procurement, IT service management, and facility booking. Distribution runs through its owned website (ettifaq.com), social channels (Facebook, X, Instagram, Snapchat, WhatsApp Channel), and physical match attendance at its Ego Stadium (ملعب إيجو) in Dammam.

In 2025 the club secured the local and Asian license for the 2025-2026 season and became the first Saudi sports club to receive the King Abdulaziz Quality Award (جائزة الملك عبدالعزيز للجودة), reflecting institutional quality certification. Recent strategic actions include a coaching transition (appointment of Saad Al-Shahri as technical director following the departure of Steven Gerrard), the expansion of the sponsorship portfolio to ten partners, and active community engagement via surveys, volunteer programs, and government-official facility visits aligned with Saudi Vision 2030. As of the latest league standings, Al-Ettifaq sits 7th in the Saudi Pro League with 50 points from 34 matches and 14 wins.

Name

Al-Ettifaq Club

Legal name

Al-Ettifaq Club (نادي الاتفاق السعودي)

Website

https://ettifaq.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Al-Ettifaq Club is a private Saudi professional football club founded in 1945 and based in Dammam, Eastern Province. It fields a first team in the Saudi Pro League and Gulf Clubs Championship, operates youth, U-21, women's, and multi-sport programs, and earns revenue from ten commercial sponsorships, matchday ticketing, and direct-to-consumer merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Professional football club
• Sports team operations
• Football match ticketing
• Team merchandise retail
• Sponsorship sales management

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship and Commercial Partnerships: The club earns revenue from commercial sponsorships. For the 2025/2026 season, the club has ten (10) sponsorship deals. Key sponsors include Kammelna (IT services, renewed for 6th consecutive season since 2019/2020), Qaid (transport, renewed for 4th consecutive season), Tameeni (insurance/technology, renewed for 4th consecutive season), Al-Mouwasat Hospital (medical partner), and Xplere (technical sponsor). Sponsorship renewal ceremonies are held at the club's premises with the CEO and sponsor representatives present.
2. Ticket Sales: The club generates revenue from matchday ticket sales via the webook.com platform. The team competes in the Saudi Pro League ( دوري روشن السعودي ) and the Gulf Clubs Championship, providing regular home match revenue opportunities.
3. Merchandise Sales: The club operates an online merchandise store at ettifaqstore.com, selling team kits (home, away, and third kits), and other fan merchandise. Seasonal kit launches are accompanied by new sponsorship contract signings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Al-Ettifaq Club is a Saudi professional football club that competes in the Saudi Pro League (دوري روشن السعودي) and the Gulf Clubs Championship, providing competitive professional football entertainment to fans. The club operates multiple sports teams beyond football, runs a youth academy with an under-21 team, and sells official team merchandise (home, away, and third kits) through its online store at ettifaqstore.com. Revenue is generated through matchday ticket sales (via webook.com), official merchandise sales, and a portfolio of 10 commercial sponsorship partners for the 2025/2026 season.

Product overview

Al-Ettifaq Club is a Saudi professional sports club offering football (soccer) as its primary sport along with multiple other games/sports disciplines. The club operates an e-commerce store (ettifaqstore.com) selling official merchandise including team kits and fan apparel. The football program includes a first team competing in the Saudi Pro League, youth academy teams, and a U-21 team (Team 21) with pathways to the senior squad.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets Matchday tickets for Al-Ettifaq Club's home games in the Saudi Pro League and Gulf Clubs Championship, sold through the webook.com platform. Available to football fans and supporters attending matches at the club's stadium in Dammam, Eastern Province.
• Official Team Merchandise and Kits Official Al-Ettifaq Club team merchandise including home, away, and third football kits, plus other fan apparel and accessories, sold through the official online store at ettifaqstore.com. Targeted at football fans and supporters.
• Multiple Sports Programs (الألعاب المختلفة) Al-Ettifaq Club operates multiple sports teams across disciplines beyond football (الألعاب المختلفة), with options to view details for each sport and contact options. Serves athletes, players, and fans interested in broader club sports.
• Youth Football Academy and Under-21 Team (Team 21) Al-Ettifaq Club's youth football academy and Under-21 team (Team 21), providing a development pathway for young players with eligibility for first team participation. Targets aspiring young footballers, academy parents, and the broader community.

Quantifiable outcome

• 50 points in the Saudi Pro League standings (34 matches played, 14 wins)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XplerecoreTechnology or Integration · 26 August 2025Xplere joined as a technical sponsor of Al-Ettifaq Club, signing during the kit launch event in August 2025. The company's General Manager attended the signing ceremony alongside the club's CEO. The contract continues for one full sports season.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Al-Faisaly FC: Harmah-based historic Saudi football club in the Saudi Pro League. Comparable as a heritage Saudi club with multi-sport operations and a similar sponsorship-driven mid-tier commercial profile.
• Al-Qadisiyah FC: Khobar/Eastern Province-based Saudi Pro League club — the closest regional rival to Al-Ettifaq. Directly comparable on local sponsorship market overlap, Eastern Province fan base, and lower-mid-table league dynamics.
• Al-Taawoun FC: Buraidah-based Saudi Pro League club with a comparable mid-table competitive profile. Similar scale of commercial partnerships, regional fan base, and Pro League operating economics.
• Al-Hilal Saudi FC: Saudi Pro League competitor and the league's most decorated club, also based in the central Riyadh region. Direct head-to-head sporting competitor and comparable on sponsorship-driven revenue, ticketing via Saudi platforms, and league-table economics.
• Al-Ittihad Club: Jeddah-based Saudi Pro League competitor and historic rival with multi-sport operations. Comparable on sponsorship mix, kit/merchandise e-commerce, and the same Saudi domestic cup and Pro League competitions.
• Al-Ahli Saudi FC: Jeddah-based Saudi Pro League club and one of the 'Big Three' rivals. Directly comparable as a multi-sport Saudi football club competing for the same sponsorship categories, matchday audiences, and league-prize pool.
• Al-Nassr Club: Riyadh-based Saudi Pro League club with PIF-aligned ownership. Comparable as a top-flight Saudi football club competing in the same league, sharing sponsorship, merchandise, and broadcasting economics.
• Damac FC: Khamis Mushait-based Saudi Pro League club owned by Damac Properties. Comparable as a privately-financed mid-table Saudi football club competing in the same league sponsorship and broadcast pool.
• Al-Shabab Club: Riyadh-based Saudi Pro League club with a similarly multi-decade history. Comparable as a mid-to-upper-table Saudi football club competing in the same league structure and sponsorship ecosystem.
• Al Khaleej FC: Saihat-based Saudi Pro League club also located in the Eastern Province. Closely comparable to Al-Ettifaq on local fan-base overlap, regional sponsorship market, and Pro League operational scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ettifaq
• Facebookfacebook.com/ettifaq
• Instagraminstagram.com/ettifaq
• LinkedInlinkedin.com/company/ettifaq-saudi-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Ettifaq Club