AlShabab Saudi Club

What AlShabab Saudi Club does

AlShabab Saudi Club is a private, multi-sport professional sports club headquartered in Riyadh, Saudi Arabia, founded in 1947 as Shabab Al-Riyadh — the first football club in Riyadh and one of the oldest in the Kingdom, later renamed AlShabab in 1967. The club operates across 18+ sporting disciplines with football as the anchor product, anchored at SHG Arena on King Fahd Road, and increasingly diversified into taekwondo, judo, swimming, boxing, fencing, and other disciplines with documented competitive success (national records, Kingdom Championships). It owns a wholly-owned investment subsidiary, AlShabab Investment Company, supports 18+ multi-sport academies, and maintains a 17-year-running summer program for people with disabilities.

The club monetizes through a stacked revenue model: tiered annual memberships (Al-Sheikh SAR 4,000, Al-Layth SAR 1,000, Al-Ishbal SAR 100), matchday ticketing via WeBook, merchandise via Offside, a multi-layered sponsorship portfolio (Jetour as main sponsor; Breen Water, Direct, Tameni Insurance, Mezaj Morocci, Zaib Car Rental as official sponsors; SHG stadium naming rights; Al Ramz Realty), a 25-year SAR 482.5M land lease with Sama Real Estate (SAR 19.3M/year), and academy operations through partners such as Future Professionals Academy. Distribution is primarily domestic Saudi Arabia, with digital channels including the official website, mobile app, X/Twitter, and YouTube. Strategic consulting is provided by Elites Consultancy, and the club obtained the AFC Asian License for 2026-2027, ISO 20121:2024 sustainable event management certification, and a top Ministry of Sports governance ranking (16/16 indicators).

The customer base spans premium and mass-market fans, youth academy athletes, corporate sponsors seeking brand exposure, and community beneficiaries of its CSR programs. Recent strategic moves include a December 2025 Ministry of Sports-appointed interim board under Abdulaziz Al-Malek, the July 2026 recruitments of Belgian Sporting Director Olivier Renard and German head coach Thomas Leitl, and venture investments in Mr Mandub and GLT Digital via the investment arm. The club's positioning is hybrid: a heritage brand with deep community roots, a hardening commercial engine, and a professionalization push designed to compete in the upper tier of Saudi football under the Vision 2030 sports transformation.

Name

AlShabab Saudi Club

Legal name

AlShabab Saudi Club (نادي الشباب السعودي)

Website

https://alshabab-sc.sa

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AlShabab Saudi Club is a private, multi-sport professional sports club founded in 1947 in Riyadh, operating football and 17+ other sports academies, serving Saudi fans, corporate sponsors, and community programs through memberships, sponsorships, and commercial real estate.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Club Sports Programs (EDALAIAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Multi-sport club
• Sports academy training
• Membership programs
• Sports sponsorship marketing

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Programs: Three-tier annual membership program: Al-Sheikh (Premium, SAR 4,000/year with 10 match tickets, signed jersey, club tours, museum access, up to 35% discounts), Al-Layth (SAR 1,000/year with 6 match tickets, jersey, museum and stadium tours, 25% discounts), and Al-Ishbal (SAR 100/year with 6 unified tickets, museum tour, 5% discounts). Revenue from recurring annual membership fees.
2. Matchday Ticketing: Ticket sales for professional football matches, sold through WeBook platform (webook.com).
3. Sponsorship & Commercial Partnerships: Multiple sponsorship tiers including main sponsors (Jetour), official sponsors (Breen Water, Direct, Tameni Insurance, Mezaj Morocci, Zaib Car Rental), and partner brands (SHG stadium naming rights). Revenue from annual sponsorship contracts.
4. Stadium Naming Rights: Stadium naming rights deal with SHG Group (SHG Arena) for two seasons, generating commercial revenue from brand exposure on the stadium name.
5. Commercial Land Investment: 25-year investment contract for 42,927 sqm of commercial land with Sama Real Estate for SAR 482,500,000 total (SAR 19,300,000/year), generating significant non-operating income.
6. Academy Operations: Football academy operation partnerships including a deal with Future Professionals Academy for managing youth sectors, attracting talent development revenue.
7. Merchandise Store: Online merchandise store via Offside platform (offsideksa.com), selling club-branded apparel and goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AlShabab Saudi Club is a professional multi-sport club based in Riyadh primarily offering professional football through a tiered annual membership program (Al-Sheikh premium tier, Al-Layth standard tier, Al-Ishbal youth tier), matchday ticketing, official merchandise, and youth academy programs across football and 17+ other sports including futsal, handball, swimming, taekwondo, judo, boxing, archery, and equestrian. The club operates SHG Arena stadium as its home venue and engages corporate sponsors and the community through CSR programs including a long-running summer center for people with disabilities.

Product overview

AlShabab Saudi Club is a professional Saudi football club based in Riyadh, founded in 1947, offering a comprehensive digital ecosystem centered around its official website (alshabab-sc.sa) and mobile application. The core digital products include the official website/mobile app serving as the primary portal for all club information and services, and the multi-tiered membership system (نظام العضويات) with three levels: Al-Shuyookh (Premium, SAR 4,000/year), Al-Laith (Standard, SAR 1,000/year), and Al-Ashbab (Youth, SAR 100/year). The club operates SHG Arena (renamed from naming rights partnership), an official merchandise store via offsideksa.com partner, and AlShabab Investment Company (ssc-invest.com) handling commercial activities.

Differentiator

Problem solved

Functional benefit

Products and services

• AlShabab Membership Program (Al-Sheikh, Al-Layth, Al-Ishbal tiers) Multi-tiered annual membership subscription program with three levels: Al-Sheikh (Premium, SAR 4,000/year with 10 silver platform tickets, signed team shirt, club and stadium tours, museum access, up to 35% discounts, pool discounts, photo with players, open training attendance, and vote at General Assembly); Al-Layth (Standard, SAR 1,000/year with 6 silver tickets per season, first team shirt, museum and stadium tours, 25% store and pool discounts, General Assembly attendance); and Al-Ishbal (Youth, SAR 100/year with 6 unified tickets per season, museum tour, 5% pool and store discounts). Designed for dedicated fans seeking exclusive club access, matchday privileges, and membership benefits.
• Official AlShabab Website and Mobile Application The official digital platform (alshabab-sc.sa) and mobile application for AlShabab Saudi Club, providing fans and members with club news, match updates, membership sign-up, team information, event tickets, gallery content, strategy information, and access to social responsibility programs. Serves as the club's primary digital hub for all fan and member engagement.
• AlShabab Investment Company (شركة الشباب الإستثمارية) Wholly-owned investment subsidiary of AlShabab Saudi Club responsible for managing the club's marketing, investment activities, and commercial partnerships. Oversees the SAR 482.5 million 25-year commercial land development deal with Sama Real Estate and other commercial revenue streams. Operates through ssc-invest.com.
• Official Merchandise Store (Offside-Operated) Official club merchandise storefront operated through the Offside e-commerce platform (offsideksa.com), selling club-branded apparel, kits, accessories, and gear to fans and supporters, with physical store access at the SHG Arena stadium.
• Multi-Sport Youth Academies (Future Professionals Academy partnership) Structured youth academy programs across 18+ sports disciplines including football, futsal, handball, swimming, taekwondo, judo, boxing, archery, table tennis, cycling, karate, gymnastics, billiards, and equestrian. Operated in partnership with Future Professionals Academy, designed to develop youth talent, create professional career pathways, and generate talent development revenue. Targets young Saudi athletes seeking professional coaching and competitive opportunities.
• SHG Arena (Stadium and Matchday Venue) AlShabab's home football stadium located on King Fahd Road in Riyadh, renamed SHG Arena under a naming rights partnership with SHG Group for two seasons. Serves as the home venue for the first football team's league and cup matches and hosts matchday ticket sales through WeBook.

Quantifiable outcome

• Topped the Saudi Ministry of Sports' Governance Evaluation Initiative, achieving all 16/16 indicators in H1 2024-2025 season
• +5 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• SHG Group (اس اتش جي)coreStrategic or Co-development Partner · 29 November 2025Naming rights partnership for AlShabab's stadium. The stadium was renamed 'SHG Arena' for two seasons. This is the club's primary stadium naming rights deal, providing significant brand visibility for SHG Group and a major commercial revenue stream for the club.
• Jetour (جيتور)coreGTM or Marketing PartnerJetour became AlShabab's main sponsor (راعي رئيسي) through a partnership with National Supply Company, the authorized distributor for Jetour in Saudi Arabia. The deal covers the 2025-2026 season, with Jetour branding prominently featured on club assets.
• Elites ConsultancycoreImplementation/ SI/ Consulting PartnerAlShabab signed a consulting agreement with Elites Consultancy for strategic sports consulting services including organizational structure analysis, technical management review, governance evaluation, first-team assessment, contract and budget review, talent discovery and development system, academy program design, and comprehensive football sector strategy.
• Future Professionals Academy (أكاديمية مستقبل المحترفين)coreImplementation/ SI/ Consulting PartnerAlShabab signed an agreement with Future Professionals Academy to operate its football academies for one sports season. This is one of the largest academy management deals in Saudi football, aiming to develop youth football talent, create financial returns, and establish world-class training programs.
• Sama Real Estate (سمو العقارية)coreStrategic or Co-development PartnerA landmark 25-year commercial land investment contract worth SAR 482,500,000 total (SAR 19,300,000/year) for developing 42,927 sqm of AlShabab's commercial land. This is one of the largest commercial deals in Saudi sports history, signed under the presence of the Ministry of Sports.
• Breen Water (بيرين)coreGTM or Marketing PartnerBreen Water is the official water sponsor of AlShabab. Founded in 2015 as part of the Mohammed bin Abdulrahman Al-Rajhi group, the company has 10% equity owned by Sahanah (investment arm of the Public Pension Agency). Breen Water provides water products and branded sponsorship activation.
• Zaib Car Rental (ذيب لتأجير السيارات)majorGTM or Marketing PartnerZaib Car Rental is a gold-tier partner of AlShabab, providing transportation sponsorship and supporting the club's Iftar program during Ramadan. They also sponsor the annual summer center for people with disabilities and award monthly best player prizes.
• Offside (أوفسايد)majorChannel Partner/ Reseller/ DistributorOffside operates AlShabab's official merchandise store (offsideksa.com), distributing club-branded products including kits, apparel, and accessories through its e-commerce platform.
• Direct (دايركت)majorGTM or Marketing PartnerDirect is a Saudi travel, tourism, and study abroad company that signed as an official sponsor of AlShabab until the end of the 2025-2026 season, gaining brand visibility through club assets and marketing channels.
• Tameni Insurance (تأميني)minorGTM or Marketing PartnerTameni Insurance is an official sponsor of AlShabab, providing insurance services sponsorship coverage.
• Mezaj Morocci (مزاج مغربي)minorGTM or Marketing PartnerMezaj Morocci is an official sponsor of AlShabab, operating as a brand partner for the 2024-2025 season.
• Saudi Autism Charity Association (الجمعية السعودية الخيرية للتوحد)coreStrategic or Co-development PartnerAlShabab signed a community partnership with the Saudi Autism Charity Association to support children with autism and their families through diverse programs and initiatives. The club leverages its 18-year expertise in serving people with disabilities, particularly through its annual summer center.
• Reef Saudi (ريف السعودية)minorStrategic or Co-development PartnerAlShabab signed a cooperation agreement with the Sustainable Agricultural Development Program (Reef Saudi) to promote environmental awareness, sustainable practices, and food security goals aligned with Vision 2030. AlShabab became the first Saudi eco-friendly sports club.
• PortWrldminorGTM or Marketing PartnerPortWrld signed as a media and marketing partner of AlShabab, providing sports marketing and branding services to the club.
• Al Ramz (الرمز)majorGTM or Marketing PartnerAl Ramz is a main sponsor (راعي رئيسي) of AlShabab. Al Ramz Real Estate is described as the fastest-growing real estate developer in Saudi Arabia, offering distinctive residential communities.
• Oro (أورو) JapanminorStrategic or Co-development PartnerAlShabab signed an MoU with Japanese company Oro (owner of Kashima United) during a ministerial round table under the Saudi-Japan Vision 2030 initiative, co-chaired by the Saudi Minister of Investment and Japan's Minister of Economy, Trade and Industry.
• Children with Disabilities Association (جمعية الأطفال ذوي الإعاقة)coreStrategic or Co-development PartnerAlShabab signed a community partnership with the Children with Disabilities Association under the patronage of Prince Sultan bin Salman. The partnership includes placing the association's logo on the team jersey, billboard advertising during matches, social media promotion, and support for the association's e-commerce store.
• Ihsan Platform (إحسان)minorStrategic or Co-development PartnerAlShabab signed an MoU with the Ihsan National Platform for Charitable Work (operated by the Saudi Data and Artificial Intelligence Authority) to support national charitable initiatives, improve charitable work efficiency, develop social responsibility activities, and support non-profit organizations.
• WeBookmajorChannel Partner/ Reseller/ DistributorWeBook is the official match ticket sales platform for AlShabab home matches, enabling fans to purchase tickets online for league and cup fixtures at SHG Arena.

Scale indicators7 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Al-Nassr FC: Saudi Pro League heavyweight based in Riyadh, also vying for Riyadh-based fan engagement and corporate sponsorships. Al-Nassr's PIF-aligned ownership and high-profile international signings set a competitive benchmark for AlShabab's commercial and sporting ambitions.
• Al-Ettifaq FC: Saudi Pro League club with similar mid-tier positioning and historical legacy. Competes with AlShabab for sponsorship dollars, talent recruitment, and AFC qualification within the Saudi football ecosystem.
• Al-Ittihad FC: Saudi Pro League club based in Jeddah with similar multi-sport footprint and historically significant brand. Direct competitor in domestic and AFC competition, with comparable revenue diversification strategies.
• Al-Ahli Saudi FC: Saudi Pro League club based in Jeddah, similar multi-sport structure and historical legacy comparable to AlShabab. Operates across football and other sports with member-based engagement and corporate sponsorship models.
• Al-Hilal Saudi FC: The most successful and best-resourced club in the Saudi Pro League, also based in Riyadh. Directly competes with AlShabab for Riyadh fanbase, sponsorships, and AFC qualification slots, providing a structural benchmark for on-field and commercial performance.

Broad incumbents

• Real Madrid CF: Global incumbent benchmark for football club commercial operations including stadium naming rights, membership tiers, and academy excellence. Provides aspirational reference for AlShabab's long-term commercial scaling.
• Manchester City FC: Multi-club ownership model (City Football Group) and diversified revenue stream benchmark. Relevant for understanding how AlShabab's investment subsidiary could evolve into a multi-asset sports platform.

Regional players

• Al-Sadd SC: Qatar Stars League club with multi-sport operations and significant state-aligned sponsorship base. Comparable structure as a multi-sport club with membership-based fan engagement in a GCC market.
• Al Shabab FC (UAE): UAE Pro League club sharing the same Arabic name and similar multi-sport community-oriented operations. Regional peer with comparable historical legacy and Saudi-GCC fan dynamics.
• Al-Ain FC: UAE Pro League club and AFC Champions League winner with similar multi-sport heritage and historical legacy (founded 1968). Comparable in scale, sponsorship structure, and GCC fanbase dynamics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AlShababSaudiFC
• Facebookfacebook.com/AlshababSaudiFC
• LinkedInlinkedin.com/company/al-shabab-saudi-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlShabab Saudi Club