Matt & Steve's
Matt & Steve's is a Canadian CPG company that makes and sells pickled products — including The Extreme Bean and Asparagoos — along with Caesar cocktail accessories, serving cocktail enthusiasts and gift-buying consumers across Canada and the United States via D2C e-commerce and grocery retail.
- Company typePrivate
- Founded2000
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Matt & Steve's does
Matt & Steve's is a Canadian food and beverage CPG company founded in 2000 and headquartered in Mississauga, Ontario, that manufactures and sells pickled products and Caesar cocktail accessories. Its core portfolio comprises branded pickled SKUs — The Extreme Bean (pickled beans), The Asparagoos (pickled asparagus), The Extreme Pickle Spears, and Baby Dills — alongside Caesar cocktail accessories (Caesar Rimmer seasoning blends, 16oz Official Caesar Glasses, and a Caesar Sipper). The company has extended into branded apparel (Extreme Bean and Caesar Time hoodies, tees, and hats) produced in partnership with Levelwear.
The business operates a direct-to-consumer e-commerce model through Shopify-based Canadian and US storefronts (can.mattandsteve.com and us.mattandsteve.com) and distributes products through Canadian grocery retailers, with on-premise venue access added via a December 2025 Official Caesar Sponsor partnership with the Toronto Maple Leafs (MLSE). Pricing is unit-based with multi-pack configurations (3-pack, 6-pack, 9-pack) of jars and accessories, plus individually priced apparel SKUs. The company is privately held, founder-led (Matthew Larochelle identified as Co-Owner and CEO), bootstrapped with no disclosed external funding, and serves primarily Cocktail and Food Enthusiasts in Canada and the United States, with secondary Sports Fans and Gift Buyer segments. Marketing is product-led and centers on a Social Recipes content engine and an organic social presence across Facebook, Instagram, and YouTube.
Matt & Steve's firmographics
Firmographics- Name
- Matt & Steve's
- Legal name
- Matt & Steve's
- Website
- https://mattandsteve.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Matt & Steve's is a Canadian CPG company that makes and sells pickled products — including The Extreme Bean and Asparagoos — along with Caesar cocktail accessories, serving cocktail enthusiasts and gift-buying consumers across Canada and the United States via D2C e-commerce and grocery retail.
- Ownership category
- akta.pro rank
Matt & Steve's industry classification
Industry- Product category
- Pickled Foods and Beverage CPG
- NAICS
- All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
- akta.pro secondary industries
- Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)
Keywords
Where Matt & Steve's is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Matt & Steve's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Product Sales: Matt & Steve's generates revenue through the sale of branded pickled food products (The Extreme Bean, The Asparagoos, Extreme Pickle Spears, Baby Dills) and cocktail accessories (Caesar Rimmers, Caesar Glasses) directly to consumers via e-commerce and through retail/grocery store distribution. Products are sold in multi-pack configurations (3-pack, 6-pack, 9-pack) with one-time transactional purchases.
- Branded Merchandise Sales: The company sells branded apparel and accessories including hoodies, t-shirts, and hats featuring The Extreme Bean and Caesar Time branding. These are one-time purchase items sold through the same e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Extreme Bean 500 ML 3-pack |
| Unit Pricing | Pay-as-you-go | The Extreme Bean 1 Liter 3-pack |
| Unit Pricing | Pay-as-you-go | The Extreme Pickle Spear 750 ML 3-pack |
| Unit Pricing | Pay-as-you-go | The Asparagoos 500 ML 3-pack |
| Unit Pricing | Pay-as-you-go | Caesar Rimmer 750g 2-pack (Online Exclusive) |
| Unit Pricing | Pay-as-you-go | Caesar Rimmer 150g 2-pack |
| Unit Pricing | Pay-as-you-go | Official Caesar Glass 3-pack |
| Unit Pricing | Pay-as-you-go | Branded Hoodies |
| Unit Pricing | Pay-as-you-go | Branded T-shirts |
| Unit Pricing | Pay-as-you-go | Branded Hats |
| Unit Pricing | Pay-as-you-go | Matt & Steve's Baby Dills 3x750 ml |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Matt & Steve's product offering
Product offeringCore offering
Matt & Steve's manufactures and sells Canadian-made pickled vegetable products (The Extreme Bean pickled beans, The Asparagoos pickled asparagus, Extreme Pickle Spears, and Baby Dills) under multiple flavor variants. The company also sells Caesar cocktail accessories including proprietary Caesar Rimmer seasoning blends and branded 16 oz Official Caesar Glasses, along with branded apparel (hoodies, t-shirts, hats) under the Extreme Bean and Caesar Time labels.
Product overview
Matt & Steve's is a Canadian food company specializing in pickled products and Caesar cocktail garnishes and accessories. The product portfolio is organized into core pickled food brands—The Extreme Bean (spicy pickled beans), The Asparagoos (pickled asparagus), The Extreme Pickle Spears (pickled cucumber spears), and Baby Dills—alongside Caesar cocktail accessories including the Caesar Rimmer (seasoning blend for glass rims), Caesar Glasses (official 16oz glasses), and apparel merchandise branded under the Extreme Bean and Caesar Time lines. The company positions itself as a social, fun brand created by two Canadian founders, with products designed to enhance Bloody Caesar cocktails and social gatherings. Products are available for direct-to-consumer purchase through their Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Extreme Bean: Spicy pickled beans - the company's flagship product line featuring Hot & Spicy and Garlic & Dill varieties.
- The Asparagoos
- The Extreme Pickle Spears
- Matt & Steve's Cocktail Glass Rimmers
- Matt & Steve's Baby Dills
Products and services
- The Extreme Bean Canadian-made pickled beans featuring big crunch and bold flavour, used as a Bloody Caesar cocktail garnish, appetizer, or standalone snack. Available in Hot & Spicy and Garlic & Dill varieties, with approximately 25-30 beans per jar. Ingredients: Beans, Water, Vinegar, Salt, plus flavor-specific seasonings.
- The Asparagoos Canadian-made pickled asparagus packed tips down for optimal snacking, featuring big crunch and bold flavour, used as a Caesar cocktail garnish or snack. Available in Hot & Spicy and Garlic & Dill varieties. Ingredients: Asparagus, Water, Vinegar, Salt, plus flavor-specific seasonings.
- The Extreme Pickle Spears Pickled cucumber spears with big crunch and bold flavour, made in Canada for snacking or as a side dish. Available in Hot & Spicy and Garlic & Dill flavors. Ingredients include calcium chloride as a natural mineral to enhance crispness.
- Matt & Steve's Baby Dills Canadian-made baby dill pickles sold in 3x750 ML packs in Garlic & Dill and Spicy Dill varieties, marketed as classic snacking pickles for the Matt & Steve's product portfolio.
- Matt & Steve's Caesar Rimmer Proprietary seasoning blend for rimming Caesar cocktail glasses, with the right amount of spice and bite to complement Caesar flavors. The 750g jug provides approximately 250 rims per jug; the 150g tin provides approximately 50 rims per tin. Ingredients: Salt, Spice, Garlic, Flavor.
- The Official Matt & Steve's Caesar Glass Official 16 oz branded glasses designed and crafted for peak Caesar enjoyment, sold in 3-pack, 6-pack, and 12-pack configurations for home and gift use.
- Branded Extreme Bean and Caesar Time Apparel Branded apparel merchandise including Extreme Bean and Caesar Time hoodies ($90), Caesar Time t-shirts ($45), and Extreme Bean and Caesar Time hats ($25), manufactured by Levelwear. Hoodies are 80% cotton / 20% polyester; t-shirts are 65% polyester / 35% cotton; hats are 100% cotton twill caps with structured 6-panel design and Velcro adjustable closure.
Quantifiable outcome
- Products received over 221 customer reviews on the website, indicating significant customer engagement and sales volume
Companies that use Matt & Steve's
Customer profileSegments3 records
Ideal customer profiles3 records
Matt & Steve's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matt & Steve's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toronto Maple LeafscoreMatt & Steve's partnered with the Toronto Maple Leafs as the Official Caesar Sponsor in December 2025. The partnership includes product availability at MLSE (Maple Leaf Sports & Entertainment) venues and fan engagement activities. This is a significant milestone for the Canadian brand, providing visibility at major sports venues and association with a prominent NHL franchise.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Matt & Steve's competitors and assessment
Company assessmentDirect peers
- Firebarns: Firebarns is a Canadian craft Caesar cocktail brand that sells Caesar rimmers, salts, and related cocktail products. It is a direct competitor to Matt & Steve's rimmer and Caesar-glass lines within the same niche occasion and channels.
- Bubbies Pickles: Bubbies is a US premium pickle brand sold in grocery and foodservice. It overlaps directly with Matt & Steve's pickled-vegetable core SKUs (pickle spears, dills) at similar price points and channels.
- Wickles Pickles: Wickles is a US premium sweet-spicy pickle brand sold in grocery and online. It competes with Matt & Steve's Extreme Pickle Spears and Baby Dills in the artisanal preserved-vegetable category with similar retail and DTC distribution.
- Grillo's Pickles: Grillo's is a US premium pickle brand with strong DTC and natural-grocery distribution, emphasizing bold flavors and crunch. It is comparable to Matt & Steve's as a small-batch pickled-vegetable brand with national ambition and similar pricing.
- Casa-Mendoza Caesar Mix: Casa-Mendoza sells Caesar cocktail mixes and related garnishes into Canadian retail. It is comparable as a Caesar-occasion brand competing for the same retailer shelf space and consumer basket as Matt & Steve's.
Broad incumbents
- Claussen (Kraft Heinz): Claussen is the dominant refrigerated pickle brand owned by Kraft Heinz, sold across North American grocery. It is a broad incumbent that competes with Matt & Steve's pickle SKUs for shelf space and consumer pickle occasions, though it does not specialize in the Caesar niche.
- Mott's Clamato: Mott's Clamato is the dominant Caesar cocktail mixer in North America, owned by Keurig Dr Pepper. It defines the Caesar category and competes indirectly with Matt & Steve's rimmer and garnish ecosystem as a large incumbent with massive trade spend.
Emerging players
- Buddha Brands: Buddha Brands is a North American better-for-you CPG brand in pickles, fermented foods, and condiments with retail distribution. It is comparable as an emerging preserved-foods brand with similar SKU strategy and growth ambition, though it is not Caesar-themed.
Others
- Levelwear: Levelwear is the apparel manufacturer that produces Matt & Steve's branded hoodies, tees, and hats. It is an ecosystem/partner comparable as the supplier of the company's merchandise line, not a direct competitor.
Regional players
- Yellow Barn (Canadian specialty food): Yellow Barn is a Canadian specialty food brand with retail and DTC presence in pickles, condiments, and related categories. It is comparable as a small Canadian preserved-foods brand with grocery distribution, though primarily focused on a different regional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Matt & Steve's social profiles
Digital presenceMatt & Steve's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matt & Steve's leadership team
Management profileNumber of profiles
Profiles1 record
Matt & Steve's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matt & Steve's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matt & Steve's
What does Matt & Steve's do?
Matt & Steve's manufactures and sells Canadian-made pickled vegetable products (The Extreme Bean pickled beans, The Asparagoos pickled asparagus, Extreme Pickle Spears, and Baby Dills) under multiple flavor variants. The company also sells Caesar cocktail accessories including proprietary Caesar Rimmer seasoning blends and branded 16 oz Official Caesar Glasses, along with branded apparel (hoodies, t-shirts, hats) under the Extreme Bean and Caesar Time labels.
Is Matt & Steve's a public or private company?
Matt & Steve's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matt & Steve's founded?
Matt & Steve's was founded in 2000. It employs 51 to 100 people.
Where is Matt & Steve's based?
Matt & Steve's is headquartered in Mississauga, Canada, in the North America region.
How does Matt & Steve's make money?
Two revenue lines are on record. Food and Beverage Product Sales are the primary driver. The others are branded Merchandise Sales.
Who are Matt & Steve's's main competitors?
Direct peers on record are Firebarns, Bubbies Pickles, Wickles Pickles, Grillo's Pickles and Casa-Mendoza Caesar Mix. Broad incumbents are Claussen (Kraft Heinz) and Mott's Clamato. Buddha Brands is listed as an emerging player. Levelwear is listed as an others. Yellow Barn (Canadian specialty food) is listed as a regional player.
Does Matt & Steve's have an API?
No public API is recorded for Matt & Steve's.
What industry is Matt & Steve's in?
Matt & Steve's's product category is Pickled Foods and Beverage CPG. Its primary akta.pro industry code is AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing, with a secondary code of AFAIAIAJ, Specialty Condiments, Sauces & Pickles Wholesale. Its NAICS code is 445298 and its SIC code is 2030.