Buddha Brands
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Buddha Brands firmographics
Firmographics- Name
- Buddha Brands
- Legal name
- Temple Lifestyle Inc.
- Website
- https://buddhabrands.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Buddha Brands industry classification
Industry- Product category
- Plant-Based Snacks and Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industries
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Buddha Brands is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Buddha Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales through company website (buddhabrands.com) with Shopify e-commerce platform. Free standard shipping on orders over $50. Standard shipping 3-5 business days, expedited shipping 1-3 days.
- Wholesale Distribution: Products sold through wholesale distributors (UNFI, Horizon, ONFC, KOYO, GFS, CoreMark, Dubord Rainville, Mindful Snacks) to retail stores and food service operators.
- Retail Sales: Products distributed through major Canadian retail chains including Sobeys, Walmart, Safeway, Whole Foods Market, Loblaws, Save-On-Foods, Metro, and IGA.
- Marketplace Sales: Sales through Amazon.ca marketplace with dedicated brand stores for Thirsty Buddha and Hungry Buddha product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coconut Water Products - various sizes |
| Unit Pricing | Pay-as-you-go | Hungry Buddha Keto Bars - Chocolate Chip, Triple Chocolate, Coconut Cocoa, Mint Chip, Lemon Blueberry |
| Unit Pricing | Pay-as-you-go | Thirsty Buddha Soda - Root Beer and other flavors |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Buddha Brands product offering
Product offeringCore offering
Buddha Brands manufactures and sells plant-based packaged snacks and beverages under two sub-brands: Thirsty Buddha (coconut water, sparkling coconut water, and prebiotic root beer soda) and Hungry Buddha (keto-friendly plant-protein snack bars). Products are positioned as clean-label, non-GMO, vegan, and gluten-free, and are sold through D2C e-commerce, major Canadian grocery chains, food-service distributors, and Amazon.ca.
Product overview
Buddha Brands offers plant-based snacks and beverages organized under two main sub-brands. Thirsty Buddha includes coconut water products (Classic, Organic, with Pulp variants in 490ml-1L sizes), Sparkling Coconut Water (with Pineapple, Watermelon, Lime, Grapefruit, and Peach Mango flavors in 330ml), and a Root Beer Soda. Hungry Buddha features keto-friendly snack bars (Chocolate Chip, Lemon Blueberry, Coconut Cocoa, Triple Chocolate, and Mint Chip varieties). All products are positioned as clean-label, non-GMO, vegan, and gluten-free with low or no added sugar.
Differentiator
Problem solved
Functional benefit
Brands
- Thirsty Buddha®: Brand for coconut water beverages including classic coconut water, sparkling coconut water (with flavors like pineapple, watermelon, lime, grapefruit, peach mango), and soda (root beer and cola flavors).
- Hungry Buddha®
Products and services
- Classic Coconut Water 490ml Pure and natural coconut water with no added sugar, never from concentrate, sold in a 490ml format under the Thirsty Buddha brand for everyday hydration.
- Premium Organic Coconut Water 500ml USDA Organic and Fair Trade Certified coconut water in a 500ml size, rich in natural electrolytes and essential nutrients.
- Premium Organic Coconut Water 1L USDA Organic and Fair Trade Certified coconut water in a 1L size, sourced from certified organic coconuts for higher-volume hydration needs.
- Coconut Water with Pulp 490ml Classic Thirsty Buddha coconut water with added coconut pulp for texture, providing natural hydration with naturally occurring electrolytes.
- Sparkling Coconut Water with Pineapple 330ml Lightly carbonated coconut water blended with pineapple juice, made with pure coconut water and natural fruit flavors under the Thirsty Buddha brand.
- Sparkling Coconut Water with Watermelon 330ml Lightly carbonated coconut water blended with watermelon juice for a refreshing tropical sparkling beverage.
- Sparkling Coconut Water with Lime 330ml Carbonated coconut water with lime juice, offering a tangy and refreshing sparkling beverage in a 330ml can.
- Sparkling Coconut Water with Grapefruit 330ml Carbonated coconut water with grapefruit juice, delivering a citrusy sparkling beverage option.
- Sparkling Coconut Water with Peach Mango 330ml Carbonated coconut water with peach and mango juice, delivering a tropical blended fruit sparkling beverage.
- Thirsty Buddha Root Beer Soda Better-for-you root beer soda with only 2g of sugar, rich in fiber, formulated with plant-based prebiotics (inulin from chicory root) for gut health and caffeine-free.
- Chocolate Chip Hungry Buddha Bars Keto-friendly plant-based snack bar with chocolate chip flavor, delivering 10g plant protein, 2g sugar, and 14g fiber; peanut-free, gluten-free, vegan, and non-GMO.
- Lemon Blueberry Hungry Buddha Bars Keto-friendly plant-based snack bar combining lemon and blueberry flavors with 10g plant protein, 2g sugar, and 14g fiber.
- Coconut Cocoa Hungry Buddha Bars Keto-friendly plant-based snack bar with coconut and cocoa flavors, providing 10g plant protein, 2g sugar, and 14g fiber per bar.
- Triple Chocolate Hungry Buddha Bars Keto-friendly plant-based snack bar with triple chocolate flavor, providing 10g plant protein, 2g sugar, and 14g fiber per bar.
- Mint Chip Hungry Buddha Bars Keto-friendly plant-based snack bar with mint and chocolate chip flavors, delivering 10g plant protein, 2g sugar, and 14g fiber per bar.
Quantifiable outcome
- LEED certified factory uses 25% less energy than similar factories
- +1 more outcomes
Companies that use Buddha Brands
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Buddha Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Buddha Brands partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UNFIcoreUnited Natural Foods Inc. (UNFI) is a major wholesale distributor for natural and organic products. UNFI distributes Buddha Brands products to retail locations across Canada.
- HorizoncoreHorizon Distributors is a natural products distributor carrying Buddha Brands through their distribution network.
- ONFCcoreOntario Natural Food Co-op (ONFC) distributes Buddha Brands products to natural food retailers in Ontario.
- KOYOminorKOYO Foods distributor carrying Buddha Brands products.
- GFS (Gordon Food Service)coreGordon Food Service is a broadline foodservice distributor serving restaurants, healthcare facilities, and institutions with Buddha Brands products.
- CoreMarkcoreCoreMark is a leading convenience store distributor carrying Buddha Brands products.
- Dubord RainvilleminorRegional Quebec-based distributor for Buddha Brands products.
- Mindful SnacksminorSpecialty snack distributor carrying Buddha Brands products.
- Second HarvestminorIn 2022, Buddha Brands donated CAD $80,000 to Second Harvest Canada to support food rescue and hunger relief. 100% of surplus products are directed to Second Harvest for redistribution to community organizations.
- SobriiminorNon-alcoholic spirits brand featured in Buddha Brands mocktail recipes. Products like Sobrii's 0-Tequila and 0-Gin are used in recipes on the Buddha Brands recipe blog to create mocktail pairings with Thirsty Buddha Sparkling Coconut Water.
Scale indicators4 records
Recent moves1 record
Buddha Brands competitors and assessment
Company assessmentDirect peers
- Vita Coco: Public company (NASDAQ: COCO) and category-leading coconut water brand; directly comparable as the dominant branded coconut water player with overlapping SKUs in still, sparkling, and flavored coconut water sold across the same retail channels.
- Harmless Harvest: Premium organic, Fair Trade coconut water brand owned by PepsiCo; comparable for clean-label, non-GMO, organic positioning and distribution through natural and mainstream grocery channels Buddha Brands targets.
- Zico: Coca-Cola-owned coconut water brand with broad U.S. foodservice and retail distribution; comparable in core coconut water category where Buddha Brands competes for the same hydration occasion.
- Olipop: Better-for-you functional soda brand using prebiotic fiber and low sugar; directly comparable to Thirsty Buddha Soda and the company's "2g sugar, gut-health prebiotic" positioning.
- RXBAR: Clean-label protein bar brand (acquired by Kellogg's/Mars); comparable to Hungry Buddha Bars on the clean-ingredient, high-protein, low-sugar proposition and retail distribution through grocery and natural channels.
- Aloha: Plant-based protein bar brand with organic, vegan, low-sugar positioning; directly competes with Hungry Buddha Bars in the better-for-you bar category across natural and mainstream retail.
Emerging players
- Health-Ade Kombucha: Functional, gut-health beverage brand in the natural channel; comparable as a fellow better-for-you functional beverage player selling prebiotic/probiotic benefits to similar health-conscious consumers.
- NOOMA: Organic, lower-sugar electrolyte and hydration beverage brand; comparable as a smaller functional hydration brand sold through natural and grocery channels that overlaps with Thirsty Buddha's coconut water positioning.
- Partake Foods: Allergen-free, plant-based snack brand; comparable as a smaller clean-label CPG scaling through retail and foodservice channels with similar dietary certifications (vegan, gluten-free, non-GMO).
Broad incumbents
- Bulletproof 360: Broader functional food and beverage brand (collagen, MCT, protein bars) operating across categories; comparable in better-for-you snack/beverage positioning and clean-label, keto-friendly ethos similar to Hungry Buddha's product architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Buddha Brands social profiles
Digital presenceBuddha Brands compliance and trust
Trust signalCompliance6 records
Buddha Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buddha Brands leadership team
Management profileNumber of profiles
Profiles3 records
Buddha Brands funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buddha Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buddha Brands
What does Buddha Brands do?
Buddha Brands manufactures and sells plant-based packaged snacks and beverages under two sub-brands: Thirsty Buddha (coconut water, sparkling coconut water, and prebiotic root beer soda) and Hungry Buddha (keto-friendly plant-protein snack bars). Products are positioned as clean-label, non-GMO, vegan, and gluten-free, and are sold through D2C e-commerce, major Canadian grocery chains, food-service distributors, and Amazon.ca.
Is Buddha Brands a public or private company?
Buddha Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buddha Brands founded?
Buddha Brands was founded in 2010. It employs 1 to 10 people.
Where is Buddha Brands based?
Buddha Brands is headquartered in Montréal, Canada, in the North America region.
How does Buddha Brands make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, retail Sales and marketplace Sales.
Who are Buddha Brands's main competitors?
Direct peers on record are Vita Coco, Harmless Harvest, Zico, Olipop, RXBAR and Aloha. Emerging players are Health-Ade Kombucha, NOOMA and Partake Foods. Bulletproof 360 is listed as a broad incumbent.
Does Buddha Brands have an API?
No public API is recorded for Buddha Brands.
What industry is Buddha Brands in?
Buddha Brands's product category is Plant-Based Snacks and Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 312111 and its SIC code is 2086.