Cakeheads Bakery

What Cakeheads Bakery does

Cakeheads Bakery is a privately held, founder-operated artisan bakery headquartered in Englewood, Colorado, with a signature retail store and production facility in Centennial, Colorado. Founded by Cherrie and Bradley Isroff in 2007 as an appointment-only custom cake shop, the company has since built out three revenue streams: made-to-order custom cakes (including weddings via the Cakeheads Studio sub-brand), ready-made retail sales at the Centennial storefront, and a wholesale division distributing cakes, tortes, cookies, pastries and related items to grocery, hotel, restaurant, catering and coffee shop accounts nationally. Named wholesale partners include Whole Foods, Lucky's Market, Vitco and MVM.

The core product is scratch-baked custom and specialty cakes using premium inputs such as super premium cocoa powders and exotic fruit purees, with custom designs produced in consultation with in-house cake artists. The retail store offers ready-made items, including cakes by the slice, alongside custom cake consultations; ordering is also supported by phone, email and a basic e-commerce storefront. Pricing is quote-based for custom work and unit-based for retail, with wholesale pricing negotiated separately with channel partners. The business operates from a 12,000 square foot bakery facility, is registered under the "Cakeheads" brand identity, and has won Best Wedding Cake awards at the 2008 and 2009 Colorado Chocolate Festivals.

As of 2024, the company has paused operations to rebrand and relaunch under a new concept, while maintaining its website, phone line and email. It is owner-operated with a stated headcount of 1–10, no disclosed external funding, and a customer mix that spans premium grocers, individual consumers, weddings and corporate clients. The opportunity for the business is the strength of its brand, recipe library and existing wholesale relationships; the central risk is execution risk on the relaunch and the limits of a single-site, small-team operating model.

Name

Cakeheads Bakery

Legal name

Cakeheads, Inc.

Website

https://cakeheadsbakery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Custom Cakes & Bakery

NAICS

Baked Goods Retailers (445291), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Artisanal & Craft Bakeries (CRAHAGAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Custom wedding cakes
• Artisan bakery products
• Wholesale baked goods
• Custom cake design
• Specialty desserts

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Cake Orders: Made-to-order custom cakes for weddings, birthdays, and special occasions. Customers can design cakes from scratch with cake artists, order by phone, email, or online, or visit the retail store. The company works by appointment for custom designs and requires advance ordering as the schedule fills up quickly.
2. Retail Storefront Sales: Full-service bakery retail sales at their Centennial, CO location offering ready-made cakes, cookies, cupcakes, specialty items, seasonal treats, and other desserts made fresh daily. Many cakes available by the slice for customers to try multiple flavors.
3. Wholesale Distribution: Large-scale wholesale division supplying everyday cakes, tortes, hand-decorated cookies, specialty pastries, mini bites, brownies, cereal bars, whoopie pies, cookie sandwiches, and custom bakery programs to grocery stores, retailers, hotels, restaurants, catering companies, and coffee shops nationwide. Products distributed through retailers including Whole Foods, Lucky's Market, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cakeheads Bakery is an artisan bakery that scratch-bakes, fills, decorates, and boxes custom-designed wedding, birthday, and occasion cakes made fresh for each customer. In addition to custom cake consultations at its Centennial, CO retail store, the company sells ready-made cakes (by the slice), cookies, cupcakes, specialty items, and seasonal treats, and distributes wholesale bakery products nationwide to grocery stores, retailers, hotels, restaurants, catering companies, and coffee shops.

Product overview

Cakeheads Bakery is an award-winning artisan bakery operating since 2007, offering custom cake design services alongside a full-service retail bakery. The core offerings include wedding cakes (through Cakeheads Studio), birthday cakes, and fully custom cakes designed from scratch. The bakery operates both a custom cake appointment service and a retail storefront where customers can purchase ready-made items. Additionally, the wholesale division distributes a range of bakery products including cakes, tortes, cookies, pastries, Mini Bites, brownies, cereal bars, whoopie pies, and cookie sandwiches to retailers, hotels, restaurants, and coffee shops nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Cakeheads Studio: Wedding and specialty cake division of Cakeheads Bakery, featuring trendiest wedding cakes in Denver with artisan craftsmanship.

Products and services

• Wedding Cakes Custom designed wedding cakes created by artisan cake artists at Cakeheads Studio, using super premium cocoa powders, exotic fruit purees, and meticulous detail. Awarded Best Wedding Cake at the 2008 and 2009 Colorado Chocolate Festivals.
• Birthday Cakes Custom made-to-order birthday cakes designed from scratch with the bakery's cake artists, available in a variety of designs and flavors.
• Custom Cakes Fully custom cakes designed from scratch, scratch baked, filled, decorated, and boxed especially for each customer. Available by appointment or at the Centennial retail store.
• Cakeheads Studio The wedding and specialty cake division of Cakeheads Bakery, offering artisan, custom-designed cakes created in consultation with cake artists.
• Wholesale Bakery Products Everyday cakes, tortes, hand-decorated cookies, specialty pastries, Mini Bites, brownies, cereal bars, whoopie pies, and cookie sandwiches distributed wholesale to grocery stores, retailers, hotels, restaurants, catering companies, and coffee shops nationwide. Includes custom branded and non-branded bakery programs.
• Ready-to-Purchase Bakery Items Fresh daily baked goods including cakes (available by the slice), cookies, cupcakes, specialty items, and seasonal treats ready for immediate purchase at the Centennial, CO retail store.

Quantifiable outcome

• Awarded Best Wedding Cake at Colorado Chocolate Festival in 2008 and 2009
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Whole FoodscoreChannel Partner/ Reseller/ DistributorWhole Foods serves as a retail distribution partner for Cakeheads artisan bakery products. Cakeheads wholesale division supplies cakes, cookies, and specialty pastries to Whole Foods locations for consumer purchase.
• Lucky's MarketcoreChannel Partner/ Reseller/ DistributorLucky's Market distributes Cakeheads bakery products including artisan cakes and pastries in their retail grocery locations across the Rocky Mountain region.
• VitcominorChannel Partner/ Reseller/ DistributorVitco retail locations carry Cakeheads bakery products as part of their dessert and specialty food offerings.
• MVMminorChannel Partner/ Reseller/ DistributorMVM retail partner distributes Cakeheads artisan bakery products to their customer base in the Rocky Mountain region.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sweet Lady Jane: California-based artisan bakery specializing in custom celebration cakes and signature desserts with multiple retail locations. Comparable to Cakeheads on scratch-baking methods, custom celebration cake focus, and premium multi-location bakery positioning.
• Carlo's Bakery: Iconic custom celebration and wedding cake bakery (Cake Boss) with multiple retail locations and nationwide brand recognition. Most directly comparable to Cakeheads on the custom wedding/celebration cake core offering and award-driven positioning.
• Charm City Cakes: Duff Goldman's Baltimore-based custom celebration cake studio, known from the Ace of Cakes TV show. Directly comparable to Cakeheads on bespoke custom cake design, premium positioning, and founder-led artisan brand.
• Nothing Bundt Cakes: Franchise concept focused exclusively on celebration bundt cakes with national retail footprint. Comparable to Cakeheads on celebration cake focus, retail storefront channel, and scaling the custom-cake concept across multiple locations.
• Magnolia Bakery: Famous NYC bakery specializing in custom celebration cakes and classic American desserts with multiple retail storefronts. Comparable to Cakeheads on custom celebration cakes, retail storefront model, and iconic brand positioning.
• Georgetown Cupcake: Premium cupcake and celebration dessert bakery with multiple retail locations, founded by sisters with TV-driven brand awareness. Comparable to Cakeheads on premium custom desserts, retail storefront channel, and media-driven brand building.
• SusieCakes: Multi-location celebration cake and dessert bakery with classic American bakery positioning. Comparable to Cakeheads on custom cakes, retail storefronts, and franchise-style expansion of a single-bakery concept.
• Milk Bar: Christina Tosi's artisan bakery known for custom cakes and signature packaged baked goods sold through multiple retail and wholesale channels. Directly comparable to Cakeheads on the hybrid custom-plus-packaged artisan model with national distribution.

Emerging players

• Baked by Melissa: Digitally-native bite-size cupcake and celebration dessert brand with strong e-commerce and social media presence. Comparable to Cakeheads on celebration dessert positioning, with contrasting strength in direct-to-consumer digital channels where Cakeheads is underinvested.

Broad incumbents

• Flowers Foods (Tastykake): Large-scale commercial bakery conglomerate producing Tastykake, Nature's Own, and other packaged baked goods distributed nationally through grocery and convenience channels. Comparable to Cakeheads on the wholesale grocery distribution channel, but operates at vastly different scale and price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cakeheads
• Xx.com/cakeheadsbakery
• LinkedInlinkedin.com/company/cakeheads-bakery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cakeheads Bakery