What IMREN Battery does

IMREN Battery (Shenzhen IMR Technology Co., Ltd., jointly operated with UK-registered TELOS TRADING LIMITED) is a China-based manufacturer and direct-to-consumer brand of rechargeable lithium-ion and lithium iron phosphate (LiFePO4) batteries. The product portfolio spans cylindrical lithium-ion cells in 18650, 21700, 26650, 18350, and 18500 form factors; standard AA/AAA Ni-MH and lithium rechargeable cells including USB-charging variants; a line of universal multi-slot battery chargers (1 to 12 slots); LiFePO4 prismatic cells and packs (including EVE LF105, LF230, LF280K, and LF304 cells assembled into 24V and 48V systems); a 150W portable power station; and an e-bike category. Underlying technology covers lithium-ion and LiFePO4 chemistries with high continuous discharge ratings of 15A to 60A, capacities up to 5000mAh in 21700 cells, and built-in USB/USB-C charging on select cells; chargers incorporate automatic chemistry detection. Compliance certifications include IEC 62133 and RoHS on 18650 cells and CE plus RoHS on the I2 charger.

IMREN operates a direct-to-consumer e-commerce model through its Shopify-hosted storefront at imrenbatteries.com, with self-serve purchasing, bulk/wholesale discount tiers of up to 12% for 100+ packs, and an affiliate program via goaffpro plus partnerships with Coupon Blender and TenereTeam. The company fulfills US orders from warehouses in City of Industry (California) and Indianapolis (Indiana) using USPS and FedEx, with free shipping above $88; international orders ship from a Shenzhen warehouse and there is a referenced Germany location for EMEA. Pricing is unit-based and ranges from $8.99 for entry-level 18650 packs to $9,999 for complete 24V 105Ah LiFePO4 systems, with promotional codes such as IMRENSD offering 30% off. Customers include individual vape and e-cigarette users, flashlight and outdoor enthusiasts, e-mobility users (e-bikes, skateboards, scooters), power tool users, drone and RC hobbyists, solar/energy storage installers, and bulk resellers. The company is privately held with no disclosed funding rounds or parent company.

Name

IMREN Battery

Legal name

Shenzhen IMREN Co., Ltd.

Website

https://imrenbatteries.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Rechargeable Batteries

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Pack Manufacturing & Module Assembly (EUAFABAI), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Rechargeable lithium batteries
• Battery chargers
• Lithium-ion cells
• LiFePO4 battery packs
• Portable power stations

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Consumer Battery Sales: Direct-to-consumer sales of rechargeable lithium-ion batteries (18650, 21700, 26650, 18350, 18500, AA/AAA) and LiFePO4 battery packs through the company's e-commerce website. Products are sold in various pack sizes from 2-piece retail packs to 100+ piece bulk boxes.
2. Battery Charger Sales: Sale of universal battery chargers supporting multiple battery chemistries and sizes. Chargers range from single-slot to 12-slot models with various features including LCD displays and USB/Type-C charging.
3. Portable Power Station Sales: Sale of portable power stations for outdoor and backup power applications, including the 150W 39000mAh model supporting multiple output interfaces.
4. Wholesale/Bulk Sales: Bulk quantity sales to resellers and business customers with volume discounts reaching up to 12% off for orders above 100 packs, plus affiliate program partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IMREN Battery manufactures and sells rechargeable lithium-ion batteries in cylindrical formats (18650, 21700, 26650, 18350, 18500), Ni-MH and lithium AA/AAA cells, LiFePO4 prismatic cells and 24V/48V battery packs, universal multi-slot battery chargers, and a 150W portable power station. The company operates as a direct-to-consumer manufacturer, selling its catalog through its own Shopify-powered online store (imrenbatteries.com) with US warehouses in California and Indiana and a China distribution hub for international orders.

Product overview

IMREN Battery (IMR Technology Co., Ltd.) is a direct-to-consumer manufacturer specializing in high-quality rechargeable lithium-ion batteries, battery chargers, and portable power solutions. The product portfolio centers on cylindrical lithium-ion cells in popular form factors (18650, 21700, 26650, 18350, 18500), complemented by standard AA/AAA rechargeable batteries and specialized LiFePO4 prismatic cells for energy storage. The ecosystem includes universal multi-slot battery chargers supporting various chemistries and sizes, a portable power station for outdoor/camping use, and LiFePO4 battery packs ranging from individual prismatic cells (EVE LF105, LF230, LF280K, LF304) to complete 24V and 48V DIY energy storage systems. IMREN positions itself as a direct manufacturer offering both retail and wholesale/bulk purchasing options with US warehouses in California and Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• IMREN 18650 Rechargeable Lithium Batteries

Quantifiable outcome

• Cycle life of 600+ charge/discharge cycles for cylindrical lithium-ion batteries
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USPS (United States Postal Service)coreChannel Partner/ Reseller/ DistributorIMREN has a partnership with USPS for domestic US order fulfillment. USPS is used for standard shipping (7-15 days delivery) to US customers. This partnership enables cost-effective ground shipping options with free shipping available on orders over $59.
• FedExcoreChannel Partner/ Reseller/ DistributorFedEx partnership for expedited US domestic shipping (4-15 days delivery). FedEx is used alongside USPS to provide faster delivery options for customers needing quicker order fulfillment.
• EVE EnergycoreTechnology or IntegrationEVE Energy is a major LiFePO4 battery manufacturer whose products are sold through IMREN. Products include EVE LF105 (100Ah), LF230 (230Ah), LF280K (280Ah), and LF304 (304Ah) prismatic LiFePO4 cells. These Grade A cells feature 6000+ cycle life and are marketed for solar storage, EVs, and backup power applications.
• TenereTeamminorChannel Partner/ Reseller/ DistributorTenereTeam is listed as an authorized store partner for IMREN batteries, offering an alternative purchase渠道 for IMREN products through their platform.
• Coupon BlenderminorGTM or Marketing PartnerCoupon Blender is an affiliate marketing partner providing discount codes and promotional offers for IMREN battery products.
• ShopifycoreTechnology or IntegrationIMREN's e-commerce platform is hosted on Shopify Inc., providing the online store infrastructure for selling products and services to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dakota Lithium: US DTC LiFePO4 battery brand for outdoor, marine, solar, and powersports applications. Comparable higher-ASP LiFePO4 positioning to IMREN's EVE-based energy storage lineup.
• Battery Junction: Large US-based DTC battery retailer offering 18650, 21700, CR123A, chargers, and accessories with same-day shipping. Direct overlap with IMREN across cylindrical Li-ion cells, chargers, and hobbyist customers.
• BattleBorn Batteries: US LiFePO4 battery specialist selling drop-in 12V/24V/48V packs for RVs, marine, solar, and off-grid. Direct overlap with IMREN's LiFePO4 pack line in residential and mobile energy storage.
• Liion Wholesale: Wholesale-oriented online battery seller specializing in bulk Li-ion cells, chargers, and battery packs. Closely matches IMREN's wholesale tier and bulk discount model.
• 18650BatteryStore: Specialty online retailer focused exclusively on 18650 batteries, chargers, and accessories for vaping, flashlights, and e-bikes. Closest pure-play 18650 competitor to IMREN's flagship product line.
• Orbtronic: US DTC brand selling premium 18650, 20700, 21700, and 26650 cells plus chargers, marketed on high capacity and discharge. Comparable premium-positioned cylindrical cell offering to IMREN.
• Vapcell: Chinese Li-ion cell manufacturer and brand selling 18650, 21700, and 26650 cells globally, including high-drain models for vaping and flashlights. Direct cross-border competitor from the same Chinese manufacturing base.
• XTAR: Chinese manufacturer of Li-ion chargers and protected batteries, including 18650/21700 cells and multi-slot smart chargers. Direct overlap with IMREN's charger and cylindrical battery range.

Broad incumbents

• Panasonic Energy: Tier-1 global battery manufacturer (NCR18650B, NCR20700B, etc.) widely used in flashlights, e-bikes, and consumer packs. Defines the upper-bound quality benchmark that IMREN positions against in the cylindrical cell market.
• Jackery: Leading consumer portable power station brand with broader capacity range (240Wh–3000Wh) and stronger retail/Amazon presence. Comparable to IMREN's 150W 39000mAh power station but at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imrenbatteries
• YouTubeyoutube.com/channel/UCr6vM3K77Uw_cnezMifRdQg
• Facebookfacebook.com/imrenbatteries
• Instagraminstagram.com/p/Cymhg1LSSbc
• Pinterestpinterest.com/imrenbatteries
• LinkedInlinkedin.com/company/imren-batteries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMREN Battery